The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. However, Adap.tv, the company that delivers a programmatic way to trade video advertising, believes the industry must continue to push for further significant changes in 2013.
As political candidates sprint to November 6, more campaigns at a national and local level continue to leverage digital video because of its unique ability to target prospective voters with custom, flexible messaging. SpotXchange, Inc., the largest global marketplace of video ad inventory, is making a significant amount of video inventory available to political advertisers, including candidates, initiative campaigns and political action committees, across a number of key states, which could impact a number of political races.
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the global introduction of validated Campaign Essentials™ (vCE) for Video, which measures GRPs, demographics and behavioral profiles of audiences reached by video campaigns, as well as the extent to which video ads were actually viewable by consumers.
Offering rich interactions with viewers, video represents one of the most powerful marketing tools available to online advertisers. LiveRail is the leader in video advertising technology, delivering solutions for publishers, ad networks, and advertisers to deliver, manage, track, and optimize their video ad campaigns.
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that more than 184 million U.S. Internet users watched 36.9 billion online content videos in July, while video ad views totaled 9.6 billion.
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Adap.tv today announced its Campaign Optimizer for video, a ground-breaking technology that provides buyers with full visibility into the results of a campaign before running a single impression. Using historical data to analyze billions of impressions, the Campaign Optimizer allows buyers to set the performance goals they want, and get the real-time price and inventory availability needed to achieve them.
YuMe, the leading provider of digital brand advertising software and services, today announced the launch of ACE for Publishers 4.0 (AFP 4.0), a complete video ad management suite that delivers a reliable and scalable solution to drive higher revenue, lower operation costs, and streamline video ad processes across all connected screens. The AFP 4.0 suite features a new edition, AFP QuickStart, a web-based, easy-to-use service that allows any publisher to implement video advertising with minimal video ad operations expertise. The AFP QuickStart product is just one of the easily scalable solutions included in the ACE for Publishers 4.0 suite.
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that more than 180 million U.S. Internet users watched 36.6 billion online content videos in May. Video ads posted another month of record-breaking gains, surpassing the 10-billion mark for the first time on record.
AOL, Inc. (NYSE: AOL) announced it will offer marketers guaranteed audience delivery for online video advertising campaigns bought across its properties. This is the first time that online GRPs – based on audience demographics, rather than clicks or impressions – are being used as the basis for advertiser guarantees on the Web. AOL will leverage Nielsen Online Campaign RatingsTM reach, frequency and gross rating point (GRP) measurement to determine how well it delivered ads to the desired target audience.
