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Fournaise: 60% Of Advertising Spending Was Wasted In 2008

Otilia Otlacan | January 28, 2009 | 1 Comment

- Global Marketing Effectiveness Tracking company warns of low effectiveness level of advertising campaigns – LONDON – The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking, released that 60% of all advertising spending it tracked around the world in 2008 failed to deliver the results expected by their marketers and [...]

Cyber Communications, Inc. and 24/7 Real Media Announce Merger of their Subsidiaries DENTSU e-Link Inc. and KK 24-7 Search to Deliver Search Engine Marketing Services in Japan

Otilia Otlacan | January 12, 2009 | 0 Comments

Merger between Search Engine Marketing Specialists Will Support Japan’s Largest Advertising Company and Market 24/7 Real Media’s Decide DNA® Technology to Dentsu’s and Other Agencies’ Clients NEW YORK & TOKYO – 24/7 Real Media, Inc. (“24/7”), the leading digital marketing company, and cyber communications, inc. (“cci”) (4788.T), Japan’s leading media representative company, announced the merger [...]

Akamai Accelerates Gorilla Nation’s Global Publishing Sites

Otilia Otlacan | January 5, 2009 | 0 Comments

Increasingly dynamic, interactive sites leverage Akamai’s advanced services to improve page load times, user download speeds and overall site effectiveness CAMBRIDGE, Mass. – Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced that Gorilla Nation Media, a diversified online media company, is leveraging Akamai’s solutions to [...]

Burst Media Launches the Kiwibox Teen Network

Otilia Otlacan | December 18, 2008 | 0 Comments

Opportunity for Brand Advertisers to Reach 8.6 Million Teens BURLINGTON, Mass. – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced the successful launch of the Kiwibox Teen Network, at www.KiwiboxNetwork.com. The network is anchored by Kiwibox (the primary business unit of Magnitude Information Systems, Inc: OTC Bulletin Board: MAGY, www.Kiwibox.com), the [...]

Premium Network, Inc. Launches 45 Vertical Networks Under PremiumChannels.com Advertising Sales Portal

Otilia Otlacan | December 15, 2008 | 0 Comments

Out of Box Campaigns, Exceptional Reach With Little Duplication and Full Transparency Provide Efficient Media Buying and Cost Savings SAN FRANCISCO – Ken Margolis, CEO of Premium Network, Inc. today announced the launch of Premium Channels (http://www.premiumchannels.com). “Premium Channels delivers unique targeted audiences with exceptional reach, little duplication and 100% transparency,” said Margolis. Premium Channels [...]

TRAFFIQ Announces Next Generation Advertising Marketplace

Otilia Otlacan | November 14, 2008 | 0 Comments

Sneak Preview to be Available at Ad:Tech New York ad:tech New York Booth No. 926 NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced the launch of the most advanced version yet of its online ad exchange , boasting two new extensions that will make the platform even more powerful for buying, selling, and [...]

SES Chicago: Interview with Mark Lassoff, Founder of Internet Broadcasting Group

Otilia Otlacan | November 13, 2008 | 2 Comments

As part of our coverage of the Search Engine Strategies 2008 event in Chicago , we have interviewed Mark Lassoff, a noted entrepreneur and founder of the Internet Broadcasting Group. Mark was very kind and patient (thank you Mark!), and agreed to address a few of the questions you have submitted.

The Rubicon Project’s Q3 Market Report Refutes Industry Chicken Littles: The Sky is Not Falling on Online Ad Industry

Otilia Otlacan | November 11, 2008 | 0 Comments

News & Reference Sites’ 36% Revenue Gain Leads Quarter ad:tech New York NEW YORK – The Rubicon Project, an advertising technology company focused on global ad network optimization, divulges noteworthy market data and industry trends in the Q3 edition of the 2008 Online Advertising Market Report series. From its independent third-party position between ad networks [...]

TRAFFIQ to Preview Next-Gen Platform & Co-Host Panel on Value of Ad Exchanges, at ad:tech New York

Otilia Otlacan | November 5, 2008 | 0 Comments

NEW YORK – ad:tech New York, Nov. 3-6, will offer two new events to glean the present and future of online ad exchanges: first, a preview of the next-generation platform soon to be forthcoming from TRAFFIQ® – The Premium Advertising Marketplace; and second, a myth-busting panel discussion on the real-world value of online exchanges, to [...]

Gigya Builds Interactive Advertising Bureau (IAB) Resource Widget

Otilia Otlacan | November 3, 2008 | 0 Comments

Portable widget provides instant access to IAB News, Editorial, Events and Ad Guidelines. Palo Alto, CA — November 3, 2008 — Gigya, Inc., the largest widget and content sharing platform for the social web, today announced that it has created a widget for the Interactive Advertising Bureau The IAB widget was designed to provides easy [...]

Google and WPP launch Marketing Research Awards Program

Otilia Otlacan | October 30, 2008 | 0 Comments

Google and WPP team up to endow research into how online media influences consumer behaviour NEW YORK – Google and WPP (NASDAQ: WPPGY) announced today that they will jointly fund a grant program to support research into how online media influences consumer behaviour, attitudes and decision making. WPP and Google will contribute up to $4.6 [...]

Isobar Acquires Digital Agency IF to Launch in Malaysia

Otilia Otlacan | October 27, 2008 | 0 Comments

Aegis Group plc (“Aegis”), the marketing communications group, today announces the acquisition of IF, a Malaysian independent full service digital agency. The value of the assets acquired is £0.1m. Founded in 2002 and headquartered in Kuala Lumpur, IF specialises in creative, multimedia design and build, and online media planning. Its clients include Heineken and Discovery [...]