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- Merkle Releases 2009 ‘View from the Inbox’ Email Marketing Trends Report Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, today released its 2009 ‘View from the Inbox’™ email marketing report. This report highlights the results of Merkle’s annual study, which is conducted in conjunction with the national survey research [...]
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The Leading Multicultural Events Portal NEW YORK – In celebration of its 10th Anniversary, and February’s Black History Month, Global Advertising Strategies is now offering marketers a free subscription valid throughout 2009 to EthnicEvents.com – one of its many online properties. Through these tough economic times, the U.S. multicultural community continues to grow – as [...]
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LONDON – Vibrant, the world leader in in-text solutions, has signed a year-long deal with ITV, the biggest commercial television network in the UK, to provide in-text solutions across its portfolio of online properties including www.itv.com, www.friendsreunited.com and www.itv-f1.com. Vibrant In-Text Solutions offer both advertising revenue through Vibrant In-Text Advertising and editorial solutions through Vibrant [...]
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U.S. Presidential Race Drives Americans Online for Election News Halloween and Early Holiday Browsing Boost Traffic to Retail Sites RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on [...]
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Platform addresses new reality of pervasive video on the Web CAMBRIDGE, Mass., October 14, 2008-Brightcove Inc. today announced the general availability of the Brightcove 3 online video platform, which transforms the way video is published and consumed on the Web. Built from the ground up, the new platform empowers website producers to be successful in [...]
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Technology and Services Provide Backbone for MTVN’s Vertical Ad Network Initiative BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, today announced that its ad management technology and services platform, AdConductor, has been selected by MTV Networks to power “MTVN Tribes,” the company’s vertical ad networks initiative. MTV Networks (MTVN), a division [...]
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FAYETTEVILLE, N.C. – tyBit.com, a unified search engine, today announced that it has officially launched out of its beta testing period and has activated its advertising module. tyBit is the only internet search solution that eliminates click fraud for its advertisers and provides itemized billing for all advertising dollars spent. It is also a no-cost [...]
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Brightcove, the leading online video platform, announced that it has entered into a company-wide agreement with UK terrestrial broadcaster, Five, enabling them to incorporate advertising-supported video content across their online properties. The first websites to launch online video using Brightcove include Five News with Natasha Kaplinsky, Football Italiano, and Australian soap opera, Neighbours. Under the [...]
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Two year, $1.4mm agreement to cover the Nordic region NEW YORK – MIVA, Inc., (NASDAQ:MIVA), a global digital media company, today announced the signing of a two year, €960,000 (approximately $1.4mm) Pay-Per-Click agreement with leading Nordic search and directory company, Eniro. The new agreement renews an agreement originally signed between the two companies in 2005. [...]
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RESTON, VA, August 15, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for July 2008 based on data from the comScore Media Metrix service. Continuing the summer trends in Web usage observed last month, leisure-oriented categories [...]
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Following Yahoo partnering with Google, it has emerged that Microsoft has partnered with YuMe for the very same reason: distributing and monetizing unsold inventory. To quote Rob Bennett, GM of MSN Entertainment, Video and Sports, ‘We will further maximize the value of our unsold video inventory through YuMe’s robust platform.’ YuMe is a large video [...]
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NEW YORK CITY, June 2, 2008 –National Public Media, LLC (NPM), the premier sponsorship company for public broadcasting – representing NPR, PBS and all public radio and television stations around the country – has reached an agreement with Operative, Inc. to implement a sponsorship and underwriting workflow automation solution to support NPM’s broad array of [...]
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