SAN FRANCISCO – LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising

LiveRail, provider of the world’s largest real-time online video ad platform, today announced the launch of LiveRail For Advertisers, a new ad serving product that makes video campaigns easier to execute, more effective, and more measurable.

LiveRail For Advertisers (LFA) is a brand new platform designed from the ground up for online video and eliminates many of the complexities associated with traditional, legacy technology. LFA streamlines workflows with its video-native tools and interface, dramatically reducing the workload and time associated in trafficking, launching and managing large, multi-publisher video campaigns. Agencies can now leverage LiveRail technology for consistent campaign delivery at scale across their entire media plan; including major broadcasters, portals, ad networks and exchanges.

Advertisers and agencies can also take advantage of LiveRail’s native data integrations (with partners like Affine) to target their video ads to the appropriate audience, content or domain within the publishers they buy from. LFA’s “zero wasted impressions” technology enables agencies to control and pace their campaign’s delivery, reducing wasted spend and ensuring that publishers only deliver within the plan. For the first time, agencies can now dynamically analyze media environments for every impression request, ensuring brand safety and appropriateness of the content/media, and restricting delivery in real-time where needed.

LiveRail for Advertiser’s MRC-accredited reporting and analytics give video ad buyers insight into how their ads are performing through a multitude of filters, dimensions, and video-specific performance metrics. LFA empowers marketers with the data to truly understand the impact and ROI of their video ads, across all the placements, on all publishers, networks and platforms they buy from, helping demonstrate the value of media spend and inform future media purchasing decisions.

“Because we sit at the hub of the online video ad ecosystem, we understand the needs of all parties involved,” said Mark Trefgarne, LiveRail CEO. “Our full- and self-service options let advertisers and agencies select the level of support they need so they can leverage our video expertise. By combining the world’s best video ad technology with the consultative support of industry experts, we believe that LFA will become an indispensible tool for all agencies serious about video.”

LiveRail For Advertisers is a third-party ad server for video. Advertisers and agencies utilizing LFA must maintain their own direct media relationships, as LFA cannot be natively used to access or purchase inventory. For more information about LiveRail For Advertisers, visit http://www.liverail.com/LFAPR.php

About LiveRail

LiveRail is the core technology at the heart of the online video advertising ecosystem. LiveRail solutions enable and enhance the monetization of internet-distributed video and handle over 2 billion video ad impressions per month for many of the world’s largest media and advertising clients. Founded in 2007, LiveRail’s senior team is led by its founders, Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail Inc is headquartered in San Francisco, California, with offices in New York, NY and Cluj-Napoca, Romania. LiveRail is backed by Pond Ventures.

NEW YORK – Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s industry-leading video analytics for publishers. Tremor Video will integrate InPlay directly into VideoHub, its enterprise video platform, enabling a complete end-to-end video analytics solution for publishers.

InPlay helps publishers understand real-time engagement, viewership and performance data, and is relied on daily by hundreds of top media companies, video platforms and content creators. The transfer of ownership gives Tremor Video an industry-best set of publisher video analytics, allowing the company to give publishers and their partners the ability to measure, track, report and deliver on the signals driving the performance of video content.

TubeMogul, which started as a video measurement company for publishers, shifted its focus in the past year after launching the industry’s first demand side platform for video advertising. Although TubeMogul is divesting its publisher analytics, the real-time reporting tools developed for TubeMogul’s video advertising platform will be unaffected, giving clients uninterrupted access to audience, engagement and brand impact data by site and by ad.

The deal continues to enhance Tremor Video’s VideoHub suite of products, making insights gathered from more than 1 billion video streams available to help publishers understand how their videos are discovered, what drives engagement and much more. InPlay will be available to all publishers as part of VideoHub for Publishers, launching in Q1 2012.

“Publishers are demanding an analytics suite that provides a clear picture of how viewers are interacting with content in order to determine what creates the most value for advertisers,” said Bill Day, CEO of Tremor Video. “InPlay gives us industry-leading technology and a sound product that meets this market demand. By integrating with our existing VideoHub technology, Tremor Video can now offer our partners a view across the entire video landscape.”

“TubeMogul InPlay was built to help publishers better understand their viewers to drive deeper engagement, and it has largely delivered on that promise,” said Brett Wilson, Co-founder and CEO of TubeMogul. “As we shift our focus from publishers to brand advertisers, this deal helps us align our capabilities with the needs of marketers, while ensuring they get the transparency and reporting they have come to expect.”

The InPlay acquisition is the latest in a series of deals for Tremor Video. The company’s other recent purchases include ScanScout in November, 2010 and mobile ad platform Transpera in February of this year. Tremor Video plans to continue to be acquisitive, fueled by $37 million in funding raised earlier this year.

TubeMogul is also seeing tremendous growth, with recent partnerships in the connected TV, mobile and social space as well as new contracts with major agency trading desks worldwide. The company was recently named the seventh-fastest growing independent company in the San Francisco Bay Area, spanning Silicon Valley and beyond.

About Tremor Video

Tremor Video (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers. Widely regarded as the leader in online video advertising technology, the company leverages its award-winning decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. In addition, Tremor Video’s award-winning SE2 technology gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Founded in 2005, Tremor Video is backed by top-tier investors, including Canaan Partners, Draper Fisher Jurvetson Growth, General Catalyst, Keating Capital, Meritech Capital Partners, Time Warner Investments, and W Capital Partners.

VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To request a demo, visit videohub.tv.

About TubeMogul

TubeMogul is the only video marketing company built for branding. As a demand side platform for video, TubeMogul integrates real-time media buying, ad serving, targeting optimization and brand measurement into its PlayTime platform. Over half of the Fortune 500 use TubeMogul to simplify the delivery of video ads in any format, optimize the impact of their brand message and maximize the effect of every dollar they spend.

Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Chicago, Los Angeles, Toronto and Sydney.

Leading video company Break Media releases Digital Video Advertising Trends: 2012 study, detailing digital video landscape for the upcoming year

LOS ANGELES – Break Media, a leading creator and publisher of digital video content, announced the findings of its annual Digital Video Advertising Trends study, which found that digital video advertising spending is up and expected to continue to increase throughout 2012. In addition to organic growth of budgets, the increase is projected to come from a number of existing sources, including 32 percent from television budgets, and be reallocated into new platforms such as mobile — easily the fastest-growing format — connected devices and the emerging ad selector format.

The study compiles data from hundreds of advertising decision-makers about their digital video advertising plans heading into 2012. In addition to discussing budget growth and allocation, the study includes shifts in cost models and distribution formats. Use of video ad networks has reached a nearly universal level, which has also driven uptake in usage of the Cost per View (CPV) model. The video ads, themselves, come in a number of formats, but most advertisers still prefer pre-roll. However, the mass adoption of multimedia-ready smartphones and tablets has driven significant growth in mobile, which increased almost two-fold in the past year and is expected to jump another 16 percent in 2012.

Key findings from the study include:

- Video spending to increase: In the coming year, 68 percent of advertisers will increase the share of online display advertising devoted to video ads.

- Video budgets being driven up from multiple sources, including TV: Advertisers increasing video ad spend in the next year say the dollars will come from television budgets (32 percent), overall advertising budget growth (38 percent) and non-video display budgets (45 percent).

- Video Ad Network use skyrocketing: More than 90 percent of all advertisers plan to use video advertising networks in the coming year, increasing the share of spend devoted to them from an average 20 percent to 41 percent of total video dollars.

- Cost per View model offered by more publishers and networks: The pervasive use of video ad networks (VANs) has driven variety in the pricing models available, and the CPV model has increased two-fold in the past year (to 40 percent). A number of advertisers indicated they used Cost per Thousand (CPM) and Cost per Click (CPC) models because CPV wasn’t offered by publishers or VANs.

“Video advertising spending is growing faster than expected, and this is the first time a significant portion of the increased resources devoted to it are coming from television budgets,” said Andy Tu, vice president of marketing for Break Media. “New ad formats and pricing models are changing the landscape for how video inventory is bought and sold. The Cost per View model has clearly caught traction in a short amount of time, and new formats including mobile video and advertising on connected devices will be compelling ways for brands to connect with consumers in the coming year.”

For the full study from Break Media, visit: www.breakmedia.com/Digitalvideoadstudy.

About Break Media

Break Media is a leading creator, publisher, and distributor of digital entertainment content including video, editorial and games. The company’s properties include the largest humor site online — Break.com — as well as Made Man, Game Front, Holy Taco, Screen Junkies, Cage Potato, All Left Turns, Chickipedia, and Tu Vez. The Break Media Creative Lab is an in-house production studio creating original videos that range from award-winning branded entertainment to celebrity-driven web shorts to viral one-offs. The Break Media Network represents hundreds of publishers as one of the largest video advertising networks online, reaching more than 120 million visitors each month. For more information, visit www.breakmedia.com.

PALO ALTO, Calif. – Wurl, a new online video engagement platform, launches today with a groundbreaking way for video publishers to build viewer loyalty among smartphone users. Backed with over $3 million in investment capital raised over the past 24 months, Wurl is poised to revolutionize mobile video viewing.

“It’s extremely difficult for publishers to build a loyal audience for their online video series. When viewers visit a publisher’s website or channel, they typically watch one or two videos and then forget to come back to watch new content,” says Wurl co-founder and CEO Sean Doherty. “We created the Wurl video platform so that publishers can attract and retain a loyal mobile fan base for their video series.”

Any publisher or brand can build a network of followers simply by publicizing their “wrl.it” link – the unique short URL they receive from Wurl. Wrl.it links are the linchpin of the Wurl platform, providing one-click video following. Every time a new video is released, followers receive a notification – the new video is then available for on-demand streaming to their smartphone.

“Our Wrl.it links will enhance Stand Up To Cancer’s online and digital video presence, which – in turn – helps build our grassroots movement of supporters,” says Rusty Robertson, co-founder of Stand Up To Cancer, a charitable program of the Entertainment Industry Foundation. “Anyone who clicks our wrl.it link becomes a subscriber to all of our videos; it seamlessly engages them in a dialogue about how innovative science can end cancer.”

“Wrl.it links are central to our service architecture,” says David Martinez, Wurl co-founder and VP Engineering. “Wrl.it links can be accessed effortlessly through a button on a website, a link in a Facebook post – even by scanning a QR code.”

To kick off this new service, Wrl.it links will be simultaneously released today by Wurl’s launch partners and are expected to generate over 5 million wrl.it link impressions on social networks, emails, text messages and their websites. Launch partners include Stand Up To Cancer, NoLabels.org, PBS News Hour, Fora.tv, The Ripon Society, BIPAC, The Daily Caller, The Truman Project, and The Republican Senatorial Committee, and many more. More info about Wurl’s launch partners is available at wurl.com/partners.

ABOUT WURL

Wurl is the first company to create a mobile subscription platform for video. Based in Palo Alto, California, Wurl is a free service that helps video publishers convert occasional viewers into loyal fans. The Wurl platform is open to any publisher, continually tracking each publisher’s video series and notifying followers when a new video is released. Learn more about Wurl at: http://wurl.com. To download the Wurl app for iOS or Android, just click any wrl.it link – for example: wrl.it/y/su2c.

San Francisco -Vizu Corporation (www.brand lift.com), an online ad technology company whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, today announced the launch of its “Value in Video” initiative. The program’s objective is to provide the industry with the ability to leverage in-stream, real-time testing of consumer sentiment wherever and however video is delivered, addressing one of the key challenges facing the growth of the medium – a fragmented landscape of video serving technologies.

As a first step in this initiative, Vizu also announced enhancements to its brand advertising effectiveness platform to fully support the VAST/VPAID standards developed by the Interactive Advertising Bureau (IAB), allowing anyone serving video inventory compliant with these standards to leverage Vizu’s in-stream capabilities to measure and optimize Brand Lift.

“Our broadcaster partners utilize a variety of players and online video platforms, so putting together an all-encompassing measurement methodology was a challenge,” says Joshua Iselin, Managing Director of TVN, Australia’s largest in-stream video network. “With Vizu now enabling Brand Lift measurement and optimization via VAST/VPAID compliant inventory, we have multiple options at our disposal. The ability to survey viewers in-stream is a major technological innovation – as a result we’ve seen incredibly high response rates, helping to alleviate an issue that plagues the industry. We are proud to be working with Vizu to pioneer in-stream video measurement and optimization.”

“If advertisers can’t measure the performance of video on the entire media plan, they’re not getting the full picture. VAST/VPAID were developed to meet that challenge, and to bring more confidence to video advertisers,” says Daryl McNutt, BrightRoll’s Senior Vice President of Research and Marketing. “BrightRoll is a major proponent of standards like these that help move the industry forward, and we’re happy to see partners like Vizu support them as well.”

Leading brands, agencies, ad networks, and publishers leverage Vizu’s Ad Catalyst solution, part of the company’s brand advertising effectiveness platform, to measure and optimize the effectiveness of online brand advertising efforts in real time. Ad Catalyst measures the Brand Lift generated by online advertising campaigns, replacing click-through rates with a much more appropriate metric for brand advertisers. As Brand Lift data is available in real time, it also enables in-market optimization of campaigns. Leveraging an intuitive dashboard, the contribution of different creative, messages, targeting, and frequency to overall campaign performance can quickly be evaluated and adjustments made that ensure both Brand Lift and return on advertising spend are maximized.

“We strongly believe in the value of video, and that it has the potential to accelerate the flow of brand advertising dollars online. We are thus investing to ensure the medium reaches its full potential,” says Dan Beltramo, CEO of Vizu. “We’re excited to announce our support of the VAST/VPAID standards, but aren’t stopping there – we will soon be announcing integrations with many leading video player technologies, ensuring our customers can measure and optimize their video efforts anytime, anywhere.”

Vizu Corporation (www.brandlift.com) brings the same metrics used to measure and optimize brand advertising effectiveness in the offline world to the online medium. By providing the first real-time, enterprise technology platform that allows brand advertisers and their partners in the digital media ecosystem – publishers, ad networks, exchanges, and demand side platforms – to collaborate around measuring and optimizing Brand Lift metrics, Vizu enables its customers to move their target audience through the purchase funnel, from building awareness to creating intent and preference.  Vizu’s brand advertising effectiveness platform is used by over 60% of Advertising Age’s Top 100 Brand Advertisers and Comscore’s Top 50 Media properties to support all key aspects of the advertising lifecycle, including media buying, audience profiling, and Brand Lift optimization.

NEW YORK – Tremor Video, the largest independent online video technology company, announced that it has successfully raised a $37 million round of financing. New York City-based W Capital Partners led the round, which also includes the participation from Keating Capital, Canaan Partners, Draper Fisher Jurvetson Growth, General Catalyst Partners, Meritech Capital Partners, Singapore’s EDBI, Time Warner and SAP Ventures.

Having acquired ScanScout and Transpera in the past year, Tremor Video has extended its market leadership in the interactive video space and reaches more consumers than any other online video advertising company (according to comScore).

“We invest in companies that are leaders in rapidly growing markets, and this is no exception,” said Bob Migliorino, Managing Director of W Capital Partners. “Tremor Video’s performance in the fastest growing segment in online media, combined with Video Hub’s game-changing technology, makes us extremely happy to be working with them.”

With the launch of Video Hub in May of this year, Tremor Video has radically changed the network model by enabling brand advertisers and their agencies to monitor in real time the key factors that are driving their campaign performance. VideoHub analyzes numerous video signals and determines which factors are the most important in delivering campaign success, with particular emphasis on the criteria that drive engagement and brand lift.

Based on Tremor Video’s SE2 technology, Video Hub provides marketers with unparalleled insight into which environments enhance their brands, what provokes viewer engagement, and why a campaign is successful. Tremor Video plans to continue investing in the continued development and market adoption of Video Hub. It will also use these funds to explore additional acquisitions and expand into fast growing markets internationally.

“W Capital has a history of successful late-stage investments in leading companies, such as Ancestry.com, OpenTable and Pandora,” said Bill Day, Tremor Video’s CEO. “As we continue to develop our technology and increase its market presence, we plan to use this capital to aggressively increase our leadership role here in the U.S. while expanding globally.”

