- Online Marketing Connect Institute Offers New Webinar for Marketers Who Need to Improve Usability and Conversion Rates
iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, has teamed up with the Online Marketing Connect Institute to offer a new webinar to help marketers increase the effectiveness and efficiency of their online properties. The webinar, titled “A to Zs of Traffic to Conversion: How to Drive Your Target Audience to Your Website and Make Sure They’re Happy Once They Get There,” will spotlight the most common user experience pitfalls as determined by feedback from visitors to thousands of sites worldwide—and offer easy fixes that will increase conversions and sales. The free webinar takes place on Wednesday, March 4, at 2:00 pm EST, and registration is now open at www.bulldogsolutions.net/OMC/OMC03042009/frmRegistration.aspx?bdls=18325.

- Engauge Digital Names Chad Israel Director of Social Marketing
Engauge, a total marketing solutions agency, has tapped digital pioneer Chad Israel as the agency’s Director of Social Marketing. Israel will lead the social and emerging marketing initiatives for Engauge Digital in Atlanta, Georgia.

“Chad is a unique talent who brings a deep understanding of how brands can connect with their customers using social media and move them to action,” said Melissa Read, Ph.D., Engauge Digital’s Vice President of Research and Innovation. “He’ll oversee our strategic social marketing initiatives, with offerings that include social media outreach, viral marketing campaigns and social media measurement and analysis.”

NEW YORK – In celebration of its 10th Anniversary, and February’s Black History Month, Global Advertising Strategies is now offering marketers a free subscription valid throughout 2009 to EthnicEvents.com – one of its many online properties.

Through these tough economic times, the U.S. multicultural community continues to grow – as does its buying power and household income. Smart marketers and public leaders seeking to target new consumers in more strategic ways have been coming to EthnicEvents.com in greater numbers. In 2008, EthnicEvents.com received over 20,000 unique visitors per month who are actively benefitting from the site’s offerings and resources, which include leading brands as well as the Obama and McCain presidential campaign headquarters. This portal continues grow in 2009.

Our goal in partnering with EthnicEvents.com on our marketing campaigns is to draw attention to our conferences, such as the 5th Annual Voz Latina Hispanic Marketing Conference held in Miami in April, and the Hispanic Retail 360 Conference held in Las Vegas in August,” said Melissa Trosterman, Audience Marketing Manager for Nielsen Business Media. “We look to EthnicEvents to help us draw our target audience to these events, and hope to continue this partnership down the line.”

EthnicEvents.com is a multicultural portal that offers news and events within over 30 specific U.S. ethnic markets. Originally launched in 2007, it is the only site of its kind, and is a one-stop-shop for marketers and public leaders seeking to connect with new consumers.

“We have seen a rather large increase and interest in these varied U.S. ethnic markets in particular due to the current economic climate,” said Monique Tapie, Communications Director for Global Advertising Strategies. “In spite of these market conditions, clients of ours, such as Lufthansa, have exponentially increased their budgets to reach these communities that have been the least hit by the Wall Street fallout.”

With a database of over 2,000 street festivals, parades, community conferences, concerts and performances, including a brief description of each event and a longer description of the history and rich traditions of each group, multicultural marketing professionals can create effective marketing strategies to strengthen their brand presence within these communities.

Event organizers can post upcoming event information on our site, including a detailed description of the event, pictures, videos and links to their website, placing them directly in front of hundreds of potential sponsors.

To sign up for your free subscription please click here www.EthnicEvents.com and use the promo code GAS10.

About Global Advertising Strategies:

Global Advertising Strategies www.ethnicusa.com is a New York based full-service marketing and advertising agency dedicated to helping its clients bridge the perceptual gaps between cultures both in and outside of the U.S. Global has helped clients grow business with consumers in the General Market and with those from over 35 different ethnic communities. The agency provides a full-service offering of traditional advertising services, events & public relations and interactive services.

Global is also the developer and owner of such properties as www.ethnicevents.com, an online portal for multicultural marketing professionals; www.thisisdiversity.com a global platform for people of diverse backgrounds and countries to have their voices heard on what’s going on in their world whether it be news & politics, travel, sports or simply pop culture; www.beyondhispanic.com a series of conferences which concentrates on profitable U.S. cultural markets beyond Hispanic; and www.advisionawards.com the only international Russian language advertising awards program based in the U.S.

Vibrant In-Text Solutions offer both advertising revenue through Vibrant In-Text Advertising and editorial solutions through Vibrant Related Content. Vibrant In-Text Advertising highlights words and word phrases within premium web content. These words act as triggers, displaying relevant advertising when a user mouses over the word or phrase of interest. The ad, often video, is only activated once the user hovers over the word, and the advertiser is only charged when the user clicks on the ad itself.

According to a recent Nielsen Online report, commissioned by Vibrant, 70% of those surveyed felt that in-text ads are the most relevant to page content and 65% felt in-text ads are most effective in conveying their message. And, by extension, over half of respondents indicated a positive opinion of advertisers who use in-text ads-more than any other online format. Through Vibrant, top tier brand advertisers can reach over 120 million people worldwide with ads across 3,500 premium websites.

