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DoubleClick Ad Planner – New Features Release for July 2010
Google has launched several new updates to DoubleClick Ad Planner, designed to enhance the overall experience with the tool. With these releases, one can streamline the process of building online media plans and campaigns while getting access to better data for more informed media planning decisions. A summary of these updates is included below, as [...]
comScore Announces Launch of comScore AdEffx Suite for Digital Advertising Effectiveness
Suite Uses Unified Platform to Measure the Actual Delivery of Online Media Plans and the Impact of Ad Campaigns on Attitudes, Behavior and both Online and Offline Sales RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of comScore AdEffx™, an integrated campaign effectiveness measurement suite that enables [...]
Specific Media Launches Dynamic Display Platform Providing Online Advertisers Unparalleled Control and Efficiency in Delivering Customized Ads to Relevant Audiences
Customizable Ad Templates Maximize Impact while Minimizing Creative Investment Saving Advertisers Significant Time and Money Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Display™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their [...]
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