Home » Archives for Online Media
Tag: Online Media
FOX Sports Interactive Media adds RAMP’s Content Optimization solutions across three FOX Sports Interactive Media destination sites WOBURN, Mass. – RAMP, the industry’s leading Content Optimization platform for major online media publishers, announced that existing customer, FOX Sports Interactive Media (FSIM), has chosen to expand the search and publishing solutions provided by RAMP to three [...]
Continue Reading
New International Study by Oriella PR Network Finds Journalists Generally Happy with Their Jobs and Positive about the Impact of Digital Media on News-Gathering, Despite Uncertainty around “Offline” Media Paid Content is Gaining Ground: One Fifth of Journalists Confirm Publications Are Researching Paid Content Models Including Apps and Micropayments
Continue Reading
Print In Decline, Web Growing, but TV Still on Top TALLAHASSEE, Fla. – A newly released poll conducted for Ron Sachs Communications depicts a shifting media environment with traditional print media in decline, online media growing, and with television sitting atop the media heap as Florida’s most influential news source.
Continue Reading
Relevance-X drives results for clients – addressing an estimated $112 billion in wasted advertising each year ad:tech New York 2009 NEW YORK & LITTLE ROCK, Ark. – Ad:tech New York has been the setting last week as Acxiom® Corporation (Nasdaq: ACXM) showcased its vastly expanded advertising solutions that redefine effectiveness in reaching the right consumers [...]
Continue Reading
Deal Reinforces Burst’s Position as a Champion of Vertical Content Online BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, announced that the company has completed the acquisition of the business and assets of New York-based Giant Realm, Inc. (www.giantrealm.com).
Continue Reading
Tool Provides Transparency, Control and Deep Insights When Targeting Ads in Conversational Media SAN FRANCISCO – BuzzLogic, the advertising platform and network that enables brands to engage audiences within socially-charged content, launched its Conversational Advertising Dashboard to help make media buying simple across a fragmented landscape. The Dashboard provides brands and agencies transparency, measurement and [...]
Continue Reading
AOL.com Up 6% in Unique Visitors; Top Online Site for Time Spent; 26 Blogs Ranked in Technorati Top 100 NEW YORK – AOL’s MediaGlow publishing division, http://www.mediaglow.com, continued its upward growth pattern by achieving record traffic in February 1, with page views climbing 21% year over year to reach 5.7 billion and total minutes increasing [...]
Continue Reading
Online Advertising Network Recruits Industry Heavyweights to Spearhead Move into Scandinavia LONDON – Specific Media, the leading independent online advertising network, announced the next stage in its growth strategy for Northern Europe. Specific Media will open an office in Copenhagen, Denmark on 1st March 2009. Three strategic senior hires will support the expansion into Scandinavia. [...]
Continue Reading
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Click Measurement Guidelines, a document that will establish parameters for the accurate buying and selling of cost-per-click advertising, an important and growing category of interactive advertising. Marketers [...]
Continue Reading
STAMFORD, Conn. – In a new advertising campaign, Pitney Bowes Inc. (NYSE:PBI) highlights its expansion from core mailing solutions to encompass capabilities beyond those traditionally associated with the company. While the campaign’s primary message is that Pitney Bowes is broader than mail, the headline on each ad—“There’s a lot more here than you think”— drives [...]
Continue Reading
Traffiq Inventory Garners High Advertiser Demand, Generates Higher-Than Industry Average CPMs NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced today that fourth quarter ad rates generated through its platform were found to be significantly higher than average CPMs generated through ad networks. New data shows that the average rate for display ad inventory [...]
Continue Reading
Mixx Augments Federated Media’s Family of Sites with Unique, Customizable Blend of Social Media Content and Social Networking Functionality SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced a partnership with Mixx, a customizable social media website with an unprecedented blend of user-recommended media, online social networking and comprehensive personalization [...]
Continue Reading
Keep in touch!