In addition to providing in-text advertising, Vibrant will work with ITV to provide Vibrant Related Content, an editorial tool which offers an automatic hyperlinking system to surface an additional layer of information to editorial hyperlinks. These links could include the websites related articles, video, music, and images. Clearly differentiated from Vibrant’s In-Text Advertising product which use a double-underline, these links mirror the style of the publisher’s own editorial hyperlinks with a tiny magnifying glass icon to indicate that further editorial information is available.

Says Gary Cole, ITV’s Head of Online Revenue, “The best thing about Vibrant’s in-text technology is that it enables us to deliver ads that are relevant to our users when they want to see them. Through in-text ads, we are able expand our ad real estate whilst ensuring a better user experience across our network.”

According to Craig Gooding, Co-founder and CCO of Vibrant, “ITV is a great addition to our growing list of 3,500 of premium publisher websites offering Vibrant In-Text Advertising. We also look forward continuing our roll out of Vibrant Related Content in the coming months and working closely with the ITV to surface valuable content from their editorial archives.”

About Vibrant

Vibrant, a world leader in contextual technologies and in-text advertising solutions gives marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Reaching more than 128 million unique users per month (comScore, Oct 2008), Vibrant manages more than five billion words and phrases each month for top brand advertisers such as Microsoft, Unilever, Warner Bros and Sprint. The company was founded in 2000 and has offices in London, New York, Detroit, Chicago, San Francisco, Paris and Hamburg, with more than 200 employees. Vibrant’s rapid growth has been recognized by both the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com, www.vibrantmedia.co.uk, www.vibrantmedia.de, www.vibrantmedia.fr.

About Friends Reunited

Friends Reunited is the original social network with over 19 million members, representing an unparalleled cross section of Britain’s online population. It was launched in 2000 as a back-bedroom hobby to put old school friends back in touch with each other and swiftly became a British media phenomenon. In 2005 Friends Reunited was acquired by ITV.

About ITV Network

ITV is the UK’s largest commercial broadcaster and the largest advertising funded media owner in the UK across all media: television, radio, press, cinema, outdoor and the internet. As a producer, ITV makes more hours of network television than any other UK commercial producer. With the digital transformation of the media sector, ITV is developing new businesses across different platforms and media. ITV.com, the home of ITV online, offers access to ITV programming, clips and exclusive content.

Halloween and Early Holiday Browsing Boost Traffic to Retail Sites

RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on data from the comScore Media Metrix service. The U.S. presidential election, Halloween and the approaching holiday season were significant drivers of Internet traffic for the month.

“The historic presidential race had millions of Americans glued to their computers for the latest news during the final stretch of the campaign,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Prospective voters were able to get up-to-the minute information on candidates, important issues and the latest poll results as they prepared to check off the box in the voting booth on November 4.”

Politics Category Tops Fastest-Growing List in October

October saw a significant surge in traffic to the politics category, as Americans tuned in closely to the presidential and local congressional races. The category grew 40 percent to 28 million visitors in October, making it the fastest growing category for the month.

BarackObama.com was the most visited site in the category with 8.5 million visitors, up 59 percent versus the previous month, followed by JohnMcCain.com with 3.8 million visitors (up 29 percent). October marked the largest audiences of the season for both of the candidates. Other sites generating substantially higher traffic in the month included: CatholicVote.com (up 410 percent to 1.5 million visitors), GOP.com (up 111 percent to 1.2 million visitors), and Factcheck.org (up 96 percent to 1 million visitors). Voting advocacy sites VoteforChange (up 62 percent to 2.4 million visitors) and RocktheVote.com (up 46 percent to 1.1 million visitors) also saw strong gains.

Saturday Night Live’s election comedy sketches, including Tina Fey’s popular impersonation of Republican Vice Presidential candidate Sarah Palin, helped NBC Universal rank as one of the top 10 gaining properties for the month. NBC Universal’s online channel for Saturday Night Live (SNL) content surged 85 percent to 4.4 million visitors in October.

Approaching Holidays and Halloween Cause Traffic Boost at Retail Categories
The combination of Halloween and the looming holiday shopping season resulted in strong traffic increases to several retail categories in October.

Retail – apparel sites grew 13 percent to more than 67 million visitors as people searched for Halloween costumes, early holiday deals and the latest seasonal apparel in October. The category was led by BuyCostumes.com, which witnessed a 107-percent increase to 9.5 million visitors. Several other costume-related sites also experienced gains in October, including CostumeSuperCenter.com (up 110 percent to 2.6 million visitors) and Costumzee.com (up 161 percent to 2.1 million visitors).

In addition to costume retailers, several other apparel retailers experienced strong traffic growth during the month, including Zappos.com (up 18 percent to 5.1 million visitors), Gap Online (up 24 percent to 4.2 million visitors) and AE.com (up 18 percent to 3.3 million visitors).

With the holidays quickly approaching, traffic to the retail – toys category surged 17 percent to more than 25 million visitors as Americans searched early for this year’s top toys. Toysrus sites led the category with 9.3 million visitors, a gain of 28 percent, followed by Barbie with 3.4 million visitors (up 10 percent) and The LEGO Group with 2.7 million visitors (up 22 percent). Several other popular toy brands also experienced double-digit growth in October, including AmericanGirl.com (up 51 percent), Fisher Price (up 43 percent) and LeapFrog.com (up 90 percent).