About W Capital Partners

W Capital Partners is a private equity firm that acquires portfolios of direct private equity and venture capital investments in the secondary market investing in late stage growth equity companies with market leading platforms and business models. Since 2001, W Capital has become a leading participant in providing private equity firms, financial institutions, corporations and employees with a liquidity alternative for their private equity investments.

W Capital provides private equity investors an exit for highly illiquid investments, in order to generate distributions to limited partners, reallocate resources into new strategic areas and eliminate follow-on capital requirements for portfolio companies.

With more than $1 billion of committed capital under management, over 60 completed portfolio transactions and investments in more than 100 companies, W Capital is the largest firm dedicated exclusively to the acquisition of direct private equity investments in the secondary market. For more information, please visit: www.wcapgroup.com

About Tremor Video

Founded in 2005, Tremor Video (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.

NEW YORK – PointRoll, a Gannett Company and leading provider of digital marketing technology, announced a strategic alliance with Tremor Video, the largest independent online video technology company. The partnership enables brands to buy video advertising on a national level through Tremor Video’s network while targeting and dynamically serving locally relevant in-stream video advertising through PointRoll– bringing part of the $17 billion local TV advertising market online.

The joint venture will now provide major brand advertisers with a fully integrated dynamic video solution that will allow them to maximize their video marketing spend. Ford is just one of the advertisers who has leveraged this alliance and is currently running a dynamic in-stream video campaign. The 15-second video ad’s final frame presents an offer dynamically delivered at run-time based on each viewer’s geography that gives them the option to visit their local dealer’s website.

“As video has become a more prominent element in online advertising, we wanted to apply the same dynamic nature to it, as we have with display advertising,” said Keith Morris, SVP, Group Account Director, Tier 2 Digital at Team Detroit’s Retail First division. “Being able to bring localization of offers and messaging to online video ads is the next natural step in the progression of our dynamic online strategy and coordinating the efforts of Tier 1 and Tier 2.”

“The goal of successful interactive advertising is to make the ad feel like part of the viewing experience,” said Jason Krebs, SVP and Chief Media Officer at Tremor Video. “This partnership enables advertisers to leverage Tremor Video’s technology and network to achieve national scale and PointRoll’s dynamic delivery capabilities to engage consumers at a precise local level.”

“The tremendous success of Ford’s dynamic end card campaign proves that video is no longer one size fits all,” said Catherine Spurway-Hepler, SVP of Strategy at PointRoll. “At PointRoll, we put killer creative and data optimization to use in all of our campaigns, no matter the platform, to drive success. By partnering with Tremor Video, we can supplement our mission with their technology to deliver engaging and applicable video ads on a national scale.”

About PointRoll

PointRoll, a Gannett Company (NYSE: GCI), is the leading provider of digital marketing services and technology. PointRoll enables advertisers, agencies and Web publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, digital circulars, mobile, and social campaigns. Delivering both the art and science of the digital engagement, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad effectiveness. Serving more than 500 billion impressions for more than two-thirds of the Fortune 500 brands, PointRoll delivers measurable online advertising campaign results. For more information, visit http://www.pointroll.com or follow us @pointroll.

About Tremor Video

Founded in 2005, Tremor Video (formerly Tremor Media) (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.

IRVINE, Calif. – Specific Media, a next-generation media platform company, announced that its advertisers have seen a dramatic increase in the effectiveness of their online video campaigns. Less than a year ago, Specific Media acquired online video company BBE and promised to deliver the “the best of both worlds” to brands by applying the targeting capabilities of its display business to the engaging video format. Findings from an internal benchmark report reveal that, as a result of applying targeting to video, video advertising click-through rates increased 21 percent and view-through rates jumped 46 percent in Q1 2011.

Specific Media attributes this dramatic boost in performance and engagement to the months spent integrating video into its proprietary ad server immediately following the acquisition. Historically, advertisers have been attracted to online video due to its inherent story-telling abilities; however, they’ve struggled in finding their audiences efficiently.

“Specific Media’s wealth of data and ability to apply that data to reach consumers with relevant advertising has made addressable advertising a reality, whether a consumer is engaging with a display ad, video or branded content,” said Matt Wasserlauf, executive vice president of video platforms and services at Specific Media. “Specific Media has delivered on its promise to bring the data and targeting sophistication of display to the video space.”

The company also attributes the surge in video advertising effectiveness to its push for publisher diversification. Specific Media nearly doubled the publisher base for each campaign, effectively reaching broader audiences based on interest, rather than inundating the same consumers with the same ads.

The company has grown into the one of the largest and most effective media platforms in the world, due to its ability to connect brands and their target audiences across mediums. An April 2011 independent report by PointRoll affirmed Specific Media’s leadership position in the online advertising sector. PointRoll measured the performance of display ads across large advertising companies and found that Specific Media averages 10 percent greater interaction and 15 percent greater engagement duration than competitors. The report measured across all major verticals, including automotive, consumer packaged goods, telecom and travel.

“When we entered the online video market last fall, we knew applying data and targeting to video would dramatically boost engagement and effectiveness for our clients,” said Tim Vanderhook, CEO of Specific Media. “Since the integration, we’ve not only increased the effectiveness of online video, but also increased our reach nearly 55 percent, delivering approximately 482 million video impressions in March alone. By combining the results-driving power of targeting with the brand-building video format, marketers can now connect with their desired audiences in ways that are more impactful than ever before.”

About Specific Media

Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media’s suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get – and stay – connected at Specific Media. Learn more at www.specificmedia.com.

DELHI, India – Vdopia Inc., the leader in mobile and online video advertising, announced it has entered into a marketing agreement with IAS Media–Digital, one of Middle East’s largest media marketing groups, which handles a vast spectrum of high-profile media titles across the region. The agreement will help significantly drive market penetration for Vdopia’s online and mobile video advertising solutions.

IAS Media enjoys a favorable status with media buying houses, advertisers and advertising agencies across the Middle East. IAS Media–Digital, the company’s digital arm, represents 80 international portals as well as major publishers and large networks. It will now offer the full array of Vdopia offerings, from pre-app, in-app and mobile web video ads on smartphones to Vdopia’s full portfolio of online video products.

“Vdopia’s industry-leading ad formats and ad serving technologies represent a significant extension of our business portfolio, which will help us make even more meaningful connections between some of this region’s biggest brands and their target audiences,” said Ali Asgar Mir, MD of IAS Media.

“We are excited to have IAS Media–Digital as a partner to further expand our video solutions footprint in the burgeoning Middle East market. Our reach as the No. 1 video ad network, coupled with IAS’s exceptional customer relationships, make the association a great fit for marketers seeking compelling video ad solutions,” said Debadutta Upadhyaya, Vice President-India, Vdopia Inc., and In-charge for Middle East expansion.

About Vdopia Inc.

Vdopia Inc. is a pioneer in mobile and online video advertising, enabling major brands to engage their desired audiences in premium content environments around the world. It is headquartered in Silicon Valley, with offices across the U.S. and in India.

The company, which introduced video advertising to mobile devices, is the only provider of auto-play video ads running across both apps and the mobile web. Its proprietary technology enables the most scalable mobile platform for video and rich media, and powers the world’s largest mobile video ad network – delivering hundreds of millions of video and rich media ad impressions each month.

In the Asia-Pacific market, Vdopia also provides clients with the largest network for online video ads as rated by comScore, as well as patented technology for large-scale, real-time integration of video ads in live content. Vdopia’s global client base includes Nokia, Scion, Microsoft, Sony Pictures, MillerCoors, Wrigley, Bausch & Lomb, Samsung, Lufthansa, Disney and Vodafone.

Learn more about Vdopia at www.vdopia.com.

Learn more about Vdopia’s mobile video advertising solutions at: http://mobile.vdopia.com.

About IAS Media

Established in 1991, IAS Media is one of the Middle East’s largest media concessionaires, handling a vast spectrum of media – from print to audiovisual, from India to Hong Kong, Russia to the USA.

In print, IAS handles some of the most respected newspapers and magazines like The Times of India, Conde Nast Traveller, Malayala Manorama, Vogue, Vanity Fair, GQ, Handelsblatt, Nikkei BP and Izveztia. It’s also tuned on to some of the biggest names on the small screen like Sony Entertainment Television, Manorama News, ARY Digital and Neo Cricket. IAS’s in-flight magazines include Cathay Pacific and Air India.

NEW YORK – Grab Networks, the Web’s premiere online media company that creates custom video audience networks for advertisers, announced a partnership with AdoTube™, a leader in the online video advertising space, that will expand its advertising offerings by implementing AdoTube’s technology platform and full suite of premium services. The AdoTube platform will enable Grab Networks to meet rising client demand by providing advertisers with access to advanced in-video advertising formats.

“With the continued growth of the online video market, Grab Networks is committed to delivering the best video content and consumer connection opportunities for our advertisers,” Alvin Bowles, Grab Networks CEO said. “Integrating AdoTube’s premium products into our service offerings allows us to take advantage of current market opportunities and provide additional advertising options for our customers.”

Grab Networks’ advertisers will also benefit from AdoTube’s creative services, allowing them to easily create or leverage existing online advertising assets. Among those formats of particular client value, Grab Networks will be offering AdoTube’s Polite Preroll® which enables viewers to retract or ‘close out’ of video ads. Viewers who opt out of brand messages proceed to their desired video with an overlay appearing to remind users to view the ad when ready. Recent A/B testing proved that – when compared to standard pre-roll – Polite Preroll has a higher view-through rate and a 36% higher retention rate. These formats enhance in-stream video advertising and increase purchase intent.

“AdoTube’s partnership provides advertisers more options and a unified tool-set via Grab Networks’ content network, allowing advertisers to seamlessly leverage multiple creative formats that drive user engagement,” said Constantine Goltsev, CEO, AdoTube. “By continuing to optimize the in-stream video ad experience for viewers with multiple engaging formats, Grab Networks can lower video abandonment rates, increase user retention rates and ultimately drive more ad revenue.”

AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the AdoTube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console for third party networks, and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.AdoTube.com.

Grab Networks

Grab Networks is the Web’s premiere online media company that distributes video content and advertising through an exclusive collection of premium publishers. As an ad-supported, video-only global network with a monthly unique audience of more than 15 million viewers, Grab Networks sources short-form video content from leading media companies and distributes programming with the ability for monetization through advertising. Grab Networks is headquartered in Washington DC, with offices in New York and San Francisco. For additional information, visit www.GrabNetworks.com.

REDWOOD CITY, Calif. – YuMe, the leading relevant video advertising technology company, and the IPG Media Lab, announced key findings from a media trial that shows significant differences between the attention paid by viewers to video ads online compared with those on television. Using facial tracking algorithms and biometric monitoring, a second-by-second monitoring of cognition, excitement, and stress found that despite constant distractions in both mediums, online video commands higher attention and recall from viewers.

The attention of TV viewers drops off three times faster from content to ad; online video content captures 8.5 percent more attention than TV content; and online video ads have 18+ percent more fully attentive viewers than TV ads. Overall, the study found online video ads to have 20 percent more attentive advertising impressions.

Designed by YuMe and the IPG Media Lab, the study set out to closely analyze consumer behavior in the attempt to answer some key questions.

- Do people pay attention to online video differently than they do when watching TV?
- If people have the option of avoiding advertising, will they?
- If the experiences of watching TV and Online Video are different, should an online ad impression be valued the same way that TV ads are?
- What exactly are the qualitative and quantitative differences between TV watching and online video watching?

Key findings included the following:

- Viewer distractions, most commonly in the form of smartphones—which are “a persistent companion to video content”—reduce attention to ads for both TV and online video
- Versus online video, TV has 3x the drop in attention from content to ad
- 63 percent of TV impressions were ignored
- Online video content gets 8.5 percent more attention than TV and online video ads have 18.3 percent more fully attentive viewers than TV ads
- Online ads have 1.8x the aided recall and 1.5x the unaided recall of TV ads
- TV viewers are exposed to nearly twice as many video ads as online viewers

Based on the trial, researchers concluded that online video ads have 20 percent more attentive impressions than TV ads. Although fast-forwarded video ads, such as those recorded on a DVR, achieve little recall, ad fast forwarding accounts for only a small amount of wasted ad impressions. A larger factor in the relative ineffectiveness of TV advertising is the familiar cadence of TV content, which increases drop-off to ads compared with online video.

This trial was conducted in the Los Angeles Media lab, where people watching video were observed surreptitiously to see how they really watch when they think they are alone and have access to their phones and laptops. Using facial tracking algorithms and biometric monitoring, researchers tracked whether people were paying attention to the screen and monitored for changes in cognition, excitement, and stress on a second-by-second basis. These data streams were matched to a single time-line, aggregated and analyzed to determine the effects of distraction, then compared to ad recall survey results.

To learn more about the research participant’s behaviors with TV and online, go to http://www.yume.com/content/ipg-media-lab and watch “Advertising Attention in the Wild,” a video whitepaper featuring excerpts from the taped research sessions at the IPG Media Lab.

About YuMe

YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies. YuMe’s patent-pending Relevance Engine powers both its premium in-stream video ad network, The YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo), or become a fan of YuMe on Facebook at www.facebook.com/YuMevideo.

About IPG Media Lab

At the center of Interpublic Group’s Mediabrands network, the IPG Media Lab helps clients and agencies put innovation into action. By creating opportunities for marketers to identify, formulate and test new approaches, the Lab mitigates risk through a process outside the normal campaign methodology. Employing creative thinking and a suite of proprietary research tools to understand how emerging media impacts purchase decisions, the Lab provides hands-on guidance, digital media insight and measurable results to clients. Our product framework is built around three fundamental pillars: Diagnosing Opportunity, Prioritization and Deployment. www.ipglab.com

Leading online video platforms were designed to help Web marketing experts stream, share and monetize video. Unfortunately, the cumbersome technical requirements and expensive contracts associated with these services have been a barrier to entry for many mid-to-small sized businesses. YouTube and other free video platforms make it easy to post video content, but do not help publishers monetize content directly. Only Playwire was built from the ground up with a singular focus on making it easy for everyone to stream, share and make money with online video.

“With Playwire, Intergi has leveled the playing field for publishers that want to monetize video. With its ‘pay as you go’ business model, industry experience and advertiser relationships – it’s a killer solution that blows YouTube away,” said Daniel McNeely, CEO of Armor Games Inc. “We’ve been able to get up and running very quickly, without an army of developers, and we are amazed by the visual quality and features that are included with the product.”

The top outlet for reaching video game and entertainment enthusiasts online, Intergi Entertainment represents a number of leading, high-profile clients in the gaming world. The company specializes in tailored and integrated advertising campaigns, including banner ads, takeovers, and in-game opportunities. With the launch of Playwire, Intergi leverages its existing technology, advertiser relationships and industry partnerships to simplify the processes of earning money with online video for the underserved ‘long-tail’ of the market. Playwire’s launch partners include: AdTech, Adap.tv, Adobe, Amazon web services, AOL, BrightRoll, Google, Specific Media, Spotxchange, Tidal TV and Tremor Media/ScanScout.

At the heart of Playwire’s online video platform is the state-of-the-art ‘Bolt’ video player, a free, open source video player that delivers fast, high definition video anywhere – including mobile devices (see: http://www.playwire.com/features). Other key features include:

· Easy uploading and seamless delivery – Playwire provides encoding for more than 100 video formats (99.99% of available formats) to ensure a high quality viewing experience on any internet-enabled device, and in true HD video.

· Advanced content management and free storage – View, organize and search an unlimited number of videos by title, date, tag or category and create playlists based on similar categories, tags and most viewed videos.

· Superior Profitability and ROI – Playwire is a one-stop-shop for monetizing video content, filling 100% of advertising for all videos. Detailed analytics and reporting make it easy to optimize performance and maximize the full value of each video.

· Effortless sharing and syndication – Drive traffic and buzz with viral sharing through social media platforms, email and Playwire’s unique ‘Sandbox’ of shared videos.

· Unbeatable pricing – With Playwire’s ‘pay as you go’ approach, you only pay for what you use each month – and the more you use, the less you pay. Playwire also offers a free account with limited streaming and storage, for more information see: http://playwire.com/pricing.

“With 10 years experience in online advertising, we recognize the benefits that come with economies of scale – but that doesn’t mean the market for online video platforms should ignore the long tail,” said Jayson Dubin, CEO of Intergi Entertainment. “The technology has advanced to a point where it should be accessible to everyone, and that is what we intend to accomplish with Playwire.”

