Halloween and Early Holiday Browsing Boost Traffic to Retail Sites

RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on data from the comScore Media Metrix service. The U.S. presidential election, Halloween and the approaching holiday season were significant drivers of Internet traffic for the month.

“The historic presidential race had millions of Americans glued to their computers for the latest news during the final stretch of the campaign,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Prospective voters were able to get up-to-the minute information on candidates, important issues and the latest poll results as they prepared to check off the box in the voting booth on November 4.”

Politics Category Tops Fastest-Growing List in October

October saw a significant surge in traffic to the politics category, as Americans tuned in closely to the presidential and local congressional races. The category grew 40 percent to 28 million visitors in October, making it the fastest growing category for the month.

BarackObama.com was the most visited site in the category with 8.5 million visitors, up 59 percent versus the previous month, followed by JohnMcCain.com with 3.8 million visitors (up 29 percent). October marked the largest audiences of the season for both of the candidates. Other sites generating substantially higher traffic in the month included: CatholicVote.com (up 410 percent to 1.5 million visitors), GOP.com (up 111 percent to 1.2 million visitors), and Factcheck.org (up 96 percent to 1 million visitors). Voting advocacy sites VoteforChange (up 62 percent to 2.4 million visitors) and RocktheVote.com (up 46 percent to 1.1 million visitors) also saw strong gains.

Saturday Night Live’s election comedy sketches, including Tina Fey’s popular impersonation of Republican Vice Presidential candidate Sarah Palin, helped NBC Universal rank as one of the top 10 gaining properties for the month. NBC Universal’s online channel for Saturday Night Live (SNL) content surged 85 percent to 4.4 million visitors in October.

Approaching Holidays and Halloween Cause Traffic Boost at Retail Categories
The combination of Halloween and the looming holiday shopping season resulted in strong traffic increases to several retail categories in October.

Retail – apparel sites grew 13 percent to more than 67 million visitors as people searched for Halloween costumes, early holiday deals and the latest seasonal apparel in October. The category was led by BuyCostumes.com, which witnessed a 107-percent increase to 9.5 million visitors. Several other costume-related sites also experienced gains in October, including CostumeSuperCenter.com (up 110 percent to 2.6 million visitors) and Costumzee.com (up 161 percent to 2.1 million visitors).

In addition to costume retailers, several other apparel retailers experienced strong traffic growth during the month, including Zappos.com (up 18 percent to 5.1 million visitors), Gap Online (up 24 percent to 4.2 million visitors) and AE.com (up 18 percent to 3.3 million visitors).

With the holidays quickly approaching, traffic to the retail – toys category surged 17 percent to more than 25 million visitors as Americans searched early for this year’s top toys. Toysrus sites led the category with 9.3 million visitors, a gain of 28 percent, followed by Barbie with 3.4 million visitors (up 10 percent) and The LEGO Group with 2.7 million visitors (up 22 percent). Several other popular toy brands also experienced double-digit growth in October, including AmericanGirl.com (up 51 percent), Fisher Price (up 43 percent) and LeapFrog.com (up 90 percent).

Top 50 Properties

Google Sites continued to lead as the most visited property in October with 147 million visitors, followed by Yahoo! Sites with 144.9 million visitors and Microsoft Sites with 123.5 million visitors. All of the top ten properties maintained their positions from September. New arrivals to the ranking this month included NBC Universal, which entered at position #33 with nearly 25 million visitors and JPMorgan Chase Property, which rose to position #41 with the addition of Washington Mutual, bringing the property’s combined audience to more than 23 million visitors.

Top 50 Ad Focus Ranking

Platform-A led the October Ad Focus ranking reaching 91 percent of the 190.6 million Americans online. Yahoo! Network followed reaching 86 percent and Google Ad Network captured the third position reaching 83 percent of Americans online. ValueClick Networks moved up one position to #4 reaching 82 percent of online users and Traffic Marketplace rose one position to #8 reaching 74 percent.
____________________________________________________________________
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

October 2008 vs. September 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Sep-08 Oct-08 % Change Rank by

Unique Visitors

Total Internet: Total Audience 189,468 190,616 1 N/A

TheStreet.com Sites 4,135 10,550 155 101

Spencer Gifts, LLC. 2,077 5,058 144 231

HULU.COM 2,850 5,342 87 214

Healthgrades 2,894 5,034 74 234

Everyday Health 14,930 25,781 73 31

BARACKOBAMA.COM 5,350 8,515 59 131

Cablevision 6,049 9,571 58 112

NBC Universal 16,034 24,896 55 33

Kayak.com Network 5,141 7,860 53 144

JPMorgan Chase Property 15,506 23,142 49 41
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*Ranking based on the top 250 properties in October 2008