Top 50 Properties

Google Sites continued to lead as the most visited property in October with 147 million visitors, followed by Yahoo! Sites with 144.9 million visitors and Microsoft Sites with 123.5 million visitors. All of the top ten properties maintained their positions from September. New arrivals to the ranking this month included NBC Universal, which entered at position #33 with nearly 25 million visitors and JPMorgan Chase Property, which rose to position #41 with the addition of Washington Mutual, bringing the property’s combined audience to more than 23 million visitors.

Top 50 Ad Focus Ranking

Platform-A led the October Ad Focus ranking reaching 91 percent of the 190.6 million Americans online. Yahoo! Network followed reaching 86 percent and Google Ad Network captured the third position reaching 83 percent of Americans online. ValueClick Networks moved up one position to #4 reaching 82 percent of online users and Traffic Marketplace rose one position to #8 reaching 74 percent.
____________________________________________________________________
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

October 2008 vs. September 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Sep-08 Oct-08 % Change Rank by

Unique Visitors

Total Internet: Total Audience 189,468 190,616 1 N/A

TheStreet.com Sites 4,135 10,550 155 101

Spencer Gifts, LLC. 2,077 5,058 144 231

HULU.COM 2,850 5,342 87 214

Healthgrades 2,894 5,034 74 234

Everyday Health 14,930 25,781 73 31

BARACKOBAMA.COM 5,350 8,515 59 131

Cablevision 6,049 9,571 58 112

NBC Universal 16,034 24,896 55 33

Kayak.com Network 5,141 7,860 53 144

JPMorgan Chase Property 15,506 23,142 49 41
____________________________________________________________________
*Ranking based on the top 250 properties in October 2008

TABLE 2
____________________________________________________________________
comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)

October 2008 vs. September 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Sep-08 Oct-08 % Change

Total Internet: Total Audience 189,468 190,616 1

Politics 20,081 28,016 40

Retail – Flowers/Gifts/Greetings 33,659 40,358 20

Retail – Toys 21,461 25,195 17

e-cards 28,537 33,377 17

Entertainment – Humor 25,486 29,797 17

Retail – Mall 26,509 30,742 16

Gay/Lesbian 2,771 3,189 15

Retail – Apparel 59,354 67,144 13

Teens 28,765 32,505 13

Auto – Manufacturer 22,154 25,015 13

____________________________________________________________________

Please visit the following link for Tables 3 & 4: http://www.comscore.com/press/release.asp?press=2593

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

CAMBRIDGE, Mass., October 14, 2008-Brightcove Inc. today announced the general availability of the Brightcove 3 online video platform, which transforms the way video is published and consumed on the Web. Built from the ground up, the new platform empowers website producers to be successful in the era of pervasive video.

“Video has gone from being a consumer-driven entertainment experience on the Web to being a basic feature of any professional website across all media and corporate sectors,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “While online video is becoming ubiquitous, one size does not fit all. Built as an extensible SaaS application, Brightcove 3 provides tremendous flexibility to online publishers to meet the needs of the full spectrum of different end-user scenarios.”

Today, online media businesses and marketers need to do more than just put video on websites. Organizations need scale, efficiency, reach and audience engagement to operate successful online video initiatives. To address this, Brightcove 3 has four major new areas of functionality that provide tremendous flexibility to online publishers:

* Workflow – New media management and publishing tools that can be used by everyone from small businesses to the largest media companies in the world to vastly accelerate the publishing workflow
* Player Framework – Breakthrough new way to create and publish Flash-based online video players that are easily customized and tailored to the needs of a website and brand and are further extended through third party technology and services
* Media APIs – Rich suite of APIs that enable a new contextual publishing model, allowing producers to tightly integrate video with other editorial content and social media for improved SEO and increased viewer engagement and ad inventory
* Dynamic Delivery – Powerful new way of dynamically adjusting the bit rate of the video streams to ensure the highest quality video given the user’s bandwidth conditions

Brightcove 3 is an open platform designed to ease integration with third-party Web technologies. The company plans to fuel further innovation in online video and rich media publishing through its fast-growing ecosystem of development partners and services. These companies add to the flexibility of Brightcove 3 by giving customers more ways to address their unique challenges and needs.

Brightcove 3 has enabled Showtime Networks to launch ad-supported video clips as well as offer full-screen, broadcast-quality access to its award-winning programming on Sho.com.

“We were one of the earliest users of Brightcove 3, as we are constantly looking to evolve our online video offerings to create the best user experience possible,” said Rob Hayes, senior vice president and general manager of Showtime Digital Media. “We immediately recognized the value of infusing video throughout all the components of our website to help improve SEO and increase viewer engagement. This strategy has paid off, with a 200 percent growth in page views within two months of launching and continued strong results.”

Lifetime Networks was another early Brightcove 3 beta customer and has seen solid results since rolling out the new platform in June.

“Since launching phase one of our video platform with Brightcove 3, our video streams have increased 158 percent,” said Evan Silverman, senior vice president, digital media, at Lifetime Networks. “The new platform makes our video content more visible to search engines and we are looking forward to phase two of the project and leveraging more of Brightcove 3′s APIs to continue to grow our online video business.”

