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PointRoll and Tremor Video Partner to Deliver Locally Targeted Dynamic Video Advertising on a National Scale

Otilia Otlacan | September 9, 2011

Ford Leverages Joint Alliance to Bring Local Offers and Messaging to Online Video Ads NEW YORK – PointRoll, a Gannett Company and leading provider of digital marketing technology, announced a strategic alliance with Tremor Video, the largest independent online video technology company. The partnership enables brands to buy video advertising on a national level through [...]

Specific Media Sees Major Jump in Online Video Effectiveness

Otilia Otlacan | July 14, 2011

Specific Media dramatically boosts video ad performance in the months following acquisition of online video pioneer BBE IRVINE, Calif. – Specific Media, a next-generation media platform company, announced that its advertisers have seen a dramatic increase in the effectiveness of their online video campaigns. Less than a year ago, Specific Media acquired online video company [...]

Vdopia Inks Middle East Deal with IAS Media–Digital

Otilia Otlacan | July 13, 2011

The leader in mobile and online video advertising establishes partnership with one of the Middle East’s largest media marketing groups DELHI, India – Vdopia Inc., the leader in mobile and online video advertising, announced it has entered into a marketing agreement with IAS Media–Digital, one of Middle East’s largest media marketing groups, which handles a [...]

Grab Networks Partners with AdoTube to Expand Advertising Services and In-Video Ad Formats

Otilia Otlacan | June 27, 2011

Grab Networks to offer AdoTube’s Polite Preroll® in-stream advertising, Ad Selector, Overlays, and other premium advertising formats to advertising clients worldwide NEW YORK – Grab Networks, the Web’s premiere online media company that creates custom video audience networks for advertisers, announced a partnership with AdoTube™, a leader in the online video advertising space, that will [...]

YuMe and the IPG Media Lab Release Findings on the Effectiveness of Online and Televised Video Advertising

Otilia Otlacan | June 12, 2011

Facial Tracking Algorithms and Biometric Monitoring Show Online Video Ads Achieve Significantly Higher Viewer Attention and Recall than TV REDWOOD CITY, Calif. – YuMe, the leading relevant video advertising technology company, and the IPG Media Lab, announced key findings from a media trial that shows significant differences between the attention paid by viewers to video [...]

Intergi Entertainment Launches Playwire: Online video Advertising for the Rest of Us

Otilia Otlacan | March 15, 2011 | 0 Comments

Deerfield Beach, Fla. – While the market for online video advertising is maturing, it remains difficult for smaller businesses to make money from their video content. Today, the online advertising experts at Intergi Entertainment are solving this problem with the launch of Playwire, the first online video platform that makes it easy for anyone to [...]

Break Media Releases 2011 Video Advertising Study

Otilia Otlacan | December 31, 2010 | 0 Comments

Digital Video Advertising Spend to Grow in 2011 with More Than 70 Percent of Advertisers Planning an Increase; Marketers Cite Lack of Standardized Performance Metrics as Barrier to Further Adoption LOS ANGELES – Break Media released the results of an in-depth study of online video advertising and the issues faced by marketers and their agencies. [...]

Videobar That Increases Video Ad Views and Ad Sales for Online Directories is Introduced

Otilia Otlacan | December 22, 2010 | 0 Comments

KIRKLAND, Wash. – The Videobar, an online advertising unit that plays up to six video ads and increases online advertising revenue for online directory publishers, has been introduced by WebShoz, Inc. The Videobar, which can be configured numerous ways, is typically deployed to offer premium placement of video ads at the top of a directory [...]

Online Media Value Chain Tops $2.3 Billion in 2010; Video CDN, Ad Networks and OVPs Contribute $1.3 Billion

Otilia Otlacan | December 2, 2010 | 0 Comments

DUBLIN – Research and Markets has announced the addition of the “The Online Value Chain 2010 – 2012: CDNs, OVPs and Video Advertising Networks” report to their offering. The online media value chain (comprising CDNs, OVPs and Video Advertising Networks) is forecast to generate $2.3 billion in top line revenues in 2010, with 56.5% of [...]

Specific Media Acquires Digital Video Leader BBE

Otilia Otlacan | October 28, 2010 | 0 Comments

Integration infuses online video marketplace with powerful data, targeting and analytics from the world’s largest independent media platform Irvine, Calif. and New York, NY – Specific Media, the world’s largest independent media platform, announced that it has acquired Broadband Enterprises (BBE), a premier online video provider. Founded in 2004, BBE is a video advertising company [...]

Netmining Extends Audience Targeting Capabilities to Video Ads

Otilia Otlacan | September 22, 2010 | 0 Comments

Reckitt Benckiser first video advertiser to use video targeting on the network Company expanding quickly, reports 50% growth in customer base over past six months and 95% customer retention

IAB’s 2010 MIXX Awards Finalists: An Impressive Roster of Achievement

Otilia Otlacan | August 31, 2010 | 0 Comments

Unparalleled Range of Creativity Captures Explosive Innovation in Digital Advertising NEW YORK – The Interactive Advertising Bureau (IAB) announced the finalists in the sixth annual MIXX Awards, which now join a prestigious list of marketers and agencies who have already been recognized by the most sought-after honor in interactive advertising and marketing. The MIXX Awards [...]