Online Video Platform Expands Opportunities for Monetizing Live Event Streaming

SAN FRANCISCO – Episodic, Inc., an emerging online video platform provider, unveiled a solution for inserting mid-roll advertising into live streaming content. With the Episodic Live Ad Manager, live event producers can easily insert standard ad units delivered by Episodic or any of the major ad servers directly into live online broadcasts. This technology signals a major shift in the revenue potential for live events, opening up doors for significant monetization opportunities in delivering live video on the web.
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New Metric Measures Multiple Interactions with an Online Video Ad, Compares Performance to Other Online Video Ads in Jivox Publisher Network

SAN MATEO, Calif. – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, unveiled a new metric to help advertisers gauge the effectiveness of their online video ads. The Jivox “Video Engagement Score”, introduced as part of the Jivox 4.0 product release, measures all viewer interactions with an online video ad and assigns a value to the ad relative to the performance of all the ads in the Jivox Publisher Network.

The Video Engagement Score is a new approach to measuring the effectiveness of online video campaigns that goes beyond the traditional click-through standard used to measure search and display ads. The Engagement Score takes into account the richness of video ads and, for the first time, the multiple interactions a consumer has with an online video ad, and assigns a value to those interactions to provide advertisers deeper insight into an ad’s total performance. Ads are “scored” by comparing their performance to that of other ads on the Jivox Publisher Network.
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Demand for local online video ads remains strong as businesses look for more cost-effective ways to reach customers

San Mateo, California (PRWeb) January 21, 2009 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced continued momentum over the past quarter as more companies discover the power of online video ads to attract local customers.  In Q4 of 2008, Jivox doubled its customer base and number of registered users from the previous quarter and reported four-fold revenue growth.  Jivox also tripled the number of ad views served on the Jivox Video Ad Network in this quarter.

Summary of key milestones in Q4:
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Newest version of popular DIY online video ad platform offers next-generation ad creation, significantly expanded ad distribution via viral and local search campaigns

San Mateo, California (PRWEB) – October 6, 2008 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced that Jivox AdSlate 3.0, the latest version of its online video ad platform, is now live. Jivox combines a self-service video ad creation tool, proprietary targeting technology, sophisticated reporting capabilities and an extensive network of premium local publishers to offer advertisers a complete service for local online video advertising. Jivox AdSlate 3.0 builds on the success of earlier versions with more robust ad creation tools, expanded distribution methods, greater ease-of-use and improved behind-the-scenes targeting to help companies develop high-impact online video advertising campaigns.

Key new features of Jivox AdSlate 3.0 include:
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Advertisers Can Turn Existing Media Assets into Online Video Ad Units

SEATTLE & NEW YORK – Mixpo, an online video advertising company dedicated to serving the small and medium-size business (SMB) market and Comcast Spotlight, the advertising sales division of Comcast Cable, today announced an agreement that will enable Comcast Spotlight to turn clients’ existing on-air video advertising assets into online video advertising units, using Mixpo’s patent-pending platform. Now, local advertising clients in Comcast Cable markets across the country can take advantage of Comcast’s online advertising opportunities, including placement of online video ads in standard display ad areas on Comcast.net, a top U.S. Website and the portal for more than 14.6 million High-Speed Internet subscribers, or Vehix.com, a leading automotive portal owned by Comcast.

Comcast Spotlight’s ad sales professionals will be utilizing Mixpo-powered services to make online advertising and its benefits, including improved lead capture and conversion, more accessible to advertisers of all sizes in nearly 90 markets.
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Advice helps small businesses take advantage of new online video advertising opportunities and produce results on a budget

San Mateo, California (PRWEB) – August 6, 2008 – Smaller advertisers are beginning to use simple online video ads, tagged and indexed for search engine pickup, to connect with local audiences. The question is: how can small companies create the most effective video ads on a budget?

Jivox, a self-service online video advertising platform for local businesses, suggests that companies follow these simple strategies to create online video ads that generate results:

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SpotMixer’s “self-serve” video ad creation tool allows businesses on a budget to produce their own professional-quality TV ads to air on national television

REDWOOD CITY, Calif. — July 8, 2008 — Smaller businesses have quickly come to understand that if they want to be part of the rapidly expanding world of online video and television advertising, they need to be very innovative in creating and distributing ads in ways that maximize limited advertising budgets. Several early adopters have already discovered an easy and inexpensive new way to test the television waters: creating ads with SpotMixer (www.SpotMixer.com) — either from scratch or by using assets from radio or online video ads they’ve already created — and distributing them via the Google TV Ads™ program.
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Proven technology from One True Media lets small- and medium-sized businesses create and distribute video ads, offers online listings services and agencies multiple ad integration solutions

REDWOOD CITY, Calif. — May 1, 2008—SpotMixer (www.SpotMixer.com), an innovator in online video advertising, today announced it has launched a video ad creation tool that allows any business, on any budget, to join the video ad revolution. A service of One True Media, SpotMixer has leveraged award-winning consumer video technology to offer merchants, online listings services and agencies a set of online video advertising solutions that enable businesses to easily create and distribute their own ads. By introducing two channels of service—a direct-to-business offering and the SpotMixer Platform for business partners—SpotMixer eliminates the barriers to online video advertising by making it affordable, approachable, and measurable.
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