New Ad Flow Product Eases Post-Sales Process and Keeps Advertisers Coming Back
LOS ANGELES – Panache, the advertising platform for digital video, announced Ad Flow™, the ad fulfillment product for major online video publishers. Panache Ad Flow allows publishers to scale their digital video business and eliminates inefficient and error-prone manual processes from ad operations workflow.
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NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue.
Online Video Advertising Networks 2007 – 2010: Emerging and Surging
This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting.
Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.
In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.
3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.
Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.
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Online Video Advertising Networks 2007 – 2010: Emerging and Surging
Mixpo for Agencies designed to extend advertisers’ local TV campaigns to the Web through simple-to-use, locally-targeted video display ad units called Xspots
SEATTLE – Mixpo (www.mixpo.com) announced an online video advertising offering for agencies designed to extend local TV ad campaigns to the Web. Mixpo for Agencies builds on success with media companies, including Comcast Spotlight, NBC Local Media and Tribune, to bring local, video display advertising capabilities to advertisers.
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Lehman Communications Corporation, Lewiston Tribune, Small Newspaper Group, St. Joseph News-Press and others license the Jivox Online Video Platform to offer locally targeted online video ads
San Mateo, California – Jivox, the online video advertising service that helps local media publishers maximize online ad revenue, today announced a number of new white-label partners who are increasing online ad revenues by offering online video ads through the Jivox online video platform. Lehman Communications Corporation, Small Newspaper Group, St. Joseph News-Press and Lewiston Tribune are the most recent newspapers to partner with Jivox to offer their advertisers easy and affordable online video advertising.
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In-stream video ad serving opens premium inventory to local advertisers; View-through tracking and aggregated ad reporting provide accurate, single reporting source for all ad formats
San Mateo, California – Jivox, the leading online video advertising and marketing platform for local businesses and publishers, today announced significant enhancements to its online video ad creation, management, and optimization platform to give online publishers a more cost-effective way to service even the smallest advertisers.
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Thousands of video ads generating more than 1.2 million minutes of viewer engagement is fueling strong interest from advertisers looking to extend their Local TV advertising to the Web
SEATTLE – Online video display advertising is helping local TV advertisers extend their broadcast strategy easily to the Web, according to Mixpo (www.mixpo.com), an online video advertising technology company. Year-over-year, monthly campaigns run by advertisers and agencies through Mixpo’s local media partners, including Comcast Spotlight, NBC Local Media and Tribune, among others, have grown by more than 300 percent, according to Mixpo data.
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ONTARIO – ADTECH announced that it will provide ad serving for Olive Media, one of Canada’s leading online media companies with the ability to reach over 14 million unique Canadian visitors monthly*. ADTECH, http://www.adtech.com, a leading provider of ad serving technology, is part of AOL Advertising. Through this relationship, ADTECH will serve Olive Media’s display, video and mobile advertising. In addition, Olive Media will integrate ADTECH’s advertising platform with its customer relationship management (CRM) system.
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New services allow local businesses to use Jivox to create and distribute marketing videos via YouTube, email campaigns, directory services and web sites
San Mateo, California – Jivox, the leading online video advertising and marketing platform for local businesses, today announced a number of video marketing tools that help small businesses use online video to market their products and services. Beyond using Jivox’s award-winning technology to launch video advertising campaigns, local businesses can now take advantage of Jivox’s ad creation and distribution services to create and post compelling video content on their websites, in email and other marketing campaigns, on directory service sites, and on YouTube and other video-sharing sites.
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