Playwire’s ‘Bolt’ video player is based on Adobe’s Open Source Media Framework, delivering fast, high definition video using Real Time Messaging Protocol (RTMP) streaming as well as HTML 5 and Flash. The Bolt player also supports Internet Advertising Bureau (IAB) standards such as Video Ad Serving Template (VAST) and Video Player-Ad Interface Definitions (VPAID). Playwire’s content delivery network (CDN) is powered by secure tier-one data centers worldwide, ensuring video requests are automatically routed to the nearest location and delivered with the best possible performance.

About Playwire

Playwire was launched in 2011 to make online video delivery and publishing simple for web publishers of all sizes. Playwire is the only leading video hosting company that provides users with everything needed to publish videos online: encoding, hosting, content management, analytics, syndication and monetization all in one application at a fraction of the cost of competitors. Playwire is a product of Intergi Entertainment, the premier global gaming site representation company. For more information on Playwire, please visit: http://playwire.com/

About Intergi Entertainment

Ranked by comScore as a top digital outlet for reaching video game and entertainment enthusiasts online, Intergi Entertainment offers advertisers unparalleled access to millions of online gaming enthusiasts powering the multi-billion dollar gaming industry. Intergi helps connect advertisers and brand managers with the coveted male (18-34) and female (25-54) consumer engaged in online gaming. Intergi creates customized, site specific and channel-wide opportunities designed to help each advertiser deploy tailored, integrated advertising campaigns, including banner ads, takeovers and in-game opportunities, across entertainment and specialized gaming categories. For more information, visit http://www.intergi.com.

LOS ANGELES – Break Media released the results of an in-depth study of online video advertising and the issues faced by marketers and their agencies. Break Media partnered with leading market research firm Advertiser Perceptions to survey hundreds of advertising decision-makers about their 2011 digital video advertising (DVA) plans, overall advertising goals, opinions on how the industry is succeeding, and thoughts on how it can improve. Among other key findings, the study shows that more than 70 percent of advertisers plan to increase their DVA spend next year; video ad networks (VANs) are under-utilized; pre-roll remains the dominant video ad format; and DVA adoption is hindered by difficulty measuring ROI and a lack of standardized performance metrics.

Key Finding #1: Video ad spend is growing, albeit slowly

Of the 70 percent of advertisers that plan to increase DVA spend next year, agencies — rather than marketers — are largely driving the increase. This increase will be funded from television and online budgets and will be relatively small, with 71 percent increasing DVA budgets by only 1-24 percent. This means a minority of advertisers will be the real drivers of growth in video ads. Despite these growth projections, video ads will continue to be a small part of overall display advertising budgets, with 79 percent of advertisers planning to allocate less than 25 percent of their total online display ad budgets.

Key Finding #2: Video ad networks are under-utilized

65 percent of agencies and marketers used video ad networks in 2010 and intend to use them again in the coming year. Study findings also indicate that 74 percent of advertisers expect to spend less than a quarter of their DVA budgets with networks next year. This could possibly be due to that fact that awareness of VAN resources is low among advertisers overall–less than half the advertisers surveyed were familiar with all of the 10 largest VANs in the US.

Key Finding #3: Advertisers favor pre-roll over other video ad formats

Study results show that there is high awareness of almost all video ad formats among advertisers; however, pre-roll still dominates (60 percent) among formats used. Advertisers are so strongly wedded to pre-roll that they prefer it by a more than 2:1 margin over the next most favored format. Around 40% of these advertisers favor pre-roll because they believe the audience is “held hostage to watch” and thus the format “garners the most attention from the viewer.” An additional 25% say the format has the “best completion rates,” “best performance” or “best ROI.” With advertisers using an average of three video ad formats in the past year, we are not convinced a sufficient range of formats have been experienced to conclude pre-roll is most effective.

Key Finding #4: Hindrances to greater DVA adoption and online GRP

Targeting, metrics, and cost are cited in the findings as top criteria when determining where to allocate video ad budget. When asked what is not working among these criteria, advertisers agree that the top hindrance to greater use of digital video advertising is difficulty measuring ROI (41 percent). Secondary hindrances are lack of standardized metrics (33 percent), difficulty getting enough reach (27 percent), and insufficient ROI (27 percent). Despite wanting standardized performance metrics, advertisers are divided on the need for a GRP (gross rating point) for video ads. Even those who call for a GRP exactly equivalent to TV GRPs do not necessarily believe it will lead to higher spend on video ads.

“The projected growth for digital video advertising in 2011 is encouraging, and it reinforces what we’ve been seeing at Break over the past year,” said Andy Tu, vice president of marketing, Break Media. “The digital video ad space has tremendous potential, and while we clearly have some work to do as an industry to help fulfill that potential, we expect that DVA spend will only accelerate as measurement capabilities improve and as more advertisers discover how effective the major video ad networks can be.”

For the full study from Break Media and Advertiser Perceptions visit: www.breakmedia.com/video-study.

About Break Media:

Break Media is a leading creator, publisher, and distributor of digital entertainment content including video, editorial, and games. The company’s properties include the largest humor site online — Break.com — as well as MadeMan, GameFront, HolyTaco, ScreenJunkies, CagePotato, AllLeftTurns, Chickipedia, and TuVez. The Break Media Creative Lab is an in-house production studio creating original videos that range from award-winning branded entertainment to celebrity-driven web shorts to viral one-offs. The Break Media Network represents hundreds of publishers as one of the largest video advertising networks online, reaching more than 125 million visitors each month. For more information, visit www.breakmedia.com.

The Videobar, which can be configured numerous ways, is typically deployed to offer premium placement of video ads at the top of a directory category such as lawyers, restaurants or doctors. It enables the viewer to preview six video ads by simply mousing over each of the thumbnail images. A click on any chosen video will link the buyer to the advertiser’s profile page, website or whatever page the directory or advertiser has chosen.

This same solution can be used to bring video ads to e-commerce sites “above the fold,” helping consumers to shop faster. Finally, search engines can also deploy the software to bring videos collectively to the top of results with a sneak peak opportunity before committing to a click.

WebShoz is also offering free video ad production to encourage more advertisers to benefit from the Videobar.

“The patent pending Videobar will raise awareness of online video ads and increase the number of video ads played meaning added ‘hits’ to significantly boost leads for advertisers and income for online publishers,” says Alexandrea Day, President and CEO of WebShoz.

Click here to visit a live demo and run your mouse over the thumbnail visuals.

“This is a game-changer when it comes to video ads on the web, particularly for small businesses,” she adds.

“Until now video ads were buried in listings, or appeared one at a time in a banner or linked to, from within a display ad. Now the viewer has a menu of video ads with live-action and previews. The viewer has more opportunities to choose their vendor and the advertisers have more opportunities to impact the viewer. Meanwhile, the publisher is seeing more clicks and more revenue,” said Frank Rocco, WebShoz VP Marketing & Sales.

“Everyone knows video encourages more response than simple display ads, but making those videos more visible and getting clicks has been the challenge. Placing the Videobar with its visually enticing design and moving images in a directory offers the visitor an instinctive trigger to play the video ad.

“It’s also attractive to the advertiser since they will be paying less to appear in a premium banner position than they would if they owned an entire banner,” added Rocco.

The first Videobar has just been launched in SureWest Directory. And with the Videobar’s ability to draw more attention to video advertising for SMBs, a corresponding spike in video ad sales and a wide network of directory clients is expected. WebShoz plans to expand that network of publishers making video ads available to all its publisher members and also to distribute video ads outside the network and throughout the web.

About WebShoz (www.WebShoz.com) WebShoz is a privately owned company that produces software solutions and offers online networks for the distribution of video advertising. Focused on web search enhancement and viewer response through video, the company offers software designed to increase the delivery of qualified leads for advertisers and boost revenue for online publishers. WebShoz video ad solutions are available on a revenue share basis.

The online media value chain (comprising CDNs, OVPs and Video Advertising Networks) is forecast to generate $2.3 billion in top line revenues in 2010, with 56.5% of that figure linked predominantly to CDN-powered video distribution, video platform services and content monetization. The combined market grew by an estimated 30% in 2010. Video-based CDN contracts, OVPs and video advertising networks together have carved out a $1.3 billion swatch of the market total. The video value chain share grew by 40.4% in 2010.

This extensive report condenses comparative online video market data and analysis by solutions segment, with respective growth rates combined to yield historical market value and forecasts. Value chain analytics are built on AccuStream Research competencies in total video views, CDN (video contract, and total CDN revenue), OVPs (accounts, pricing and revenue) and video advertising networks (revenue calculated by provider, billing models, and specialty: pre-roll, in-banner, overlay and search). Each of the reports six sections examine distinct market segment dynamics in detail, together with vendors and providers, their business models, unique accounts, revenue (trailing and forecast) and core product offerings.

Specific company analysis is augmented with in-depth Q & As including Akamai, Limelight Networks, Internap, Level 3, Mirror Image, Brightcove, thePlatform, Kaltura, Ooyala, Move Networks, Kyte, KickApps, Kit Digital, Sorenson Media, Vmix, DigitalSmiths, Auditude, RAMP, Magnify.net, Mixpo, Affine Systems, Tremor Media, SpotXchange, Adap.tv, VideoEgg, Eyewonder, Pointroll, Eyeblaster, YuMe, ScanScout, BBE, Blinkx, Audience Science and many more. OVPs are the fastest growing link in the video value chain, with a 71% top line revenue upsurge in 2010 to $480 million; OVPs are forecast to capture 36.4% of the video solutions segment, and move ahead of CDNs at 35% for the first time; video ad networks have a 28.6% share of the market. OVP total accounts increased by 118% in 2010, CDNs by 26.7%, and combined service 23,333 accounts. MRR comparisons for CDNs and OVPs are provided. This report is an essential market intelligence tool for VCs looking at new and expanding investment opportunities inside the online and mobile video business segment, publishers, rights holders, advertisers, ad networks, CDN providers, hosting networks and OVPs.

Executive Summary:

The online media value chain (comprising CDNs, OVPs and Video Advertising Networks) is forecast to generate $2.3 billion in top line revenues in 2010, with 56.5% of that figure linked predominantly to CDN-powered video distribution, video platform services and content monetization. The combined market grew by an estimated 30% in 2010.

Video-based CDN contracts, OVPs and video advertising networks together have carved out a $1.3 billion swatch of the market total, according a report published by AccuStream Research. The video value chain share grew by 40.4% in 2010.

The report, Video Value Chain 2010 2012: CDNs, OVPs and Video Advertising Networks, condenses extensive comparative online video market research data and analysis by solutions segment, with respective growth rates combined to yield historical market value and forecasts.

Value chain analytics are built on AccuStream Research competencies in total video views, CDN (video contract, and total CDN revenue), OVPs (accounts, pricing and revenue) and video advertising networks (revenue calculated by provider, billing models, and specialty: pre-roll, in-banner, overlay and search).

Each of the reports six sections examine distinct market segment dynamics in detail, together with vendors and providers, their business models, unique accounts, revenue (trailing and forecast) and core product offerings.

Specific company analysis is augmented with in-depth Q & As including Akamai, Limelight Networks, Internap, Level 3, Mirror Image, Brightcove, thePlatform, Kaltura, Ooyala, Move Networks, Kyte, KickApps, Kit Digital, Sorenson Media, Vmix, DigitalSmiths, Auditude, RAMP, Magnify.net, Mixpo, Affine Systems, Tremor Media, SpotXchange, Adap.tv, VideoEgg, Eyewonder, Pointroll, Eyeblaster, YuMe, ScanScout, BBE, Blinkx, Audience Science and many more.

OVPs are the fastest growing link in the video value chain, with a 71% top line revenue upsurge in 2010 to $480 million; OVPs are forecast to capture 36.4% of the video solutions segment, and move ahead of CDNs at 35% for the first time; video ad networks have a 28.6% share of the market. OVP total accounts increased by 118% in 2010, CDNs by 26.7%, and combined service 23,333 accounts. MRR comparisons for CDNs and OVPs are provided.

Key Topics Covered:

EXECUTIVE SUMMARY
The Online Media Value Chain Posts Growth of 30% in 2010
SECTION ONE The Online Media Value Chain Posts Growth of 30% in 2010
SECTION TWO CDN 2010 – 2012: Revenue, Cap Ex, R & D, Operational Performance Summary Analysis
SECTION THREE OVP Market Analysis 2010 – 2012
SECTION FOUR OVP Sub-Segment Analysis: Video Ad Serving, Indexing and Monetization
SECTION FIVE Video Advertising Networks 2010 – 2012
SECTION SIX In-Banner Video Advertising Platform Analytics 2010 – 2012

Companies Mentioned:

Akamai
Limelight Networks
Internap
Level 3
Mirror Image
Brightcove
thePlatform
Kaltura
Ooyala
Move Networks
Kyte
KickApps
Kit Digital
Sorenson Media
Vmix
DigitalSmiths
Auditude
RAMP
Magnify.net
Mixpo
Affine Systems
Tremor Media
SpotXchange
Adap.tv
VideoEgg
Eyewonder
Pointroll
Eyeblaster
Blinkx
Audience Science

For more information visit http://www.researchandmarkets.com/research/71a98d/the_online_value_c

Irvine, Calif. and New York, NY – Specific Media, the world’s largest independent media platform, announced that it has acquired Broadband Enterprises (BBE), a premier online video provider. Founded in 2004, BBE is a video advertising company that helps brands to monetize, track and produce video across all digital platforms. The deal recently closed for an undisclosed amount.

BBE, which currently works with a majority of Fortune 100 brands, has developed a complete video advertising solution used by major brand advertisers. The company has also developed the industry’s first ad-serving and tracking platform dedicated exclusively to video, VINDICO, which has logged more than 23 billion impressions to date. In addition, the company’s branded entertainment division has produced more than 20 original series, including the award-winning hit show Jen and Barb, Mom Life.

“Video is an exciting market, but advertisers have been unable to capitalize on its potential because it currently lacks data, targeting and analytics. We’re bringing our expertise to this area to fulfill the promise of video,” said Tim Vanderhook, co-founder and CEO of Specific Media. “We chose BBE because the company has a complete solution for brand advertisers, proven technology and a strong leadership team.”

Digital video is one of the fastest growing categories in interactive advertising. According to a recent report from the Internet Advertising Bureau and PwC, digital video advertising is up 31 percent in the first half of 2010 over 2009. eMarketer estimates that video advertising spending will grow 43 percent in 2011 and is expected to remain the fastest growing format within the industry through 2014.

Win-Win for Customers
BBE works with more than 300 premium brand advertisers via a network of more than 2,400 publisher sites. This acquisition expands Specific Media’s already large customer base, many of which currently use solutions from both companies.

According to Scott Kelly, digital marketing manager at Ford, “As a long-time partner with Specific Media, we are pleased to see them choose BBE to expand their video advertising offerings. Online video is an ever-increasing part of our marketing mix and we’re excited to see Specific Media apply its leadership in the areas of data, targeting and analytics into the more engaging ad format of online video.”

BBE’s current media operations will be integrated into Specific Media. The BBE brand will continue to exist as an independent subsidiary of Specific Media, to be led by President Matt Timothy who will focus on the company’s technology platform, VINDICO.

“I’ve always admired what Specific Media has accomplished, as I feel their focus on data and innovation has provided a strong foundation for their growth,” said Matt Wasserlauf, founder and CEO of BBE. “Together, our ability to integrate display and video into one unified platform will lead the next phase in the evolution of online advertising.”  Wasserlauf will stay onboard as Specific Media’s EVP, Video Platform and Services and oversee its expansion of video into Europe.

About Specific Media
Specific Media is uniquely positioned as the world’s largest independent media platform, solving the reach and data problems facing today’s advertisers. Specific Media enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and the contextual relevance of websites visited. Specific Media’s Premium Network reaches nearly 160 million US consumers and 260 million consumers globally each month. With a relentless focus on delivering measurable, predictable results in a brand-friendly environment, Specific Media is defining tomorrow’s marketing standards, today. Visit www.specificmedia.com.

New York, NY – Netmining, a leading provider of audience targeting solutions, today announced it has extended its targeting capabilities to include video. Reckitt Benckiser is the first advertiser to utilize Netmining’s audience targeting capabilities for video—the global CPG company worked directly with Netmining to develop and refine the solution.