FEARnet, a Video on Demand service owned by Comcast, uses Brightcove 3 to publish clips and feature-length movies on its website.

“Brightcove provides an exceptional platform for FEARnet.com to maximize the user experience and provide our extensive community of fans with the highest broadcast quality video available online,” said FEARnet president Diane Robina. “With this recent partnership, Brightcove further enables us to offer a scalable, flexible and commercial grade video platform to increase our engagement with consumers.”

Canoe Inc., which is owned by Quebecor Media, is launching a new video initiative across many of its online properties, including its Internet television portal, Canoe.TV.

“We truly believe we chose the best technology partner to support our online video needs,” said Dominique-Sebastien Forest, general manager, digital media and e-commerce at Canoe. “Brightcove 3 is simply in a different class from other platforms when it comes to user experience, ad formats and search engine optimization.”

Rainbow Media is leveraging Brightcove 3 to extend its online video capabilities across its wide range of network websites.

“We’re always looking for ways to enhance the online user experience and are excited by the Brightcove 3 platform, particularly the Dynamic Delivery capabilities which support our ability to provide broadcast-quality online video across all of our websites,” said Rainbow Media’s Michael Cagnazzi, VP, Product Development, Digital Media.

Sun Microsystems has also tapped Brightcove’s platform to provide Sun’s corporate website producers with full access to the Brightcove online video platform for managing video content, publishing video players and accessing reports on viewing behavior.

“Using the network to market and to bring a richer content experience to our customers and communities is what we strive to do. We are continually looking for new and better ways to build our community interactions and to enhance the online experience of our developers, customers, partners, students and employees. Sun uses online video extensively for product education, corporate communications, and product launches through Channel Sun, our newly launched multimedia online experience,” said Ingrid Van Den Hoogen, senior vice president, Brand, Global Communications and Integrated Marketing, Sun Microsystems. “Brightcove 3 has enabled Sun to bring new video content to market quickly, while also giving all of our audiences a framework to extend the video experience with other website applications that help us build community and drive traffic.”

Brightcove 3 will be offered in three different pricing and packaging options: Basic, Pro and Enterprise to meet the online video publishing and distribution needs of any size organization or business strategy. For more information, visit http://www.brightcove.com.

About Brightcove
Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, today announced that its ad management technology and services platform, AdConductor, has been selected by MTV Networks to power “MTVN Tribes,” the company’s vertical ad networks initiative. MTV Networks (MTVN), a division of Viacom (NYSE: VIA), recently announced MTVN Tribes, a series of demographic-focused vertical ad networks built around the company’s core online properties, including MTV.com, VH1.com, CMT.com, Spike.com and ParentsConnect.com. Tribes will use AdConductor for ad management, ad serving and publisher relationship services.

AdConductor enables centralized management of advertising operations across large networks of owned and affiliated websites. The technology platform coordinates the various aspects of ad network management including: inventory management and forecasting; ad sales; campaign setup, delivery and optimization; campaign reconciliation; and state of the art publisher reporting and management. As a result, AdConductor enables its publisher clients to offer advertisers highly engaged audiences with maximum advertising efficiency. Tribes extends the vertical reach of MTVN’s online presence, offering advertisers an efficient avenue to reach targeted consumer segments.

“There is an ongoing transformation of the advertising space, and sophisticated vertical networks like the ones built by MTV Networks are catalysts in this evolutionary process,” said Sean Keaveny, Senior Vice President of AdConductor Sales. “The portal mentality is losing ground and advertising is finally moving toward focused, content-rich websites that consumers visit and use. Advertisers that capitalize on the opportunities MTV Networks’ Tribes provide will break through the media clutter and engage finely targeted consumer segments on high quality, branded web properties.”

“Integrating a complete solution for the management of advertising distribution over many sites is a critical component of our vertical network strategy,” said Heather Hopkins, Senior Vice President and General Manager of Tribes for MTV Networks. “Tribes is about leveraging the power of the Web to connect the right marketer to the right consumer – at the right time and place. AdConductor helps us deliver on our commitment to always offering relevant advertising to consumers with an array of passions and interests.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Currently averaging 2.1 million searches per day and more than 50 million searches in the month of August, tyBit allows users to use its search engine through a traditional Web portal at tyBit.com, Web browser toolbar and through its client side desktop application. During its beta period, more than 6,000 advertisers tested the tyBit Pay-Per-Click and Key-Word-Position ad module. “We have received over 40+ leads from our ads on tyBit, we love it,” said Berge Kaprelian CEO of Beka Publishing.

Partners and affiliates who add tyBit search to their site receive 30% of the advertising revenue generated from searches with their site and 40% when users download the toolbar associated with a Partner or affiliate’s Web site.

“We have established a superior search engine around a business model in which users, partners and advertisers all win,” said Clarence Briggs, CEO of tyBit. “We were a victim of click fraud and it was the sense of being cheated that led us to create tyBit, a platform advertisers can trust that also provides the best search experience for its users.” tyBit indexes multiple engines and data sources to deliver fast and relevant search results for its users and customizes search results to individual search habits.

