Custom Columns
A handy feature, custom columns allows you to customize the columns you view within the Ad Planner “Search by audience” interface. To access this new feature go to the “Search by audience” tab and click on the “Columns” drop down menu located on the upper right hand side of the “Placement” section. Choose column options from Placement Info and Country.

Exporting Google Display Network placements to existing AdWords campaigns
When the Export to AdWords feature was made available in Ad Planner back in June, you could easily export Google Display Network (GDN) placements from Ad Planner into a new campaign in AdWords. With this latest feature upgrade, you can now export placements into existing AdWords campaigns and ad groups as well.
The process is simple. Select GDN placements for export and click the “Export to AdWords” button found in the “Research by Audience” and “Media Plan” sections of Ad Planner. Exported placements will appear as either a new ad group or be incorporated into existing campaigns or ad groups in your AdWords accounts. These exported placements can be found in the “Networks” tab under “Managed placements.”

YouTube and Google Finance now included in Ad Planner
YouTube.com is now included in Ad Planner and comes in at number 2 on the latest Ad Planner 1000 list.  Google Finance has also been added to Ad Planner with this release and you can continue to see previously included Google properties such as Blogger , Orkut and Picnik .

Google Content Network is now Google Display Network
In June, the Google Content Network got a new name — the Google Display Network — to better reflect the breadth of Google’s display media offerings. You can run ads on the Google Display Network the same way you always have on the Google Content Network.

With this latest release, you will notice a change in the Ad Planner interface reflecting this new term, and you’ll see Google Display Network where you might have seen Google Content Network mentioned.

To read more about the Google Display Network check out the Agency Adwords blog post at <a href=”http://adwordsagency.blogspot.com/2010/06/introducing-google-display-network.html” rel=”nofollow” target=”_blank”>http://adwordsagency.blogspot.com/2010/06/introducing-google-display-network.html</a>.
Visit www.google.com/adplanner to check out these latest updates to Ad Planner.

RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of comScore AdEffx™, an integrated campaign effectiveness measurement suite that enables clients to accurately “measure what matters” depending on their particular campaign objectives. The comScore AdEffx suite resolves many longstanding measurement challenges that have precluded advertisers and publishers from accurately accounting for ad delivery against its intended targets and the resulting brand and sales lifts on audiences exposed to the campaign.

The Problem

Since the advent of digital display advertising, campaign effectiveness has traditionally been measured by clicks. More recently, numerous comScore studies have demonstrated why the click is a flawed measure of advertising effectiveness for most campaigns; most notably because it neglects the brand building value of the campaign and does not measure whether the intended target was impacted. As the digital media industry has come to understand that the click is not a relevant  metric of advertising performance, there has been a movement towards more relevant methods of measuring the effectiveness of online advertising by examining their impact on other variables, including brand awareness, online site visitation, trademark search and lift in both online and offline sales.

Despite these innovations, the industry currently remains mired in a situation where different measurement solutions from individual research suppliers reside in separate silos based on fundamentally differing methodologies. Because these methodologies typically employ cookie-based measurement rather than person-centric panel measurement, they can be subject to errors caused by cookie deletion and misattribution of consumer behavior because a cookie fails to identify which individual is using the computer at any given point in time. Importantly, these cookie-based approaches also prohibit the ability to perform accurate post-buy analyses to ensure that the correct audience targets were actually reached by the ad campaign. The result is often an inaccurate measurement of campaign effectiveness where clients cannot isolate whether it was the media, creative or other factors that influenced their results.

The Solution
comScore understands that not every campaign has the same objective and that many require a customized measurement approach. With the introduction of the comScore AdEffx suite, advertisers and publishers can accurately measure campaign effectiveness according to their particular objectives based on a unified person-centric audience measurement platform. This approach enables clients to obtain a 360-degree view of the delivery of their online media plans and their campaigns’ impact on consumer attitudes and behavior and be confident that they are measuring what matters correctly.

“Other digital ad effectiveness solutions tend to see each client’s campaign as a nail because their only available tool is a hammer,” said Anne Hunter, comScore vice president of ad effectiveness. “The comScore AdEffx suite offers our clients the complete toolkit for measuring ad effectiveness for any campaign objective with unparalleled accuracy. We understand that clients want media accountability and optimized performance, and only comScore AdEffx provides the ability to measure what matters using an integrated measurement platform based on the high quality media planning methods clients have come to trust from comScore.”

