INDIANAPOLIS – Global interactive marketing provider ExactTarget launched a new guide that offers practical advice on how to transform consumer research into effective marketing campaigns across email, Facebook and Twitter.

Entitled Top 5 Things Consumers Want from Marketers, the guide pairs findings from ExactTarget’s consumer research with clear step-by-step advice on how to create engaging interactive marketing campaigns that deliver on consumers’ expectations and drive new business.

“Consumers’ expectations of brands have never been higher,” said Tim Kopp, ExactTarget chief marketing officer. “Our new guide brings together the best of our research with real-world ‘how-to’ recommendations designed to help marketers create powerful interactive marketing campaigns that build brand loyalty and increase customer lifetime value.”

Featuring insights from ExactTarget’s consumer research, including its acclaimed Subscribers, Fans and Followers series, the new guide includes practical advice on how to:

- Expand an email marketing program to include Twitter and Facebook;
- Coordinate interactions across all online channels to create a seamless customer experience;
- Allow customers to select the best channel and frequency for brand interaction; and
- Optimize campaigns to increase engagement and overall performance.

“As consumers continue to evolve into digital media multitaskers, the rules of marketing will be irreversibly changed,” states the Nov. 2010 report by Forrester Research Inc. entitled “CMO Mandate: Adapt or Perish”. “In this new world, there is greater demand to consume media across multiple platforms, causing exponential growth of content — both branded and user-generated — but unfortunately consumers will become more difficult to engage.”

The Top 5 Things Consumers Want from Marketers briefing is available for free download at www.ExactTarget.com/ConsumersWant.

The launch of the new guide follows news that ExactTarget’s next generation of interactive marketing technology – the Interactive Marketing HubTM – has been named the “Innovation of the Year.” Awarded by technology trade association TechPoint, the honor recognized the Interactive Marketing Hub’s unique strength and ability to enable marketers to plan, monitor and track real-time interactive marketing programs from a single dashboard. By aggregating all customer interaction data as it happens, the Interactive Marketing Hub allows marketers to instantly take action on data across all online channels in real time.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com.

INDIANAPOLIS – Global interactive marketing provider ExactTarget announced a new partnership with Return Path, giving global marketers access to the industry’s largest and most complete suite of email delivery and testing technologies.

Powered by Return Path, ExactTarget’s new Inbox Tools allow marketers to preview and monitor inbox placement and test email and mobile messages across 165 global Internet Service Providers (ISP) including Yahoo!, Gmail and AOL, ensuring messages are optimized for delivery across providers in more than 35 countries.

“Consumers are interacting with email campaigns around the clock on web-based providers, desktop clients and smartphones,” said Scott Dorsey, ExactTarget’s chief executive officer and co-founder. “Through our partnership with Return Path, marketers now have access to the industry’s most powerful solution to ensure the messages they create are delivered to consumers in the best possible format.”

Fully integrated into ExactTarget’s on-demand application, the new solution allows marketers to preview email rendering in webmail and desktop clients such as Outlook and Hotmail, as well as on smartphones such as Android, iPhone and Symbian. The solution also identifies the most popular platforms subscribers are using to view emails, allowing marketers to optimize design for future campaigns.

The seamless integration between ExactTarget and Return Path provides real-time status reports on email delivery to an ISP and identifies whether the message was delivered to the inbox, a bulk folder, junk folder or not delivered at all. The solution also allows clients to automatically include an ISP “seed list” with each campaign to ensure deliverability statistics are captured and relevant.

“Improving email deliverability remains one of the most significant challenges to email marketing in today’s growing global market,” said Matt Blumberg, chief executive officer of Return Path. “ExactTarget’s new Inbox Tools is a world-class integrated product that gives marketers a great solution to their email deliverability challenges.”

According to Return Path data, an average of 20 percent of legitimate, permission-based email does not get delivered to the inbox of the intended recipient. This often happens when senders fail to monitor their sender reputation or use tools and best practices to help optimize deliverability and email response rates.

The announcement of ExactTarget’s partnership with Return Path follows the launch of ExactTarget’s latest research brief, The Social Breakup. The study, which is the latest from ExactTarget’s Subscribers, Fans and Followers research series, found that more than 90 percent of consumers have “broken up” with at least one brand on Facebook, email or Twitter because of irrelevant, too frequent or boring marketing messages. For more information about the study and to download a complimentary copy of The Social Break-Up and prior reports, visit www.ExactTarget.com/sff.

About Return Path

Return Path makes email work better. We certify email senders from around the world. Our trusted sender registry protects brands and retains trust in the email channel. We help marketers, publishers and other large-volume email senders increase their response rates by providing the world’s leading inbox deliverability solution. Return Path helps mailbox providers and email administrators at ISPs and enterprises block unwelcome and malicious email by providing near real-time IP reputation scores and other data-driven tools. Taken as a whole, these tools and services improve the consumer experience of email by protecting them from spam, phishing and other abuse. Return Path offers free access to Sender Score, the email reputation measure compiled through our cooperative data network of ISPs and other email receivers, at our reputation portal: www.senderscore.org. Information about Return Path can be found at www.returnpath.net.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing HubTM technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.

sociomantic is innovating in the rapidly growing world of real-time bidding (RTB). RTB is a display advertising technology that enables advertisers to bid for individual ad impressions in real-time auctions, similar to the way advertisers bid for keywords in search marketing. The sociomantic social targeting logic allows advertisers to find to both previous website visitors and action-prone new users across the web via RTB. By custom-tailoring the ads presented to each user in real-time, sociomantic helps e-commerce advertisers achieve their desired cost-per-action (eCPA) to achieve their performance marketing goals.

Wyszynski brings to sociomantic his excellent competence in online marketing, internationalization, and customer relations. Most recently he has been working as an independent consultant, advising online marketing firms on entry into the Central and Eastern European markets. Just previous to his consultancy, Wyszynski was working for four years at zanox, a leading performance-based advertising network. As Executive Sales Director for the CEE region and Head of zanox Poland, he launched their Warsaw office in 2008, from which he built and led their CEE sales team. Prior to zanox he was working for eBay in Berlin.

“We are thrilled to bring our real-time bidding solution to advertisers in Central and Eastern Europe, and Maciej is truly the best man to lead our entry into these markets,” says Thomas Brandhoff, Managing Director of sociomantic. “Not only does he know these regions better than anyone else in online advertising, but his extensive experience in the performance marketing and e-commerce sectors guarantees that he will have a thorough understanding of how best to serve our clients.”

As Managing Director CEE, Wyszynski will be responsible for the region strategy, heading all sales and development efforts as well as overseeing and nurturing client relationships. His first efforts will be dedicated to educating CEE advertisers about the benefits of RTB, and he begins this task by speaking on the topic of the “individual user profile” at the adStandard 2011 Conference, 3-4 March at the Businessman Institute in Warsaw.

“It’s extremely motivating being part of the sociomantic team, who have innovated state-of-the-art online marketing technologies within remarketing and real-time bidding, two methodologies which are revolutionizing display advertising,” says Wyszynski. “Never before was it possible to serve the right ad at the right time to the right user in such a precise way, generating higher the conversion rates, incremental sales, and leads for our advertisers.”

About sociomantic labs:

sociomantic labs, creators of Europe’s leading real-time bidding platform for performance advertisers, are one of the first demand-side vendors to bring this revolutionary display advertising technology to the European market. The company has developed a groundbreaking social targeting solution to help advertisers dramatically improve the performance of their online display marketing. The Berlin-based bootstrapped firm was born out of the combined expertise of its founding members in the areas of online marketing, scalable computing, and social network analysis.

Learn more at http://www.sociomantic.com

AMERICAN FORK, Utah – OrangeSoda, a leader in localized online marketing (search, mobile, social), announced the official launch of CitrusBlast, a solution designed to help Internet users find small and multi-location businesses. CitrusBlast optimizes recent changes to Google Places, the feature set in Google that presents maps, listings, locations, addresses and contact information based on a user’s search.

CitrusBlast helps businesses increase their prominence in Google Search and supports similar feature sets in Bing and Yahoo! that organize search results by clustering around specific locations. CitrusBlast combines a customized website, mobile microsite and maps to quickly and effectively place businesses in front of potential customers looking online for their products and services.

“Google’s recent changes in displaying localized searches are having a profound impact on locally-focused businesses and CitrusBlast is helping them to leverage these changes to build their bottom line. This is especially significant as more Internet connections are coming from mobile devices”

“When you consider that 80% of consumers search online before buying within a 10-20 mile radius, it becomes clear that the Internet is the single most important avenue for every business to market themselves locally,” said Jay Bean, OrangeSoda founder and CEO. “Google’s recent changes in displaying localized searches are having a profound impact on locally-focused businesses and CitrusBlast is helping them to leverage these changes to build their bottom line. This is especially significant as more Internet connections are coming from mobile devices,” Bean continued.

OrangeSoda partners with many leading small business aggregators and large media companies which resell their services under their own brands. The San Diego Union-Tribune will be the first of their partners to launch CitrusBlast with rollout in February 2011.

“We have worked with OrangeSoda for a number of years on our SEM efforts, and they have proven to be one of our strongest partners. We believe that CitrusBlast will create new revenue streams for the San Diego Union-Tribune,” said Mike Hodges, Vice President Interactive, San Diego Union-Tribune.

About OrangeSoda

Founded in 2006, OrangeSoda offers online marketing to local businesses with a unique blend of intelligent service and simple technology. OrangeSoda provides the best return on marketing investment, by blending social, mobile and search with insider analytics on how consumers use the Internet to find local business offerings. With its proprietary advertising technology and service platform, OrangeSoda enables its partners including CityGrid Media, YPG, and Freedom Communications Inc., to provide the best social, mobile and search services to their customers.

“This is the third paid search spend modeler released by AdGooroo, following up on the 2009 release of Budget Analyzer U.S., now widely used by agencies, researchers and others to better understand the search advertising landscape,” said AdGooroo Founder and CEO Richard Stokes. “Now users can discover the same type of digital marketing insights in the U.K. paid search market and precisely pinpoint the brands, industries and budget figures needed to bolster their Digital Marketing Intelligence or target offers to appropriate advertisers.”

As a Digital Marketing Intelligence tool, Budget Analyzer U.K. tracks entire industries to report spending insights and trends. Users can model an entire industry’s search advertising spending activity, determine which advertisers have boosted or scaled back search spending, or track a wide range of variables by advertiser or industry.

As a prospecting tool, it uses filtering technology to pinpoint companies by estimated pay per click (PPC) spend, recent changes to paid search spending, changes in click volume, minimum/maximum monthly paid search click levels, organic traffic, industry vertical and other criteria. When used in conjunction with Industry Insight, Budget Analyzer U.K. also provides users with names and contact information that correspond with top advertisers in its database.

Budget Analyzer U.K. includes a currency converter, enabling analysis in dollars or pounds. Currently, AdGooroo has three Budget Analyzer patents pending.

About AdGooroo

AdGooroo provides online marketers and agencies actionable, on demand Digital Marketing Intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides Digital Marketing Intelligence to Internet marketers through its suite of products, including SEM Insight, Display Insight, Industry Insight, Trademark Insight and Link Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies, brand advertisers and researchers leverage AdGooroo Digital Marketing Intelligence tools. For more information, visit AdGooroo.com.

SAN JOSE, Calif. – Adobe Systems Incorporated (Nasdaq:ADBE) today introduced Adobe® Search&Promote, powered by Omniture®, a new site search and merchandising application that helps marketers anticipate visitor search intent and promote the most relevant products and content across desktop and mobile website searches.

Online marketers face a common, industry-wide challenge – website abandonment. Since search is the primary form of navigation on many websites, it is often the first step a potential customer takes toward meeting his or her online goals – especially on mobile-optimized websites. When visitors cannot easily find what they are looking for early into their website visit, they may leave to search elsewhere for what they need. As a result, key metrics such as online engagement, conversion, average order value (AOV) and visitor retention can be negatively impacted.

“Every onsite search query is an opportunity. Each search is a customer telling you what they want, what they are interested in, or what they want to purchase or download,” said Brad Rencher, vice president and general manager, Omniture Business Unit, Adobe. “With Adobe Search&Promote, our customers can use search and navigation as a way to dynamically deliver the right content, products and offers to the right visitors. Each search becomes an opportunity to optimize how visitors browse, find, compare and select relevant products and content across screens and devices – driving visitors to convert at a higher rate and leave much more satisfied.”

Adobe Search&Promote is a highly scalable site search and merchandising application for businesses that require a high level of marketer control, metrics-based relevance and personalization. It is ideal for media and entertainment, retail, travel and hospitality and financial services websites that offer a large amount of content and products online. The solution can handle millions of pages, products and high search traffic volume, removing concerns of hardware procurement and provisioning, and offers real-time indexing to ensure visitors have access to the most up-to-date content. Built-in analytics provided by Adobe SiteCatalyst®, powered by Omniture, enables marketers to automate and fine-tune search and ranking results based on key metrics such as conversion rate, page views and customer ratings. This also enables businesses to monitor conversion rates from search terms and the paths visitors take to understand what visitors are finding and not finding in order to improve their site experience.

“The next-generation of site search technology will need to step into the role of helping businesses redefine what the experience of relevance is for their visitors,” said Hadley Reynolds, director, Search and Digital Marketplace Technologies, IDC. “Managers measure the health of their online businesses through specific KPIs. They need the emerging capabilities of data-driven search to refine and automate users’ search results and present content and suggestions that meet visitors’ demands and can process at scale the increasing volumes of website traffic. Driving advanced relevance through a combination of analytics, merchandising rules and visitor intent will differentiate a business’ Web presence from the competition and lead to improved results. The savviest marketers are moving fast to capture this advantage.”

Adobe Search&Promote also integrates with other applications within the Adobe® Online Marketing Suite, powered by Omniture:

Adobe® Test&Target™, powered by Omniture, allows Search&Promote users to test various search experiences or marketing or results pages against one another to determine the highest performers. The application also facilitates the targeting of search results or pages to visitors based on past purchase data or prior category affinity
Adobe® Recommendations, powered by Omniture, can be easily incorporated into search results to provide product or content recommendations related to visitors’ searches based on a “people who searched for this, bought that” algorithm
The Adobe® Scene7® cross media platform automates the delivery of richer product search results, offering shoppers the ability to closely examine products in more detail through interactive zoom, 360-degree spin, alternative image sizes from thumbnail to full-screen and multiple views. Enhancing visual search provides shoppers with more detailed product images and the confidence to help make purchase decisions faster
Supporting Quotes

Eric Myers, director, interactive media & marketing, Highlights for Children

“We need to be able to respond to changing visitor interests, activity and seasonal buying patterns on a whim. Search&Promote provides our team with an intuitive Web-based marketing console that offers many different levers for us to easily merchandise and refine our prime content, promotions and products.”
Michael McCamish, director of websites, Gaylord Hotels

“We are always measuring everything that happens on our website in order to continuously make it as relevant as possible for our visitors. Search&Promote will give us easy access to our SiteCatalyst metrics. It is important for us to take into account KPIs such as conversion and make use of the search application’s visual relevance tuner to influence search results based on a perfect combination of KPIs and natural relevance. This will ultimately help us deliver a better user experience by enabling our visitors to find what they are seeking, much quicker.”

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Omniture, Search&Promote, SiteCatalyst, Test&Target and Scene7 are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

The report discusses the impact of new technologies, social changes and the developments in online marketing channels on the planning, execution and measurement of marketing campaigns next year. Strange has looked at what the future holds for search, social media, mobile and tablets, data protection and email as well as what the launch of web TV could mean for brands and the future of paid news content.

The report also looks what custom typography and new browser developments means for web design next year. Each topic is explained with tips on how to optimise each of these to retain a competitive edge.

To incorporate some Christmas spirit into the launch, Strange as also designed and built an online advent calendar (www.strangecorp.com/xmas) which reveals a new trend each day. This will be supported by a social media strategy to drive more visitors to the site.

