This is a tag page, a collection of currently published articles on the topic indicated by the tag name. If you haven't found here what you were looking for, we suggest you navigate the site using the menu above, or try to re-formulate your search:

Sales During Online Holiday Shopping Season Decline by 3 Percent


Despite Weak Season Apple, Amazon, Wal-Mart and Sears Post Traffic Increases
 
RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the holiday shopping season, beginning November 1 and ending December 23, the last day to purchase online with the possibility of delivery by Christmas Eve. Online spending reached $25.5 billion during that period, down 3 percent versus the corresponding shopping days in 2007.
Read the full story

  • Share/Bookmark

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Posted in Ad Operations, Behavioral Targeting, Digital Marketing, Internet Marketing Services, Internet Strategy, Reports and StudiesComments (0)

Holiday E-Commerce Season Sales Finally Match Last Year as Two Workdays this Past Week Each Surpass $800 Million in Online Spending


Sales Since Cyber Monday Up 9 Percent Versus Year Ago

RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the first 35 days of the November – December 2008 holiday season. For the holiday season through December 5, $14.92 billion has been spent online, essentially the same level compared to the corresponding days last year. For the five days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $3.74 billion, up 9 percent versus year ago. Two individual days in the past week achieved more than $800 million in online spending: Monday, December 1 (“Cyber Monday”) with $846 million, and Tuesday, December 2 with $823 million.
Read the full story

  • Share/Bookmark

Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Posted in Ad Operations, Digital Marketing, Internet Marketing Services, Internet Strategy, Marketing Strategy, Reports and Studies, comScoreComments (0)

Black Friday Sees $534 Million in E-Commerce Spending, Up 1 Percent Versus Year Ago


Upcoming ‘Cyber Monday’ Represents Strong Historical Bellwether for Total Holiday Season E-Commerce Spending

RESTON, VA, November 30, 2008 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 28 days of the November – December 2008 holiday season. For the holiday season-to-date, $10.41 billion has been spent online, marking a 4-percent decline versus the corresponding days last year, while Black Friday saw $534 million in online spending, up 1 percent. For the combination of Thanksgiving Day and Black Friday, online sales were up 2 percent relative to last year.
Read the full story

  • Share/Bookmark

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Posted in Ad Operations, Internet Strategy, Reports and Studies, comScoreComments (0)

Do you have, or know of a Twitter profile relevant to Online Advertising?

Let us know, and we'll add it to the Twitter list - see below its live feed!

Whitepapers

Jobs