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comScore Releases First Whitepaper Examining PC & Mobile Internet Usage in the U.K.
25 Percent of the Total U.K. population accesses the Internet via a Mobile Device LONDON, U.K., DECEMBER 3, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today made available its U.K. PC & Mobile Internet Usage White Paper, providing for the first time, a comparative insight into Internet behavior across [...]
Ad Council to Utilize Backchannelmedia TV-to-Internet Click Through
Interactive broadcast TV technology to be utilized in Obesity Prevention, Inspiring Innovation, Adoption and Autism Awareness PSA campaigns BOSTON – Backchannelmedia announced that The Advertising Council is now utilizing Backchannelmedia’s TV-to-Internet Click Through technology to help connect viewing audiences to more information about the issues addressed by the organization’s public service campaigns. The Ad Council [...]
Yellowbook.com Showcases Video Advertisers on YouTube
Yellowbook is the First Internet Yellow Pages Publisher to Expand Audience Reach of Advertiser Video Ads with YouTube Distribution Agreement UNIONDALE, N.Y. – Yellowbook, a national leader in the local search industry, announced today a content distribution agreement with YouTube™, the world’s most popular online video community allowing millions of people to discover, watch and [...]
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