“As video becomes more integrated into the online environment, we’ve pushed boundaries to connect with consumers using a more interactive medium and leveraged it throughout our advertising strategy,” said Shawn Gasparini, Manager of Digital Marketing for Reckitt Benckiser North America.  “Online video is particularly effective for our CPG brands as it allows us to not only engage with our audience through unique creative, but do so in conjunction with our offline buys. Netmining has helped us identify innovative ways to use video and targeting capabilities by intimately understanding what’s needed from a brand perspective.”
 
Netmining’s audience targeting solutions increase conversions and revenue generated from display, email and a marketer’s website. The company’s real-time profiling engine understands individuals’ interests and buying propensity, and enables brands to deliver highly relevant and personalized interactions across the entire customer lifecycle.  By leveraging Netmining’s scoring and audience profiling capabilities in video placements, brands can further tie traditional marketing efforts to online initiatives, reaching consumers with increasingly interactive creative through video.
 
“We’ve seen an escalating demand for better audience targeting within video as it becomes a more important part of the marketing mix,” said Dean Vegliante, General Manager at Netmining. “With the addition of video to our audience and retargeting solutions, marketers can now take advantage of Netmining’s proprietary engine and deep insights to maximize their video advertising efforts. Since the introduction of Netmining to the U.S. market almost a year ago, we’ve seen significant customer growth and unparalleled retention rates, fueled by the performance of our solutions as well as our continual commitment to innovation.”
 
The new capabilities come on the heels of impressive company growth, as Netmining has seen a 50 percent increase in its customer base over the last six months, with a 95 percent customer retention rate. In addition to Reckitt Benckiser, other Netmining advertisers include Audi, Lord & Taylor, Jones Apparel Group, Borders, Red Roof Inn and some of the world’s largest digital advertising agencies such as Mindshare, OMD and Zenith Optimedia.  
 
About Netmining
Netmining is a global provider of audience targeting solutions that are proven to increase conversion rates across websites, online advertising, email programs and offline sales channels. With a real-time audience profiling engine that understands each individual’s interests and buying propensity, Netmining enables companies to deliver highly relevant and personalized interactions across the entire customer lifecycle. Netmining solutions are used by marketers, system integrators and agencies across Europe, Asia and North America. Current customers include Hertz, Lord & Taylor, Jones Apparel Group, Audi, Electronic Arts, Mindshare, OMD, Neo@Ogilvy, Singer Direct,  Morpheus Media, Zenith Optimedia and more.

More information can be found at http://www.netmining.com or on Twitter @Netmining.
 
Netmining is a member of the Interactive Advertising Bureau (IAB) and Network Advertising Initiative (NAI).

NEW YORK – The Interactive Advertising Bureau (IAB) announced the finalists in the sixth annual MIXX Awards, which now join a prestigious list of marketers and agencies who have already been recognized by the most sought-after honor in interactive advertising and marketing. The MIXX Awards are the only accolade that recognizes creativity and impact.

“This year’s finalists are an extraordinary testament to the innovation that is driving marketing, advertising and consumers’ brand experience in bold new directions,” said David Doty, SVP & CMO, IAB. “The robust competition this year raises the bar for everyone, and the finalists’ significant evidence of success demonstrates that online media is now the fulcrum of winning marketing campaigns.”

Reflecting the vibrancy of interactive advertising, this year the MIXX Awards encompass such new categories as Experimental and Innovative, Mobile Apps and Viral, in both full campaigns and single executions. The winners of the 2010 MIXX Awards—debated and determined by a cross-industry assembly of 32 industry leaders from the best agencies, marketers and publishers—will be revealed at a gala dinner on September 28, during Advertising Week in New York City. “This year’s gala promises to set a new level of excitement—and fun,” said Doty. “We’ll celebrate the winners of the gold, silver, bronze and coveted Best-in-Show awards, with our host—comedic actress Olivia Munn.”

MIXX 2010 Finalists by Category:

Brand Destination Site – Single

Hasbro & Tribal DDB London for “Monopoly City Streets”

The Pacific & HBO for “The Pacific – Website”

Toyota & Saatchi & Saatchi LA for “NASCAR Sponsafier”

Wm. Wrigley Jr., Co. & Firstborn and EVB for “5React.com”

Rich Media Display Ad – Single

T.G.I. Friday’s & Digitas for “Call Woody”

T.G.I Friday’s & Digitas for “DeBurger Woody”

Unilever & Dove & Mindshare, Ryan iDirect & Yahoo! for “Dove Men+Care featuring Drew Brees”

Walt Disney Studios Motion Pictures & BLT & Associates for “The Princess and the Frog Peelback Unit”

Mobile Platform or App – Single

Microsoft Bing & Point Reach for “Bing for Mobile”

Pizza Hut & imc2 for “Pizza Hut iPhone App”

Time Out London & SMIRNOFF & TigerSpike for “The SMIRNOFF and Time Out London iPhone App”

UrbanDaddy & Big Spaceship for “The Next Move”

Games – Single

Hasbro &Tribal DDB London for “Monopoly City Streets”

Honey Nut Cheerios & Saatchi & Saatchi for “Honey Defender”

Kia Motors America & Initiative + for “Kia Soul Launch Xbox”

Volkswagen UK & Tribal DDB London for “The GTI Project”

Interactive Video/Online Commercial – Single

AMC & Deep Focus, Inc. for “Mad Men Yourself”

Cisco & OgilvyWest & Neo@Ogilvy for “New York Times Disruption with Video”

Coca-Cola & Definition 6 for Coca-Cola “Happiness Machine” Video

Jay Jays & Visual Jazz for “Dance Off 3D”

Branded Content – Single

Frito Lay & OMD for “Only in a Woman’s World”

Lion Nathan & ZenithOptimedia Australia for “6 Beers of Separation”

Starbucks & PHD for “Coffee Authority”

Toyota Motor Sales, USA & Saatchi & Saatchi LA for “Toyota Venza Apperite for Life”

Viral – Single

AMC & Deep Focus Inc. for “Mad Men Yourself”

American Honda Motor Co., Inc. & RPA for “Everybody Knows Somebody Who Loves a Honda”

Kimberly-Clark & Organic, Inc. for “U by Kotex*: Help Me Choose”

OfficeMax & JibJab Media, Elm Public Relations & Grand Central Marketing for “ElfYourself 2009”

Digital Out-of-Home – Single

Mars – Snickers & MediaVest for “Snickers Snacklish GPS OOH”

Pepsi Co. & Sobe & Firstborn for “SoBe Reskin”

Toyota Motor Sales, Inc. & Saatchi & Saatchi LA for “Toyota Prius iPhone App with Times Square Reuters Board”

Unilever & SapientNitro for “Smile Activated Vending Machine”

Experimental and Innovative – Campaign

CBS & Pepsi Max & OMD for “Mondays to the Max: Video in Print”

Jay Jays & Visual Jazz for “Dance Off 3D”

Paramount Pictures & MEC for “Paranormal Activity”

Volkwagen & AKQA, Inc. for “Real Racing GTI”

Brand Awareness and Positioning – Campaign

Air New Zealand & tenfour for “Kiweets Twitter Promotion: Make Flying Fun Again Campaign”

AMC & Deep Focus, Inc. for “Mad Men Yourself”

HBO & BBDO New York for “HBO Imagine Integrated Campaign”

Kimberly-Clark & Organic, Inc. for “U by Kotex*”

Direct Response – Campaign

Burger King & Crispin Porter + Bogusky for “BK Dollar Holiday Cards”

Mars Direct, Inc./MY M&M’s® & imc2 for “MY M&M’s® Valentine’s Day 2010”

RBC Royal Bank Student Banking Products & Proximity Canada for “RBC 2009 FALL CAMPUS PROMOTION”

Travelers Insurance & SapientNitro for “The Manifesto Campaign”

Lead Generation – Campaign

Children International & 15miles, the interactive-media division of TMP Directional Marketing for “Online Donations Up, Economy Down”

Ford & Martha Steward Living Omnimedia for “Warriors in Pink – Powered by Ford”

MetLife & Neo@Ogilvy for “2009 Term Life Insurance”

RBC Royal Bank Student Banking Products and Proximity Canada for “RBC 2009 FALL CAMPUS PROMOTION”

Product Launch – Campaign

Discovery Networks & PHD for “Discovery Channel’s LIFE Premiere Tune-in Campaign”

Doritos & Proximity / BBDO for “Doritos Viralocity”

McDonald’s & OMD for “McCafe Launch”

Volkswagen & AKQA, Inc. for “Real Racing GTI”

Cross-Media Integration – Campaign

Travelocity & McKinney for “Choose the Gnome’s Adventures”

True Blood & HBO for “Hacking Reality Campaign”

Mazda & Doner for “33 Keys”

Nissan North America & TBWA\Chiat\Day for “Cube Mobile Device”

Digital Integration – Campaign

HBO & BBDO New York for “HBO Imagine Integrated Campaign”

Kraft Foods – Lacta & OgilvyOne Worldwide, Athens for “Love in Action”

Nationwide Insurance & McKinney for “World’s Greatest Spokesperson”

OgilvyOne Worldwide for “The Search for the World’s Greatest Salesperson”

Mobile Platforms and Apps – Campaign

MasterCard Worldwide & McCann Erickson for “Priceless Picks”

Microsoft Bing & Point Reach for “Bing for Mobile”

Molson Canadian & MyThum Interactive for “Molson Canadian Hockey House”

Volkswagen & AKQA, Inc. for “Real Racing GTI”

Games – Campaign

Gillette Fusion & BBDO New York and Proximity Canada for “Gillette Blade Change Challenge”

Hershey’s & OMD for “Reese’s Perfect Xbox Live Halloween Event”

Nestle & Threshold Interactive for “Dude, Where’s my Bar?”

Unilever & Mindshare for AXE Deodorant Bodyspray Education “Double Pits to Chesty”

Search Marketing – Campaign

Adobe Systems Incorporated & Covario for “Connect & Conserve”

Coca-Cola & AKQA, Inc. for “Live Positively”

French Culinary Institute & Greater Than One for “French Culinary Institute”

General Motors & SMG Search for “GM Cash for Clunkers”

Social Marketing – Campaign

Kraft Foods – Lacta & OgilvyOne Worldwide, Athens for “Love in Action”

McDonald’s & Oddcast for “Avatarize Yourself”

Travelocity & McKinney for “Choose the Gnome’s Adventure”

Universal Pictures & Condé Nast Digital for “Repo Men”

Business-to-Business – Campaign

IBM & Ogilvy New York for “TheSmarterCity”

Qwest Communications & McKinney for “Listening Not Talking”

Qwest Communications & McKinney for “Puzzles”

UPS & Federated Media for “UPS: POPURLS Brown Edition Delivered by UPS”

Public Service/Not For Profit – Campaign

Colorectal Cancer Association of Canada & Ogilvy Montreal for “getyourbuttseen”

John F. Kennedy Presidential Library & The Martin Agency & Domani Studios for “We Choose The Moon”

National Women’s Law Center & The Concept Farm for “Being a Woman is Not a Pre-existing Condition”

The City of Calgary: Waste & Recycling Services & The City of Calgary: Corporate Marketing & Communications for “The City of Calgary Blue Cart Campaign”

Multicultural – Campaign

Degree Men & BrightLine iTV for “Degree Futbol”

Ford & Telemundo & Zubi for “Perro Amor Ford Integration”

Proctor & Gamble – Herbal Essences, Olay, Crest, Dawn, CoverGirl, Orgullosa de tu Belleza and Starcom MediaVest Group for “De Moda”

Sprint & Telemundo & Mindshare Worldwide for “Perro Amor Sprint Integration”

VOD and Interactive Television – Campaign

Abreva & BrightLine iTV for “Cold Sore Confessions”

Burger King & BrightLine iTV for “BK Steakhouse”

Coors Light & MC Media for “Coors Light Advanced Television Campaign”

Polaris Industries, Victory Motorcycles & The Integer Group & The Band, Inc. for Victory Motorcycles “Fuel It” Interactive TV Campaign

About the MIXX Awards:

The MIXX Awards are the only juried advertising competition that evaluates all critical components of the interactive marketing mix, including strategy, creative, execution and results. The winners of the MIXX Awards are announced at a gala dinner, this year on September 28, during the MIXX Conference & Expo. They both take place near the start of New York City’s Advertising Week, a gathering of the media and marketing industries that typically draws 10,000 professionals to conferences, seminars and parties celebrating advertising and its evolution.

To learn more about the MIXX Awards and view the complete gallery of past MIXX winners please visit: www.mixx-awards.com/gallery

To find out more about the MIXX Conference and Expo, please go to: http://www.mixx-expo.com

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

NEW YORK – August 9, 2010 – Magnetic (www.magnetic.is), the leader in search re-targeting, today announced integration with BrightRoll, the leading provider of online video advertising services, to improve and optimize performance on video ads. BrightRoll now has a key differentiator, where it can apply the pinpoint accuracy of search engine marketing to deliver brand-building engaging ads to customers wherever they are on the purchase funnel. This is one of multiple agreements Magnetic has entered with video ad networks.

Search engine marketing is the highest performing form of advertising on the web. Magnetic applies this performance to other forms of display advertising. When users finish researching interests and leave the search engine, Magnetic’s search data enables re-targeting on all types of ads wherever consumers are on the web to significantly increase conversions. Magnetic has more than 200 million user profiles on a wide array of consumer interests such as finance, autos, consumer packaged goods, and travel.

“The amazing power of online video creates a visceral response from users, given how engaging the ads can be. Imagine serving a stylistic video of a BMW racing through the streets of New York to a user who is in purchase mode for a luxury car – and we know this because the user’s key word searches show the exact intent. This is the branding opportunity we are delivering,” said Josh Shatkin-Margolis, CEO of Magnetic. “By combining this opportunity with search, the highest converting source of data, we’ve made it easy for advertisers to create a perfect synergy of ad creative, media, and data.”

According to comScore, more than 177 million U.S. Internet users watched video content in June, and it recognizes BrightRoll as a top video ad networks in terms of potential reach of the total U.S. population. Online video advertising offers more variety and options in visually engaging with consumers than static text ads. As the segment applies search re-targeting to find the right audience in online video advertising, BrightRoll advertisers can now leverage search intent data with their own knowledge of what consumers want.

“We view search re-targeting as a valuable tool that allows advertisers to reach specific consumers who will be most receptive to their brand messages,” said Tod Sacerdoti, CEO of BrightRoll. “By combining Magnetic’s targeting technology with our video advertising platform, we’re able to solve the needs of our advertisers by delivering targeted campaigns at scale with a high return on investment.”

Magnetic is making search re-targeting easy for ad networks, agencies and DSPs. Its open marketplace leverages search intent data for all types of display advertising.

About Magnetic
Magnetic™ makes search re-targeting easy. The Magnetic data marketplace empowers advertisers and publishers to use search data as the key indicator of intent and re-target campaigns to the most relevant audience online. With more than 200 million search profiles, Magnetic significantly lifts the value of media and improves campaign performance. Magnetic’s advanced technology provides the largest payment to search data providers. It is the search data partner of choice for more than 90 leading agencies, ad networks and DSPs. Magnetic is headquartered in New York, funded by investors including Roger Ehrenberg, Founder Collective and NYC Seed. For more information visit: www.magnetic.is.

This report provides in-depth profiles of the major U.S. online video advertising industry players. The report analyzes consumer use of online video and patterns based on key advertising demographics. Additionally, the report reviews existing business and pricing models and details major online video ad formats. Finally, the study provides recommendations for industry investors and five-year forecasts for U.S. online video advertising revenues.

Online video viewing will continue to increase at high rates, therefore advertisers, content providers, and service operators must identify the true impact of online video on the traditional broadcast and cable TV industry, said Heather Way, research analyst. While inadequate audience reach, metric standardization, and consumer affinity for traditional TV viewing inhibit immediate growth, advertisers ability to incorporate cross-platform audience targeting as well as increased content offerings via TV Everywhere initiatives drive steady, long-term online video advertising revenue growth.

