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Conviva Unveils Advanced Online Video Solution to Improve Quality of Experience and Drive Revenue Opportunities
Video AdVantage™ Combines Audience Insights and Longer View Times to Cash in on Expanded Online Advertising Opportunities NEW YORK – Conviva, Inc., an advanced streaming video solutions provider, unveiled Video AdVantage™, a new solution for content owners and advertisers that improves the quality of the experience (QoE) for online video and integrated ad plays from [...]
Invodo Video Player Adds HTML5 and Sharing to Expand Retailers’ Reach
Enhancements Help Invodo Clients Drive Video Views and Sales AUSTIN, Texas – Invodo®, the only full-service eCommerce video partner for online retailers, announced a series of enhancements to the Invodo video player. The new player automatically adapts to device platform standards, including HTML5, and provides functionality for sharing eCommerce video via social media and email [...]
Netmining Extends Audience Targeting Capabilities to Video Ads
Reckitt Benckiser first video advertiser to use video targeting on the network Company expanding quickly, reports 50% growth in customer base over past six months and 95% customer retention NEW YORK – Netmining, a leading provider of audience targeting solutions, announced it has extended its targeting capabilities to include video. Reckitt Benckiser is the first [...]
Dailymotion Sees Strong Advertising Growth in the US
Approach to curating premium and community content continues to bring in top advertisers to Dailymotion’s growing audience in the US NEW YORK – Dailymotion, the second largest Web video site in the world, and a market leader in Europe, continues its expansion in the US as major advertisers such as P&G and Red Bull sign [...]
Joost Is Now the Pre-Roll Advertising Network of Record and Video Advertising Platform for Demand Media
SANTA MONICA, Calif. – Joost (www.joost.com), the world’s largest content distribution and monetization platform, announced a global sales and technology partnership with Demand Media. Under the terms of the exclusive agreement, pre-roll inventory on Demand Media owned and operated websites, including eHow.com, Cracked.com and Mania.com will become part of the Joost Video Network, powered by [...]
ADTECH Implements New IAB Video Standards
ADTECH Delivers Video Ads in Compliance with the Latest Video Ad Serving Template (VAST) 2.0 Standards NEW YORK – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has announced that its ad serving solution now complies with the IAB’s (Interactive Advertising Bureau) expanded VAST 2.0 video standards. The objective of [...]
Episodic Reveals Breakthrough in Dynamic Live Ad Insertion
Online Video Platform Expands Opportunities for Monetizing Live Event Streaming SAN FRANCISCO – Episodic, Inc., an emerging online video platform provider, unveiled a solution for inserting mid-roll advertising into live streaming content. With the Episodic Live Ad Manager, live event producers can easily insert standard ad units delivered by Episodic or any of the major [...]
Jivox Introduces Industry’s First “Video Engagement Score” to Measure Online Video Ad Performance-Driven Interactions Beyond Click-Throughs
New Metric Measures Multiple Interactions with an Online Video Ad, Compares Performance to Other Online Video Ads in Jivox Publisher Network SAN MATEO, Calif. – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, unveiled a new metric to help advertisers gauge the effectiveness of their online video ads. [...]
Jivox Reports Continued Growth and Momentum for its Online Video Advertising Service; Doubles Customer Base in Q4
Demand for local online video ads remains strong as businesses look for more cost-effective ways to reach customers San Mateo, California (PRWeb) January 21, 2009 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced continued momentum over the past quarter as more companies discover the power [...]
Jivox Adds Advanced Ad Creation and Distribution Capabilities
Newest version of popular DIY online video ad platform offers next-generation ad creation, significantly expanded ad distribution via viral and local search campaigns San Mateo, California (PRWEB) – October 6, 2008 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced that Jivox AdSlate 3.0, the latest [...]
Comcast Spotlight and Mixpo Announce Agreement to Make Online Video Advertising more Accessible to Small and Mid-sized Advertisers
Advertisers Can Turn Existing Media Assets into Online Video Ad Units SEATTLE & NEW YORK – Mixpo, an online video advertising company dedicated to serving the small and medium-size business (SMB) market and Comcast Spotlight, the advertising sales division of Comcast Cable, today announced an agreement that will enable Comcast Spotlight to turn clients’ existing [...]
Jivox Shares Five Tips for Creating High-Impact Online Video Ads
Advice helps small businesses take advantage of new online video advertising opportunities and produce results on a budget San Mateo, California (PRWEB) – August 6, 2008 – Smaller advertisers are beginning to use simple online video ads, tagged and indexed for search engine pickup, to connect with local audiences. The question is: how can small [...]
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