“The current model of online advertising and revenue sharing is broken evidenced by problems traditional media companies are having when monetizing their online properties,” said Clarence Briggs, CEO of tyBit. “We will partner with the traditional publications including newspapers and magazines to stop their revenue losses and rebuild their businesses. They are not being treated fairly.”

About tyBit:

tyBit has achieved its current level of growth and positive cash flow with no outside funding, only a debt-to-common-stock conversion with its affiliated two-time INC 500 company AIT.com. AIT is a Web hosting and domain registration company that has achieved 12 straight years of sustained profitability. DH Capital, LLC is working with tyBit to select investors for its first round of funding. Companies and individuals who operate Web-based services and media sites and need to increase visitors or monetize existing user traffic should contact tyBit for more information on its advertising, partner and affiliate programs. For more information on tyBit, visit www.tybit.com, e-mail info@tyBit.com or call 1-877-404-7250.

Under the terms of the agreement, any Five website producer can easily take advantage of the Brightcove online video platform to program online video content, create Flash-based video players for their websites, target advertising into the content, and access rich analytics on viewing behavior. Five plans to offer promotional clips and highlights, website exclusives, and user-generated videos for special news features.

“Five is moving aggressively to provide greater online access to popular television programming and answer the demand from a fast-growing audience across our website properties” said Paul Thornton-Jones, Five’s Digital Controller. “With Brightcove, Five has been able to rapidly bring to market an enormous volume of online video content, while spawning new revenue streams through online video advertising.”

Brightcove chairman and chief executive officer, Jeremy Allaire, said: “Five has a deep well of hit television programming that has achieved strong year on year audience growth for the broadcaster. We are thrilled that Five has chosen the Brightcove online video platform to extend this success through its websites, which promise to deepen engagement with current fans, reach new audiences across the Internet, and contribute to a robust advertising business.”

Five has ongoing plans to launch further broadband video channels with the Brightcove online video platform later this year.

About Brightcove
Brightcove is the leading online video platform. Media companies, businesses and organisations worldwide use Brightcove to publish and distribute video that reaches more than 135 million unique viewers every month. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe, and Asia.

In July 2007, Brightcove opened its first international office in London, UK. Five joins a growing list of Brightcove customers based in the UK, including British Sky Broadcasting, Channel 4, Emap, Guardian News & Media, Hachette Filipacchi UK, Hearst Digital Media, IPC Media, Sony BMG UK, Telegraph Media Group, and UKTV.

For more information, visit http://www.brightcove.com

NEW YORK – MIVA, Inc., (NASDAQ:MIVA), a global digital media company, today announced the signing of a two year, €960,000 (approximately $1.4mm) Pay-Per-Click agreement with leading Nordic search and directory company, Eniro. The new agreement renews an agreement originally signed between the two companies in 2005.

Under the terms of the new agreement, it is expected that Eniro will continue to utilize MIVA’s technology platform in the Nordic region to offer an Eniro branded Pay-Per-Click product to advertisers looking to reach targeted online audiences and publishers looking to generate Pay-Per-Click revenue from their web properties.

“I believe that combining MIVA’s technology with Eniro’s brand equity, local sales force and industry leading suite of online properties provides Scandinavian advertisers and publishers with a best-of-breed Pay-Per-Click solution,” commented Sloan Gaon, SVP, Global Strategy / Corporate Development, MIVA.

Added Christer Pettersson, Online Manager, Eniro:

“We are continuing to focus on accelerating our online growth by both increasing the value of our own web properties and building out our third party Pay-Per-Click network. We believe that leveraging MIVA’s proven expertise in online advertising helps us meet this objective and in turn maximize our online ad revenues.”

Eniro’s Pay-Per-Click network includes the company’s own web properties as well as a portfolio of third party web publishers. The new agreement will cover the Nordic region, where Sweden at the moment is the prime market.

www.miva.com

www.eniro.com

About MIVA®, Inc.

MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

“The summer months tend to draw Americans to more leisure pursuits and that was certainly the case in July,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Ground travel and cruise sites gained once again, as many Americans sought more budget-friendly ways to enjoy their summer vacations amid economic and fuel price concerns. Summer blockbusters and big celebrity news also provided a boost to the entertainment categories.”

Traffic to Travel Sites Continues to Grow

Several travel categories gained in July as Americans left for summer vacations. The travel – ground/cruise category jumped 10 percent to 12.7 million visitors, making it the top-gaining category for the month, while the travel-information category grew 7 percent to 47.6 million visitors.

The hotels/resorts category gained 6 percent to more than 34 million visitors. Some of the top-gainers in the category included Hotels.com (up 6 percent to 5.2 million), Choice Hotels International (up 8 percent to 3.2 million) and HolidayInn.com (up 11 percent to 2.7 million).

Certain Retail Categories Gain Despite Weak Economy
Despite a sluggish retail economy in the U.S., a handful of retail categories achieved traffic increases in July, possibly due to consumers shopping online instead of using expensive gasoline to drive to the store. Retail – consumer goods sites rose 8 percent to 22.5 million visitors, including double-digit growth by Staples.com Sites (up 22 percent to 6.5 million visitors), Office Depot (up 12 percent to 4.8 million visitors), and DisneyShopping.com (up 32 percent to 1.6 million visitors).