Key Topics Covered:

Online Video Advertising: Strategies & Results Dashboard

1.0 Report Summary

1.1 Purpose of Report

1.2 Scope of Report

1.3 Research Approach

1.3.1 Source of Data

1.3.2 Glossary of Terms

2.0 U.S. Market Overview: Online Video Advertising

2.1 U.S. Broadband Household Growth Trends

2.2 Online Video Advertising Ecosystem

2.2.1 Advertisers and Advertising Agencies

2.2.2 Ad Campaign Management Systems & Ad Servers

2.2.3 Content Providers

2.2.3.1 Content Publishers

2.2.3.2 Content Aggregators

2.2.3.3 TV Everywhere Initiatives

2.2.4 Advertising Networks

2.2.5 Audience Measurement and Data Analytic Firms

2.2.6 Online Video Consumers

3.0 Business Perspective

3.1 Business Models

3.2 Pricing Models

3.3 Online Video Ad Formats

4.0 Implications and Recommendations

4.1 Market Conditions

4.1.1 Drivers

4.1.2 Inhibitors

4.2 Recommendations

5.0 U.S. Online Video Advertising Revenue Forecasts

5.1 Forecast Methodology

5.2 Forecast Assumptions

5.3 U.S. Forecasts 2009 – 2014

For more information visit http://www.researchandmarkets.com/research/f78a89/online_video_adver

LOS ANGELES – Panache, the advertising platform for digital video, announced its unique role within The Rising Tide Co-Op to enable video publishers and content owners to access a new online video ad format called the ASq and to standardize the technology pipeline for online video ad delivery; thereby facilitating future innovation in the space.

“VivaKi and The Rising Tide Co-Op’s industry-wide initiative will help standardize a pipeline for digital video advertising spend, enabling scalable innovation as the industry identifies optimal ad experiences for Internet-distributed video,” said Steve Robinson, CEO, Panache. “Panache’s business was built working with publishers’ player engineering, ad operations, and sales teams. We are bringing that experience to the Co-Op to make publisher enablement for buy-side ad spend fast and easy.”

VivaKi, the strategic entity that comprises the digital and media assets inside of Publicis Groupe, announced, this February, results from its unique research initiative The Pool. The first wave of research, focusing on online video, identified the Ad Selector as the most optimal online video ad format for advertisers, consumers and content owners. The Rising Tide Co-Op is working to operationalize this model and unveil a new version of the ad model in September, called the ASq. The ASq is a format that allows users to select one of three ads to view before the commencement of non-advertising video content.

All ASq campaigns will be 3rd-party ad served by The Rising Tide Co-Op, with publishers using in-house ad servers for ad scheduling, configuration of ad parameters and for in-house tracking. In order to access The Rising Tide Co-Op for ad serving, all publishers will need to integrate their video player(s) with the Panache platform, which will standardize the delivery method for any current and future ad formats. In addition, Panache enables the testing and rendering of ASq, as well as advanced publisher-facing analytics and scalable workflow solutions. Panache’s work with major video publishers’ Ad Operations and technical teams has helped publishers innovate around ad loads and ad mixes, maximizing profitability within their digital video business.

”The Rising Tide Co-Op is a group of industry pioneers who are dedicated to pushing the industry forward and bringing the advertising value of online video close to that of television,” said Tracey Scheppach, VivaKi Director of Innovation and creator of The Pool. “Panache is an integral member of this group due to its publisher-facing role in the Co-Op, facilitating publisher adoption of the ASq.”

Panache’s technology is currently embedded in the digital video ecosystem of clients including all MTV Networks properties, PBS, Fox as well as a breadth of partners such as Adobe, Microsoft, thePlatform, Brightcove, Akamai, PointRoll, and many others.

Along with VivaKi, Panache joins Vindico, Visible Measures and Tidal TV in the Co-Op.

About The Rising Tide Co-Op

The Rising Tide Co-Op was formed to provide a scalable and open technology stack for ASq, a branded, optimized version of the Ad Selector experience. The Rising Tide Co-Op solution integrates best-of-breed optimization, reporting, serving, and rendering technology, all tailored to the requirements of ASq.

About Panache

Founded in 2006, Panache helps premium video publishers make Internet-distributed video into a profitable and sustainable business with a comprehensive ad platform. The Company simplifies all aspects of premium publishers’ direct ad sales business resulting in increased ad inventory and full ad loads. Panache’s platform includes ad products, ad product planning, ad fulfillment workflow technology and visually represented ad effectiveness reporting.

Founded in 2006, Panache is a privately held company headquartered in Los Angeles.

NEW YORK – Undertone Networks, an online advertising network, announced that it has seen exponential growth in revenue derived from online video advertising in 2010. The amount of revenue the company received from pre-roll grew by more than 200 percent in the first four months of the year, demonstrating a clear desire among brands and media buyers to capitalize on the growing trend of online video advertising as a major source of online ad revenue.

According to findings from the Interactive Advertising Bureau and PricewaterhouseCoopers, online video ad spending in 2009 grew by 38 percent, a number that analysts expect will continue to skyrocket in the coming year. A recent report from AccuStream Research predicts that in 2010 revenue from online video ad networks is expected to grow 41 percent from 2009 – up to $377 million. Undertone’s explosive growth in pre-roll revenue during the first four months of 2010 thus far validates and significantly exceeds industry findings that video will continue to expand as a key avenue for delivering visibility in the online ad market.

“Video is clearly becoming a choice ad format for marketers, and our pre-roll revenue so far this year underscores that not only do our clients get results with video, but also that Undertone is helping to lead the charge in this market,” said Eric Franchi, senior vice president, business development for Undertone. “As delivery methods for video to consumers mature, our ability to provide quality video placements will ensure our customers get the best possible visibility for their ads in places where the right audiences are watching.”

Undertone’s online video ad offerings include both in-banner and in-stream solutions for maximum exposure and engagement. The company’s in-banner solution delivers video within banner ad placements, boosting interaction and response rates and allowing consumers to visit companies’ websites without interrupting the video experience. In-stream (pre-roll) ad solutions leverage a combination of video and flash ad units, enabling marketers to take advantage of a flash companion ad located adjacent to the video unit, creating a perfect vehicle for brand and direct-response messaging. All Undertone video ads are 100 percent IAB compliant.

About Undertone Networks

Undertone Networks, an online advertising network, provides advertisers with quality placements on the Web’s best sites. The company carefully selects its media partners and hand-purchases all its inventory, delivering above-the-fold visibility and brand protection for marketers who care where and when their ads run online. The Undertone approach ensures that media buyers and the advertisers they serve can drive successful brand awareness and direct response initiatives with a comprehensive blend of high-impact ad formats, rich media, targeting capabilities and personalized service. The company is based in New York, with fully staffed offices in major U.S. markets. For more information, visit www.undertone.com.

NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it has raised $40 million in funding led by Draper Fisher Jurvetson Growth Fund with participation from DFJ and Triangle Peak Partners. Existing investors including Canaan Partners, Meritech Capital Partners and SAP Ventures also participated significantly in this financing. The capital will allow Tremor Media to accelerate its lead in the online video advertising space and continue its rapid growth trajectory. It will primarily be used to invest in R&D to bolster Acudeo®, its leading technology platform, with new solutions for both advertisers and publishers, and to drive expansion into other media channels where digital video advertising will grow significantly.

Tremor Media, which has the leading video advertising network with the largest audience reach, has more than doubled the size of its network from 2009 to 2010*. The company became profitable in 2009, demonstrating revenue gains that exceeded more than twice the rate of growth of the overall online video market.

“Tremor Media is at the epicenter of video advertising. We have created the preferred technology and media platform for video advertisers, publishers and consumers and we are continuing to build long-term solutions that will meet the demand of the rapidly evolving digital video landscape,” said Jason Glickman, CEO, Tremor Media. “The next 12-18 months are critical for online video’s growth as massive advertising budgets shift to online video and consumption of online video rises. This infusion of capital will allow us to accelerate our lead in the marketplace and fuel our continued innovation. It is a validation of our company’s success and indicative of the enormous opportunity for the digital video space.”

“The online video industry is exploding and represents a major growth sector for the advertising industry. We’ve been evaluating this sector for quite some time and Tremor Media has clearly emerged as the category leader. The company has established its position through a combination of unsurpassed reach, audience targeting and ad management technology innovation that gives its blue chip advertisers tremendous buying efficiency and performance,” said Randy Glein, Managing Director of DFJ Growth Fund. “Tremor Media understands the needs of publishers and advertisers, delivering high impact media solutions that benefit the entire value chain. The company has demonstrated phenomenal growth and financial performance and has done an outstanding job anticipating the trends that are driving video advertising forward.”

In recent months Tremor Media has announced several new products and partnerships that further differentiate it in the online video marketplace. These advances include real-time audience targeting, several engagement-driven in-stream ad formats including the proprietary vChoice unit, and the first of its kind strategic partnership with DoubleVerify for third party ad verification. Read more at www.tremormedia.com.

*ComScore Video Metrix, comScore Releases February 2010 U.S. Online Video Rankings. February 2010.

About Tremor Media

Tremor Media (www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-banner video advertising solutions on top-tier publisher sites with a combined 189.9 million uniques, reaching 90.6% of internet users. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

In addition, Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.

About Draper Fisher Jurvetson Growth Fund

Draper Fisher Jurvetson Growth Fund invests in revenue-stage technology companies that are expanding rapidly in large markets and are well-positioned to be category leaders. Draper Fisher Jurvetson is a leading venture capital firm with global presence through the DFJ Global Network of funds. DFJ’s mission is to identify, serve and provide capital for extraordinary entrepreneurs anywhere who are determined to change the world. The DFJ Network has grown to encompass over 150 venture capital professionals in more than 30 cities around the world, more than 600 portfolio companies funded, and over $6 billion of capital under management. The DFJ Network has produced such notable, industry changing companies as Athenahealth (ATHN), Baidu (BIDU), Skype (acquired by eBay), Focus Media (FMCN), DivX (DIVX), Mobile 365 (acquired by Sybase), Massive (acquired by Microsoft), EnerNOC (ENOC), FeedBurner (acquired by Google), Four11 (acquired by Yahoo), xFire (acquired by Viacom/MTV Networks), Mozy (acquired by EMC), Myfamily.com (acquired by Spectrum Equity Investors), Overture (acquired by Yahoo), Parametric (PMTC), TicketsNow (acquired by TicketMaster), and buy.at (acquired by AOL).

NEW YORK – Online video advertising company ScanScout (www.scanscout.com) announced full support for the Interactive Advertising Bureau’s (IAB) Digital Video Ad Serving Template (VAST) and Video Player-Ad Interface Definitions (VPAID) video ad standards, providing streamlined delivery and distribution of ad inventory for advertisers and publishers.

ScanScout worked with video ad management platforms FreeWheel and LiveRail during the adoption of the VAST and VPAID standards. This joint effort provides a welcome solution for advertisers to the efficiency challenges of publisher fragmentation, and the difficulty they face tracking metrics across different sites.

“The push within the video ad industry toward VAST and VPAID compliance eases the implementation of video ad campaigns for publishers and advertisers,” said Jason Krebs, executive vice president of ScanScout. “We are happy to report that all of ScanScout’s ad formats are VAST and VPAID compliant as we lead the industry toward adoption of these standards.”

Leading Adoption of Industry Standards

The IAB’s VAST and VPAID standards were devised to ease the distribution of all advertisers’ ad units, simplify delivery of video ad campaigns to publishers and create a universal system of communication between video ads and video players. Until now, every video ad campaign required individual implementations with the ad source. Now, a VPAID ad is easily distributed to any publisher or ad management platform that is VPAID-compliant, removing the need for publishers and platforms to perform special integrations in order to accept ads from difference sources.

In addition to wins seen by publishers and advertisers, compliance with both standards will benefit vendors that provide ad management tools and serve ads sold by internal teams as well as accept ads from other sources.

The IAB standards have been put in place to ensure optimal placement and performance as a result of a more expansive range of video inventory. As the video ad industry continues to grow, publishers and platforms compliant with VAST and VPAID will generate a greater revenue stream, in addition to benefiting from the streamlined delivery process.

“Brand advertisers have embraced digital video as a powerful way to reach attractive audiences,” said Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB.) “VAST and VPAID improve the process of serving digital video ads which will allow for this platform to continue to grow. We’re pleased that as an IAB member, ScanScout has been such an active and vocal advocate of these important developments in digital video ad standards.”

ScanScout’s compliance reinforces the importance of the industry standards that the IAB has brought to video advertising in recent years. As adoption increases, VAST and VPAID implementation challenges that currently exist will be eliminated.

About ScanScout

ScanScout, the leading in-stream video advertising provider, connects advertisers and consumers while maximizing brand impact and delivering unmatched transparency and measurability. Utilizing proprietary technology that ensures precision targeting, real-time optimization and peerless brand protection, ScanScout delivers exceptional brand engagement throughout the entire video-viewing experience. Partners include more than 1,000 premium and niche sites like Warner Brothers, NBC, RealNetworks and Fox News. For more information, please visit: www.scanscout.com.

LOS ANGELES – Panache, the advertising platform for digital video, announced Ad Flow™, the ad fulfillment product for major online video publishers. Panache Ad Flow allows publishers to scale their digital video business and eliminates inefficient and error-prone manual processes from ad operations workflow.

“Digital video has unique technical and operational challenges caused by the diversity of ad products, ad product mixes, ad sources and video player configurations. Yet premium publishers’ advertising ad units must work flawlessly to achieve the needs of top brands,” said Steve Robinson, Panache president. “This is where Panache Ad Flow comes in. It completely eliminates technical and operational barriers by seamlessly getting a publisher from ad sales to trafficking.”

Panache Ad Flow takes away complexity and fits right into a publisher’s existing ad operations. This systematic workflow tool eases the ad development and approval process among publisher, agency, and advertiser, allowing key decision makers to understand how ad experiences will display and operate within the video environment prior to ad trafficking.

“We are very excited about solutions which increase the efficiency and speed with which we can fulfill ad campaigns,” said Brad Herman, SVP Digital Advertising Sales Operations, MTV Networks. “A tool that streamlines the workflow for video executions should be a huge asset for both the sell-side and buy-side communities.”

With its easy-to-follow interface, Ad Flow helps publishers drive fuller ad loads and execute premium ad sales in shorter time frames. More ads and lower fulfillment costs result in revenue opportunities that bring the digital video industry closer to linear television parity.

Based on the Adobe® Flash® Platform—the number one platform for video on the web—including Adobe Flash Media Server and Adobe Flex®, Panache Ad Flow provides premium video publishers with much-needed ad workflow improvements.

“With Ad Flow, Panache is taking ad product fulfillment for online video to the next level,” said Ashley Still, group product manager for Flash Media Distribution at Adobe. “Ad Flow provides an intuitive solution that helps premium video publishers scale their digital video ad businesses and achieve greater efficiencies. Ad Flow offers advantages for the entire digital video ecosystem.”

Ad Flow features include the ability to test ad creative and formats within a publisher’s player environments; asset management that guarantees the right delivery to Trafficking; and tracking all phases of ad fulfillment with audit trails, streamlining communication among publisher, agency and advertiser.

About Panache

Panache helps premium video publishers make Internet-distributed video into a profitable and sustainable business with a comprehensive ad platform. The Company simplifies all aspects of premium publishers’ direct ad sales business resulting in increased ad inventory and full ad loads. Panache’s platform includes ad products, ad product planning, ad fulfillment workflow technology and visually represented ad effectiveness reporting.

Founded in 2006, Panache is a privately held company headquartered in Los Angeles.

Online Video Advertising Networks 2007 – 2010: Emerging and Surging

This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.

Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.

In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.

3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.

Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.

To order this report:

Online Video Advertising Networks 2007 – 2010: Emerging and Surging

SEATTLE – Mixpo (www.mixpo.com) announced an online video advertising offering for agencies designed to extend local TV ad campaigns to the Web. Mixpo for Agencies builds on success with media companies, including Comcast Spotlight, NBC Local Media and Tribune, to bring local, video display advertising capabilities to advertisers.

“There is a tremendous opportunity for TV advertisers to extend their local spot and cable strategies, and creative to the Web. The hurdle has been the complexity and cost of executing video and rich media advertising at the local level,” said Anupam Gupta, president and CEO of Mixpo. “Working with our media company partners and their advertisers over the past year has revealed the opportunity to answer those needs, which is why we are expanding our local online video advertising capabilities to agencies and in-house marketers. Our hope through our offerings for both sides of the local TV ecosystem is to facilitate a faster growth of the emerging local TV to the Web process.”

