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LiveRail Launches Advertiser-Focused Technology Platform to Deliver Efficient Video Advertising
LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising SAN FRANCISCO – LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising LiveRail, provider of the world’s largest real-time online video ad platform, today announced the launch of LiveRail For Advertisers, a new ad serving product [...]
Tremor Video Purchases InPlay Publisher Analytics Technology From TubeMogul
Deal Gives Tremor Video Robust, Enhanced Reporting on Publisher-side Video Performance while TubeMogul Retains its Promise of Complete Transparency and Detailed Reporting to Advertisers NEW YORK – Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s [...]
Video Ad Study: Spending Surpassed Expectations in 2011
Projected to Continue to Increase, Specifically Within Mobile and Connected Devices, in 2012 Leading video company Break Media releases Digital Video Advertising Trends: 2012 study, detailing digital video landscape for the upcoming year LOS ANGELES – Break Media, a leading creator and publisher of digital video content, announced the findings of its annual Digital Video [...]
Wurl Creates Mobile Video Channel for Any Publisher
Video Publishers Connect with Mobile Viewers to Supercharge Engagement PALO ALTO, Calif. – Wurl, a new online video engagement platform, launches today with a groundbreaking way for video publishers to build viewer loyalty among smartphone users. Backed with over $3 million in investment capital raised over the past 24 months, Wurl is poised to revolutionize [...]
Vizu Launches “Value in Video” Initiative
Delivers industry’s first in-stream Brand Lift measurement and optimization solution through support of VAST/VPAID standards and integration with leading video player technologies San Francisco -Vizu Corporation (www.brand lift.com), an online ad technology company whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, today announced the launch of its “Value in [...]
Tremor Video Raises $37 Million Round of Financing
W Capital Partners Leads Round to Fund Future Acquisitions, Video Hub Adoption, and Growth in the US and Overseas NEW YORK – Tremor Video, the largest independent online video technology company, announced that it has successfully raised a $37 million round of financing. New York City-based W Capital Partners led the round, which also includes [...]
PointRoll and Tremor Video Partner to Deliver Locally Targeted Dynamic Video Advertising on a National Scale
Ford Leverages Joint Alliance to Bring Local Offers and Messaging to Online Video Ads NEW YORK – PointRoll, a Gannett Company and leading provider of digital marketing technology, announced a strategic alliance with Tremor Video, the largest independent online video technology company. The partnership enables brands to buy video advertising on a national level through [...]
Specific Media Sees Major Jump in Online Video Effectiveness
Specific Media dramatically boosts video ad performance in the months following acquisition of online video pioneer BBE IRVINE, Calif. – Specific Media, a next-generation media platform company, announced that its advertisers have seen a dramatic increase in the effectiveness of their online video campaigns. Less than a year ago, Specific Media acquired online video company [...]
Vdopia Inks Middle East Deal with IAS Media–Digital
The leader in mobile and online video advertising establishes partnership with one of the Middle East’s largest media marketing groups DELHI, India – Vdopia Inc., the leader in mobile and online video advertising, announced it has entered into a marketing agreement with IAS Media–Digital, one of Middle East’s largest media marketing groups, which handles a [...]
Grab Networks Partners with AdoTube to Expand Advertising Services and In-Video Ad Formats
Grab Networks to offer AdoTube’s Polite Preroll® in-stream advertising, Ad Selector, Overlays, and other premium advertising formats to advertising clients worldwide NEW YORK – Grab Networks, the Web’s premiere online media company that creates custom video audience networks for advertisers, announced a partnership with AdoTube™, a leader in the online video advertising space, that will [...]
YuMe and the IPG Media Lab Release Findings on the Effectiveness of Online and Televised Video Advertising
Facial Tracking Algorithms and Biometric Monitoring Show Online Video Ads Achieve Significantly Higher Viewer Attention and Recall than TV REDWOOD CITY, Calif. – YuMe, the leading relevant video advertising technology company, and the IPG Media Lab, announced key findings from a media trial that shows significant differences between the attention paid by viewers to video [...]
Intergi Entertainment Launches Playwire: Online video Advertising for the Rest of Us
Deerfield Beach, Fla. – While the market for online video advertising is maturing, it remains difficult for smaller businesses to make money from their video content. Today, the online advertising experts at Intergi Entertainment are solving this problem with the launch of Playwire, the first online video platform that makes it easy for anyone to [...]
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