Meanwhile, the retail – mall category increased 7 percent to 28 million visitors, led by AOL Shopping with 6.3 million visitors (up 19 percent), MSN Shopping with 5.8 million visitors and QVC Sites with 5 million visitors.

The Dark Knight and other Summer Movies Drive Traffic to Ticket Sites
With the release of several highly anticipated summer films, most prominently The Dark Knight, retail – ticket sites grew 5 percent to more than 44 million visitors as movie goers pre-purchased tickets to avoid long lines and sell outs at theaters. Moviefone led the category with 17.5 million visitors (up 12 percent), while Fandango posted a 29-percent gain to 9.3 million visitors and MovieTickets.com jumped 13 percent to 4.7 million visitors.

Hot Celebrity Gossip Stories Prompt Growth at Entertainment News Sites
July was packed with major celebrity stories including the birth of Angelina and Brad’s twins and Christie Brinkley’s public divorce, which helped boost the entertainment news category 5 percent to 52.7 million visitors. Gossip site omg! led the category with more than 16 million visitors, a 19-percent gain from June, followed by TMZ with 9.7 million visitors (up 9 percent) and People with 8.8 million visitors (up 4 percent).

Top 50 Properties

Google Sites maintained its #1 position in the Top Properties ranking, reaching 141.6 million Americans in July, while Yahoo! Sites captured the second spot with 140.3 million and Microsoft Sites ranked third with 120.2 million visitors. CBS Corporation jumped 27 spots to #10 due to its recent acquisition of CNET Networks, which resulted in an incremental gain of nearly 30 million visitors to the property. Ask Network moved up two positions in the top 10 to #7 with 58.6 million visitors.

Top 50 Ad Focus Ranking
Platform-A, which includes Advertising.com, Quigo and other ad networks, led the Ad Focus ranking in July, reaching 90 percent of the 189 million Americans online. Yahoo! Network (85 percent reach) ranked second, followed by Google Ad Network (81 percent reach), and Specific Media (81 percent reach).

TABLE 1
______________________________________________________________________________
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

July 2008 vs. June 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Jun-08 Jul-08 % Change Rank by
Unique Visitors

Total Internet:
Total Audience 189,873 189,134 0 N/A

CBS Corporation 20,867 48,191 131 10

The Mozilla Organization 9,634 18,323 90 42

Infospace Network 9,840 13,467 37 69

General Mills 4,230 5,779 37 185

Nordstrom, Inc. 3,810 5,201 37 205

ABCNEWS DIGITAL 5,911 8,058 36 127

GSN Games Network 4,627 6,308 36 173

Vlaze Media Networks, Inc. 6,190 8,386 35 120

GAMEVANCE.COM 4,158 5,588 34 194

EVERSAVE.COM 5,398 7,192 33 145
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*Ranking based on the top 250 properties in July 2008

TABLE 2
______________________________________________________________________________
comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)

July 2008 vs. June 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Jun-08 Jul-08 % Change

Total Internet: Total Audience 189,873 189,134 0

Travel – Ground/Cruise 11,484 12,663 10

Retail – Consumer Goods 20,795 22,455 8

Retail – Mall 26,123 28,068 7

Retail – Movies 25,251 26,985 7

Travel – Information 44,631 47,569 7

Travel – Hotels/Resorts 32,282 34,095 6

Online Gambling 12,038 12,648 5

Retail – Tickets 42,166 44,228 5

Entertainment – News 50,315 52,735 5

Career Services and Development 59,031 61,544 4
______________________________________________________________________________

Please refer to the following link for Tables 3 & 4: http://www.comscore.com/press/release.asp?press=2399

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

YuMe is a large video ad network and is reported to begin managing Microsoft’s unsold video inventory across online properties (MSN News, Entertainment, Sports) as of later this summer.
Microsoft’s excess inventory of video ads is to be sold by YuMe on targeted packs such as genres and user profile, opening doors to a better monetization.

Microsoft is also reported to start making use of NetworkMe as part of the YuMe deal, gaining a better view and forecasting of the available video inventory. NetworkMe is a feature of the YuMe ad platform that allows publishers to aggregate their video content in private ad networks that are easier to manage and work with.

A bit of background on YuMe if you wish: 400+ sites in their network, serving 150+ million video streams to almost 47 million unique visitors.

You can read the entire press release on YuMe here.

Through the agreement, Operative, a global advertising technology and operations management provider, will provide transparency into NPM’s online sponsorship and underwriting sales with its flagship software, Operative Dashboard™. Operative Dashboard™ will offer a seamless integration with NPM’s sponsorship serving technologies, providing a single process and data set that streamlines workflow for faster digital sales, implementation and execution.

“After a thorough evaluation of the vendors who offer solutions for our needs and opportunities, we chose Operative as the ‘best of breed’ provider of the level of quality technology and service expected by national brands like PBS and NPR,” said Bryan Moffett, Director of Digital Operations, NPM. “Operative’s feature-rich Dashboard will allow NPM to maximize revenue by providing an end-to-end solution to forecast, report and financially manage all our sponsorship and underwriting campaigns on the Web.”