Today, local TV advertising is estimated as a $24.7 billion market, according to The Kelsey Group. Currently, $505 million is spent via online video advertising, but that number is projected to grow to $5.8 billion by 2013, according to eMarketer. Mixpo for Agencies bridges the divide between TV and Internet advertising by extending local TV spots to the Web through interactive online video display ads, simply called Xspots.

“Mixpo has provided a simple and effective solution for leveraging video to create rich, interactive online ad units, complete with clickable overlays,” said Michael Koontz, vice president, business development of LION New Media. “The Xspot makes it easy to produce a compelling ad online where we can dynamically rotate in new versions and information as needed. It’s perfect for changing offers or calls to action.”

“Mixpo for Agencies has allowed us to move our TV advertising efforts to the Web through online video,” said Marcia Schoelen, director of production, Citrus. “The production takes just minutes, including adding simple-to-use interactive graphics to deliver a local online video advertising campaign consistent with our TV strategy. And the reporting gives us a whole new level of insight into our campaigns.”

In addition to LION New Media and Citrus, initial agencies taking advantage of Xspots, include BrandMuscle, CMAEON, Innovative Radio Solutions and Media Plus+, among others.

“Mixpo for Agencies provides unique capabilities for both the national and local agency,” added Mixpo’s Gupta. “The Xspot provides interactive online advertising content tied to the TV they are already investing in, while retaining brand control at a national level and flexibility at the local level.”

About Mixpo

Mixpo is an online video advertising technology company focused on extending local TV advertising to the Web. Through a simple and powerful combination of production, campaign management and reporting tools, Mixpo enables media companies and advertising agencies to deliver interactive video campaigns via standard display ad units. To find out more about Mixpo, please visit us at www.mixpo.com.

San Mateo, California – Jivox, the online video advertising service that helps local media publishers maximize online ad revenue, today announced a number of new white-label partners who are increasing online ad revenues by offering online video ads through the Jivox online video platform.  Lehman Communications Corporation, Small Newspaper Group, St. Joseph News-Press and Lewiston Tribune are the most recent newspapers to partner with Jivox to offer their advertisers easy and affordable online video advertising.

Online video has become pervasive on newspaper sites – according to research by the Newspaper Association of America, all large newspapers and most smaller newspapers now feature online video on their sites, with many newspapers producing locally focused, original video content for the web and even accepting user-generated video.  Online video advertising blends in with this rich media content and provides a very effective way for businesses to reach their local customers.

“Since we began offering our advertisers the ability to create, manage and optimize locally targeted video ads on our website, we’ve seen significant adoption from smaller advertisers who previously wouldn’t have considered online campaigns,” said Jeff Purcell, vice president of online at The Lewiston Tribune.  “Even as other advertising formats have suffered in the downturn, online video advertising has been a bright spot – because it delivers exceptional branding and sales lift for our advertisers.”

“Our partnership with Jivox has enabled us to expand the advertising options for our local customers and make online advertising easier and more accessible for small businesses.  Working with Jivox, our sales team now has another high-impact advertising product they can offer to existing customers,” said Mark Kelm, vice president sales and marketing at The Small Newspaper Group.

The Jivox online video advertising platform makes it easy for newspapers to offer online video ads to their advertisers by either embedding the service into their web site for self-service use or by having their sales force use the Jivox Publisher Portal to assist customers in placing online video ads.  Jivox’s Publisher Portal enables newspaper sales and ad operations teams to access their advertiser accounts, enter insertion orders, set campaign pricing, track campaigns and traffic video ads, all from a central console.

“Online video ads represent an enormous opportunity for newspapers to grow their revenues, and locally focused newspapers are particularly well positioned since they offer advertisers such a targeted audience,” said Diaz Nesamoney, CEO of Jivox. “We’re thrilled to welcome more leading newspapers to the Jivox white-label partner program and look forward to supporting them as they offer advertisers a new and effective way to reach local customers.”

About Jivox
Jivox makes it easy for businesses to reach local customers with online video marketing.  The Jivox online video platform enables businesses to easily create high-impact videos at no cost and use them in local online ad campaigns, on web sites and directory listings, in viral marketing programs, email campaigns and more.  Jivox provides targeted distribution of video ads through a premium network of over 800 local media and content websites, ensuring that every ad reaches the intended audience. The Jivox platform is also being used by national and local media groups to streamline online video ad creation and offer self-service ad creation and distribution directly to their advertisers.  Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

San Mateo, California – Jivox, the leading online video advertising and marketing platform for local businesses and publishers, today announced significant enhancements to its online video ad creation, management, and optimization platform to give online publishers a more cost-effective way to service even the smallest advertisers.

With the latest version of the Jivox platform, online publishers can now offer all of their advertisers the opportunity to run video ads within a video content player, before, during or after streamed video content (pre-roll, mid-roll and post-roll).  Jivox “Plug-n-Play” technology enables any Adobe Flash-based video content player to serve in-stream video ads and take advantage of the powerful interactivity features and reporting features available in the current Jivox video ad player.

The new platform release also introduces significant reporting enhancements, including aggregated reporting across video, display and text ads.  By integrating with third-party banner and text ad creation tools, Jivox can now provide publishers and advertisers with a single, dashboard-style view of all their ads’ performance on the publisher’s site.

The company has also added “view-through” tracking and reporting to the mix – this helps advertisers better assess their true ad performance by attributing a customer visit or conversion to a customer having seen an ad.  With the combination of traditional click-through metrics, video engagement metrics exclusive to Jivox, and the new view-through reporting capabilities now available to publishers, Jivox provides the most robust and comprehensive video ad analytics available today.

Online publishers can access all of these new features via the Jivox Publisher Portal, an online service for Jivox’s white label publisher partners. The Jivox Publisher Portal enables publishers’ sales and ad operations teams to access and manage their advertiser accounts, enter insertion orders, set campaign pricing, track campaigns, and traffic video ads all from a central console. Extensive analytics enable publishers to track real-time critical metrics related to ad performance and ad inventory, and report back to their advertisers.

“Delivering video ads within video content has in the past involved very complex integration between advertising service providers and the publisher’s video player,” said Diaz Nesamoney, CEO of Jivox. “The new version of the Jivox platform helps publishers reduce the complexity by enabling the wide variety of video content players in the market to easily integrate with the Jivox Video Ad platform, while offering easy provisioning and serving of video ads within video content.”

About Jivox
Jivox makes it easy for businesses to reach local customers with online video marketing.  The Jivox online video platform enables businesses to easily create high-impact videos at no cost and use them in local online ad campaigns, on web sites and directory listings, in viral marketing programs, email campaigns and more.  Jivox provides targeted distribution of video ads through a premium network of over 800 local media and content websites, ensuring that every ad reaches the intended audience. The Jivox platform is also being used by national and local media groups to streamline online video ad creation and to offer self-service ad creation and distribution directly to their advertisers.  Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

SEATTLE – Online video display advertising is helping local TV advertisers extend their broadcast strategy easily to the Web, according to Mixpo (www.mixpo.com), an online video advertising technology company. Year-over-year, monthly campaigns run by advertisers and agencies through Mixpo’s local media partners, including Comcast Spotlight, NBC Local Media and Tribune, among others, have grown by more than 300 percent, according to Mixpo data.

Mixpo focuses on online display inventory for delivering local video ad campaigns rather than in-stream pre-roll video. “Pre-roll ads are not the right solution for local advertising.  They’re expensive and have limited availability, interactivity and targeting, to drive effective local promotion. Video display ads are more affordable, can be targeted to the right customer, and allow viewers to interact as they wish, rather than being forced to watch an ad,” said Anupam Gupta, president and CEO of Mixpo.  “This new ad unit – takes the static banner to the next level with higher engagement and local response.”

Extending Local TV advertisers’ broadcast strategy relies on easily moving TV assets online, and adding interactive elements to drive local response. More than 80 percent of video display ad campaigns being delivered through Mixpo start from existing TV Spots. The ability to repurpose longer TV spots (:30 seconds and longer) gives advertisers more brand exposure than what’s achieved with pre-roll ads where 15 seconds, or less, is the purported ‘ideal’ length.  Mixpo data also shows that more than 1.2 million minutes of video display ads delivered through its platform have been watched during the past year, which translates to more than two years of 24/7 continuous TV viewing. Also, over one-third of these user-initiated views have resulted in additional clicks and interactions.

Industry data indicates over 95 percent of retail transactions occur offline, or locally. That fact is mirrored with some of the vertical categories running Mixpo video display ads, including quick start restaurants, automotive, retail, insurance, financial services, and healthcare – all of which have a local presence across different markets. In these cases, advertisers have taken their existing TV spots and made them highly interactive to drive brand awareness as well as a qualified local response, such as coupon redemption, newsletter sign up, test drives, or requesting more information.

“We are seeing a trend unfolding” added Gupta, “and that is an extension of local TV advertising strategies to the Web, with the benefits of measurement and interactivity. Advertisers have already spent tens of thousands of dollars to produce high quality TV creative. Leveraging that is the easiest way to take advantage of online video advertising.”

About Mixpo

Mixpo is an online video advertising technology company on a mission to easily extend local TV advertising to the Web. Mixpo works with advertising agencies, marketers and media companies, including Comcast Spotlight, NBC Local Media, and Tribune, to deliver response-driven, local video display advertising on the Web. To find out more about Mixpo, please visit us at www.mixpo.com.

“ADTECH’s modern and flexible platform brings increased efficiency and scalability to our business,” said Phil Connell, Director of Operations and Corporate Strategy for Olive Media. “Offered in combination with a knowledgeable Canadian-based support group, ADTECH demonstrated a genuine desire to partner with Olive in our continued effort to provide best-in-class service to advertisers and publishers in the Canadian market.”

ADTECH is committed to providing ad serving technology to the Canadian market with dedicated staff headquartered in Toronto and partnerships with leading online properties including The Weather Network, MétéoMédia and now Olive Media.

About ADTECH

ADTECH is a leading international supplier of digital marketing solutions and AOL Advertising’s ad serving platform. The company’s flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like Sky, Hi-Media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL LLC.

About AOL

AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings. AOL LLC is a wholly-owned subsidiary of Time Warner Inc. with employees in 18 countries across the globe.

About Olive Media: www.olivemedia.ca

Olive Media is a leader in the online advertising market in Canada and has the ability to reach over 14 million unique Canadian visitors monthly* on a variety of top-tier sites. Olive Media offers Canadian media buyers a one-stop shop for highly-engaged online Canadian audiences across premium Canadian and U.S. content channels, including NYTimes.com, People.com, readersdigest.ca, CNET.com, ArtistDirect.com, thestar.com, toronto.com, cyberpresse.ca and tetesaclaques.tv.

Olive Brand Response, an Olive Media product, offers advertisers the opportunity to run performance-related campaigns on over 2000 Canadian and U.S. websites. Olive Media is a partnership between Torstar Digital, a division of Toronto Star Newspapers Ltd. and a company owned by the same group as Gesca Ltd, a newspaper and websites publishing subsidiary of Power Corporation of Canada.

*Custom Olive Media report, based on comScore Media Metrix Audience Duplication report (July 2009)

San Mateo, California – Jivox, the leading online video advertising and marketing platform for local businesses, today announced a number of video marketing tools that help small businesses use online video to market their products and services.  Beyond using Jivox’s award-winning technology to launch video advertising campaigns, local businesses can now take advantage of Jivox’s ad creation and distribution services to create and post compelling video content on their websites, in email and other marketing campaigns, on directory service sites, and on YouTube and other video-sharing sites.

Video marketing capabilities now available at Jivox.com include:

- Embed videos on a website. Post marketing videos created on the Jivox platform for free to your site or blog to improve natural search results and engage and build trust with visitors. Save bandwidth and IT costs, because Jivox hosts the videos for you.

- Link to videos in email campaigns. Dramatically increase open rates and conversion by embedding marketing video into your email campaigns; include a link to a custom video landing page for your business, and get a free video listing in the Jivox Business Directory.

- Upload videos to sharing sites. Automatically upload videos to popular video sharing sites like YouTube; drive traffic to your website and campaigns, and build a following for your company’s videos by engaging web viewers.

- Upload videos to directory listing services. Automatically upload your videos and business information to popular directory listing websites like Google Local. Help customers find your business and show them exactly what you offer via engaging video content.

To get companies started, Jivox is also offering a “Video Marketing Success Kit” that includes practical advice, proven best practices, and simple strategies for creating effective video marketing content and using it to increase brand exposure, customer engagement and conversion. New customers who register for the Success Kit will also receive $75 off their first paid video advertising campaign.
Download the free Jivox Video Marketing Success Kit today at: www.jivox.com/successkit.

“Using video is one of the best ways a local business can add life and richness to an online marketing campaign or company listing, and research shows that 25% of viewers who watch a marketing video go on to complete a purchase.  Jivox makes it easy for any business to get started with this powerful medium,” said Diaz Nesamoney, CEO of Jivox. “Jivox now provides all the essentials of video marketing for small businesses, so companies can easily and cost-effectively create compelling videos for use in every aspect of their marketing programs.”

The sky’s the limit when it comes to the kinds of videos companies can create to attract new customers.  Here are a few ideas to get you started:

- How-to demonstrations: show real people using your products or services and post them on your website, YouTube, and popular social networks.

- Video coupons: show your business or product in action, and then invite customers to download a printable coupon for a discount at a local store.

- Customer testimonials: get your best customers in front of a camera and ask them what they like about your products and services, then use this in all your marketing campaigns.

- User-generated reviews: invite your site visitors to record reviews of your business in return a special coupon or discount, and then use these videos throughout your marketing programs.

About Jivox
Jivox makes it easy for businesses to reach local customers with online video marketing.  The Jivox online video platform enables businesses to easily create high-impact videos at no cost and use them in local online ad campaigns, on web sites and directory listings, in viral marketing programs, email campaigns and more.  Jivox provides targeted distribution of video ads through a premium network of over 800 local media and content websites, ensuring that every ad reaches the intended audience. The Jivox platform is also being used by national and local media groups to streamline online video ad creation and to offer self-service ad creation and distribution directly to their advertisers.  Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

San Mateo, California – June 29, 2009 – Jivox, the online video advertising service that helps local businesses reach customers online, today announced a number of new features that make the popular online video advertising platform even easier to use, including map-based geo-targeting and QuickStart video ad creation templates. Jivox has also rolled out new subscription plans that make ongoing ad campaigns an affordable option for any sized business.  These powerful new features reflect months of user feedback and were the most requested product enhancements by Jivox customers.

Key new features of the Jivox video advertising platform include:

Automated Map-Based Geo-Targeting:

Jivox now displays targeted cities on an interactive map and allows users to expand the targeted geography around a city by a 5, 10, 15 or 30-mile radius and save it for use in a future ad campaign. This feature is particularly appealing to local businesses with multiple locations because it automates the previously manual task of finding and selecting surrounding zip codes or cities.

QuickStart Ad Creator:

A new template-based approach enables users to create professional-looking online video ads in just a few minutes by simply completing a series of prompts for text and logos. Any ad created in the Jivox service can be saved as a QuickStart ad to be customized by other users, and unlike other template-based approaches which do not allow further changes to the ad, Jivox QuickStart ads can be further edited by using Jivox advanced video ad creation tools.

Jivox users with Master Account status, such as franchisees or co-op organizations, can create a QuickStart ad and publish it to users within their network to be completed. This provides organizations control over branding elements while allowing advertisers to customize an ad to fit their individual needs.

Subscription Plans:

In addition to campaigns with custom durations and spending levels, Jivox now offers a variety of plans and subscription levels to meet the needs of any sized business. Plans are designed around typical geographies, including local, metro, regional and national, and can be combined with subscription periods, including one, three, six and twelve months allowing advertisers to spend as little as $225 per month or set custom spending levels based on their marketing needs.

Subscription plans help customers save money by providing built-in discounts for customers signing up for longer duration campaigns, and also enable customers to better manage their marketing budgets by setting their monthly spending in advance.

