Suite Uses Unified Platform to Measure the Actual Delivery of Online Media Plans and the Impact of Ad Campaigns on Attitudes, Behavior and both Online and Offline Sales

RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of comScore AdEffx™, an integrated campaign effectiveness measurement suite that enables clients to accurately “measure what matters” depending on their particular campaign objectives. The comScore AdEffx suite resolves many longstanding measurement challenges that have precluded advertisers and publishers from accurately accounting for ad delivery against its intended targets and the resulting brand and sales lifts on audiences exposed to the campaign.
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Customizable Ad Templates Maximize Impact while Minimizing Creative Investment

Saving Advertisers Significant Time and Money

Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Display™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their online media plans in real time, with minimal creative investment required.

The Dynamic Display platform simplifies the management and delivery of creative elements that appear within a display ad, providing advertisers the flexibility and control to customize up to three areas of an ad template. Each area can be populated to highlight different products, business locations, sales incentives, merchandising opportunities and more. By strategically developing a data feed with each customer, Specific Media is able to set rules that alter the customizable components of the ad template and deliver specific messages based on distinct audience profiles throughout its Premium Network.
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