Under the agreement, all NPM’s Web display activities will be managed through Operative Dashboard™, which will help support NPM’s inventory management, available forecasting, product optimization, approval setting, fragmentation alleviation and affiliate delivery reporting. NPM’s representation of online inventory includes:

NPR.org, one of the foremost news and information sites worldwide.

NPR Music, the successful music discovery site aggregating diverse broadcast and original-to-online content from NPR and NPR Member stations.

PBS.org, one of the most popular dot-org sites in the world, which hosts a broad range of content, including companion sites for PBS television programs and substantial Web-only content, podcasts, blogs and real-time learning adventures.

The NPR Podcasts, the most extensive slate of podcasts from any media company.

NPR Mobile, a mobil service offered by NPR and Member stations for cellphone and landline phones featuring NPR news, information and entertainment and local and regional news, as well as streaming and click-to-call audio.

“NPM represents some of the strongest, most trusted brands in digital media and these websites and podcasts continue to enjoy tremendous growth,” said Michael Leo, CEO and President of Operative. “We look forward to helping accelerate that growth by working with NPM to refine its sponsorship workflow management.”

About National Public Media, LLC
National Public Media is the largest representative of media assets in public broadcasting: on television, radio and digital media; locally, nationally and worldwide. It was created in October 2007 when NPR and WGBH acquired National Public Broadcasting, LLC, the company formed in 1997 to represent all the PBS and NPR Member stations in the U.S. Integrating the NPR Sponsorship Division into it, this new organization represents more than 150 weekly hours of NPR programming for Member stations; PBS’ “The News Hour,” on-air and online; and more than 200 public television and radio stations across the country. That inventory, combined with aggressive Web representation, enables national marketers to take advantage of rapidly-expanding cross-media opportunities that offer a comprehensive underwriting and sponsorship approach to multimedia audiences throughout the United States.

About NPR
Since its launch in 1970, NPR has evolved into a leading worldwide media company, award-winning primary news and information provider and dominant force in American life. NPR produces and/or distributes more than 1300 hours of programming weekly, including more than 150 hours of news, information, talk, and entertainment shows for 870 NPR Member stations, attracting more than 26 million listeners weekly. NPR also programs five 24/7 music multicast channels for Member stations’ HD Radio channels, two public radio channels for Sirius satellite radio and nearly 100 NPR Podcasts, making it the biggest podcaster among American media companies. Its NPR Worldwide program stream reaches listeners in more than 100 countries and the comprehensive website www.NPR.org has a global audience for its extensive original content, hourly newscasts and free audio streaming of current and archived NPR programs. NPR Music is a free music discovery website combining original and broadcast interviews, concerts and performances, artist information and other features from NPR and Member stations. NPR’s continuing expansion in digital media includes the recently-launched NPR Mobile, in partnership with public radio stations.

About PBS
PBS, with its 355 member stations, offers all Americans – from every walk of life – the opportunity to explore new ideas and new worlds through television and online content. Each week, PBS reaches more than 73 million people and invites them to experience the worlds of science, history, nature and public affairs; hear diverse viewpoints; and take front row seats to world-class drama and performances. PBS’ broad array of programs have been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. PBS’ premier children’s TV programming and Web site, pbskids.org, are parents’ and teachers’ most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at www.pbs.org, one of the leading dot-org Web sites on the Internet.

About Operative, Inc.
Established in 2000, Operative is a global organization that provides its clients with technology and services to improve all aspects of their advertising operations lifecycle, from pre-sale to collections, trafficking to reconciliation. OperativeDashboard™, an ASP software solution, is an end-to-end workflow management platform that enables media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Operative’s client base includes The Wall Street Journal, The Economist, MSN, Smart Money, iVillage and NBC Universal. More information about Operative can be found at: www.operative.com.

San Francisco, CA, March 17, 2008 – Kontera, a leading provider of In-Text Advertising for online publishers and advertisers, announces the launch of the Kontera Hybrid, the first In-Text solution to deliver contextually relevant content and advertising in a single unit.

Kontera Hybrid enables publishers to serve related content and ads which appear when a user mouses-over a highlighted keyword. The new unit will feature links to related articles, videos, and images related to the highlighted keyword and page. Publishers will have the ability to display a contextually relevant advertisement from their own advertisers, from Kontera’s network of advertisers, or both.
For example, in an article about working out on MensFitness.com, the keywords “upper body” might be double-underlined and hyperlinked. When a user mouses-over the keyword, a Kontera Hybrid unit opens showing related articles, information and a MensFitness.com advertiser. The unit might include links to articles and videos about upper body workouts, or it could display other similarly themed content from MensFitness.com. Click here to see the Kontera Hybrid in action  at
www.mensfitness.com

The real value of the Kontera Hybrid to advertisers and publishers is in its ability to engage users. Publishers running Kontera Hybrid have experienced a 20% engagement rate for the ads and content featured in the unit, and an increase in page views. Kontera Hybrid utilizes the company’s technology, which is powered by over a dozen In-Text technology patents pending.

The Kontera Hybrid is being rolled out across several American Media, Inc. (AMI) websites, including Men’s Fitness, Star, and National Enquirer. AMI is a leading publishing company in the celebrity journalism and health & fitness categories.

