comScore White Paper: “The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics”
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a white paper entitled “The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics.” The white paper examines the ways in which the current oversupply of online ad inventory is weighing down the economics of the industry and inhibiting the flow of marketing dollars to the digital medium.