The comScore AdEffx™ suite currently includes five core services:

Campaign Essentials – Provides critical measures of the actual delivery of every campaign including reach, frequency, GRPs / TRPs and demographics of those exposed to the advertising in a post-buy analysis. This module provides advertisers and their agencies with the type of campaign reporting information they are used to obtaining through TV post-buy analyses, helping make online advertising consistent with traditional media.
Action Lift – Demonstrates the lift in online behaviors over time following the viewing of a marketer’s ad at any Web site and in any ad format, including search, display and video formats. Behavioral changes that are measured include site visitation and trademark search query activity.
Brand Survey Lift – Demonstrates the lift in consumer attitudes and intentions subsequent to advertising exposure in any online ad format. Can also include an evaluation of the lift from mobile advertising.
Online Sales Lift – Measures the lift in sales over time at an e-commerce site following exposure to an online ad in any format. This module includes a measurement of latent purchase behavior that is not accurately captured by click-based metrics, giving marketers a unique view into their online market share.
Offline Sales Lift – Measures the lift in offline sales resulting from online ad exposure in any ad format, also including latent buying following ad exposure. The solution matches the comScore panel with third party offline databases to create single-source data marts that combine online activities (including ad exposure) with offline buying behavior.

“comScore’s continued innovation in the field of advertising effectiveness has helped us provide added value to our clients. Their suite of products allows us to measure advertising impact across delivery, attitudinal changes and offline sales impact” said Theresa LaMontagne, Carat SVP of Data Analytics and Insights.

“Campaign Essentials finally provides the visibility into the actual demographic make-up of campaign audiences reached with particular media buys. It allows us to optimize media delivery on the fly and to demonstrate the value of online advertising in reaching specific consumer segments – in comparison to offline media buys,” said Yaakov Kimelfeld, SVP, Director of Analytics, MediaVest Worldwide.

“We’ve chosen comScore’s AdEffx suite because campaign performance should be determined by more than clicks and actions alone. Our innovative applications of these products really reinforce the value of our targeting capabilities by showing clients how their audience segments are responding to campaigns,” said Minal Kamlani, Director of Planning & Insights at Undertone Networks.

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore of the comScore AdEffx product, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to comScore’s most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s Web site (http://www.sec.gov).

Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Saving Advertisers Significant Time and Money

Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Display™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their online media plans in real time, with minimal creative investment required.

The Dynamic Display platform simplifies the management and delivery of creative elements that appear within a display ad, providing advertisers the flexibility and control to customize up to three areas of an ad template. Each area can be populated to highlight different products, business locations, sales incentives, merchandising opportunities and more. By strategically developing a data feed with each customer, Specific Media is able to set rules that alter the customizable components of the ad template and deliver specific messages based on distinct audience profiles throughout its Premium Network.

Combined with Specific Media’s leading demographic, behavioral, contextual, geographic and retargeting technologies, the Dynamic Display platform saves advertisers time and money while enabling them to reach relevant audiences with pinpoint accuracy and unparalleled efficiency. The platform is particularly beneficial for large organizations that offer a variety of products or services, or vary their message to add relevance and impact when targeting segmented audiences.

“The Dynamic Display platform represents a significant breakthrough in the way customized messages are streamlined to a mass audience to create maximum impact,” said David Jakubowski, senior vice president, Specific Media. “We feel that this platform, combined with our leading targeting technologies, provides advertisers a way to inject new life into their display advertising strategies.”

The platform’s flexibility allows advertisers to integrate and scale campaigns based on existing data feeds and media buys, while continuously delivering real-time results that can be applied to campaign objectives. Several advertisers within the travel sector are currently leveraging the platform to reach holiday travelers, including American Airlines.

“For the fourth quarter, we wanted to maximize the reach and impact of our online advertising efforts by serving highly relevant and timely messaging to American Airlines’ broad base of travelers,” said Jessie Wallin, digital media planner for the American Airlines account at TM Advertising. “Specific Media’s Dynamic Display platform allows us to simplify the process of delivering highly customized messages by assigning each audience segment to one of dozens of creative combinations.”

Specific Media’s Dynamic Display platform is available to advertisers across a variety of industries including the retail, automotive, consumer packaged goods and entertainment sectors.

About Specific Media

Specific Media is uniquely positioned as the world’s largest independent media platform, solving the reach and data problems facing today’s advertisers. Specific Media enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and the contextual relevance of websites visited. Specific Media’s Premium Network reaches more than 150 million US consumers and 225 million consumers globally each month. With a relentless focus on delivering measurable, predictable results in a brand-friendly environment, Specific Media is defining tomorrow’s marketing standards, today.