Paul Honey, Managing Director at Strange comments, “In these challenging economic times, we are seeing more brands investing in digital channels to make their campaigns work harder and smarter. Following the success of our ‘Online Marketing Trends for 2009’ article, we decided to expand this year’s piece and integrate it into our Christmas campaign.”

Visit www.strangecorp.com/xmas throughout December, to view the calendar or download the full report from http://www.strangecorp.com/news/view/online-marketing-trends-in-2011.

About Strange

Strange is a creative digital marketing agency. We deliver exceptional performance by developing outstanding websites and online campaign strategies. Our services cover digital strategy, creative, technology and online marketing.

Specialising in travel, fashion, media, consumer goods and ecommerce, Strange works for local, national and international clients from a wide range of sectors. The agency works with, MTV, Google, Friends of the Earth, Universal Music, Brittany Ferries, Climate Week and Animal clothing.

To find out more about Strange, please visit www.strangecorp.com

“When we made our first investment in RingRevenue, we did so because of the experienced team and the size of the market opportunity they are going after,” said Mark Suster, partner at GRP Partners. “They’ve proven demand, are hitting their numbers and are poised for growth. This investment round was an easy decision, and GRP wanted to own it.”

This financing will allow RingRevenue to accelerate its growth and expansion. In addition to ensuring its platform provides all the latest advancements in voice, mobile and ad management technology, RingRevenue is also planning to rapidly expand its customer development and support teams. The company also plans to expand its presence outside of the U.S.

Having partnered with most of the leading online performance marketing networks, including Commission Junction, LinkShare, the Google Affiliate Network and ShareASale, RingRevenue is leading the way in creating a new category of performance marketing that focuses on delivering high-value calls to advertisers. Call performance marketing extends the tracking, measurement and accountability of online performance marketing to those transactions that occur over the phone. With RingRevenue’s call performance marketing platform, advertisers can manage direct call-based campaigns and leverage their existing online programs to drive high-value calls to their call centers – all without any changes to their call center or to the caller’s experience. Advertisers also benefit from increased distribution as publishers can promote advertiser offers anywhere, including online, offline and on mobile devices, and be compensated for the quality phone leads they drive.

“We’re excited about the opportunity this financing brings. It will allow us to more rapidly grow our partnerships and our team so we can deliver more value to more advertisers and publishers,” said Jason Spievak, CEO of RingRevenue. “Advertising is changing, and performance marketing is where it’s headed. Advertisers want to buy customers, not ads.” By tapping the power of the phone, RingRevenue’s call performance marketing platform is helping advertisers like Dish Network, eFax and ServiceMagic capture and convert more high-value customers. “For advertisers selling big-ticket items or more consultative products and services, pay-per-call has proven to be the best-converting channel,” Spievak continued. “Calls convert at rates of 30 to 50 percent, and the average order value of a sale that closes over the phone vs. online is about 2x.”

“RingRevenue has been leading the way in a very profitable advertising category spanning both online and offline media. While call tracking isn’t new, their technology is. And their approach to partnering with established performance marketing networks and agencies is unique,” said John Greathouse of Rincon Venture Partners. RingRevenue’s partners work with more than 10,000 advertisers, including many Fortune 500 brands as well as local businesses, and hundreds of thousands of publishers.

“With calls converting at such high rates and mobile devices in the hands of nearly everyone, we see call performance marketing as the new CPM,” Greathouse said.

To learn more about call performance marketing or career opportunities at RingRevenue, visit www.ringrevenue.com.

About RingRevenue, Inc.

RingRevenue improves every marketing campaign with better quality leads, higher conversions and increased ROI. By tapping the power of the phone, RingRevenue’s patent-pending call performance marketing platform captures and converts more high-value customers. RingRevenue’s comprehensive tracking and analytics consistently increase revenues from mobile, print and other “offline” media while also improving the performance of online campaigns such as search, email and display. RingRevenue powers many of the leading performance marketing networks and agencies. To learn more about RingRevenue or to request a demo, please visit ringrevenue.com or call 866-943-6426.

About GRP Partners

GRP Partners is a venture capital firm focused on investing in financial technology, digital content and distribution, and online business consumer services. Founded in 1996, the firm has invested approximately $1 billion on behalf of more than 150 limited partners in North America and Europe. With professionals in Los Angeles and London, GRP Partners has a global perspective on serving its portfolio companies and seeking investment opportunities across all stages of investment. www.grpvc.com

About Rincon Venture Partners

Rincon Venture Partners aligns itself with extraordinary entrepreneurs and supports them as they build world-class businesses. Based in Santa Barbara, CA, Rincon invests in early stage software- and web-based businesses in Southern California with proven revenue models and capital-efficient operating plans. www.rinconvp.com

SEATTLE – BlueKai, the world’s largest data auction marketplace for all audience data and online marketing’s largest source of user intent data, announced a partnership with Efficient Frontier, a leading global performance marketing company with an integrated optimization platform across search, display and social.  Under the agreement, Efficient Frontier will participate in a beta program where client keyword lists will be submitted to BlueKai and matched against intent data segments.  Efficient Frontier will then use this set of intent data to drive targeting for display advertising against the qualified audience.  Buying BlueKai Intent™ by keywords will enable search marketers to identify in-market audiences – defined by existing search keyword lists – and reach them outside the walls of search engines with any media partner and at significant scale.

“This new keyword based intent offering from BlueKai will give us a simple and effective way to reach consumers with display ads using relevant search data,” says David Karnstedt, President and CEO of Efficient Frontier.  “BlueKai data has always been associated with high quality in-market shoppers and we are excited to partner with them to help our clients take the depth, accuracy and successes of keyword targeting and apply it to the world of display.”

BlueKai Intent™ is the largest source of audience data revealing auto, retail, travel and financial intenders at scale. BlueKai provides access to 160 million unique consumers who are ready to buy, by aggregating real-time in-market actions such as product comparison, loan calculations, auto configuration and keyword searches on vertical and commercial sites.  By processing billions of data points daily, BlueKai has classified hundreds of thousands of keywords into organized, hierarchical categories and offered intent data to advertisers at large scale. This has enabled the display and video ecosystem to unleash unprecedented targeting capabilities.  Through the Beta program, marketers can now access these behaviors through keyword lists that reach beyond the walls of search engines.  Efficient Frontier is the first of beta participants to make this new offering available to select search marketing clients.

“It’s indisputable that intent data drives performance and keyword search is a clear indicator of someone’s intent to purchase.  That’s why we’re taking that additional step by making it easy for a marketer to use their well crafted keyword lists in their display buys,” says Omar Tawakol, CEO of BlueKai.  “This really starts to break down the wall between search and display and we’re excited to partner with Efficient Frontier, a market leader in search and now display and social media advertising, to bring this innovative capability to their clients.”

With BlueKai Intent™, search marketers can utilize their existing search keyword lists and create a BlueKai data audience based on those keywords.  BlueKai’s data-centric approach gives advertisers the flexibility to transport their search intelligence and reach their audience across their preferred media partners.  Furthermore, BlueKai analytics provide valuable intelligence on additional in-market attributes on any search audience; giving marketers actionable data segments for audience.

At the center of the digital data economy, BlueKai (www.bluekai.com) created the world’s largest data auction marketplace for all audience data.  BlueKai aggregates valuable shopping and research activities across the Internet to build the largest source of intent data on over 160M shoppers across 7 key verticals including auto, travel, finance and retail.  BlueKai now sees 200 million unique consumers each month and manages over 750 million data events per day.  In strategic partnerships with top data aggregators, the BlueKai Exchange collectively offers over 30,000 data attributes across in-market, demographic, geographic, lifestyle, and B2B categories to increase performance and scale for direct response and branding campaigns.

BlueKai is designed with consumer transparency and control in mind. The BlueKai Registry enables consumers to see what marketers know about them, edit their online preferences and gain rewards in charitable donations. The privately-held company is based in Bellevue, WA and is a recipient of the AlwaysOn 2009 OnMedia 100 award as a Technology Innovator in Advertising.

The agreement follows a period during which ValueClick integrated, deployed, and tested LucidMedia’s patented ClickSense contextual targeting technology. Through the testing period, ValueClick and LucidMedia concluded that adding LucidMedia’s contextualization technologies to ValueClick’s massive network of display advertising sites would benefit both companies.

“In today’s results-focused online advertising environment, it is important that we provide our advertisers with access to powerful and precise targeting tools and technologies,” said Peter Wolfert, Chief Technology Officer of ValueClick, Inc. “We are pleased to leverage LucidMedia’s proven contextualization technology through our proprietary ad serving platforms. We believe LucidMedia’s contextual technology will help our advertiser clients achieve their specific audience and targeting goals, while helping our publisher partners improve their monetization.”

“ValueClick has built one of the world’s largest bases of online advertising inventory and we are excited to be deploying ClickSense technology across this network,” said Ajay Sravanapudi, LucidMedia CEO and founder. “We are pleased to apply our patented technology to select partners such as ValueClick.”

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, Coupon Mountain and Investopedia. For more information, visit http://www.valueclick.com.

About LucidMedia

LucidMedia (http://www.lucidmedia.com/) is an online demand-side platform (DSP) for display advertising management and targeting that delivers optimized, direct response, and brand advertising campaigns. LucidMediaDSP™ with ClickSense® page-level contextual analysis and intelligent real-time bidding (RTB) is available as both self-service and managed service to interactive agencies and brand advertisers. LucidMediaDSP employ an easy-to-use interface to deliver proprietary optimization, consolidated buying across the Internet’s largest repositories, unique insight into real-time inventory availability, preemptive brand safety, universal frequency capping, and reach into 95% of the online population. Founded in 1999, LucidMedia processes a billion impressions every day for hundreds of major brand advertisers.

The growing LinkShare network of publishers presents additional opportunities for advertisers to increase brand awareness and revenues as consumers rely on Websites for comparison shopping and to find the best deals.

One example of this is Offers.com, a publisher that specializes in helping shoppers find the best offers from more than 3,000 online stores and companies.

“For the first half of this year, revenue for Offers.com has increased more than 35 percent over the second half of 2009 and has exceeded all internal forecasts,” said Steve Schaffer, founder and CEO, Vertive, Inc., creator and publisher of Offers.com. “Being part of the LinkShare network has contributed to this success and connected us to many reputable name brand stores and companies which continues to help drive the success of our company.”

LinkShare provides the technology platform that enables advertisers and publishers to create long-term, profitable partnerships that find new customers and drive online sales. By joining the LinkShare Network, advertisers can expand their reach to their target audience while working with a wide range of publisher business models including search, loyalty, social networking, and mobile commerce.

“Now more than ever, advertisers are looking for a measurable return on their marketing investment,” said Yaz Iida, CEO, LinkShare Corporation. “Quarter after quarter, LinkShare’s innovative technology, combined with expert online marketing services help advertisers consistently exceed their online revenue targets while staying on budget.”

LinkShare CEO Iida’s point is underscored by the fact that over 500 advertisers and publishers including The Limited and Deals.Woot recently attended the LinkShare Symposium East customer event in New York City. During the conference, several attendees participated in a video sharing their views on the way the LinkShare Network is driving sales while helping them establish long-term, profitable partnerships.

About LinkShare Corporation

LinkShare Corporation provides ecommerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. LinkShare’s cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo. LinkShare is the performance marketing network for Rakuten, one of the world’s largest Internet service companies.

For more information, please visit: www.linkshare.com.

SALT LAKE CITY – Omniture Summit 2010

Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, and Facebook®, announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel. This partnership builds on the Facebook analytics and Facebook application analytics capabilities Omniture announced last year.

As the industry moves beyond marketing that ‘interrupts’ the consumer’s online experience, companies are increasingly seeking ways to join the conversation and have more relevant interactions with their customers. This alliance can help companies more easily integrate Facebook as a marketing channel in order to connect to and have relevant conversations with Facebook’s more than 400 million active users. As a result, companies will be able to better understand and optimize the impact and ROI of their Facebook investments. Marketers will then be able to incorporate Facebook as an integral part of their unified, multi-channel marketing mix – an approach increasingly used by marketers today for marketing planning, budgeting and execution.

Initially the two companies will focus on the most fundamental needs of online marketers today: the ability to automate Facebook media buying and access analytics that measure customer engagement on Facebook.

Facebook Media Buying

Marketers see an opportunity to engage interested customers on Facebook and promote the most relevant content, promotions, products and services. With this solution, Omniture customers can now utilize Omniture SearchCenter Plus, which is the combination of the company’s search engine marketing management application with new functionality for purchasing Facebook Ads. Omniture customers can now more easily ramp their ad spend on Facebook and compare Facebook ad campaign metrics alongside other media channels.

Facebook Analytics and Optimization

Marketers see the opportunity to build and reward customer loyalty on Facebook. To help in these efforts, Omniture customers can now generate reports specifically designed to understand ad effectiveness for some of the unique elements of Facebook such as Facebook Pages and applications.

Omniture customers are already utilizing both Facebook and Omniture to build awareness, customer loyalty and generate revenue. For example, Electronic Arts has invested in social gaming as a means to become a leader in cross-platform social entertainment.

“Facebook can be a powerful channel to reach and engage interested customers,” said Randall Reeves, senior manager, customer insights and analytics, Electronic Arts. “As evidenced by our recent acquisition of social gaming company Playfish, we consider the social networking arena a valuable part of our business. As we coordinate our social entertainment strategy across multiple channels, we anticipate leveraging Facebook even more in the future, especially as Facebook and Omniture work together to provide the integrations and tools necessary to help us measure and optimize our efforts more effectively.”

“It is evident that marketing is undergoing a significant transformation as more digital innovations and channels emerge. Accordingly, more and more of our customers’ customers are using Facebook,” said Josh James, senior vice president and general manager, Omniture Business Unit. “With this collaboration between two market leaders, Facebook and Omniture will provide the new tools online marketers need to connect with the right customer at the right time in the world of social media.”

“Working with us, Omniture has been able to develop a rich and immersive set of tools that will help our clients better understand the value of their Facebook advertising campaigns,” said Dan Rose, Facebook’s vice president of business development and monetization. “By creating a single dashboard to plan, deliver and measure campaigns, Omniture can make advertising on Facebook easier and ultimately increase ROI for clients.”

Omniture and Facebook will continue to expand this partnership as marketers increasingly utilize this channel to optimize visitor acquisition, conversion and retention. For more information, please contact your Omniture account manager.

About Omniture, an Adobe company

Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

About Facebook

Founded in February 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a privately held company and is headquartered in Palo Alto, Calif.

Search Engine Strategies London 2010
LONDON – Search Engine Strategies (SES) announced the newcomer programme for the 2010 SES London Conference & Expo. The programme has been designed specifically for people with a fundamental knowledge of online marketing and advertising.

Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ Network, said,

“The percentage of first-time attendees at SES expos throughout the world has grown significantly. These are people with a very basic understanding of search engine marketing (SEM) including pay-per-click (PPC) advertising and search engine optimization (SEO)). Our research has shown that the global increase in online marketing activity is proportionate to the number of newcomers attending the expos. Businesses are expanding their online marketing teams. They are using SES as a platform for improving the skills of their experienced staff, as well as encouraging newcomers to explore the processes and apply them to their business marketing strategy. This schedule will enable delegates new to online to select the right session and maximize their time at SES London.”

The beginner’s schedule for SES London (16th-18th February 2010) includes the following tracks:

Day 1

Introduction To Search Engine Marketing
This session will provide a clear and concise overview of the key concepts involved in search engine marketing.

SEO 101
Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.

Day 2

Successful Information Architecture
This session will provide a fresh look at how to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings.

Paid Search 101
Paid Search is one of the quickest and most efficient ways to gain visibility on the search engines. This informative session will familiarize attendees with the key players and cover a variety of paid search advertising topics including writing effective ad copy, creating targeted landing pages and auditing paid listings.

Developing Great Content
Without meaningful content and compelling copy, your website is not grabbing the attention it deserves. In this session, we’ll explore a diverse range of Web content development strategies along with innovative techniques for dramatically boosting the visibility and interactive appeal of your site.