TABLE 2
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comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)

October 2008 vs. September 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Sep-08 Oct-08 % Change

Total Internet: Total Audience 189,468 190,616 1

Politics 20,081 28,016 40

Retail – Flowers/Gifts/Greetings 33,659 40,358 20

Retail – Toys 21,461 25,195 17

e-cards 28,537 33,377 17

Entertainment – Humor 25,486 29,797 17

Retail – Mall 26,509 30,742 16

Gay/Lesbian 2,771 3,189 15

Retail – Apparel 59,354 67,144 13

Teens 28,765 32,505 13

Auto – Manufacturer 22,154 25,015 13

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Please visit the following link for Tables 3 & 4: http://www.comscore.com/press/release.asp?press=2593

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

“The summer months tend to draw Americans to more leisure pursuits and that was certainly the case in July,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Ground travel and cruise sites gained once again, as many Americans sought more budget-friendly ways to enjoy their summer vacations amid economic and fuel price concerns. Summer blockbusters and big celebrity news also provided a boost to the entertainment categories.”

Traffic to Travel Sites Continues to Grow

Several travel categories gained in July as Americans left for summer vacations. The travel – ground/cruise category jumped 10 percent to 12.7 million visitors, making it the top-gaining category for the month, while the travel-information category grew 7 percent to 47.6 million visitors.

The hotels/resorts category gained 6 percent to more than 34 million visitors. Some of the top-gainers in the category included Hotels.com (up 6 percent to 5.2 million), Choice Hotels International (up 8 percent to 3.2 million) and HolidayInn.com (up 11 percent to 2.7 million).

Certain Retail Categories Gain Despite Weak Economy
Despite a sluggish retail economy in the U.S., a handful of retail categories achieved traffic increases in July, possibly due to consumers shopping online instead of using expensive gasoline to drive to the store. Retail – consumer goods sites rose 8 percent to 22.5 million visitors, including double-digit growth by Staples.com Sites (up 22 percent to 6.5 million visitors), Office Depot (up 12 percent to 4.8 million visitors), and DisneyShopping.com (up 32 percent to 1.6 million visitors).

Meanwhile, the retail – mall category increased 7 percent to 28 million visitors, led by AOL Shopping with 6.3 million visitors (up 19 percent), MSN Shopping with 5.8 million visitors and QVC Sites with 5 million visitors.

The Dark Knight and other Summer Movies Drive Traffic to Ticket Sites
With the release of several highly anticipated summer films, most prominently The Dark Knight, retail – ticket sites grew 5 percent to more than 44 million visitors as movie goers pre-purchased tickets to avoid long lines and sell outs at theaters. Moviefone led the category with 17.5 million visitors (up 12 percent), while Fandango posted a 29-percent gain to 9.3 million visitors and MovieTickets.com jumped 13 percent to 4.7 million visitors.

Hot Celebrity Gossip Stories Prompt Growth at Entertainment News Sites
July was packed with major celebrity stories including the birth of Angelina and Brad’s twins and Christie Brinkley’s public divorce, which helped boost the entertainment news category 5 percent to 52.7 million visitors. Gossip site omg! led the category with more than 16 million visitors, a 19-percent gain from June, followed by TMZ with 9.7 million visitors (up 9 percent) and People with 8.8 million visitors (up 4 percent).

Top 50 Properties

Google Sites maintained its #1 position in the Top Properties ranking, reaching 141.6 million Americans in July, while Yahoo! Sites captured the second spot with 140.3 million and Microsoft Sites ranked third with 120.2 million visitors. CBS Corporation jumped 27 spots to #10 due to its recent acquisition of CNET Networks, which resulted in an incremental gain of nearly 30 million visitors to the property. Ask Network moved up two positions in the top 10 to #7 with 58.6 million visitors.

Top 50 Ad Focus Ranking
Platform-A, which includes Advertising.com, Quigo and other ad networks, led the Ad Focus ranking in July, reaching 90 percent of the 189 million Americans online. Yahoo! Network (85 percent reach) ranked second, followed by Google Ad Network (81 percent reach), and Specific Media (81 percent reach).