“As a premium magazine publisher, with a wide variety of online properties, our biggest asset is our content,” said Pamela Russo, Vice President, Director Interactive Operations, American Media Inc. “We chose the Kontera Hybrid to be AMI’s exclusive In-Text solution provider because it increases user engagement by encouraging readers to read more of our content, and because it generates additional advertising revenue. Kontera’s technology drives high click-through rates for both the ads and the related content areas because of the high degree of relevancy.  The fact that the technology can dynamically deliver my own database of advertisers into the Kontera Hybrid is a benefit to AMI.”

“The name of the game in online advertising is ‘user value’ and ‘engagement’, and Kontera’s service, which integrates relevant informational content including video, text and images with relevant advertising, delivers on both promises,” said Michael Moritz, Partner, Sequoia Capital.

“For the first time in the In-Text market, the Kontera Hybrid is offering an In-Text solution that incorporates contextually relevant content and advertisements in a single unit whose unprecedented click-through rates serve as proof of the value provided to users, publishers and advertisers alike,” said Yoav Shaham, CEO and Co-Founder at Kontera.

About Kontera

Kontera is a leading provider of In-Text Advertising & Information Solutions, based on patent-pending contextual analysis technology that highlights the most relevant keywords in the content of a page and delivers the most relevant ads and information against the keywords.   Kontera works closely with advertisers and publishers to maximize revenue, optimize performance and enhance overall user experience.  Kontera has over 9,000 publishers in its network, reaches over 75 Million unique users per month and works with thousands of brand and direct marketers across many verticals.  Founded in 2003, Kontera is backed by Sequoia Capital, Lehman Brothers and Carmel Ventures and has offices in San Francisco, New York and Tel Aviv.  For more about the Kontera Hybrid, please visit: www.kontera.com/hybrid

Google Sites Reach Nearly 80 Percent of Americans Online

RESTON, VA,  January 15, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for December 2008 based on data from the comScore Media Metrix service. The holiday shopping season drove increased traffic to retail sites as consumers browsed merchandise and sought deals online. Shipping and Weather sites also saw gains as Americans eagerly anticipated the arrival of their packages and holiday guests.

“The holiday shopping season continued to be the main driver of online activity in December, with retail sites being the primary beneficiaries,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “While enticing discounts and incentives were enough to attract holiday shoppers to browse online, consumers did not open their wallets as they have in past years as online sales declined 3 percent versus last year amid the tougher economic climate.”

Retail Sites Realize Seasonal Traffic Gains Despite Soft Online Holiday Sales

Traffic to retail sites grew in December as consumers searched for holiday gifts and discounts. Retail – Jewelry/Luxury Goods/Accessories surged 30 percent to 25 million visitors to rank as the top-gaining category for the month.

Retail – Sports/Outdoor sites also posted strong growth for the month increasing 24 percent to more than 38 million visitors. The top ten sites in the category all witnessed double-digit increases, including DicksSportingGoods.com (up 57 percent to 4.8 million visitors) and SportsAuthority.com (up 61 percent to 3.3 million visitors).

Other retail categories among the top-ten included Retail – Music (up 24 percent to 26 million visitors), Retail – Flowers/Gifts/Greeting (up 17 percent to 45.7 million visitors) and Retail – Computer Software (up 14 percent to 30.2 million visitors).

Shipping Category Surges as Consumers Rush to Send Holiday Gifts
Traffic to shipping sites climbed 27 percent to nearly 40 million visitors in December as Americans raced to ensure delivery of their packages in time for the holidays. The category was led by UPS Sites with 21.6 million visitors (up 47 percent from the previous month), which also ranked as one of the top-gaining properties in December. USPS.com captured the second position with 16.6 million visitors (up 28 percent), followed by FedEx with 13.4 million visitors (up 38 percent).

Severe Winter Conditions Drive Visitors to Weather Sites
Wintry weather blasted much of the country during December, resulting in holiday travel delays and cancellations. The Weather category grew 17 percent to 76.8 million visitors as Americans sought weather updates. The Weather Channel led the category with 41.5 million visitors (up 28 percent), followed by Weatherbug Property with 27.1 million visitors (up 10 percent), and Yahoo! Weather with 14.3 million visitors (up 36 percent).

Top 50 Properties

Google Sites continued to lead as the most visited property in December with 149 million visitors, followed by Yahoo! Sites with 145.7 million visitors and Microsoft Sites with 125.4 million visitors. Facebook and Apple Inc. both climbed two spots to #11 and #12, respectively. The holiday shopping season caused sharp increases at several retail-related properties including Shopzilla.com Sites (up six spots to #27), Best Buy Sites (up 10 spots to #30), and JCPenney Sites (up eight spots to #42).

Top 50 Ad Focus Ranking

Platform-A led the December Ad Focus ranking, reaching 91 percent of the 190.7 million Americans online. Yahoo! Network ranked second, reaching 87 percent, while ValueClick Networks captured the third position with an 84-percent reach. Adconion Media Group moved up three spots in the ranking to #9, Amazon.com moved up three spots to #37, and ITN Digital Networks – Potential Reach moved up five spots to #40.

[ for full ranking tables, please see http://www.comscore.com/press/release.asp?press=2685 ]

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in December. For instance, Yahoo! Sites were seen by 76 percent of the nearly 191 million Internet users in December.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.