Further details of these sessions, including keynote presentations and the full programme can be found at http://www.SearchEngineStrategies.com/london. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

SES London is the leading UK event for education in interactive marketing. The SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search marketing for their business. It also provides a forum for delegates to communicate with the search engines themselves as well as connect with collegues and friends.

SES London will feature sessions that will help marketers at all levels of understanding to maximize success online – whether they are new to online marketing or have advanced skills and experience. Intermediate workshops and panel debates cover key applications such as video, podcasts and blogs as well as design and writing for search engines. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

All sessions are uniquely ranked according to content and degree of understanding, making SES a crucial event for anyone interested in search marketing.

About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

ZEDO has been expanding its presence in the European market. Recent feature developments for Europe include new formats and built-in ad network optimization, behavioral targeting data and a self-service platform.

Oana Dereli, Managing Partner at Pictas Group, said, “The difference between Pictas Interactive and the other Eastern European ad networks is the fact that we deliver real targeted advertising, which benefits our clients. The future prospects look brighter. Several great formats that ZEDO offers have already been rolled out to the ad network. We are very happy that our clients now have access to the ZEDO platform to get informed in real time about the campaign status and make quick changes, if necessary.”

“ZEDO is excited by the demand in Europe,” said Amit Pai, Head of European Sales. “We plan to make ZEDO the largest privately held ad server in Europe. ZEDO has formed powerful strategic partnerships and continues to sign new customers on a weekly basis.”

About Pictas Interactive

Pictas Group recently launched Pictas Interactive, an online vertical ad network focusing on parents and children. One of the premier advertising networks in Romania, Pictas gathers websites with a common specific target: diverse informative articles, online contests, online shopping and entertaining activities for both parents and children. The Advertisers benefit from targeted advertising, low costs, and consultancy from Pictas online marketing specialists, while Publishers benefit financially by placing ads on their websites. (www.pictas-interactive.com)

About ZEDO

ZEDO, Inc., the largest privately held ad server in the US, has been offering a variety of products and services to websites, advertisers and networks for 10 years. ZEDO focuses on premium technology to increase ad performance and maximize revenue for publishers. This includes cutting edge behavioral targeting; ad network optimization; video ad serving; ad serving on iphones; a widely acclaimed easy-to-use UI; self-service advertising and new formats to meet advertisers’ needs for innovation.

ZEDO is headquartered in San Francisco and has four development centers in Russia and India. (www.zedo.com)

Search Engine Strategies Berlin 2009

BERLIN – Incisive Media and BBP announced the schedule for this year’s SES Berlin Conference & Expo which has been designed specifically for people with a fundamental knowledge of online marketing and advertising. The announcement follows the rise in the number of newcomers to Search Engine Strategies Events in the last year.

Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ Network, said:

“We have seen a significant increase in the number of first-time attendees at recent SES conferences with a very basic understanding of search engine marketing (SEM), pay-per-click (PPC) advertising and search engine optimization (SEO). The global increase in online marketing activity has encouraged more companies to send their people to explore the processes and apply them to their business marketing strategy. As SES covers all areas from beginners to advanced, with multiple tracks, we have created a fundamental schedule which makes it easy for newcomers to select the right session and maximize their time at SES Berlin.”

The fundamental’s schedule for SES Berlin (24th-25th November 2009) is outlined as follows:

Day 1

• Introduction To Search Engine Marketing
This session will provide a clear and concise overview of the key concepts involved in search engine marketing.
• Successful site architecture
This session will provide a fresh look at how to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings.
• Search Advertising 101
Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.
• Keywords & Content: Search Marketing Foundations
Learn how to target the right terms in your paid and organic search marketing, and where your keywords should be used.
• Link Strategies 2009
This session will explore everything from white hat to greyish and black hat link building techniques thanks to a top panel of top link building experts.

Day 2

• SEO Mythbusters
Our panel of experts debunks common misperceptions and misleading practices about SEO.
• Extreme makeover – live site clinic
This interactive session takes volunteers from the audience and examines their websites live delivering general feedback about improvements necessary to gain more traffic from search engines.
• Turning the Social Web into ROI
This session will take a look at the marketing opportunities available through social media and how best to begin building an overall strategy.
• SEO expert Q&A
Join us for a no-holds-barred interactive session in which veteran search engine marketers disclose some of their favorite search engine optimization and marketing tips, tricks, and secrets.
Further details of these sessions can be found at http://www.SearchEngineStrategies.com/berlin. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

SES Berlin will be held at the Crowne Plaza Berlin City Centre on 24-25 November 2009. Organised and hosted by Thomas Bindl, one of Europe’s leading authorities on search, SES Berlin Conference & Expo will teach delegates everything they need to know to help them maximize search engine marketing and optimization for their business and provide a forum for delegates to communicate with the search engines themselves.

Register early and save money. For more information about Search Engine Strategies Conference & Expo 2009 visit http://www.SearchEngineStrategies.com/berlin

About BBP
BBP is a European multimedia company with a strong focus on online marketing, e-commerce and customer contact. These topics are presented in trade magazines, newsletters and websites as well as events and awards. Both the events and the magazines are leaders in their respective fields. The events attract over 15.000 visitors every year and the publications inform well over 100.000 professionals every month.

About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

NEW YORK – MediaWhiz (www.mediawhiz.com), a leading performance-based online marketing company announced that it has strengthened its management team and client service offerings with the executive appointments of Gerry Bavaro and Mitch Tuch. These appointments reinforce MediaWhiz’s continued commitment to providing clients with results-driven services designed to improve their Marketing ROI.

In his new role as SVP, General Manager of Search Marketing services, Gerry Bavaro will oversee the development and growth of MediaWhiz’s search engine marketing products and services including: paid search, search engine optimization, link building, online reputation management and social media. Bavaro will also drive integration with other media channels in strategic planning and cross channel optimization that achieves maximum ROI for MediaWhiz clients by leveraging technology and advanced approaches to real-time bidding, analysis, and client management.

“Gerry’s senior management experience and proven track record will be integral to MediaWhiz’s continued success in redefining performance marketing and maximizing marketing ROI for clients,” said Jonathan Shapiro, CEO of MediaWhiz. “Search marketing is vital to our full suite of integrated performance marketing services because of its ability to drive results, and because companies are finding search increasingly complex to manage. We are very excited to have Gerry, a true search marketing industry leader, on our team developing advanced strategies that can help our clients succeed.”

As General Manager of Data Acquisition, Mitch Tuch will lead the co-registration advertising services area of MediaWhiz. His team will consult with the industry’s largest advertisers to strategically optimize their programs and will be responsible for all aspects of lead generation, including sales and distribution activities, across our portfolio of advertisers.

“We are thrilled to have someone with Mitch’s experience and track record joining the MediaWhiz team,” said CEO Shapiro. “We expect Mitch’s expertise and approach of ongoing, data-driven optimization and improvement to help our clients start conversations that turn into more high quality customers.”

Prior to MediaWhiz, Bavaro was Executive Vice President at Didit, a leading search engine marketing agency. During his five year tenure, he grew Didit’s operations from technology provider to highly strategic, search marketing agency focused on client ROI which increased company revenue by over 1,000% and solidified long-term relationships with clients including J Jill, Brookstone, New York & Company and Getty Images. Prior to Didit, Bavaro was an Account Director at AGENCY.COM where he managed interactive strategy and website development projects for Fortune 500 clients including British Airways, Blue Cross & Blue Shield and MetLife. He began his career in social/viral marketing, managing campaigns for Sony PlayStation and major music artists for A.D.D. Marketing, a pioneer in alternative marketing. Bavaro is a frequent contributor to search engine marketing industry publications, including MediaPost, DM News, and Internet Retailer, and speaks often at events.

Tuch joins MediaWhiz with over twenty years experience, and more than ten years specifically in online marketing. With his extensive experience with customer relationship management (CRM), loyalty marketing and branding initiatives, Tuch has developed programs for several Fortune 100 companies, including consumer packaged goods (CPG), pharmaceuticals, health and wellness, direct marketers and research. Tuch previously held senior management positions at Permission Data, Upromise, Q-Interactive and Catalina Marketing.

About MediaWhiz

Founded in 2001, MediaWhiz, one of the pioneers of performance marketing, has grown steadily to become an industry leader in the online marketing space. MediaWhiz combines five primary results-driven services: Lead Generation, Email Marketing, Affiliate Marketing, Display Advertising, and Search Marketing into performance marketing programs that generate more high quality customers for its clients. More than 3,000 advertisers across dozens of verticals leverage the innovative solutions and online advertising expertise of MediaWhiz to improve their performance and ROI. The MediaWhiz advertising network consists of over 30,000 top online publishers, who leverage MediaWhiz to maximize the profitability of their Web traffic. MediaWhiz has approximately 140 employees between offices in New York (corporate headquarters) and Ft. Lauderdale.

In 2008, MediaWhiz was recognized by Inc. Magazine as one of the Fastest Growing Private Companies in America and, in 2007, two MediaWhiz executives were chosen as finalists for the Ernst & Young Entrepreneur of the Year 2007® Awards. For additional information, please visit us at www.mediawhiz.com, or call 888-866-WHIZ.

SAN MATEO, Calif. – Aggregate Knowledge (AK), the leading provider of real-time display optimization solutions, announced it has been accepted for membership with the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards.

Aggregate Knowledge and its suite of Discovery products will comply with the NAI’s privacy standards and policies to promote the long-term growth and viability of the Internet as a vibrant and trustworthy advertising channel.

Aggregate Knowledge’s flagship Discovery Platform helps validate user targeting and optimize campaigns in real time.

On every ad impression, the ad viewer is mapped against both proprietary and third-party data to validate the accuracy of the targeting and to simultaneously select the best campaign, creative, and landing pages for that user. Aggregate Knowledge develops powerful and robust technology that depends on accurate data to deliver maximum value to advertisers and agencies. As such, Aggregate Knowledge is particularly sensitive to consumer privacy protection and has implemented a strict data management policy and process throughout each phase of the advertising cycle – from data collection to user validation, campaign optimization, and audience insights.

“We are excited to welcome Aggregate Knowledge to the NAI. We look forward to working with them to help maintain and develop standards for responsible behavioral marketing,” said NAI Assistant Director Jim Campbell.

With a complex and still inefficient ecosystem of publishers, networks, and exchanges, advertisers can use Audience Discovery to find their target audiences and reduce inventory waste, while promoting consumer transparency and choice.

“We take consumer privacy very seriously and value working with NAI members,” said Steve Katelman, Global Director of Strategic Partnerships, Omnicom Media Group. “I am glad to see Aggregate Knowledge join NAI to help us deliver more value to our clients with enhanced consumer transparency and choice.”

About the NAI (Network Advertising Initiative)

The NAI is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI is prepared to meet these concerns with both effective industry self-regulation and sensible protections for online consumers. To find out more about the NAI, visit: http://www.networkadvertising.org.

About Aggregate Knowledge

Aggregate Knowledge®, the leading provider of real-time display optimization solutions, brings unparalleled efficiency, relevance, and performance to every marketing interaction. Aggregate Knowledge technology helps agencies, advertisers, and ad networks serve the best campaign, the best creative, and the best content, individualized to the tastes and needs of each consumer.

Aggregate Knowledge’s patent-pending platform combines real-time media, audience, and content optimizations by leveraging anonymous click-stream data from over 70 million users, over 1.6 million items, and high-quality data from trusted third-party providers.

Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, and First Round Capital.

More information can be found at www.aggregateknowledge.com

The campaign, titled “Back to Work“, is aimed at recruiting and HR professionals who, after a long and slow summer, are starting to look for fresh talent in areas such as Online Advertising, Online Marketing, Advertising Operations, Media Management, Digital Media.

“Back to Work” leverages the highly targeted user base of AdOperationsOnline.com and its network of sites in order to provide recruiters with quality candidates at the lowest possible costs.

From September 9th until October 15th 2009, all recruiters using “back2work” discount code when booking a job listing through AdOperationsOnline.com’s job board will be able to avail of a 25% discount, gaining access to:

- the whole user base and visitors of the AdOperationsOnline.com network (the http://www.AdOperationsOnline.com portal, the job board at http://Jobs.AdOperationsOnline.com, the social network at http://www.AdOpsClub.com);

- additional coverage through AdOperationsOnline.com’s social media channels such as Twitter (@adoperations, with over 7,400 followers) and FaceBook;

- ultimately, the whole Simply Hired network of over 80 million job seekers.

A quick refresher on how the AdOperationsOnline.com job board works:

- all job listings are valid for 30 days from the day of purchase;

- current price per 30 days listing is $49 – use the “back2work” code for a 25% discount;

- once the job listing is created, recruiters will be able to receive candidates applications, monitor the listing’s performance, and edit the listing at any time. To create a job listing, go to http://jobs.adoperationsonline.com/a/jbb/post-job .

Further discounts are available for agencies and employers who wish to advertise 5 job openings or more. To avail of these discounts, or to request a custom offer, please use the contact form at http://www.adoperationsonline.com/contact-adoperationsonlinecom/ .

About AdOperationsOnline.com
AdOperationsOnline.com (http://www.AdOperationsOnline.com) is the online home for Ad Operations professionals worldwide. With daily news, insights, comments, how-to’s and other resources, it has quickly established itself as a reference point for Online Advertising and Digital Media matters. The extended AdOperationsOnline.com network covers a social network (http://www.AdOpsClub.com), a job board (http://Jobs.AdOperationsOnline.com) and a premium advertising industry directory (http://www.AdFocusmedia.com).

About RightFit Media
RightFit Media (http://www.RightFitMedia.com) is a digital media consulting agency, specialized in Online Marketing & Advertising, with focus in Ad Operations, Site Monetization and Strategic Online Marketing Planning. Established in 2008 and based in Dublin, RightFit Media works with a wide variety of clients – online businesses of all sizes – to help them visualize and achieve their full online revenue potential. RightFit Media publishes www.AdOperationsOnline.com , the Ad Operations and Online Advertising portal.

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, proudly announced the company is an approved member of the Network Advertising Initiative (NAI). Tumri is the first company in the dynamic display advertising category to gain membership to the NAI, joining other advertising industry leaders including Google, Yahoo! and Microsoft. The NAI is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards for online advertising.

“We’re thrilled to have Tumri as a member,” said Charles Curran, executive director of the Network Advertising Initiative. “We look forward to working with Tumri to help maintain and enhance standards for responsible behavioral advertising so that everyone is better informed to make the choices that are best suited to their needs.”

The NAI works with regulatory agencies, federal and state legislators and online advertising industry leaders to build consumer awareness and establish responsible business and data management practices and standards. Working with other members of this leading education and advocacy group, Tumri will:

* Ensure consumers are provided with clear explanations about advertising data collection, data usage, and privacy options.
* Assist in the development of actionable self-regulatory standards for advertisers that establish and reward responsible marketing behavior.

“The NAI is on the forefront of these issues and we’re proud to be the first in our category to join this important coalition of industry leaders working to safeguard privacy in an intelligent and sensible way,” said Calvin Lui, president and CEO of Tumri. “Tumri has been and will always be an advocate for positive consumer experiences. Our mission is to work with our brand and media partners to deliver powerful consumer experiences with great relevancy, all while providing protection and clarity to consumers.”

About Tumri

Tumri is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a 2009 American Business Awards winner, an AlwaysOn 2009 OnMedia 100 winner, a winner of two Internet Advertising Competition awards, and a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference. Tumri has also been featured in The New York Times, The San Francisco Chronicle, BusinessWeek, and several other publications. Tumri is funded by Accel Partners, Shasta Ventures, Tenaya Capital and Time Warner. To learn more about Tumri visit www.tumri.com.

About the NAI

The Network Advertising Initiative’s members include significant online advertising companies such as AOL Advertising, Akamai, Microsoft’s aQuantive division, Google, Yahoo!, AlmondNet, AudienceScience, BlueKai, Media6Degrees, SpecificMEDIA, and 24/7 Real Media. For more information about the Network Advertising Initiative, visit http://www.networkadvertising.org.

CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. While Bing achieved impressive traffic growth in the second quarter, advertisers appear to be adopting Bing at a much slower pace, according to the report.

“We measured a 5.46 percent increase in first-page advertisers in May (just ahead of Bing’s release) but saw a 3.31 percent decrease in June,” said AdGooroo Founder and Chief Gooroo Rich Stokes. “The data also uncovered substantial decreases in ad coverage; so Bing is serving up significantly fewer first page ads than Live Search had served previously. This is great news for Bing users and advertisers since reduced ad coverage typically improves the user experience and indicates less competition for advertisers that decide to get in the game.”

The new report includes documentation of other trends that emerged during the second quarter; several full color charts that compare the second quarter and year ending June 2009 performance of Bing, Google and Yahoo!; and alphabetical listings of each of the three engines’ top 25 advertisers. The alphabetical lists of top advertisers contain some interesting and noteworthy newcomers. Google’s list of top second quarter advertisers, for example, included Bing.com. Newcomers on the Microsoft list of top advertisers include many well known brands that have embraced the engine early, perhaps hoping to capitalize on the substantial Microsoft advertising campaign currently supporting the Bing launch.

The report also covers year over year growth in advertiser base for each of the three engines. Although Microsoft generated an impressive 35 percent growth in its advertiser base year over year, Google won this battle by increasing its own base of advertisers, the largest by far among the three engines, by 52 percent. Yahoo! grew only 14 percent over the same time period.

Those interested in learning more can view and download a complimentary copy of the report, “Search Engine Advertising Update – Q209” in the AdGooroo Research Library: http://www.adgooroo.com/adgooroo_research_library.php.

About AdGooroo

AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its tool suite, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.

PLAVEB has recognized the increasing need for Custom Enterprise Portals and Sophisticated Web Applications. The majority of clients working with PLAVEB are demanding a customized system over off the shelf products due to their lack of scalability, accessibility and portability.

PLAVEB’s current services include Web Design, Ecommerce Development, Web based system consulting, Online Marketing, Corporate Graphic Design, Web Based Content Management, Organic SEO and PPC Management. Extended service area will add Enterprise Portal Development Services, Advanced Web Application Development, Advanced Portal Architecture Design, Scalability Solutions, Advanced Web Portal Programming and Legacy Service Integrations, Multi Tier Web Applications, Multi Language/Multi Location Content Management System and many other web based application development services. PLAVEB strongly believes that control over diverse organizational actions can be gained by streamlining processes using passive enforcements with intelligent use of sophisticated technology. PLAVEB offers customized services considering client’s functional and financial objectives.

As the one-stop-shop for Internet Business related services, PLAVEB’s unique Software As A Service (SAAS) centric approach for micromanagement allows clients to efficiently macro-manage higher-level functional goals. Command over cutting edge technology, perception of client requirements, and keen business insight equal successful project execution. With years of experience, PLAVEB possesses the right blend of technology and business insight. PLAVEB works closely with clients to identify domain and business specific objectives to streamline project requirements. The interactive project execution process allows consultants to transform the client’s vision into practical functional requirements, enabling the most precise deliverables possible.

About PLAVEB

PLAVEB, an Internet Business Consulting Agency, creates innovative web solutions. PLAVEB is a full service strategic alliance for clients looking for advanced web services. PLAVEB’s mission is to provide customized and usable solutions, by maximizing return on investment.

PLAVEB’s business insight, years of experience and unparalleled cutting edge technology delivers sophisticated web solutions. PLAVEB’s remarkable process of in-depth analysis of requirements produces solutions based on the client’s precise strategic and financial requirements, and leads to long term, on going business relationships.

More information on PLAVEB’s extended services can be found at http://www.plaveb.com/

- Lenco Mobile Inc. (LNCM.PK) Completes the Purchase of Online Marketing Assets from Superfly Advertising, Inc. (SPFL.PK)
Lenco Mobile Inc. announced that it had completed the previously announced purchase of the online advertising arm of Superfly Advertising Inc. (Pink Sheets: SPFL). Announcing the transaction, Michael Levinsohn, CEO of Lenco Mobile Inc., said that the newly acquired business would be rebranded under the Lenco name and housed in a wholly owned subsidiary of Lenco Mobile Inc., to be known as Lenco Media.
Less than a month ago, Lenco Mobile Inc. announced that it was to acquire the online arm of Superfly Advertising Inc. The transaction was subject to the renegotiation of certain financing arrangements with Superfly Advertising Inc. “The newly acquired business is strategic and complements our mobile marketing platforms,” said Levinsohn. Lenco Media will offer clients a full range of software and network infrastructure related to the operation and management of online affiliate advertising networks and online lead generation. The products offered by Lenco Media also include search marketing, list management and online brand building platforms which are used by advertisers to enhance their online marketing activities.

Live Content, a real-time content delivery capability from ExactTarget, is already being used in the company’s Live Offers and Live Ads email offerings and will now connect to Omniture’s offerings through Omniture Genesis, a marketing platform that integrates complementary third-party marketing applications with Omniture products, giving customers a single view into their marketing data. Omniture Test&Target allows marketers to test and change content to determine which campaigns or offers perform better with online visitors. Marketers often include web content within their email campaigns, and Test&Target’s ability to allow web content optimization to continuously occur means emails leveraging that content will always be relevant for the subscriber. Live Content for Omniture combines analytical and behavioral information with a dynamic email marketing solution that puts the marketer in complete control – even after emails have been sent.

The new product offering will be demonstrated during ExactTarget’s partner keynote address on Thursday, February 19 at 10:15 a.m. local time. “The Intersection of Optimization and Action” will be presented by chief operating officer Scott McCorkle.

“Marketers are being asked to do more with less these days, so the ability to use email marketing and optimization tools together to display more relevant content after an email is sent allows both tools to work harder and smarter for them,” said McCorkle. “We are excited to partner with Omniture once again to develop an email integration product to deliver better content and results.”

Designed for use to revitalize stagnant content within ongoing triggered emails, or to test offers in one-time email campaigns or landing pages, Live Content for Omniture provides timeliness, flexibility and relevance in all one-to-one marketing campaigns.

“A platinum sponsor of Omniture Summit 2009, ExactTarget’s new integrated product offering is another example of their commitment to innovation with solutions that address real-world problems for online marketers,” said John Mellor, executive vice president of business development and corporate strategy for Omniture. “We believe the combination of real-time optimization, Web analytics and dynamic email content adds a tremendous amount of insight and relevancy to email campaigns, giving marketers a better chance at increasing their conversion rates through this powerful integration.”

For more information or to purchase ExactTarget’s Live Content for Omniture solution, visit ExactTarget’s team at Omniture Summit 2009, booth #103 or click here.

About Omniture Genesis™

Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the online marketing industry’s largest ecosystem of application providers, Omniture Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com. or call 1-866-EMAILET.

San Mateo, California – February 17, 2009 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced general availability of Jivox 4.0, the next major release of its popular online video advertising platform. Jivox 4.0 delivers click-to-action interactivity features that encourage viewers to take action without leaving a video; a first-of-its-kind Video Engagement Score that assigns a value to those interactions as compared against other ads running on the Jivox Publisher Network; and new in-depth reporting dashboards providing information on campaign performance over time, comparative scoring, trend information and other detailed data on key performance metrics.

“The goal of this release was to give our customers the ability to easily create the most engaging, cost-effective advertising on the Web today, and then give them the tools to measure its true effectiveness,” said Diaz Nesamoney, CEO of Jivox. “Online video advertising has the unique ability to enhance an advertiser’s brand while offering unmatched direct response capabilities. We believe that these new features will take online video advertising to the next level of performance-driven advertising and provide a solid foundation for the continued rapid growth of the medium.”

Key new features of the Jivox video advertising platform include:

Click-to-Action Interactivity:

New interactivity features from Jivox encourage viewers to take immediate action without leaving a video, facilitating direct interaction between consumers and an advertiser. When a viewer clicks the Interactivity icon, the video is paused and the click-to-action features are presented as an overlay to the video.  Interactivity options include:

* Download a coupon: Downloads a coupon or document provided by the advertiser
* Request information via email: Submits a request to the advertiser to respond with product or service information.
* Email to a friend: Shares the video via email by inputting senders email address and recipients’ email addresses.
* Embed this ad on a web site: Displays an embed tag that  enables the video to be embedded in a website or blog.
* Share information via SMS: Advertiser contact information is sent via SMS by entering a mobile phone number.

Video Engagement Score:

The Video Engagement Score is a new approach to measuring the effectiveness of online video campaigns that goes beyond the traditional click-through standard. The Video Engagement Score takes into account for the first time multiple interactions a consumer has with an online video ad and assigns a weighted value to those interactions to provide advertisers deeper insight into an ad’s total performance.  Ads are “scored” by comparing their performance to that of other ads on the Jivox Publisher Network.

The Video Engagement Score is calculated as the total viewer interactions weighted by response priority and divided by the total views. The result is then normalized to fit within a range of 0-100 and adjusted such that the median of Video Engagement Scores across all active Jivox campaigns with more than 15,000 views in the Jivox Publisher Network is 50.

Enhanced Performance Dashboards and Reports:

With the latest release, Jivox now provides a number of dashboards and detailed reports for paid online video advertising campaigns:

* Performance Summary: Presents the most frequently accessed information including video views, click-through rate, coupon downloads and interactions.
* Trends: Presents Performance Summary information over the life of the campaigns with the ability to view over days, weeks, or months.
* Performance Comparison: Compares results of multiple campaigns.
* Detailed Reports: Presents all measured data as whole numbers or as percent of views.

“There are a growing number of competitive offerings in the local online video ad space. The name of the game is differentiation through ad creation tools as well as targeted distribution,” said Michael Boland, Senior Analyst at the Kelsey Group. “Jivox has an edge with distribution through its locally targeted network of publishers. The new release should bolster the other factor: better tools for advertisers to create ads and measure their effectiveness.”

Customer Feedback

One company that has used the new version of Jivox is Hemancipation, a Beverly Hills-based company that provides concierge and design services for men transitioning through divorce. Using stock video footage from the Jivox library, company founder Akilah Kamaria created an ad campaign targeting bachelors and divorced men whose ex-wife took most of the furniture or who needed to create a more comfortable space for entertaining. She also included a coupon for a free initial consultation. The ad was distributed via the Jivox Publisher Network in the Los Angeles metropolitan area.

Within three days of the ad running, Hemancipation had more hits on their web site than they had had in a year of advertising with another web ad company.  Kamaria also saw that viewers were downloading the coupon, meaning that people were gearing up to call the company for services.

“I’m a big fan of Jivox and love the new interactivity features,” said Akilah Kamaria, founder of Hemancipation.  “It’s great that people can see my ad and be able to text or email it to someone, particularly with my service that relies so much on referrals: it might be the 17-year-old nephew who sees my ad and sends it to his recently divorced uncle.  For people who blog about divorce or starting over, now they can also take my ad and post it on their blog.  Jivox really takes the virtual relationship to another level by allowing viewers to interact with the ad.  This leverages the message and the value even further.”

Online video advertising is one of the fastest-growing forms of online marketing because it commands the highest engagement and ROI of almost any online advertising method. Video ads generate nearly twice the click-through as banner ads and engage customers in an entertaining brand experience. Jivox helps smaller companies tap the power of video advertising, offering a complete, self-service online platform to create, place, and track high-impact video ads at a cost-effective price.

About Jivox
Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

WALTHAM, Mass. – Constant Contact®, Inc. (NasdaqGM: CTCT), a leading provider of email marketing and online surveys, announced the results of its 2009 U.S. Small Business Valentine’s Day Outlook* survey. This is the fourth consecutive year that Constant Contact has conducted the survey, which complements its annual end-of-year holiday retail attitude survey. According to the responses from more than 2,500 U.S. small businesses, the majority of respondents (76 percent) do not anticipate strong Valentine’s Day sales. In an attempt to boost Valentine’s Day sales, forty-seven percent of respondents plan to offer special promotions, with the majority (56 percent) favoring online marketing methods over traditional print and advertising methods.

Survey responses also revealed that 44 percent of small businesses are feeling increasingly more negative about the state of the economy than they did six months ago, and 85 percent of respondents believe full economic recovery will take a year or longer. In listening to the concerns of its customers in this weak economy, Constant Contact has increased its efforts to support these small businesses to help drive their success, not only for the Valentine’s Day holiday, but for the long term. In order to survive this economic hardship, Constant Contact believes businesses must continue to market themselves and nurture their existing customer relationships.

“Although small business owners are typically optimistic, our survey clearly shows that the economy is weighing on their minds. Our customers are particularly interested in advice on how to make the most of this holiday as well as how to thrive throughout the year — and we are listening,” said Gail Goodman, CEO, Constant Contact. “We continue to provide our customers with expanded support programs and cost-effective tools to help them market more effectively in this difficult time. We are teaching them how to deepen existing customer relationships, to drive repeat business and referrals, and to achieve success in any economic environment.”

In response to its customers, Constant Contact has added the following small business educational and customer support tools and programs:

* The Constant Contact MarketSmart newsletter – Presents back-to-basics marketing strategies, insights from companies and organizations that are performing well in this economy and helpful tips for small business marketing success.
* Constant Contact’s free downloadable guide, “Finding Opportunity in a Down Economy: A Back-to-Basics Approach to Successful Marketing in Difficult Times” – Offers small businesses and organizations tips for getting to know their customers better, building customer loyalty, understanding marketing effectiveness, and knowing when and where to get help.
* New customer service channels – Users can find Constant Contact customer support on the social networking site Twitter (@CTCTHelp) or they can contact experts with specific economic concerns at economytips@constantcontact.com.
* Expanded hands-on educational seminars – Constant Contact has recently added small business marketing experts in the Greater Los Angeles and the New York Metro areas who offer free in-person seminars to provide small businesses with the fundamentals for the creation of successful and effective communications programs. Constant Contact now has 11 small business marketing experts located across the United States.

Valentine’s Day Purchasing Trends

In addition to the survey findings previously noted, the majority of survey respondents (72 percent) believe that their customers will scale back their spending for Valentine’s Day this year. In fact, 46 percent of small businesses said their customers would spend less than $25 on a gift this year as compared to 39 percent in 2008. As a result, many businesses will be offering promotions such as free shipping, discounts, special packages and free products and services added to large purchases in a bid to entice shoppers to spend more.

According to U.S. small business owners, consumers can expect to receive traditional gifts from their loved ones this year. For the third year in a row, the most anticipated gift is flowers, at 58 percent, a significant increase from last year’s 41 percent. Candy ranked next in popularity at 15 percent, while jewelry ranked an all-time low of only six percent of respondents, likely indicating that consumers are reluctant to spend in an uncertain economy. Interestingly, many respondents mentioned gift cards and certificates as ideal gifts, indicating that consumers may not be taking any chances on buying a gift that is not used or appreciated, or buyers may be acknowledging that recipients appreciate the ability to choose how to spend a gift card.

Sample questions and results from Constant Contact’s 4th Annual Small Business Valentine’s Day Outlook* survey are available online and include the following:

Do you anticipate a strong Valentine’s Day season in sales for your business?

Yes    24%
No     76%
Are you planning any promotional offers for Valentine’s Day?
Yes     47%
No     53%

Which of the below methods has the greatest impact on driving sales for your business?

Email Marketing     40%
Online Marketing     16%
Flyers 3%
Direct Mail     11%
Advertising (TV, radio, or newspaper) 8%
Other     22%

Do you expect your customers to scale back their spending this Valentine’s Day?
Yes     72%
No     28%

What do you think will be the most popular item purchased for Valentine’s Day in 2009?
Flowers     58%
Candy     15%
Jewelry     6%
Electronics     2%
Books/Music     3%
Other     16%

When do you think the economy will return to full health?
Already returned to normal     1%
3 months     3%
6 months     10%
1 year     25%
More than 1 year     60%

*The 2009 U.S. Small Business Valentine’s Day Outlook survey was conducted through targeted online distribution to U.S. small business owners, recording results from more than 2,500 respondents. The survey was conducted from January 2, 2009 to January 23, 2009.