“Jivox helps companies tap the power of video advertising to reach local customers by offering a complete, self-service online platform to create, place, and track high-impact video ads at an affordable price,” said Diaz Nesamoney, CEO of Jivox. “We’re constantly soliciting feedback and listening to our customers in an effort to improve our service level, and these new features make it even easier to create and launch online video ad campaigns that are visually appealing, micro-targeted and highly effective.”

About Jivox

Jivox helps local businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes over 800 local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

Joey Trotz, Senior Director, Strategic Advertising Technology at Turner Broadcasting will present and discuss with attendees how ad operations will benefit most from these online video ad initiatives – and what they should be doing now to take advantage.

The importance of getting online video advertising right is growing for marketers and publishers desperate for revenue. While the interest is there from all sides, operationally video advertising has proven to be a real challenge. The entire process is fraught with more complications than standard display ads processes and is weighing down Ad Ops team who are struggling to do more with less. VAST & VPAID has the potential to automate some of these processes. But as marketers and vendors work to adopt these standards, it’s time for Ad Operations teams to start doing a deeper dive into what VAST & VPAID can and can’t do and what they should be doing now to make sure they can benefit. Doing so will generate revenue and create efficiencies marketers and publishers need.

The Online Technical Forum is being sponsored by Auditude. For more information, agenda and registration: http://www.admonsters.org/ws/ws-us-03.php

A well-respected expert on both online advertising and digital media, Grosso has led his team to create long-term partnerships with global brands such as Reuters, MTV Networks, RealNetworks, Nokia, Microsoft and Shell. A digital media veteran with more than a decade of international experience, Grosso is well-qualified to offer unique insight into the world of online video advertising.

Since inception, blinkx has signed more than 530 media partners and indexed over 35 million hours of video content on the Web, fueling its reputation as one of the most intelligent search engines available today.

blinkx’s unrivaled contextual advertising platform for online video, blinkx AdHoc, is designed to enable blinkx’s media partners to place highly relevant advertising against their video content on the Web. blinkx’s AdHoc platform has revolutionized video advertising by matching compelling, customized, TV-style ads to audiences on the Video Web. It is unique because it was built from the ground up to address rich media, resulting in more effective marketing for advertisers, higher monetization for content owners, and, most importantly, a useful, non-disruptive experience for users.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com

Jivox Publisher Network now includes over 800 premium local web sites

San Mateo, California – Jivox, the online video advertising service that helps local media publishers maximize online ad revenue with easy and affordable online video advertising, today announced the availability of the Jivox Publisher Portal, a powerful new online tool for white-label publisher partners to create and manage their advertisers’ campaigns on the Jivox platform. Colorado media publisher Lehman Communications is the first to adopt the new online video advertising tool.

The Jivox Publisher Portal enables publishers’ sales and ad operations teams to access and manage their advertiser accounts, enter insertion orders, set campaign pricing, track campaigns and traffic video ads all from a central console.  Extensive analytics enable publishers to see real-time critical metrics related to ad performance and ad inventory, and report back to their advertisers.

“We built our new publisher portal so that our white-label publisher partners have a live status of all their advertisers’ campaigns and can manage them the way they currently do business,” said Diaz Nesamoney, founder and CEO of Jivox. “From pricing and payments to trafficking and reporting, the new Jivox Publisher Portal puts our partners in complete control.”
“Jivox has helped us expand our offerings to new and existing customers.  The ability to offer video and slide show web ads with audio has been well received by sales reps and advertisers alike.  Jivox is extremely customer focused.  Our questions are answered immediately and our learning curve was relatively short, due to their attention to our feedback and fast response time,” said Terry Emler, Ad Director at Lehman Communications.
Steve Crandall, Internet Specialist at Lehman Communications, also noted: “The interface is straightforward and relatively easy to use. We have been pleased to note that Jivox is dedicated to constantly updating their software based on the feedback they solicit from their clients.”

The Jivox Publisher Network is the industry’s only locally focused online video network of premium local media publishers and now includes over 800 web sites providing a reach of more than 75 million unique visitors each month. Jivox customers are able to target their ads within this network to reach particular local audiences using geographic, contextual and demographic targeting. A complete list of publisher web sites can be found at http://www.jivox.com.
Online video advertising is growing in popularity as small businesses discover the power of this medium to engage new consumers.  According to the Kelsey Group, small and medium-sized businesses will spend $1.5 billion on local online video advertising by 2012, accounting for 11.6% of their overall advertising budgets.  Kelsey Group also reports that of the consumers who’ve seen a video ad, 47.3% checked out the web site, 19.1% requested information about a product or service, 18.2% went to a store to check out a product, and 16.9% made a purchase.

About Jivox

Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

- Incisive Media Announces Plans to Merge The National Law Journal and Legal Times

Incisive Media, a global leader in specialized business news and information, announced plans to merge two of the nation’s most respected legal publications, The National Law Journal and Legal Times. The combined organization, which will operate under The National Law Journal brand, will offer print and online national legal news and analysis from an award-winning team of journalists in seven bureaus around the country. The new publication will continue to deliver insider coverage of Washington, D.C. news, commentary and legal analysis to readers within the Beltway and across the country, including front-page news from the capital and a weekly Washington section. The first print edition of the expanded National Law Journal will be available in May.

“In the past few months, Break Media has generated more than 35,000,000 views for content produced on behalf of our advertiser clients and for the enjoyment of our audience,” said Keith Richman, CEO of Break Media. “We formed the Creative Lab to build upon this momentum. Now, we have the unique ability to create a high volume of premium content and distribute it to a significant online audience of men 18-34.”

In conjunction with the formation of the lab, Break Media has named Jonathan Small Vice-President of Creative Lab and Editorial, and Tara Leone Vice-President, Production and Distribution.

Break Media is also announcing highlights of its record growth in 2008:

Revenue/Advertiser Growth:

* Revenue grew more than 100% from 2007 to 2008, with significant triple digital growth from in-video and branded content advertising.
* Added a significant number of new advertising clients and now partners with top brands across every key vertical.
* Continued innovation of ad campaigns with production of over a dozen original branded entertainment series and introduction of new engaging ad units built for network distribution.

Audience Growth:

* Overall unique visitors to Break Media properties increased 274% from December 2007 to December 2008. (ComScore Media Metrix, December 2008)
* Currently the 14th largest domestic video provider as measured by unique viewers and videos viewed. (ComScore Video Metrix, December 2008)

Site Expansion:

* Started or acquired seven new male-targeted properties in 2008, including audience favorites Chickipedia, Cage Potato, Holy Taco and Screen Junkies.
* New properties already reach close to 7,000,000 cumulative monthly unique visitors.

Premium Content:

* Expanded diverse premium content offerings, adding partners such as Hulu, Sony Pictures, Video Jug, Howcast, Revision 3, Agility Studios, Next New Networks, FEARnet and Collegiate Images.
* Renewed partnership with the NBA, and continues to offer daily NBA highlights and re-caps.
* Launched innovative Movie Trailers Channel, showcasing a comprehensive listing of current and upcoming new releases in high-resolution.
* Continued commitment to intellectual property rights with renewal of Audible Magic agreement and expansion of relationship to include video fingerprinting.

Industry Achievements and Research Initiatives

* Formed the Online Video ROI Council to analyze and discuss the effectiveness of online video advertising – Council includes industry-leading brands, agencies and technology vendors.
* Conducted primary research regarding online video effectiveness with such clients as technical partner Panache.
* Performed proprietary research into attitudinal and behavioral patterns of men 18-34. The research can be downloaded at: http://breakmedia.break.com/file_download/3/breakmedia_kit.pdf

About Break Media:

Break Media is the Internet’s premier entertainment community for men. Break Media consists of wholly owned branded properties such as Break.com, Cage Potato, Chickipedia, Holy Taco, Wall Street Fighter and Screen Junkies as well as a publisher network that counts over 100 member sites. Between these two channels, Break Media reaches over 60 million men worldwide on a monthly basis. Founded in 1998, Break Media offers advertisers unique opportunities to market directly to a young, male demographic through innovative ad formats that introduce relevant brands to the audience on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/.

San Mateo, California – February 2, 2009 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced a one-of-a-kind, comprehensive online video advertising affiliate program. The Jivox affiliate program provides online publishers and marketing agencies with a number of different options for offering online video advertising services to customers and advertisers.

The Jivox online affiliate program offers three tiers of participation:

* Publisher partnership: Online publishers make available a co-branded version of the Jivox online video ad service to their advertisers and market the Jivox service across their sites.
* Agency partnership: Advertising, marketing and creative services agencies offer online video advertising services to their clients and manage client relationships through a Jivox master account.
* Referral partnership: Publishers refer their advertisers and web site visitors to Jivox, where they can easily create, publish, and manage their own targeted video ads.

All Jivox affiliate partners will receive specific customer promotions and savings to drive Jivox registrations and sales targeting; highly effective business-building links, creative assets, and proven Best Practices to drive conversions; and a monthly newsletter with updates on promotions, best-converting links and more.  In addition, publisher partners will receive a custom access page  that is co-branded and hosted by Jivox, as well as a publisher portal that enables them to administer and manage advertiser campaigns internally.

“The Jivox affiliate program allows all our partners to participate in the fast-growing online video advertising category by providing three levels of integration into our online video platform,” said Jim Gustke, vice president of marketing and product management at Jivox. “The Jivox online video service is a modular platform that includes ad creation, online hosting and targeting, and access to the online publisher network, which allows our partners to offer all or some of its components. No matter how our partners choose to integrate, by signing up as a Jivox online affiliate, they can give their customers access to highly effective, locally targeted video advertising,”

Online video advertising is one of the fastest-growing forms of online marketing because it commands the highest engagement and ROI of almost any online advertising method. Video ads generate nearly twice the click-through as banner ads and engage customers in an entertaining brand experience. Jivox helps smaller companies tap the power of video advertising, offering a complete, self-service online platform to create, place, and track high-impact video ads at a cost-effective price.

For more information on how to join the Jivox affiliate program, visit www.jivox.com/affiliate.html.

About Jivox
Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

SAN FRANCISCO, CALIF. – blinkx, the world’s largest video search engine, introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video. In addition, MediaCom and Shell Oil are among the first agencies and brands, respectively, to deploy the new ad format.

A media first, the Un-roll was developed in-house by blinkx in response to the industry’s need for an alternative format to traditional pre- and post-roll advertisements. Available through blinkx AdHoc, the only contextual advertising platform for online video, the Un-roll integrates a brand with relevant, professionally-produced programming on the Web and serves up multiple touch-points, including contextual overlay ads and logos, throughout the viewing experience. This ability to weave a brand into online television is extremely powerful, not only in terms of enhancing viewer experience, but also in generating higher rates of engagement.

The Un-Roll in Action

- The unit begins with a branded curtain that draws back to reveal the video and a branded blinkx video player when the video has fully buffered.
- As the video plays, touch-points such as overlay ads and logos appear at contextually relevant moments within the video, generated by blinkx’s patented, award-winning technology.
- The video ends with a clear call-to-action and the viewer has the option to continue the experience on the brand’s Web site.

“We’re proud to offer our advertisers a unique and effective alternative to traditional pre- and post-roll video advertising,” said Suranga Chandratillake, founder and CEO, blinkx. “Although click-through rates for pre-roll advertisements tend to be positive, some viewers are reluctant to watch 30 seconds of advertising for videos that sometimes last only one minute. Now, using the Un-roll, brands and agencies, like Shell and MediaCom, can tell their story through highly targeted advertisements within online television because blinkx technology understands video better than any other service available today.”
Shell Oil – in search of stronger online engagement around alternative energy

Shell’s goal was to establish an effective mechanism for communicating their alternative energy initiatives to international audiences.

“The exponential growth of online video – both long- and short-form – presents tremendous opportunities for advertisers and publishers alike. The blinkx Un-roll unit is a new format to the market that provides high impact branding in and around online video content, complete with a return path to garner response,” said Stefan Bardega, director of Digital, MediaCom, Shell’s digital media agency. “These types of formats are the future of online video advertising and will become more ubiquitous than the traditional online ‘pre-roll’ ad, which affords no interactivity. Both MediaCom and Shell have a rich history of innovation and we are pleased to be driving this digital innovation online with blinkx.”

blinkx engineers tested approximately 40 different formats before settling on the Un-roll format, which had the lowest “annoyance factor” and strongest brand identity stickiness. In tests, the Un-roll format maintained between two and 12 percent click-through rates, and less than 20 percent of users clicked away from the video before it was finished. Only 15 percent clicked away because of an ad. blinkx estimates that the format will maintain a three to five percent click-through rate over time.

Additional blinkx partners will be deploying similar campaigns in the coming weeks and months. The new ad unit is timely as the blinkx network continues to expand significantly. As reported during its most recent half-year results, unique visitors were up 106 percent year-on-year to 64 million, and pageviews were up 267 percent year-on-year to 668 million in September 2008 (comScore). blinkx returned more than 7 million searches a day in September 2008.

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 420 partners and 32 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

To see the Un-roll in action, visit http://www.blinkx.com/category/shell_unroll_demo.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 32 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

LOS ANGELES & PALO ALTO, Calif. – MySpace, the world’s premier social network, and Auditude, a new provider of patented online video advertising technology, today announced that they have partnered with MTV Networks, a division of Viacom (NYSE:VIA) (NYSE:VIA.B), to enable advertising opportunities within audience-uploaded videos across MySpace. Through this relationship, Auditude provides the opportunity for advertising to be inserted across a suite of MTV Networks’ most popular video content uploaded to MySpace, including clips from MTV and COMEDY CENTRAL, among others. This agreement enables all parties – publishers, content owners, advertisers, and fans – to benefit from the organic distribution of premium video on the Web.

“Auditude is opening the floodgates for users to program video on MySpace and ensure copyright holders get paid,” said Jeff Berman, MySpace President of Marketing and Sales. “In one fell swoop, Auditude and its partners are empowering consumers and building a better business model. That’s a good deal all around.”

MySpace is leveraging a patented technology developed by Auditude that pairs automatic identification of virtually any professional video uploaded across the Internet with an ad platform that enables content owners to serve targeted ads within that content. With more than a billion minutes of professional content already indexed — including more than 250 million videos, and 4 years worth of 100 channels of television — Auditude is creating the opportunity for content owners to harness the power of audience-uploaded content and distributed video to activate an otherwise untapped revenue stream.

“Auditude’s mission is to grow the market for premium online video by unifying all aspects of distribution and advertising. We embrace the fact that online video is fundamentally social and created the identification technology and advertising platform to include the power of audience syndication – fans uploading content to the Web – as a form of content distribution. Our partnership with MySpace allows us to help content owners, like MTV Networks, reach their fans where they are most active,” said Adam Cahan, CEO of Auditude. “We hope to grow the market for monetizing online video by simplifying ad targeting and providing scale through audience participation.”

“As one of the leading providers of online video in the world, we give our fans the power not only to consume our content, but also to share and interact with it across the Web,” said Mika Salmi, President of Global Digital Media, MTV Networks. “With Auditude’s solution, we can continue to give users the freedom to take our content wherever they go online, while ensuring that we can monetize it as well.”

As part of the solution, Auditude announces the launch of the ‘Attribution Overlay’ which automatically identifies content informing viewers about details of shows being viewed online. The attribution also enables the content owner to integrate information about the video clip being played and provides an opportunity for the viewer to watch additional relevant content or have access to commerce links – for instance “buy show” – or merchandise related to that content. Video advertisers now have a usable channel to target audiences of premium content across the Web.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 30 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

(1)Among the top 2000 domains comScore Media Metrix, September 2008. For more information on comScore Networks, please go to www.comscore.com.

About Auditude

Auditude enables content owners, publishers and advertisers to harness the power of online audiences and organic distribution of content for targeted video advertising opportunities. Auditude Connect™ helps content owners scale their premium assets and simplifies video monetization allowing publishers to benefit from significant incremental revenue with little to no effort—regardless of whether the video is syndicated by partners or audiences. Auditude’s technology has been widely validated as highly accurate with no false positives and no false negatives with fingerprint generation speeds of greater than 300x real time. Auditude’s database today reflects the largest index of professional content with over one billion minutes, including more than 250MM user videos, 4 years of 100 channels of television, 10,000’s of films and more than 1.5MM minutes added daily.

