- Merkle Releases 2009 ‘View from the Inbox’ Email Marketing Trends Report
Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, today released its 2009 ‘View from the Inbox’™ email marketing report. This report highlights the results of Merkle’s annual study, which is conducted in conjunction with the national survey research firm Harris Interactive. The study sets out to measure the attitudes and behaviors regarding permission-based email among U.S. consumers. Permission-based or “opt-in” email marketing is a marketing approach used to reach consumers who voluntarily sign-up to receive updates, offers and information from select organizations.
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The Leading Multicultural Events Portal

NEW YORK – In celebration of its 10th Anniversary, and February’s Black History Month, Global Advertising Strategies is now offering marketers a free subscription valid throughout 2009 to EthnicEvents.com – one of its many online properties.

Through these tough economic times, the U.S. multicultural community continues to grow – as does its buying power and household income. Smart marketers and public leaders seeking to target new consumers in more strategic ways have been coming to EthnicEvents.com in greater numbers. In 2008, EthnicEvents.com received over 20,000 unique visitors per month who are actively benefitting from the site’s offerings and resources, which include leading brands as well as the Obama and McCain presidential campaign headquarters. This portal continues grow in 2009.
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LONDON – Vibrant, the world leader in in-text solutions, has signed a year-long deal with ITV, the biggest commercial television network in the UK, to provide in-text solutions across its portfolio of online properties including www.itv.com, www.friendsreunited.com and www.itv-f1.com.

Vibrant In-Text Solutions offer both advertising revenue through Vibrant In-Text Advertising and editorial solutions through Vibrant Related Content. Vibrant In-Text Advertising highlights words and word phrases within premium web content. These words act as triggers, displaying relevant advertising when a user mouses over the word or phrase of interest. The ad, often video, is only activated once the user hovers over the word, and the advertiser is only charged when the user clicks on the ad itself.
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U.S. Presidential Race Drives Americans Online for Election News

Halloween and Early Holiday Browsing Boost Traffic to Retail Sites

RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on data from the comScore Media Metrix service. The U.S. presidential election, Halloween and the approaching holiday season were significant drivers of Internet traffic for the month.

“The historic presidential race had millions of Americans glued to their computers for the latest news during the final stretch of the campaign,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Prospective voters were able to get up-to-the minute information on candidates, important issues and the latest poll results as they prepared to check off the box in the voting booth on November 4.”
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Platform addresses new reality of pervasive video on the Web

CAMBRIDGE, Mass., October 14, 2008-Brightcove Inc. today announced the general availability of the Brightcove 3 online video platform, which transforms the way video is published and consumed on the Web. Built from the ground up, the new platform empowers website producers to be successful in the era of pervasive video.

“Video has gone from being a consumer-driven entertainment experience on the Web to being a basic feature of any professional website across all media and corporate sectors,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “While online video is becoming ubiquitous, one size does not fit all. Built as an extensible SaaS application, Brightcove 3 provides tremendous flexibility to online publishers to meet the needs of the full spectrum of different end-user scenarios.”
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Technology and Services Provide Backbone for MTVN’s Vertical Ad Network Initiative

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, today announced that its ad management technology and services platform, AdConductor, has been selected by MTV Networks to power “MTVN Tribes,” the company’s vertical ad networks initiative. MTV Networks (MTVN), a division of Viacom (NYSE: VIA), recently announced MTVN Tribes, a series of demographic-focused vertical ad networks built around the company’s core online properties, including MTV.com, VH1.com, CMT.com, Spike.com and ParentsConnect.com. Tribes will use AdConductor for ad management, ad serving and publisher relationship services.
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FAYETTEVILLE, N.C. – tyBit.com, a unified search engine, today announced that it has officially launched out of its beta testing period and has activated its advertising module. tyBit is the only internet search solution that eliminates click fraud for its advertisers and provides itemized billing for all advertising dollars spent. It is also a no-cost private label search engine for traditional media so they can win back their advertisers, subscribers and revenue.

Currently averaging 2.1 million searches per day and more than 50 million searches in the month of August, tyBit allows users to use its search engine through a traditional Web portal at tyBit.com, Web browser toolbar and through its client side desktop application. During its beta period, more than 6,000 advertisers tested the tyBit Pay-Per-Click and Key-Word-Position ad module. “We have received over 40+ leads from our ads on tyBit, we love it,” said Berge Kaprelian CEO of Beka Publishing.
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Brightcove, the leading online video platform, announced that it has entered into a company-wide agreement with UK terrestrial broadcaster, Five, enabling them to incorporate advertising-supported video content across their online properties. The first websites to launch online video using Brightcove include Five News with Natasha Kaplinsky, Football Italiano, and Australian soap opera, Neighbours.

Under the terms of the agreement, any Five website producer can easily take advantage of the Brightcove online video platform to program online video content, create Flash-based video players for their websites, target advertising into the content, and access rich analytics on viewing behavior. Five plans to offer promotional clips and highlights, website exclusives, and user-generated videos for special news features.
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