About Constant Contact, Inc.

Launched in 1998, Constant Contact, Inc. is a leading provider of email marketing and online survey tools for small organizations, including small businesses, associations, and nonprofits. To learn more, please visit www.constantcontact.com or call (781) 472-8100.

EMERYVILLE, Calif. – Lyris, Inc., the online marketing expert, announced that executives Blaine Mathieu, CMO, and Erick Mott, communications director, will present at the 2009 Email Evolution Conference. Mathieu will join industry leaders from Kaiser Permanente and Convince & Convert to deliver a presentation titled “Search & Email: The Yin & Yang of Online Marketing,” and discuss how leading companies are optimizing the intersection of search and email.

WHEN: Wednesday, February 11, 2009 at 3:30 p.m. MT

WHERE: Westin Kierland, Scottsdale, AZ

Erick Mott will moderate a discussion on the case study, “Lessons Learned from a Cool, Cause-Marketing Initiative,” led in partnership with the Andre Agassi Charitable Foundation, which Lyris supports, and a volunteer-team of Email Experience Council members from many different organizations. He will also present how social media and online communities can help cause-marketing initiatives.

WHEN: Wednesday, February 11, 2009 at 10:15 a.m. MT

WHERE: Westin Kierland, Scottsdale, AZ

Lyris will be exhibiting in the Experience Hall at Booth #204. Conference attendees and those unable to join can connect with Lyris presenters and discuss related topics on Twitter, Facebook and LinkedIn.

Jointly organized by the DMA and The Email Experience Council, the 2009 Email Evolution Conference is organized by and for email marketers. For more information, visit: http://www.the-dma.org/conferences/emailevolution/index.shtml.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI) is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and knowledge-sharing community, www.lyrishq.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online and mobile marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and search engine marketing. Clients include ACCESS Systems Americas, Adobe, American Apparel, Body Glove, Johns Hopkins University, JupiterMedia and Nokia. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.

NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social data, announced that it will host the first summit on social web participation for pharmaceutical brands, on Wednesday, February 11 in New York City. This unique industry event will gather together leading experts to discuss ways that pharmaceutical brands can take advantage of new online marketing techniques and involvement in social media to reach consumers while maintaining accountability. The summit will be lead by crayon president and chief interruptor, Joseph Jaffe.

Together, an accomplished group of experts in digital advertising, pharmaceutical marketing, law and online publishing will work to define how to best use the social and static Web to promote pharmaceutical brands.

“There are several open questions around the specific hurdles for pharmaceutical companies marketing and advertising online and operating within the social web today. There is no “side” of the equation that has the background and expertise to develop answers to these challenges on its own,” said Scott Hoffman, CMO for Lotame. “As a partner to brands, agencies and publishers, we had the opportunity to gather some of the smartest people in their respective fields to address these issues and are hopeful the outcome will benefit many in the market. This is an exciting time in digital advertising, and pharmaceutical companies should be able to participate with full confidence.”

The Summit is designed to answer three pressing issues facing those looking at digital advertising of pharmaceuticals:

* The burgeoning size of the marketing opportunity
* The obstacles to success for implementing a compelling, effective and responsible digital ad campaign
* Strategies for addressing the obstacles and removing the barriers to maximizing brand involvement in online marketing and social media

“The tools available to marketers are shifting – becoming more precise and more flexible on a near daily basis. In an industry with heavy regulation involved, there can be a tendency to wait for technology and strategies to mature before adding them to the mix,” said Jaffe. “This is a very good time to stop and evaluate the current opportunities and how they specifically apply to this challenge. I expect us all to learn and produce valuable insights for the industry at large.”

“Our clients in this industry understand the value of marketing through the increasingly social Web, but we need to account for very important concerns around privacy and safety,” said Eric Porres, COO of Underscore Marketing, and panelist. “Lotame is to be commended for proactively engaging the marketing community a priori of their go-to-market solution for this category. Too often in this space we see companies develop solutions first and ask marketers questions later.”

About Lotame

Lotame provides a platform for easily building and addressing customizable consumer audiences based on social activity in addition to implied or stated interests. Lotame has specifically designed its patented Crowd Control platform to take full advantage of the unique attributes of social data, using participation and user generated content as a foundation for improved campaign performance. Lotame is a member of the Interactive Advertising Bureau (IAB). Please visit www.lotame.com for more information.

About Underscore Marketing LLC

Founded in 2002, Underscore Marketing is a specialized digital marketing firm that helps our clients get digital marketing right. Our core services provide consulting on media and technology, and help clients develop, focus and deploy online strategies that fit within their overall marketing efforts. For many clients, digital marketing is a puzzle, and we help them solve it. Underscore is located in New York City and has a satellite office in Krakow, Poland.

About crayon

Founded by author and thought leader, Joseph Jaffe, crayon (www.crayonville.com) is a strategic consultancy that helps brands deliver positive impact and change by joining the conversation. crayon focuses on helping its clients identify, evaluate, implement, activate and measure a bold mix of alternatives to traditional marketing, advertising and public relations using the power of community, dialogue and partnership.

DAVOS, Switzerland – WPP (NASDAQ: WPPGY), the world leader in communications services and Omniture, Inc. (NASDAQ: OMTR), the leading provider of online business optimization, announced a strategic partnership that will provide clients with more-effective insights globally across both digital and traditional media channels. As part of this partnership, WPP is making a long-term $25 million investment in Omniture common stock.

The two companies will collaborate on technology development, on sharing data and information and in consulting services. The collaboration will focus on providing chief marketing officers and other marketing executives at clients, with greater consumer insights, supported by new technology. This will allow marketers to increase their revenue and profit returns from online marketing and to manage and optimize their overall marketing expenditures.

WPP companies involved in this partnership include G2, OgilvyOne, RMG, Wunderman, Enfatico, specialist agencies Schematic, VML and ZAAZ, Group M, 24/7 Real Media, Kantar and Bridge Worldwide.

Key elements of the strategic partnership include:

* Joint approaches to mutual clients to develop enhanced analytical solutions
* Joint development of technologies and solutions, including the integration of Omniture and WPP technologies, data and products
* Sharing of marketing insights and consulting best practices
* Deployment of Omniture consultants inside WPP companies
* Training of more than 500 WPP employees on Omniture products and solutions, within the first year of the relationship

Specifically, WPP and Omniture have agreed over the next 12-18 months to integrate many of WPP’s marketing technologies, data, insights and information products into the Omniture Genesis platform. These integrations will include:

* Open AdStream (24/7 Real Media’s advertising management system)
* Decide DNA (24/7 Real Media and GroupM’s search engine marketing systems)
* 24/7 Real Media and GroupM’s custom media audience network
* TNS Compete™ (competitive web benchmarking data)
* TNS Stradegy™ (multimedia channel advertising occurrence and expenditure data)

“In the current economic environment and as clients continue to experiment with and develop their online budgets, the need for better analysis, measurability and focus on return on investment is more important than ever,” said Sir Martin Sorrell, Group Chief Executive, WPP. “This partnership will help our many mutual clients meet these objectives by equipping WPP agencies – across all geographies and disciplines – with the capabilities and tools needed to customize and deploy Omniture solutions in the most efficient and effective ways.”

“The partnership is a reflection of WPP and Omniture’s shared commitment to providing actionable, media-channel agnostic recommendations – informed by data and supported by technology – to the world’s largest brand owners,” said Mark Read, Director of Strategy, WPP, and CEO, WPP Digital. “It continues WPP’s and Omniture’s strategy of partnering with and integrating proprietary information and technologies with third-party platforms, for the maximum benefit of our clients.”

“We have consistently said that the limiting factor for marketing executives to fully realize the benefits of digital marketing and the corresponding measurability and accountability it brings, is the lack of available online marketing consulting and best practices,” said Josh James, CEO and co-founder, Omniture. “WPP’s aggressive investment in this critical area is a testament to their thought leadership.”

James continued, “The industry, and particularly WPP’s customers, will benefit tremendously from having 500 people from the world’s largest, most connected digital agencies thoroughly trained on the Omniture suite of products. This partnership will provide clients with the best of both worlds – technology and expertise – to optimize their marketing and drive ROI.”

About WPP

WPP (NASDAQ: WPPGY) is the world leader in communications services, providing national, multinational and global clients with advertising; media investment management; information, insight & consultancy; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing. WPP’s worldwide companies include JWT, Ogilvy & Mather Worldwide, Y&R, Grey Group, United Group, GroupM, Mindshare, Mediaedge:cia, MediaCom, Millward Brown, Research International, Kantar (now including TNS), OgilvyOne Worldwide, Wunderman, OgilvyAction, Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe, CommonHealth, Sudler & Hennessey, Ogilvy Healthworld, Grey Healthcare Group, Landor, Fitch, The Brand Union and G2 among others. WPP companies provide communications services to clients worldwide including more than 340 of the Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of the Fortune e-50. Our companies work with over 400 clients in three or more disciplines; more than 280 clients in four disciplines and nearly 230 clients in six or more countries. Collectively, WPP employs 131,000 people (including associates) in over 2,000 offices in 106 countries. For more information, visit www.wpp.com.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s approximately 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

San Mateo, California – February 2, 2009 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced a one-of-a-kind, comprehensive online video advertising affiliate program. The Jivox affiliate program provides online publishers and marketing agencies with a number of different options for offering online video advertising services to customers and advertisers.

The Jivox online affiliate program offers three tiers of participation:

* Publisher partnership: Online publishers make available a co-branded version of the Jivox online video ad service to their advertisers and market the Jivox service across their sites.
* Agency partnership: Advertising, marketing and creative services agencies offer online video advertising services to their clients and manage client relationships through a Jivox master account.
* Referral partnership: Publishers refer their advertisers and web site visitors to Jivox, where they can easily create, publish, and manage their own targeted video ads.

All Jivox affiliate partners will receive specific customer promotions and savings to drive Jivox registrations and sales targeting; highly effective business-building links, creative assets, and proven Best Practices to drive conversions; and a monthly newsletter with updates on promotions, best-converting links and more.  In addition, publisher partners will receive a custom access page  that is co-branded and hosted by Jivox, as well as a publisher portal that enables them to administer and manage advertiser campaigns internally.

“The Jivox affiliate program allows all our partners to participate in the fast-growing online video advertising category by providing three levels of integration into our online video platform,” said Jim Gustke, vice president of marketing and product management at Jivox. “The Jivox online video service is a modular platform that includes ad creation, online hosting and targeting, and access to the online publisher network, which allows our partners to offer all or some of its components. No matter how our partners choose to integrate, by signing up as a Jivox online affiliate, they can give their customers access to highly effective, locally targeted video advertising,”

Online video advertising is one of the fastest-growing forms of online marketing because it commands the highest engagement and ROI of almost any online advertising method. Video ads generate nearly twice the click-through as banner ads and engage customers in an entertaining brand experience. Jivox helps smaller companies tap the power of video advertising, offering a complete, self-service online platform to create, place, and track high-impact video ads at a cost-effective price.

For more information on how to join the Jivox affiliate program, visit www.jivox.com/affiliate.html.

About Jivox
Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

TAMPA, Fla. – In today’s turbulent economy, companies require more accountability for marketing dollars than ever before – prompting a significant advertising shift from traditional media to an ever-evolving array of interactive strategies that offer immediate, quantifiable results. According to a recent study by marketing services firm Epsilon, 6 out of 10 Chief Marketing Officers plan to increase their spending on interactive marketing this year.1 Industry analysts support that move, with the Interactive Advertising Bureau and PricewaterhouseCoopers noting the online ad sector is “poised to weather the [economic] storm perhaps better than other advertising sectors due to its cost-effectiveness and measurability.”2

These dramatic changes in the media landscape have created a huge demand for professionals and organizations with digital marketing expertise and search engine marketing training. Major job sites list thousands of openings – from interactive data analyst to director of Internet marketing – for candidates with these specialized skill sets. To fill this urgent need, the University of San Francisco created the industry’s first and only Internet marketing certificate program offered 100% online. In just a matter of weeks, students will master the strategies and techniques they need to survive – and thrive – in this complex, dynamic marketing environment.

USF’s Master Certificate in Internet Marketing provides a “big picture” view of essential Internet marketing tools and techniques, including creative development, blogs, Web 2.0, search engine optimization (SEO), web analytics, A/B testing, affiliate marketing, viral video, social media and more. Developed by practicing interactive marketing experts, this unique, end-to-end program consists of three online certificate courses: Integrated Online Strategies, Search Engine Marketing and Usability, and Advanced Interactive Marketing and Measurement.

“Until now, professionals who wanted interactive marketing training had to choose between a few expensive, time-consuming degree programs and more limited, subject-specific workshops,” said Jay Berkowitz, CEO of Ten Golden Rules and one of the instructors in USF’s online faculty. “Our new Master Certificate in Internet Marketing is unique in that it covers all facets of digital marketing in a condensed and convenient online format. Students will gain the knowledge and credentials they need to land a position or promotion in interactive marketing, while entrepreneurs and marketers alike will come away with the skills to develop a successful Internet strategy and maximize e-commerce revenues.”

In addition to teaching students how to develop, implement and evolve integrated online marketing strategies, the master certificate program also prepares them for certification from two leading industry organizations. Participants will master the Google AdWords concepts along with the tracking and measurement techniques featured on the Google Advertising Professionals and Web Analytics Association certification exams.

Registration is now open for the Master Certificate in Internet Marketing program. Classes begin February 1 for the Integrated Online Strategies course, continuing with Search Engine Marketing and Usability on April 1 and Advanced Interactive Marketing and Measurement on June 1. For more information, call 800-436-1713 or visit www.USanFranOnline.com.

About the University of San Francisco

Acclaimed as one of America’s best universities by U.S. News & World Report and The Princeton Review, the University of San Francisco has earned a reputation for academic excellence that dates back to its founding in 1855. It is committed to becoming internationally recognized as a premier Jesuit Catholic, urban university with a global perspective. USF’s online programs are offered through its School of Business and Management, which includes the Masagung Graduate School of Management and the McLaren Undergraduate College of Business.

About University Alliance Online

The University Alliance (UA) facilitates the promotion and online delivery of associate’s, bachelor’s and master’s degrees as well as professional certificate programs from the nation’s leading traditional universities and institutions. Powered by UA’s technology and support services, our university partners have surpassed 300,000 online enrollments — making UA the largest facilitator of e-learning in the country. University Alliance partners include Villanova University, the University of Notre Dame’s Mendoza College of Business, Tulane University’s Freeman School of Business, Thunderbird School of Global Management, the University of San Francisco, the University of South Florida, Florida Institute of Technology, The University of Scranton, Dominican University and Jacksonville University.

1 “Marketing Spending Priorities Shift”; published on eMarketer.com, October 7, 2008.

2 “Internet Advertising Revenues in Q3 ’08 at Nearly $5.9 Billion”; published on IAB.net, November 20, 2008.

SAN DIEGO – Though most signs point to a downward economy, interactive advertising, including local search, display ads and e-mail marketing, is expected to grow from 7.4 percent of the global advertising market at the end of 2007 to 21 percent by 2012 (source: The Kelsey Group). Encouraging further growth, ClickZ presents the Online Marketing Summit (OMS) San Diego, the only purely educational event of its kind – built around content that drives action and delivers insight that online marketers can build into their marketing plans immediately. The ClickZ Network is the world’s largest online resource of interactive marketing news, information, commentary, advice, opinion, research, and reference.

Set at the Westin Gaslamp Quarter in San Diego, California, from February 4-7, 2009, the Online Marketing Summit attracts marketers from leading companies who will gather to share best practices and learn from expert online practitioners. Leading educators in online marketing will facilitate a world-class forum of best practices in interactive marketing. Hands-on workshops, thought leadership panels, one-on-one usability and search engine optimization (SEO) classes and peer work groups are conducted by best-of-breed speakers and organizations.