TABLE 1
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comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

July 2008 vs. June 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Jun-08 Jul-08 % Change Rank by
Unique Visitors

Total Internet:
Total Audience 189,873 189,134 0 N/A

CBS Corporation 20,867 48,191 131 10

The Mozilla Organization 9,634 18,323 90 42

Infospace Network 9,840 13,467 37 69

General Mills 4,230 5,779 37 185

Nordstrom, Inc. 3,810 5,201 37 205

ABCNEWS DIGITAL 5,911 8,058 36 127

GSN Games Network 4,627 6,308 36 173

Vlaze Media Networks, Inc. 6,190 8,386 35 120

GAMEVANCE.COM 4,158 5,588 34 194

EVERSAVE.COM 5,398 7,192 33 145
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*Ranking based on the top 250 properties in July 2008

TABLE 2
______________________________________________________________________________
comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)

July 2008 vs. June 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Jun-08 Jul-08 % Change

Total Internet: Total Audience 189,873 189,134 0

Travel – Ground/Cruise 11,484 12,663 10

Retail – Consumer Goods 20,795 22,455 8

Retail – Mall 26,123 28,068 7

Retail – Movies 25,251 26,985 7

Travel – Information 44,631 47,569 7

Travel – Hotels/Resorts 32,282 34,095 6

Online Gambling 12,038 12,648 5

Retail – Tickets 42,166 44,228 5

Entertainment – News 50,315 52,735 5

Career Services and Development 59,031 61,544 4
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Please refer to the following link for Tables 3 & 4: http://www.comscore.com/press/release.asp?press=2399

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Google Sites Reach Nearly 80 Percent of Americans Online

RESTON, VA,  January 15, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for December 2008 based on data from the comScore Media Metrix service. The holiday shopping season drove increased traffic to retail sites as consumers browsed merchandise and sought deals online. Shipping and Weather sites also saw gains as Americans eagerly anticipated the arrival of their packages and holiday guests.

“The holiday shopping season continued to be the main driver of online activity in December, with retail sites being the primary beneficiaries,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “While enticing discounts and incentives were enough to attract holiday shoppers to browse online, consumers did not open their wallets as they have in past years as online sales declined 3 percent versus last year amid the tougher economic climate.”

Retail Sites Realize Seasonal Traffic Gains Despite Soft Online Holiday Sales

Traffic to retail sites grew in December as consumers searched for holiday gifts and discounts. Retail – Jewelry/Luxury Goods/Accessories surged 30 percent to 25 million visitors to rank as the top-gaining category for the month.

Retail – Sports/Outdoor sites also posted strong growth for the month increasing 24 percent to more than 38 million visitors. The top ten sites in the category all witnessed double-digit increases, including DicksSportingGoods.com (up 57 percent to 4.8 million visitors) and SportsAuthority.com (up 61 percent to 3.3 million visitors).

Other retail categories among the top-ten included Retail – Music (up 24 percent to 26 million visitors), Retail – Flowers/Gifts/Greeting (up 17 percent to 45.7 million visitors) and Retail – Computer Software (up 14 percent to 30.2 million visitors).

Shipping Category Surges as Consumers Rush to Send Holiday Gifts
Traffic to shipping sites climbed 27 percent to nearly 40 million visitors in December as Americans raced to ensure delivery of their packages in time for the holidays. The category was led by UPS Sites with 21.6 million visitors (up 47 percent from the previous month), which also ranked as one of the top-gaining properties in December. USPS.com captured the second position with 16.6 million visitors (up 28 percent), followed by FedEx with 13.4 million visitors (up 38 percent).

Severe Winter Conditions Drive Visitors to Weather Sites
Wintry weather blasted much of the country during December, resulting in holiday travel delays and cancellations. The Weather category grew 17 percent to 76.8 million visitors as Americans sought weather updates. The Weather Channel led the category with 41.5 million visitors (up 28 percent), followed by Weatherbug Property with 27.1 million visitors (up 10 percent), and Yahoo! Weather with 14.3 million visitors (up 36 percent).

Top 50 Properties

Google Sites continued to lead as the most visited property in December with 149 million visitors, followed by Yahoo! Sites with 145.7 million visitors and Microsoft Sites with 125.4 million visitors. Facebook and Apple Inc. both climbed two spots to #11 and #12, respectively. The holiday shopping season caused sharp increases at several retail-related properties including Shopzilla.com Sites (up six spots to #27), Best Buy Sites (up 10 spots to #30), and JCPenney Sites (up eight spots to #42).

Top 50 Ad Focus Ranking

Platform-A led the December Ad Focus ranking, reaching 91 percent of the 190.7 million Americans online. Yahoo! Network ranked second, reaching 87 percent, while ValueClick Networks captured the third position with an 84-percent reach. Adconion Media Group moved up three spots in the ranking to #9, Amazon.com moved up three spots to #37, and ITN Digital Networks – Potential Reach moved up five spots to #40.

[ for full ranking tables, please see http://www.comscore.com/press/release.asp?press=2685 ]

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in December. For instance, Yahoo! Sites were seen by 76 percent of the nearly 191 million Internet users in December.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.