Auditude is funded by Greylock Partners is based in Palo Alto with offices in Los Angeles and New York City. For more information, please visit us at: www.auditude.com.

San Mateo, California (PRWEB) – October 29, 2008 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced a promotion that will assist Main Street businesses reach more customers with their holiday ad campaigns. Between today and December 31, 2008, advertisers that spend $500 with Jivox will receive a $500 credit for additional Jivox online video advertising. To assist companies in developing these holiday ads, Jivox has also added a new library of holiday-themed videos, images and audio to its easy to use ad creative tool. From cute and sentimental images to humorous and fun videos, this new gallery provides a range of options for small businesses to find the perfect fit for their holiday promotions.

“The holidays are a critical time of year for many small businesses. As consumers tighten their belts in a sagging economy, companies need to be more creative than ever to get people in the door,” said Diaz Nesamoney, CEO of Jivox. “Taking advantage of services like Jivox to create and distribute locally targeted online video ads can help main street businesses to be competitive this holiday season.”

Tips for Creating Video Ads for the Holidays
Online video advertising is growing at a faster rate than any other type of interactive marketing, with companies drawn to the medium because it can generate twice the click-through rate of banner ads. But how can smaller companies create effective, holiday-themed video ads on a budget? Jivox suggests these best practices for creating online video ads for the holidays:

- Keep it simple. Simple, concise ads work best online. Viewers don’t want to read large volumes of text on their computer screen. To stand out, your ad needs to be clean and concise.

- Call out the benefits. Research shows that people decide if they want to read more about a topic on a website in 8 seconds or less. Ads that contain specific, immediate benefits, such as a holiday promotion or discount, resonate strongly.

- Be smart about type size. Jivox recommends no more than two type sizes in one ad, with the largest type size on top. Also, never use more than two fonts and avoid using all caps.

- Use relevant visuals. The visuals in a video ad should be eye catching and communicate a relevant message. Clean, simple graphics are more likely to catch the eye of the viewer.

- Test and re-test. Experiment with different creative, formats and messages to find the combination that works the best. Set aside a portion of your budget to test different approaches so that you can see how response rates fluctuate when you change the visuals, call-to-action, price points or add a promotional offer.

About Jivox
Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

SEATTLE & NEW YORK – Mixpo, an online video advertising company dedicated to serving the small and medium-size business (SMB) market and Comcast Spotlight, the advertising sales division of Comcast Cable, today announced an agreement that will enable Comcast Spotlight to turn clients’ existing on-air video advertising assets into online video advertising units, using Mixpo’s patent-pending platform. Now, local advertising clients in Comcast Cable markets across the country can take advantage of Comcast’s online advertising opportunities, including placement of online video ads in standard display ad areas on Comcast.net, a top U.S. Website and the portal for more than 14.6 million High-Speed Internet subscribers, or Vehix.com, a leading automotive portal owned by Comcast.

Comcast Spotlight’s ad sales professionals will be utilizing Mixpo-powered services to make online advertising and its benefits, including improved lead capture and conversion, more accessible to advertisers of all sizes in nearly 90 markets.

Until recently, online video advertising has been focused mostly on monetizing content for the benefit of larger advertisers with pre- or post-roll ad creative. Now, Comcast Spotlight can leverage Mixpo’s platform to monetize and expand online display ad inventory for small and mid-sized advertisers. The local online video market is growing rapidly: The Kelsey Group’s U.S. Local Video Forecast (2007-2012), projects that local online video ad revenues will increase to US$1.5 billion by the end of 2012—representing 11.6% of their online budgets.

“We look forward to working with Mixpo and offering the SMB market more effective and efficient marketing solutions in online video advertising with accountability and tracking,” said Tom Straszewski, Comcast Spotlight’s Senior Director of Online Sales. “We are experts in tailoring advertising to our clients’ unique marketing needs, and this demonstrates our commitment to meeting these needs in the expanding digital media landscape.”

“We are very excited to be working with Comcast Spotlight to bring the power of online video advertising to local advertisers and leveraging their extensive online reach,” said Anupam Gupta, Mixpo President and CEO.

The recently-launched Mixpo platform consists of five integrated components, including:

* The VideoAd, a dynamic video advertising player that will play in 300×250 standard IAB units on Comcast properties and delivers high-quality video AND direct response lead generation capability.
* The Studio, where companies can easily create high-quality VideoAds from existing video, photo, and audio files, from a broad range of stock media options;
* Ad Rotation, which allows companies to test and compare different versions of a VideoAd for effectiveness;
* The Dashboard, where clients measure how a VideoAd is performing by tracking the number of impressions and views, play-through and conversion, viewers’ geographic locations, and referring sites;
* Automatically generated landing pages for each VideoAd, providing the search terms and other meta data to maximize exposure to more than 100 video sites powered by a range of search engines, including Google, Yahoo, and Blinkx.

About Mixpo

Mixpo is an online video advertising company dedicated to providing the local small and medium-size business (SMB) market with technology-based products that are both easy to use and effective in driving results. Through its pioneering online video advertising platform, Mixpo enables local publishers, interactive directories and local search marketing companies to easily and affordably create, deploy, and optimize online video ads that drive measurable results and fuel more effective marketing campaigns for their clients. The company’s turnkey Mixpo-To-Go channel program gives partners the flexibility to private-label the Mixpo platform, and easily integrate it into their advertising portfolios. For more information visit: http://www.mixpo.com.

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

LOS ANGELES–(BUSINESS WIRE)–Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008.

Leading brands, including Honda and T-Mobile, participated in the study by running campaigns run-of-site on Break.com over an 11 week period, which concluded on August 2, 2008. Each campaign used the four IAB standardized ad units: linear non-interactive (pre-roll), linear interactive (interactive pre-roll), non-linear non-overlay invitation ad (non-overlay ad) and non-linear overlay (overlay ad). The ads ran against short-form professional, semi-professional and user-generated content on Break.com with Panache providing the ad delivery and back-end reporting technology to test user interaction and engagement levels with each ad format.

“The standardization of video ad formats by the IAB was a critical first step in streamlining media buying, planning and creative processes across the digital video medium,” said Keith Richman, CEO of Break Media. “Our research was a result of our desire to provide data about the effectiveness of those new standards to our clients and partners, and to lay a foundation for future research initiatives to build and expand upon.”

Key Findings

Break Media and Panache were able to mine the data for trends and insights into consumer behavior and online engagement using the various ad formats.

Findings showed:
– Overall results demonstrate the high engagement levels of tested ad units and that marketing objectives should drive creative development
– Pre-roll offers a strong call to action (click-thru rates averaged 10%); Non-Overlays’ strength appears to be in building brand awareness (78% viewed the ad for more than 15 seconds, a majority of the time)
– Pre-roll showed surprisingly high engagement with incredibly high click-thru rates when interacting with a targeted audience
– Completion rates for both 15 second pre-roll and interactive pre-roll averaged 87%
– Pre-roll click-thru rate for the 15 second spot was close to 10%
– Interactive pre-roll click-thru rate for the 15 second spot ranged between 11% higher and 35% higher than non interactive pre-roll depending on the nature of the call to action
– The overlay ad yielded high exposure and overall engagement
– 77% viewed campaigns with the overlay ad for at least 15 seconds and click-thru rates were five times industry averages for standard in-page media
– Media-rich creative with bold colors and animation resulted in increased click-thru rates
– Click-thru rates almost tripled for the non-overlay ads when using brighter, vibrant colors (.045 vs. 0.13%)
– When using interactive pre-roll ads, having the entire ad clickable appeared to impact call to action
– Click-thru rates were four times as high when the entire ad was clickable vs. just the call to action.

“For the in-stream advertising market to evolve, the efficacy of ad formats—whether IAB-standard or new emerging formats—needs to be understood in order for our industry to scale,” said Steve Robinson, CEO of Panache. “This research begins to fill the knowledge gap between the formation of standards and the prophetic future of an efficient and scalable online advertising industry.”

“This study offers a window into the measurable effectiveness of new video ad formats, and it moves forward the broader discussion of online brand-building and advertising,” said Daniel Taylor, senior analyst at Yankee Group. “As the industry develops new ways to engage online audiences, it’s important to benchmark the progress we make. By making this study public, Break and Panache have advanced the entire industry.”

The study conducted by Break and Panache provides a guide for advertisers looking to validate online ad spend and determine the best format and creative to lift key engagement metrics and build brands. It is also intended to spur additional insight on best practices for brands advertising online.

About Break Media

Break Media is the Internet’s premier entertainment community for men. Its wholly owned branded properties (Break.com, Cage Potato, Chickipedia, Holy Taco, Wall Street Fighter and Screen Junkies) and the over 70 site Break Media Network reach 50 million men worldwide each month. Founded in 1998, Break Media offers advertisers unrivaled opportunities to market directly to a young, male demographic using innovative ad formats that introduce relevant brands to the audience either broadly or on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/.

About Panache

Founded in 2006, Panache is a privately held company headquartered in Los Angeles. The Panache technology enables Internet video sites and networks to dynamically deliver any ad format directly into video content from a third-party ad server or ad network. Ad formats can be generated and delivered to viewers based on profiling and behavioral targeting, resulting in a highly customized experience for the user and a highly scalable model for the video publisher. With Panache, ad formats are completely detached from the video player, allowing publishers to create and deploy new advertising formats in minutes without engineering resources. Panache’s patent-pending solution makes it easy to deliver advanced interactive advertising to all video-distribution channels, including broadband, television, IPTV and other emerging technologies. For more information, visit http://www.panachetech.com.

These ‘phase one’ prototypes have been designed with simplicity in mind, but they already answer the most common integration request by making it easier to integrate ad tags into website templates using the native content management system functionality.

- Online Video Ad Company Jivox Names Soren Legal Advertiser of the Month
Recognizing the growing use of online video advertising by small businesses, Soren Legal experimented with the Jivox online video advertising platform. The company leveraged Jivox’s easy-to-use ad creation tool to create an original video ad, repurposed video ad content from its earlier cable ads to create an additional ad, and then deployed both ads on the Jivox ad network. Within 24 hours, Soren Legal noted an uptick in inbound leads and an unexpected increase in its page rank on Google.

WatchNBuy.com is a recently launched San Antonio, Texas-based interactive online shopping service that shows videos of products to help consumers make a more informed decision when purchasing an item. WatchNBuy.com displays original video content of items “in action” and enables consumers to click on items in the videos to buy them. The site features a wide range of specialized products such as monogrammed diaper bags, artisan pottery and UV protective clothing for children.

WatchNBuy.com has found that consumers searching for specialized items are generally very motivated to make purchases, but reaching these elusive audiences required WatchNBuy.com to expand the number of opportunities for its promotional content to be viewed by the right buyers. WatchNBuy.com had experimented with a number of online advertising solutions but has been disappointed with the results, as well as poor targeting capabilities and a universal lack of customer service. In addition, the pay-for-click pricing models of these online advertising solutions generated high costs for WatchNBuy.com’s initial campaigns.

Not content with these solutions, WatchNBuy.com employed the Jivox online video advertising platform for a test campaign to promote MyBackYardFireplace, a company offering a high-quality, low-cost, portable backyard fireplace. WatchNBuy.com edited down original video content it created for MyBackYardFireplace to fit the Jivox video ad format and deployed the repurposed content on the Jivox ad network. The company has been pleased with the initial campaign.

“The great unknown of selling on the internet is how to tap into the right audience, and Jivox’s targeting capabilities are helping WatchNBuy.com solve that crucial challenge,” said George Siegal, chief executive officer of WatchNBuy.com. “Jivox is genuinely concerned with the success of our campaign, working with us to find a winning formula for repurposing our content on its advertising network and offering a pricing model that creates real value.”

The wide reach of the Jivox publisher network gives advertisers seeking to connect with specific audiences access to highly targeted demographic groups. The platform also provides an easy tool for loading existing creative content for online video ads to the Jivox advertising network and a pricing model that is ideal for small businesses looking for a cost-effective way to promote products and services.

“WatchNBuy.com is a great example of how a small business can test drive the Jivox network to see if we can deliver the right consumers,” said Jivox founder and CEO Diaz Nesamoney. “WatchNBuy.com also demonstrates how advertisers with existing creative content can easily reuse their material on our network.”

About Jivox

Jivox, the self-service online video advertising service for local businesses, gives smaller and local advertisers access to online video advertising by making it easy to create, target and deliver online video ads. The Jivox platform combines a video ad creation tool, proprietary targeting technology, sophisticated reporting capabilities and a growing network of publishers to offer advertisers a complete, do-it-yourself service for online video advertising. Founded by Diaz Nesamoney, the visionary entrepreneur behind technology success stories Informatica and Celequest, Jivox aims to bring the power of online video advertising to the mass market. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

EMERYVILLE, CA –March 19, 2008 – Exponential™ Interactive, Inc., the technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers, today released research about buyer perceptions of online video advertising. In an unprecedented industry move, Exponential employed a research study of 100 premier advertising agency media planners and buyers to better understand the barriers to buying and delivering video ads on the Internet.

Exponential’s research revealed several significant findings, most notably, the difference between those who have and have not purchased online video. Experience buying video changes perceptions of the format greatly — those who have purchased and run online video campaigns are most concerned with operational issues and the smooth delivery of campaigns. Those who have not yet bought appear to be questioning the end user’s overall experience.

“As a leader in online advertising, it is incumbent upon us to understand the thinking around buying online video. This research confirms the complexity of executing an online video buy at scale, and reveals many of the challenges the industry still needs to resolve in order to effectively support advertisers,” said Dilip DaSilva, Exponential’s founder and CEO. “The insights reveal opportunities for new innovation, as well as the need for standardization and education to meet the demands of the marketplace and advance the industry overall.”

Additional conclusions from the research:

* Pre-roll still remains the dominant, most commonly used format. Buyers do not perceive it as too intrusive, as some have reported.
* High prices for top tier video placements, often cited as a barrier, are a distant concern behind content quality, targeting capabilities, branding opportunities and reporting.
* Despite the buzz about the lack of standardization in online video metrics, those who have bought online video on average use three types of measurement: unique viewers who viewed ads, clicks/cost per click and length of time spent viewing ads. They report satisfaction with these metrics.

This research also provides insights into how agencies can leverage video, and what providers need to do to make the buying experience easier. Additionally, the detailed data compiled in Exponential’s study produced a consensus among advertisers about the need to create standards for online video advertising. Standards for buying, creating and measuring online video ads are essential to industry growth, removing barriers to widespread adoption of video as part of the online marketing mix.

Exponential employed third-party vendor, iModerate®, to conduct the online survey using a hybrid interviewing technique to collect qualitative and quantitative data. There were 100 completed surveys and several dozen chats conducted with advertising/media agency executives who met the following criteria:

* Their advertising or media agency must be involved in online/interactive advertising
* Their company must have online media department and respondent must be part of the department
* Must be the decision maker/participate in a decision in regards to purchasing media for online advertising campaigns
* 50 respondents have purchased/influenced the purchase of online video ads in the past 12 months

“The good news is that media planners who have tried online video as part of their campaigns have found it to be a valuable tool to reaching critical audiences. As an industry, we just need to make it possible for more people to try it,” DaSilva added.

According to eMarketer, video ad sales are expected to grow from an estimated $775 million in 2007 to $3.1 billion in 2010 and then to $4.3 billion in 2011. In addition, a Forrester Research study found that more than half of adults (53% of consumers 18 and older) say that they view online video.

About Exponential™ Interactive, Inc.

Exponential™ is a technology-driven media services company that delivers innovative products and services offering various types of digital marketing to meet the demands of advertisers and publishers. Representing over 1,500 of the key vertical publishers, and as the partner of choice for many of the world’s leading advertising agencies and advertisers for their online campaigns, the company offers a fully integrated suite of online advertising solutions, including brand and CPM advertising, performance marketing, lead generation, local search, online shopping portal and contextual solutions.

Each of Exponential’s businesses – Tribal Fusion®, FullTango™, LeadGenuity®, EchoTopic™ – brings state-of-the-art optimization technology and expertise, generating 30 billion online ad impressions per month, reaching 75% of the US Internet and 230 million consumers worldwide.

Exponential™ Interactive, Inc. is privately held and headquartered in Emeryville, CA and has offices throughout the United States and in London and India. For more information, please call 510.250.4018 or visit: http://www.exponential.com