The only objective of the OMS Summit is to educate attendees on how to execute the best known practices in online marketing. By incorporating feedback from past events, new “Acumen Tracks” will address various levels of expertise. Designed to meet the unique needs of beginner, intermediate, and expert-level practitioners, the content of the summit will allow attendees to educate themselves at a foundational level on a topic unfamiliar to them or dive deeper into a topic they want to learn more about.

The 2009 OMS Summit includes sessions on:

* Social Media Business Strategies
* Search Engine Marketing in-depth education
* Website Usability Primers
* Customer Experience Best Practices
* Web Analytics & ROI Tracking
* Planning & Budgeting for Online Success
* Email Marketing & Landing Page Tactics
* Website Strategy Thought Leadership
* Behavioral Targeting & Testing

“OMS is exclusively for marketing professionals interested in learning and networking,” said Aaron Kahlow, founder of Online Marketing Summit. “We’re sort of an ‘anti-conference’, and it’s working out for us. There is no expo hall, no conflagration of sponsor logos, and no sales-folk to interfere with the world-class education and networking opportunities on which we’ve built our reputation. It’s 100% peer to peer knowledge sharing. Can’t get any more direct than that.”

“No marketer knows it all. And if they do, they’re probably speaking at OMS,” noted Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, SearchEngineWatch.com and the ClickZ Network. “If there’s a question you have, there’s likely a session that will answer it. Attendees will not only receive invaluable education and direction from each session, but they’ll also have the opportunity to network, collaborate and share ideas with interactive marketers from leading companies around the world.”

Discounted passes are still available and include access to the 2009 Resource Center to download the slide decks, professionally video recorded session and media from all the presentations. To register, visit https://www.onlinemarketingsummit.com/registration/default.php. For more details on the Online Marketing Summit event and other ClickZ events including free online marketing webinars visit www.ClickZEvents.com.

About the Online Marketing Summit (OMS)

The Online Marketing Summit (OMS) is truly unique from any other conference. There are no vendors, no salesmen, no exhibitors/booths and no pitching allowed. The application process ensures only attendees who are serious about trying to gain a competitive advantage through education. The environment facilitates networking and collaboration amongst like-minded marketing peers. This summer tour will be attended by at least 2000 professionals who are passionate about marketing. OMS is a not-for-profit organization with the simple mission to educate marketers on the emerging best practice of online marketing

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media’s The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth. Other Incisive resources for interactive marketers include the Search Engine Strategies global conference and training series focused on search engine optimization and search engine marketing and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

SES is the leading global search marketing event series for education in digital marketing and advertising with specific emphasis on Search Engine Marketing (SEM), PPC and SEO. SES Amsterdam will teach delegates everything they need to know to maximize their advertising reach online whilst providing a forum for delegates to network with their peers, expert practitioners and representatives from the search engines themselves.

The Chair of this event will be Henk van Es and the Programming Director for it will be Joost de Valk.

SES Amsterdam will feature a number of workshops designed to educate the beginning SEO/SEM in addition to advanced maximizer sessions for those with years of experience. Topics such as Web 2.0 trends, social media and blogging will also be covered.

Paul Petermeijer, CEO BBP, said, “SES Amsterdam is the leading event in Holland for Search, with a mix of national and international cases and speakers we have created an event where starters and pro’s can find their way. With the combination of Incisive media and BBP we have a lot of marketing power in and outside the Netherlands.”

SES Amsterdam is actively supported by Taskforce Search the Dutch branch of the Interactive Advertising Bureau (IAB). “Search Engine Strategies is globally recognized as the leading search marketing conference and expo series. We encourage our members, advertisers as well as agencies, to attend SES Amsterdam and learn all about the latest tactics and best practices from Dutch and international top experts in the industry” said Wolter Tjeenk Willink, chairman of the Dutch Taskforce Search, IAB.

Matt McGowan, Vice President and Publisher of the global SEM conference series in addition to its sister sites ClickZ and Search Engine Watch said:

“Incisive Media is proud and excited to extend our global SEM conference and expo series to Holland in partnership with BBP. Search continues to show resilience as a must have channel to market and SES is the most trusted event series that CEOs, CMOs, business owners, marketers, web developers attend year after year to learn the trade.”

Register early before the 13th of February and save up to 150 Euros. For more information about the 2009 Search Engine Strategies Conference & Expo series please visit http://www.SearchEngineStrategies.nl

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit http://www.incisivemedia.com

About BBP

BBP is a leading and innovative Dutch publisher, in print, in person and online. The company’s Principal markets include, Document Management, Customer service, Call Centers, E-commerce, Online marketing. BBP’s market-leading brands include Telecommerce, Twinkle, Document Manager, TCD, IDMK, Global E-commerce Summit, E-mail marketing Conference. For more information, visit http://www.bbp.nl

LOS ANGELES – Infuse Creative CEO Gregory Markel spoke at the annual MLRC/Southwestern Law School Media and Entertainment Law Conference on Thursday, January 15.

The panel, titled “What Happens When Protected Speech Meets Embedded Promotions? Product Integration, Sponsorship and Ad Linking,” dealt with the current and potential legal issues surrounding television, film, videos games, online gaming, and online video product placement, search engine marketing or PPC, copyright and trademark issues.

Other panel members included: Pratheepan Gulasekaram, an Assistant Professor at Santa Clara University School of Law; Daniel O’Connell Offner from Nixon Peabody, LLP; and Jennifer Dominitz, Vice President of Legal Affairs at NBC Universal Television.

Markel’s experience in the field of search engine marketing, social media, and digital communication strategies and advisement was a powerful and dynamic addition to the legal experts, providing a digital and social media marketing vanguard view on the effects of advertising law, FTC concerns, and trademark and copyright law on SEM/paid search, SEO, social media marketing, and online video.

Recalling the evolution of Pay Per Click advertising lawsuits and FTC rulings that resulted in Google and Yahoo having to display their PPC ads along side the word SPONSORED, Markel asked, “How will it affect the industry if you have to place a disclaimer such as, ‘this blog comment is paid advertising’ as a preface to every blog or bookmark/tagging post? How will these copyright laws affect the sort of community, influence and stealth marketing approach that is currently so popular? These are all important questions to ask,” said Markel.

Gregory Markel has been involved in search engine and online marketing for over 13 years and is an expert on SEM, SEO, video, 2.0 social media marketing and more.

About Infuse Creative: www.infusecreative.com

Infuse Creative, founded by Gregory Markel, has provided search engine optimization and marketing services and technology to a diverse range of clients, including; Mazda, Gibson Musical Instruments, New Line Cinema, Warner Bros., Pacificare, The BBC, Ed Hardy, Led Zeppelin, CBS, FOX, The National Geographic Channel, Reality Executives International, Sony, Universal Vivendi and many more.

LONDON – SES London, the leading global search marketing conference series announced today that a unique roundtable session will open proceedings on day two of the conference.

Brett Tabke, founder of WebmasterWorld, Rand Fishkin, founder of SEOmoz.com, Chris Sherman, Executive Editor, Search Engine Land, Jill Whalen, founder of HighRankings.com and Kevin Ryan, Chairman of the Search Engine Strategies Board of Advisors will, for the first time, join together for the Keynote Orion Panel, SEO, Where to Next?!, a special strategy session moderated by SES host, Mike Grehan, Global KDM Office at Acronym Media.

The all star line-up has collectively been responsible for generating £billions of business for some of the world’s most recognised brands through expert consultancy and creative digital marketing solutions. The Orion Panel on 18th February will enable members of the audience to share issues and problems faced by their own businesses with practical advice provided by the best and most respected minds in search on how SEO will develop this year. It’s a not to be missed session for any businesses looking to build an effective marketing plan to maintain stability and growth through a tough year ahead.

Each member of the panel has been monitoring the flow of conversation in the SEO world for up to ten years and has heard opinions on everything from Black hat/White hat SEO, dynamic delivery, Flash, Google index updates and universal search.

Matt McGowan, Publisher of the conference series in addition to its sister sites ClickZ and Search Engine Watch said:

“This panel has been brought together for the first time to give delegates the unique opportunity to seek business advice from the world’s most experienced experts in digital marketing. The key questions on everyone’s lips this year will undoubtedly be “where is SEO going? How will the market develop? And how can developments in SEO help my business?” The expert panel will discuss these issues, then throw the session over to the audience to help individual cases with valuable and practical advice for their business.”

SES London is Europe’s leading event for education in online marketing and advertising, including Search (SEM/SEO). Marketers, consultants and industry leaders from the world’s leading businesses gather to review the very latest search engine marketing and optimization techniques.

With more than 50 sessions and 60 expert speakers covering hundreds of topics on how Search Engine Marketing can grow your business, SES London is the definitive opportunity for delegates to learn most everything they need to know to help them maximize their business’s return on search engine marketing and optimization. SES attracts the recognised leaders in search marketing providing the largest forum for delegates to communicate and network with expert practitioners.

SES London will feature a number of sessions designed to help marketers maximize success in a Web 2.0. Intermediate workshops and panel debates consider applications such as video, podcasts and blogs while more advanced marketers can attend sessions on search advertising tools and advanced paid search tactics.

With all sessions uniquely ranked according to content and degree of understanding, SES London is a crucial event for beginners as well as experienced search marketers who return year after year to keep up to-date with new innovations.

The conference will be hosted by SEM expert Mike Grehan.

SES London will be held on 17-19 February 2009 at the Business Design Centre in Islington. See www.SearchEngineStrategies.com/london.

For more information about Search Engine Strategies Conference & Expo Conference & Expo, the premier event for search engine marketing and optimization 2009 visit http://www.SearchEngineStrategies.com/london.

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit http://www.incisivemedia.com.

MIAMI – Google and CTT Corporation, a leader in talent development services for information and communication technology professionals, announced that the recently launched Google Business Education Center (GOOBEC), will now offer an even wider range of educational services, including expert assistance and tools that allow professionals to deliver more efficient online advertising solutions to companies in Latin America. Specialized know-how for Google marketing and advertising solutions will be available in the region starting March 2009 with the introduction of GAP Test Preparation and Google AdWords™ Advanced courses.

“Online advertising has demonstrated consistent growth in Latin America as companies address the online needs of their clients in order to compete effectively in today’s global marketplace,” said Hermann Gomez, President of CTT. “GOOBEC provides advertising professionals access to unique know-how that will enable them to perform online advertising in more simplistic and effective ways than ever before.”

Since its launch in April 2008 more than 450 professionals in Latin America have been trained and certified with online marketing technology and advertising solutions from GOOBEC. GOOBEC offers professionals advanced tools based on AdWords™, Google’s path to executing ads with multiple formats: text, images and video. These tools are available through CTT’s course portfolio and educational centers located throughout Latin America, focusing on developing talent specialized in online advertising.

“GOOBEC’s fast acceptance rate confirms that more and more users and companies are looking for specialization in online marketing and advertising through practical and effective tools,” said Alfonso Luna, Marketing Director for Google Latin America. “We are confident that our partnership with CTT is key to reaching more users in the region and offering the world-class services needed to compete strategically while increasing the ROI for companies that develop their marketing campaigns via the Internet.”

The initial courses offered included Google AdWords™ Fundamentals, designed for current users of Google AdWords™ and Corporate Assistance Services, which covers consulting, design, optimization, support and strategy for companies doing business online. The two new courses, GAP Test Preparation and Google AdWords™ Advanced, provide more in depth knowledge in Google marketing and advertising solutions.

GOOBEC’s education portfolio includes curriculum in Portuguese and Spanish for local professionals, marketing and advertising experts, and individuals certified by Google in AdWords™. GOOBEC courses are available in a number of countries in the region, including: Argentina, Brazil, Colombia, Chile, Central America, Mexico, Peru and Venezuela. Additional information regarding GOOBEC’s educational portfolio can be found at: www.goobec.com.

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.

About CTT

Founded in 1990, CTT, an eLandia company (OTCBB:ELAN), is a pioneer in supporting professional training required by individuals and companies that rely on information and communications technologies. The company maintains offices in 11 countries in Latin America and has 175 full-time employees. CTT designs curriculums focused on talent development and technical certifications from key technology companies from around the world. The company collaborates with local business partners and academic entities to develop transformational knowledge programs, best practices and innovative learning solutions. For more information, visit www.ctteducation.com.

Google and AdWords are registered brands of Google Inc. All other names of companies and products may be registered brands of companies with which they are associated.

On top of OgilvyOne ITOP’s existing platform, the joint venture will utilize the award winning Open AdStream® ad management technology, enhanced specifically for the Chinese market. OgilvyOne ITOP’s existing ad network covers key categories like IT & Telecommunications, Fashion & Entertainment, and Business & Finance and provides mid to large scale advertisers high quality targeted ad placements and audiences.

Utilizing the latest technology, ITOP 24/7 will pioneer the shift from traditional staff based advertising service to the use of internet advertising platforms, creating a more cost effective and robust advertising channel. OgilvyOne ITOP currently reaches up to 100m daily page views across its network of sites. OgilvyOne ITOP, whose current clients in China include IBM, China Unicom, Microsoft, and Daphne, is a solution for both small and large scale companies looking to maximize ROI. ITOP 24/7 will offer unique insight into the growing Chinese online market.

“24/7 Real Media is a pioneer in its category and a proven leader with more than ten years experience in running ad networks globally. They’re an excellent choice for us to partner with; providing our clients with the best breed of ad management technology,” commented Chris Reitermann, President of OgilvyOne China, “With the onset of the financial crisis, many more clients require effectiveness and measurement from their marketing campaigns, providing increased opportunity for a company like ITOP 24/7 that focuses on online marketing offers more targeted results and better ROI.”

Reitermann adds, “ITOP 24/7 is a venture that will enable us to bring marketing technology with scalability and effectiveness to our own business and our clients’. This type of business is just forming in China, but we are confident that it will become more platform-driven in the future. We also see a trend with advertisers asking for more vertical and niche sites as a part of the media mix. ITOP 24/7 enables advertisers to effectively reach audiences across a broad range of smaller sites.”

“Our relationship with OgilvyOne extends 24/7 Real Media’s reach into China and ITOP 24/7 will give Chinese advertisers an ad network that provides enhanced ROI, transparency and measurability,” said David J. Moore, Chairman and Founder of 24/7 Real Media, Inc. “We are looking forward to building a new ad network paradigm in China with ITOP 24/7.”

ITOP 24/7 targeting services will significantly increase the performance and ROI of online campaigns, enabling advertisers to connect with potential consumers through contextual matching. The combination of advertising service and targeting platforms, along with the extensive network power of Ogilvy, provides unparalleled exposure to advertisers in China.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company (NASDAQ: WPPGY), is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region.

For more information, please visit www.247realmedia.com. 24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

About ITOP and OgilvyOne Worldwide

ITOP, a precision marketing department of OgilvyOne Worldwide, established in January 2008, began providing contextual advertising services in August 2008. ITOP’s contextual advertising platform supports multi ad formats, publishing, and contains an iWord and iTopic targeting engine as well as bidding systems; becoming 1 of only 4 contextual matching engine providers in Chinese. ITOP receives around 100 million daily PVs from selected reliable media partners in the ITOP platform and gains more than 200 thousand clicks per day via this inventory.

OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 110 offices in 56 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships. The roster of clients is equally balanced between global clients including American Express, Cisco, Coca-Cola Company, DHL, GlaxoSmithKline, IBM, Nestlé, SAP and Unilever, and leading clients in our local markets. OgilvyOne Worldwide is a unit of The Ogilvy Group, which is part of WPP Group plc (NASDAQ: WPPGY), one of the world’s largest communications services groups.

LONDON – Incisive Media announced the agenda for the Search Engine Strategies London 2009 Conference & Expo, the premier UK event for search engine marketing and optimization. To view the agenda, visit www.SearchEngineStrategies.com/London.

SES London will be held on 17-19 February 2009 at the Business Design Centre in Islington.

The SEM and SEO conference is being organized by Kevin Ryan, recognized globally as a leading authority on search engine marketing, and hosted by SEM expert Mike Grehan. All sessions are uniquely ranked according to content and degree of understanding, which is why SES London is recognized as a crucial event for beginners as well as experienced search marketers.

With businesses facing difficult challenges and having to make tough decisions in the current economic climate, SES London 2009 has developed a programme designed to help search engine marketing decision makers maximize their search engine marketing and optimization projects. In addition to the popular and must-have sessions covering online marketing, the agenda has been devised to help businesses explore, understand and consider new marketing opportunities. Intermediate workshops and panel debates with leading experts will consider a range of applications, including:

* Online video. As more people are watching, sharing, and finding online videos, this session will provide tips on how to navigate the new wave of online video.
* Mobile search. This session will enable search industry professionals to understand opportunities in mobile search.
* Blogs and feeds. Attendees will learn more about the unique advantages blogs and feeds offer to search engine optimization.
* International search marketing. Eastern and Western companies are pushing out internationally, but does anyone really understand the marketplace? Leading experts will discuss the marketplace and the impact it is having on the world.

The full agenda can be seen at www.SearchEngineStrategies.com/London/agenda.html.

Kevin Ryan, Chairman of the Search Engine Strategies Board of Advisors, said, “Businesses must not lose sight of the importance of online marketing. It’s highly targeted and accountable with scope for tremendous return on investment. We have developed a programme for London which not only advises on the fundamental levels of search marketing but also helps attendees understand the applications made possible through Web 2.0. We have selected leading experts to help delegates make informed and considered decisions about the future of their business marketing strategy.”

Register early and save money. For more information about Search Engine Strategies Conference & Expo 2009, visit http://www.SearchEngineStrategies.com/London

For sponsorship and exhibition information, please call Chris Lucas at +44(0)20-7316-9609 or +44(0)7834-849-957. Outside of Europe please call Matt McGowan at +1 (212) 925 6990.

About Search Engine Strategies

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum, Search Engine Strategies and The American Lawyer. For more information, visit www.IncisiveMedia.com.

RESTON, VA, November 17, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across a range of industries and online ad campaigns. comScore Brand Metrix is a breakthrough service for measuring the effectiveness of online advertising campaigns in meeting branding objectives such as heightened brand awareness, improved attitudes toward the brand, increased purchase intent — and ultimately incremental purchasing.

“In an environment where proving the effectiveness of every advertising dollar is essential, comScore Brand Metrix gives marketers and publishers the ammunition to demonstrate the true value of their online advertising efforts,” said Evan Neufeld, comScore vice president of advertising solutions. “With online display ads yielding click-thru rates of less than 0.1 percent, advertisers can no longer rely on click-thrus to gauge online ad performance. Doing so fails to capture the impact of advertising impressions – or view-thru – on attitude and future behavior, which are essential metrics in assessing the complete return on an investment in online advertising.”

comScore Brand Metrix relies on the comScore panel to parse differences in behavior and attitudes among those consumers exposed to an online ad campaign compared to those who are not exposed. It is the first product in the industry to measure the true impact of online ad exposures because it overcomes the deleterious impact of cookie deletion that other services ignore, and which can lead to an understatement of the actual view-thru impact of online ads by a factor of 20 percent or more.

Norms Database Shows Substantial Lift in Sales, Advertiser Trademark Search and Site Visitation

The comScore Brand Metrix norms database contains the results of studies that have been conducted across ten vertical industries and includes the following metrics: top-of mind unaided awareness, total unaided awareness, aided awareness, total advertising awareness, online ad recall, favorability, likelihood to recommend, and likelihood to purchase. For a subset of the studies, the norms database also includes the important behavioral metrics of advertiser trademark searches, site visitation and purchasing – both online and at retail stores.

“Online advertising offers a very compelling value proposition because it gives marketers a bigger bang for their buck,” added Neufeld. “Not only does online marketing have the benefits of more attractive advertising rates and a faster growing retail channel, but it’s clear from the results of our studies that Internet marketing also generates incremental sales in retail stores.”

The comScore norms data provide compelling empirical support for the belief that there is a quantifiable view-thru impact of online ad exposures on brand value and sales. For the studies in which both retailers’ online and offline sales were analyzed, for periods ranging from two weeks to three months after the initial exposure to an online display ad, the incremental online sales lift was 27 percent and offline sales lift was 17 percent

____________________________________________________________________________
Lift in Retailers’ Online and Offline Sales among Internet Users Exposed to Display Ads

Total U.S. – Home/Work/University Locations

Source: comScore Brand Metrix, Norms Database

Monthly Sales ($) per Thousand Exposed Consumers

Control Test Lift

Online Sales $994 $1,263 27%

Offline Sales $9,905 $11,550 17%

____________________________________________________________________________

Online ad exposures also yield a lift in various important online behaviors, such as brand site visitation and trademark searches. For example, a substantial lift in visitation to the advertiser’s Web sites can be observed in the weeks following an exposure to a display ad, even though click rates are less than 0.1 percent. Specifically, there was a 65 percent increase in lift in the week following the first ad exposure and a 46-percent increase over the four weeks following the first exposure, underscoring the latent branding effect.

____________________________________________________________________________
Lift in Advertiser Site Visitation Among Internet Users Exposed to Display Ads

Total U.S. – Home/Work/University Locations

Source: comScore Brand Metrix, Norms Database

Advertiser Site Reach

Control Test Lift

Week Following First Ad Exposure 2.1% 3.5% 65%

Weeks 1-2 After First Exposure 3.1% 4.8% 54%

Weeks 1-3 After First Exposure 3.9% 5.8% 49%

Weeks 1-4 After First Exposure 4.5% 6.6% 46%

____________________________________________________________________________

The comScore norms data also show that online display ads can cause an increase in search queries that involve the advertiser’s trademark brand name. Specifically, the average lift in branded trademark searches for the online advertisers studied was 52 percent in the week following the first ad exposure. The norms data also show a substantial continued impact, with a 38-percent lift in trademark searches in the four weeks following the first ad exposure.

____________________________________________________________________________
Lift in Branded Trademark Search Among Internet Users Exposed to Display Ads

Total U.S. – Home/Work/University Locations

Source: comScore Brand Metrix, Norms Database

Percentage Making a Trademark Search

Control Test Lift

Week Following First Ad Exposure 0.2% 0.3% 52%

Weeks 1-2 After First Exposure 0.4% 0.5% 46%

Weeks 1-3 After First Exposure 0.5% 0.7% 40%

Weeks 1-4 After First Exposure 0.6% 0.9% 38%

____________________________________________________________________________

“We switched to comScore Brand Metrix because their method of recruiting test and control groups is more accurate and produces less bias than other methods of recruitment we have seen,” said Christine Peterson, VP, Digital Media Director, Carat. “We know we can expect unique and actionable insights from each study.”

“comScore has helped us bring our clients a new level of campaign measurement utilizing both cross-media methodologies and behavioral data analysis,” said Kelli Robertson, Group Planning Director, AKQA.

comScore Chairman to Present Norms Data at Wharton Conference

comScore executive chairman Gian Fulgoni will discuss the implications of the norms data in his presentation, “How Online Advertising Works: Whither the Click?” at the Empirical Generalization in Advertising Conference at the SEI Center at Wharton Business School in Philadelphia on December 5, 2008.

For more information on comScore Brand Metrix, please visit http://www.comscore.com/contact

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com.

Schremmer comes from industry-leading email service provider Experian CheetahMail where he spent the last four years as Director of Business Development. In that role, he developed partnerships with dozens of leading digital marketing providers to bring new ideas to CheetahMail’s established client base.

“Tobias is going to be a great asset to ADRevolution,” said Andrew Westmoreland, the company’s 24-year-old founder and CEO. “He has one of the best Rolodexes in the business and a stellar reputation; I think we’ll make some great things happen.”

Prior to CheetahMail, Tobias worked in the trenches to drive numerous email retention and acquisition programs at Oracle and Computer Associates. He has also led sales and account teams at NBC Internet and Acxiom Direct Media, where he successfully oversaw major accounts and complex database environments.

“It is a huge thrill to be joining ADRevolution to work directly inside this emerging digital media powerhouse,” said Schremmer. “I look forward to moving much closer to the leading edges of online marketing with ADRevolution’s NIME technology, closely consulting with many clients to test new ideas and blow away their expectations.”

ADRevolution is a pioneering company that delivers performance based advertising solutions for advertisers and publishers through any medium.

ADR was launched a year ago using an innovative and proprietary software solution called the Natural Intelligence Marketing Engine, or NIME, that has set a new industry standard for performance and return on investment. Clients who use NIME, which allows for true one-to-one targeting of ads in real time, have seen 4x the growth in revenue.

Since coming out of beta at the beginning of 2008 with 10 clients, the company currently has 35 publishers and 50 advertisers under contract with a further 50 clients in the pipeline.

NEW YORK – Search Engine Strategies (SES), the leading digital marketing conference series geared toward search engine marketing (SEM) and optimization (SEO), announces that Kevin Ryan, chairman of the SES Advisory Board will bring his principled approach and insights in online marketing to ad:tech New York, an interactive marketing conference, taking place this week. The panel, “Search Marketing Tactics and Strategies: Best Practices Across Current and Emerging Digital Search Platforms,” will profile some of the most useful online advertising marketing tactics and best practices across current and emerging digital platforms.

Conference coordinators from the SES advertising marketing conference are preparing for the Midwest’s only search marketing conference and expo, taking place at the Chicago Hilton on December 8-11, 2008. SES Chicago (http://www.searchenginestrategies.com/chicago) will feature an intriguing lineup of sessions and new content covering search marketing, interactive advertising, social media and the best kept secrets in search. Led by the industry’s most notable visionaries, SES Chicago draws thousands of marketers each year, and boasts a 98 percent satisfaction rate from attendees.

This year, SES Chicago offers up-to-the-minute, practical information in over 60 sessions that marketers can use immediately to grow their businesses through search marketing and interactive advertising. Additionally, the interactive advertising conference is followed by a full-day of search engine training sessions. These thorough workshops take place in a small classroom setting, giving attendees the opportunity to work closely with instructors, who provide the practices, applications, and hands-on exposure needed to become – and remain – a top performer in the field.

SES Chicago attendees who stay one day or the entire week will walk away with the knowledge and skills needed to be a successful search engine marketer, and will enhance their professional know-how by keeping their marketing acumen up-to-date with the latest developments in search engine marketing and optimization.

For information on SES Chicago or to view the 2008 Chicago conference schedule, see http://searchenginestrategies.com/chicago.

About SES

Search Engine Strategies (SES) is the leading global conference series focused on search engine optimization and search engine marketing (SEM). SES, ClickZ, Search Engine Watch, and their associated conference series ClickZ Events are part of the Interactive group of Incisive Media.

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum and The American Lawyer, in addition to ClickZ, Search Engine Watch and their associated conference series. For more information, visit www.incisivemedia.com.

NEW YORK – As companies realize the benefits and accountability of online advertising, more ad dollars are being focused on search engine optimization (SEO) and related initiatives. Each year, thousands of marketers and web developers flock to the popular Search Engine Strategies search engine marketing (SEM) training sessions to learn the latest techniques for excelling in this field.

The next SES Search Engine Marketing Training Workshop takes place on November 6, 2008. The in-depth training sessions are conducted in a small class setting, allowing instructors to be readily accessible for informal one-on-one or small group discussions. The full-day event includes the following sessions:

* Optimizing for Universal Search

Learn strategies and tactics for expanding the audience for content through Google News, Yahoo! News, Google Maps, Google Product Search, Technorati, Google Image Search, Flickr, YouTube, Yahoo Video, and a growing variety of other sites.

* Landing Page Testing Hands On: Developing your Action Plan

Changes in landing page efficiency can dramatically improve the profitability of online marketing programs. This fast-paced and practical hands-on training will provide a crash course in landing page optimization and testing and will give attendees a personal action plan tailored to their specific business.

* Advanced Keyword Research

This session will cover the tools available for identifying, researching, and zeroing in on the right keywords for an SEO or PPC campaign. Attendees are encouraged to bring their laptops to this session.

* How to Effectively Use Social Media for Search Marketing Campaigns

Attendees will leave this session with a full understanding of social media and its role in a holistic marketing campaign. This course will address everything from capturing traffic and links, to effectively converting the traffic.

“Consultants, site designers, website owners and in-house marketing professionals will have an opportunity to dig into the most important aspects of online marketing,” said Matt McGowan, Global VP of Marketing for Search Engine Strategies and SearchEngineWatch.com, properties of Incisive Media. “Each year, participants tell us this forum is an ideal way to learn the most relevant skills for ensuring that their online presence pays off.”

Location:
Hilton Boston Back Bay
40 Dalton Street
Boston, MA 02115

Date:
Thursday, November 6, 2008

Training Cost:
Half-day session: $745; full-day session: $1,345

For additional information and to register, visit www.searchenginestrategies.com/training/boston/.

For details on the upcoming SES Chicago, please visit http://www.searchenginestrategies.com/.

About SES

Search Engine Strategies (SES) is the leading global conference series focused on search engine optimization and search engine marketing (SEM). SES, ClickZ, Search Engine Watch, and their associated conference series ClickZ Events are part of the Interactive group of Incisive Media.

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum and The American Lawyer, in addition to ClickZ, Search Engine Watch and their associated conference series. For more information, visit www.incisivemedia.com.

That Comes With Finding the Perfect Jean

Silicon Valley, CA and New York, NY—November 10, 2008—Glam Media, Inc. (www.GlamMedia.com), the recognized pioneer of vertical content networks, and Levi’s®, the company that invented the blue jean, today announced an innovative campaign to promote Levi’s® range of product styles and fits for women. The campaign includes a Levi’s® microsite (http://levi.glam.com) distributed across the Glam network and featuring style videos of real women, a denim dating personality quiz, and original editorial content from Glam publishers. The campaign, which targets all women, was designed to create an emotional connection to Levi’s® by celebrating the confidence that comes with finding the perfect jean.

Launched in October, Levi’s® brand “Luv My Levi’s®” display advertising campaign ran across Glam Media’s women’s vertical content network of more than 700 publishers. Additionally, Glam Media created a Levi’s® branded microsite for the campaign, which includes four major components:

· Denim Style Series Styling Videos – Three real women: Jennifer, Kristen and Ruby, discuss personal style and shopping habits with Glam.com’s fashion editor, going inside their closets and raiding the Glam.com fashion wardrobe.

· What’s Your Denim Dating Personality – By taking a short matchmaking quiz, women are paired up with their ideal denim style.

· Dress Up Your Denim – An editorial featurette from Glam Media publisher and Shefinds editor Kristin Booker provides tips on glamming up a good pair of jeans.

“The Levi’s® brand has long led the industry in both fit and style for women’s jeans,” said Megan O’Connor, Senior Manager of Online Marketing for Levi’s®. “The ‘Luv My Levi’s®’ program on Glam Media is perfectly designed to highlight our range of styles and fits that make all women look and feel beautiful. The sheer reach of Glam’s network to such a targeted demographic is without match, and they truly understand how to best translate brand messages online.”

In a unique supplement to the online campaign, Glam Media and Levi’s® hosted an in-store event, which took place in early October at the Levi’s® store in New York’s Union Square. The event was an opportunity for Levi’s® to preview the Fall/Holiday line for members of the Glam.com editorial team popular fashion and style bloggers from the Glam Media network in an unprecedented combination of editorial and advertising reach in one campaign.

“Levi’s® came to us with a need to create a brand experience that invites consumers to interact with Levi’s® in a fun and relevant way,” said Scott Schiller, EVP of Global Marketing at Glam Media. “We were able to provide a platform to convey personalized messages to a broad audience of women, coupled with the opportunity to participate in the intimate conversations that take place among the independent publishers in our network.”

About Glam Media

In creating a new prototype, Vertical Content Networks, the founders of Glam Media have introduced a revolutionary new media model that powerfully brings brand advertisers to targeted vertical audiences online. With more than 700 sites, Glam Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, the newly launched network catering exclusively to men. Glam Media’s reach is deep and far-reaching; it is a comScore Top 10 Web property, with a total reach of 52.3 million unique monthly visitors in the U.S. and 88 million uniques globally, and is also a Top 10 Display Ad Publisher. The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.

LONDON – Despite the tough economic outlook, Strange foresees growth in digital marketing in 2009. This is because its many solutions and advantages will be highlighted as marketing budgets become more constrained.

The report, Online Marketing Trends in 2009 identifies 16 key trends. It is available free of charge on: www.strangecorp.com/news/view/online-marketing-trends-in-2009.

Some trends are attributed to the economic downturn, while others, such as the need for great creative, remain constant. Advances in technology and developments in web browsing are behind the greatest number of trends.

The economic climate is likely to affect consumer behaviour and the need for advertisers to improve ROI (return on investment). There will therefore be a greater emphasis on qualitative analytics and conversion optimisation, according to Strange’s report.

And as more advertisers look to digital, Strange believes that keyword inflation will most likely continue at a high level, and foresees more negotiating over CPA (cost per action/acquisition) advertising. Key areas for expansion will be mobile advertising, local search/localised services and social media.

Online Marketing Trends in 2009 also points to developments in web browsing, through the use of Internet Explorer 8 and netbooks that will affect advertisers and web designers, respectively. Web design will also be impacted by potential changes to the Google algorithm and the growing importance of UGC (user generated content).

“2009 is going to be an interesting year” said Paul Honey Managing Director of Strange. “But recognising trends is only half the story – our role is to help businesses thrive in a changing environment.”

Strange is a creative digital marketing agency founded in 1999. Please visit www.strangecorp.com for more details.

EDebitPay (EDP) will show an enormous presence at this year’s Ad:Tech conference in New York. Featuring a 20-foot booth in the exhibit hall, plus numerous visible sponsorships throughout the venue; EDP is also very pleased to be able to provide sponsorship to several Industry-related events at hot-spots throughout the city.

As a leading performance-based affiliate marketing group, EDebitPay represents the largest financial products in the online direct response market. With some of the highest conversion rates, EDebitPay is able to offer some of the highest commissions in market. EDebitPay also specializes in lead generation, list management services, along with providing its own financial service products providing fully integrated marketing solutions.

EDebitPay has remained in the forefront of the Online Advertising Industry since its inception in 2002 and continues to make strides based upon solid top brand recognition and trust. “Opportunities provided through Ad:Tech participation has been a significant player in the many relationships EDebitPay has built over the years,” said CEO, Dale Paul Cleveland. William Wilson, President, adds “We’re pleased to be a Silver Sponsor at this year’s show and see it as an incredible opportunity to build on existing brand recognition and awareness.” In addition to the sponsorships at Ad:Tech this year, EDebitPay will be sponsoring four industry related events during the show.

EDebitPay values its relationships with other affiliates. The company continues to provide outstanding services with its product development, lead generation, data monetization, interactive marketing, and financial services that are carried throughout their products and services. Starting its product lines with the prepaid debit card, EDebitPay has expanded its product offerings and is consistently looking for ways to better serve consumers. In today’s credit crunch, EDebitPay offers valuable alternative credit opportunities for consumers who are looking for access to funds their traditional banks cannot provide. Its recent recognition as number 28 in the Inc. 5000 as a Top Financial Services company in the U.S. validates its efforts to accomplish this goal.

Ad:Tech attendees are encouraged to come visit EDebitPay at Booth #1405. The show will take place November 3rd-5th at the Hilton Hotel, 1335 Avenue of the Americas, in New York City.

About EDebitPay

EDebitPay (www.EDebitPay.com) was founded in 2002 by CEO, Dale Paul Cleveland and President, William Richard Wilson. The company has leveraged its strengths in the online performance-based marketing and advertising fields to expand into multiple financial service verticals. Additionally, EDebitPay was announced as Number 28 of the Top 100 Financial Services Marketing Companies in the U.S. in 2008. The company was also ranked 27th in the Top 100 Businesses in the Los Angeles region.

Within only three years, EDebitPay saw a 618% growth which positioned the company at number 510 overall in the Inc. 5000 list.

Through its popular Affiliate Network, online marketing, list management services, lead generation, top converting products and vast back end of lead buyers; EDebitPay truly offers everything needed to produce integrated marketing solutions. For more information, contact EDebitPay Corporate headquarters in Sherman Oaks, CA (818) 487-0672, x302 or email to info@edebitpay.com.

About Ad:Tech 2008

For more than ten years, Ad:Tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 11 shows in 7 countries, Ad:Tech’s globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.

See www.SearchEngineStrategies.com/london.

SES London is Europe’s leading event for education in online marketing and advertising, including Search (SEM/SEO). The SES Conference & Expo will teach delegates everything they need to know to help them maximize search engine marketing and optimization for their business and provide a forum for delegates to communicate with the search engines themselves.

SES London will feature a number of sessions designed to help marketers maximize success in a Web 2.0. Intermediate workshops and panel debates consider applications such as video, podcasts and blogs while more advanced marketers can attend sessions on search advertising tools and advanced paid search tactics.

With all sessions uniquely ranked according to content and degree of understanding, SES London is a crucial event for beginners as well as experienced search marketers.

The conference will be organized by Kevin Ryan, recognized globally as a leading authority on search, and hosted by SEM expert Mike Grehan.

Kevin Ryan, vice president of global content for Search Engine Strategies and Search Engine Watch, said:

“Businesses around the World are facing some challenging times ahead. Clever marketing, particularly online which is so accountable, is crucial to any business success. Without the tools, techniques and understanding of how to use them effectively companies and brands will undoubtedly struggle. SES London is a must attend event for any business looking to develop in their market sector or push into new areas.”

Mike Grehan, global KDM officer of Acronym Media, says:

“Search has continued to make the headlines on a global scale as more businesses explore the opportunities provided by online marketing. We have developed a programme of sessions to help marketers understand what’s available to them, presented by speakers who will help them decide what’s right for their business.”

Register early and save money. For more information about Search Engine Strategies Conference & Expo 2009 visit http://www.SearchEngineStrategies.com/london

For sponsorship and Exhibition information please call Chris Lucas at +44(0)20-7316-9609 or +44(0)7834-849-957. Outside of Europe please call Frank Fazio at +1 (203) 295-0052.

LOS ANGELES – Built specifically for search marketers and agencies running Google AdWords campaigns, magnify360 (www.magnify360.com), a leading provider of conversion optimization solutions, today unveiled a new tool, called the Google Cost Optimizer. The new tool provides unmatched visibility into the performance of campaigns, allowing for unprecedented end-to-end performance management and rapid optimization of landing pages. magnify360 will launch comparable tools for other advertising and affiliate networks, all of which will eventually feed into a single interface on the magnify360 Platform.

Google Cost Optimizer synchronizes in real-time to clients’ Adwords accounts and automatically responds to campaign changes, including bids, Ad groups, keywords and more. This synchronization enables the tool to calculate campaign performance metrics in clients’ actual dollar values:

- Individual keyword phrase return on investment (ROI) in real-time

- Cost per click in real-time

- Revenue per click in real-time

- Conversion rate in real-time

- Dollar value lead scoring in real-time

- Campaign ROI in real-time

With this level of granularity into individual keyword and visitor ROI and cost per acquisition (CPA), search marketers can easily manage the performance of their campaigns. magnify360’s Google Cost Optimizer provides the ability for marketers to quickly tie individual leads and/or customers to the exact keyword phrase that generated their click and conversion, indicating which keywords to bolster and which to abandon. This is also possible at the visitor segment or profile level.

“In order for businesses to survive this recession, marketing must be more efficient,” said Olivier Chaine, ceo and founder of magnify360. “We built Google Cost Optimizer so that our search marketing clients can quickly and easily optimize every single penny.”

The data delivered through Google Cost Optimizer’s reporting also communicates the most effective landing page design and content for each keyword and associated visitor segment or profile. Because this information is available in real-time, optimized landing pages for specific keywords and profiles can be deployed much more rapidly.

For clients looking for turn-key landing page optimization, magnify360 offers complete services from creative to html and optimization that rely on the magnify360 Platform and its Google Cost Optimizer tool. Clients can launch optimization with magnify360 in as little as 48 hours. magnify360 plans to launch comparable campaign management tools to the magnify360 Platform for Yahoo!, MSN, Commission Junction (ValueClick), and Atlas this Quarter.

magnify360 brings the reality of 1-to-1 personalization to the online user experience. Based in Los Angeles, CA, magnify360 provides a software-as-a-service (SaaS) platform, called the magnify360 Platform, that optimizes the performance of websites, microsites and landing pages through dynamic content personalization. The magnify360 Platform combines behavioral targeting, multivariate testing and predictive modeling to maximize the performance of online marketing. Enterprise businesses including Intuit, Citrix Systems, HSBC Bank and 123InkJets trust magnify360 to improve visitor engagement and conversion rates while reducing their customer acquisition costs.

Visit magnify360 at Booth #19 during the eMetrics Marketing Optimization Summit, October 20-23, 2008 in Washington DC.

For more information on magnify360, please visit www.magnify360.com or call 866.861.8878

In his new role at DG FastChannel, Richard Kidd will be responsible for overseeing the European operations of DG FastChannel’s Unicast Internet Marketing and Advertising Technology Group. Unicast empowers media agencies, creative agencies, online publishers and advertisers to deliver rich media for online and mobile advertising. Richard Kidd will report directly to DG FastChannel Executive Vice President Derek Smith.

Richard Kidd was previously Senior Director Rich Media EMEA at DoubleClick/Google, responsible for the suite of rich media tools and ad serving solutions for agencies and publishers. Kidd also held management positions with Volkswagen in both the United Kingdom and Germany and with Regus Business Centres and CKS Marketing in Hamburg overseeing business development. As managing director of Flycast Deutschland GmbH/Engage Technologies GmbH, Richard Kidd was responsible for founding one of the largest online marketing networks in Germany/Europe, after which he established his own sales training and consultancy company in Hamburg.

Derek Smith commented, “DG FastChannel brings the world’s most esteemed brands integrated advertising solutions for the transition from traditional analog processes to digital media solutions. Richard has succeeded in establishing and building digital media businesses in Europe, with a particular focused on rich media capabilities. His expertise in digital advertising and his knowledge of the digital advertising market will be invaluable to Unicast. Our goal is to expand our business base in the United Kingdom and establish offices in Hamburg, Germany. We anticipate growth throughout Europe.”

About DG FastChannel

DG FastChannel provides innovative, technology-based solutions to help advertisers and agencies work faster, smarter and more competitively. DG FastChannel delivers the standard in digital media services to the advertising, broadcast and publishing industries. Through its Unicast and Springbox operating units, DG FastChannel is also a leading Internet marketing technology company offering online marketing and advertising solutions through a powerful combination of proprietary visualization technology, and a premium rich media advertising platform for the creation, delivery and reporting of premium rich media.

The Company utilizes satellite and Internet transmission technologies and has deployed a suite of digital media intelligence and asset management tools designed specifically for the advertising industry, including creative and production resources, and digital asset management. The Company has an online media distribution network used by more than 5,000 advertisers and agencies, and over 21,000 online radio, television, cable, network and print publishing destinations. For more information visit www.dgfastchannel.com.

NEW YORK – interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US1, announced it has joined the Network Advertising Initiative (NAI), a coalition of industry-leading online advertising companies. interCLICK is one of a select group of vendors that have met the NAI’s rigorous standards for protecting consumers’ privacy interests associated with online ad targeting practices.

“The NAI is recognized for its commitment to education and industry regulation related to consumer privacy issues, and takes admission of new members very seriously to ensure that the ad networks with which we associate meet our high standards,” said J. Trevor Hughes, executive director, Network Advertising Initiative. “We applaud interCLICK for its consumer privacy efforts and look forward to the company’s contributions to the NAI as we continue to examine the evolution of behavioral targeting and the impact of technology on fair and ethical online advertising standards.”

As a member of the NAI, interCLICK has demonstrated its ability to adhere to the principles established by the NAI and will ensure that consumers can continue to easily utilize opt-out functions associated with online behavioral advertising.

“NAI membership is an important piece of our overall transparency value proposition. We are committed to improving transparency and choice for the consumer, advertiser and publisher,” said Michael Katz, president, interCLICK, Inc. “interCLICK has pioneered transparency in the ad network space over the past few years and we believe ensuring consumer transparency is an integral component for our industry. We look forward to becoming an active member of the organization and fully supporting its education and regulatory initiatives.”

1 According to comScore Media Metrix, June 2008

About the NAI

The NAI (Network Advertising Initiative) is a cooperative of online marketing companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI meets these concerns with both effective industry self-regulation and sensible protections for online consumers. To learn more, visit www.networkadvertising.org.

About interCLICK

interCLICK, Inc., operates the interCLICK Network, an online ad network that combines advanced behavioral targeting with site by site reporting, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. For more information about the interCLICK Network, visit http://www.interclick.com.

Investor AllStars is considered one of Europe’s most prestigious venture capital awards events and has been called the ‘Oscars of the European venture capital community’. The awards ceremony is attended by more than 600 investment professionals from across Europe, including leading private equity houses such as Balderton Capital, Index Ventures, Accel, Advent Ventures, Atlas Venture, Amadeus Capital,
Wellington, and Credit Agricole.

Adconion was nominated for the award for having successfully secured $80 million (£40.9 million) Series C funding in February 2008, in what was the largest venture capital investment in digital media in European history. The funding was led by Index Ventures, which won the award for Venture Capital Fund of the Year in both 2007 and 2008.

The category is voted on by industry peers, with the award going to the nominee that completed the most exciting venture capital deal in Europe in the past 12 months. Adconion beat eight entries – ranging from a Swedish semiconductor manufacturer to a digital communications company – to secure the award.

Tyler Moebius, CEO Adconion, said, “We are really honoured to have received this prestigious award. Index Ventures and Wellington Partners made European history with their investment in Adconion – and we’re delighted to see them being recognised by the investment community for this support.” Dominique Vidal from Index Ventures, who also sits on the Adconion board, said, “We believe that Adconion has the expertise and cutting edge technology needed to become a market leader in one of technology’s hottest growth sectors. The Investor AllStars award demonstrates that this belief is shared by Europe’s wider private equity and venture capital community.”

Frank Boehnke of Wellington Partners added, “Adconion has done a truly fantastic job of building a world-class online audience network. We’re proud to be a part of what is one of the most exciting growth stories in online marketing.”

NEW YORK-Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for July 2008 by comScore, Inc., the industry leader in online audience measurement. This placement ranks Epic among the very top for specialty or niche ad network players, and within range of the largest horizontal ad networks – while only counting a portion of Epic’s overall traffic, with the rest coming from search via its performance search business. The company’s monthly reach through the Azoogle Ad Display Network now spans more than 40 million unique visitors a month. July marks the first time the company or any of its business units have been publicly ranked by comScore, Inc.

Epic Advertising is a dominant, global performance marketing company, connecting advertisers from all over the world to highly targeted online consumers through display advertising, via the Azoogle Ad Display Network, its award-winning performance-based ad network, and through its performance search business. Epic’s traffic comes from its vast display “reach” – as counted in the comScore report — and through high-performing search marketing.

“These results are very positive for us and highlight an important piece of our compelling overall growth story in 2008,” said Michael Sprouse, Chief Marketing Officer of Epic Advertising. “Our reach via display advertising in the U.S., as these rankings indicate, coupled with the reach numbers we track internally through Search, show a position of strength in the global online marketing ecosystem to the tune of over 22 billion ad impressions served per month worldwide. We are becoming a growing force in providing advertisers and agencies with a wide range of effective marketing solutions, whether through display, search, social network monetization, text ads, video advertising, pCPM and more. We don’t just buy impressions; rather, we ensure our marketing and targeting efforts across all platforms are tailored to each client individually.”

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning and a targeted, worldwide reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.