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Omniture and Facebook Join Forces to Optimize Social Media for Marketers


Companies Will Collaborate to Expand Omniture’s Online Marketing Suite for Facebook Advertisers

SALT LAKE CITY – Omniture Summit 2010

Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, and Facebook®, announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel. This partnership builds on the Facebook analytics and Facebook application analytics capabilities Omniture announced last year.
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Posted in Ad Metrics, Ad Operations, Ad Products, Audience Measurement, Digital Marketing, Facebook, Internet Marketing Services, Internet Strategy, Marketing Strategy, Online Advertising Challenges, Online Media, Social NetworksComments (1)

Search Engine Strategies (SES) Announces Newcomer Programme for London 2010


Delegates new to online marketing and advertising will now be able to clearly identify sessions suitable for them

Search Engine Strategies London 2010
LONDON – Search Engine Strategies (SES) announced the newcomer programme for the 2010 SES London Conference & Expo. The programme has been designed specifically for people with a fundamental knowledge of online marketing and advertising.
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Posted in Digital Marketing, Events, Internet Marketing Services, Internet Strategy, Marketing Strategy, Search Engine Strategies, Search Marketing (SEM)Comments (1)

ZEDO Signs Pictas Interactive in Europe


SAN FRANCISCO – ZEDO Inc., the largest privately held ad server in the US, announced that it has added European ad network Pictas Interactive to its ever-growing customer base worldwide.

ZEDO has been expanding its presence in the European market. Recent feature developments for Europe include new formats and built-in ad network optimization, behavioral targeting data and a self-service platform.
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Posted in Ad Groups & Agencies, Ad Networks and Platforms, Ad Operations, Ad Products, Ad Targeting, Behavioral Targeting, Digital Marketing, Internet Marketing ServicesComments (1)

Incisive Media Announces Newcomer Schedule For Search Engine Strategies (SES) Berlin 2009


Organisers take strategic approach for attendees new to online marketing and advertising

Search Engine Strategies Berlin 2009

BERLIN – Incisive Media and BBP announced the schedule for this year’s SES Berlin Conference & Expo which has been designed specifically for people with a fundamental knowledge of online marketing and advertising. The announcement follows the rise in the number of newcomers to Search Engine Strategies Events in the last year.
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Posted in Ad Operations, Ad Products, Ad Targeting, Ads by Pricing, CPC, Digital Marketing, Events, Internet Marketing Services, Marketing Strategy, Search Engine Strategies, Search Marketing (SEM)Comments (8)

MediaWhiz Bolsters Management Team, Strengthens Leadership Position in Online Performance Marketing Industry


Gerry Bavaro and Mitch Tuch Joining MediaWhiz Bring Significant Hands-on Expertise in Search Marketing and Data Acquisition Fields, Respectively

NEW YORK – MediaWhiz (www.mediawhiz.com), a leading performance-based online marketing company announced that it has strengthened its management team and client service offerings with the executive appointments of Gerry Bavaro and Mitch Tuch. These appointments reinforce MediaWhiz’s continued commitment to providing clients with results-driven services designed to improve their Marketing ROI.
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Posted in Ad Groups & Agencies, Digital Marketing, Internet Marketing Services, Internet Strategy, Marketing Strategy, Online MediaComments (3)

Aggregate Knowledge Joins the Network Advertising Initiative, Enhances Privacy Practices for Display Advertising


Audience Discovery Platform Brings a New Level of Real-Time, Data-Driven Audience Optimization to Advertising Agencies With a Focus on Privacy

SAN MATEO, Calif. – Aggregate Knowledge (AK), the leading provider of real-time display optimization solutions, announced it has been accepted for membership with the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards.
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Ad Products, Ad Targeting, Internet Strategy, Online Advertising Challenges, User PrivacyComments (6)

Ad Operations Online Launches “Back to Work” Recruiting Campaign, Helps Recruiters and Agencies Find Fresh Talent in Digital Media


DUBLIN, IE – AdOperationsOnline.com (http://www.adoperationsonline.com), the Ad Operations and Online Advertising portal managed by RightFit Media, has launched an US-focused promotional campaign around its targeted job board for digital media professionals.

The campaign, titled “Back to Work“, is aimed at recruiting and HR professionals who, after a long and slow summer, are starting to look for fresh talent in areas such as Online Advertising, Online Marketing, Advertising Operations, Media Management, Digital Media.

Back to Work” leverages the highly targeted user base of AdOperationsOnline.com and its network of sites in order to provide recruiters with quality candidates at the lowest possible costs.
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Posted in Ad Groups & Agencies, Ad Networks and Platforms, Ad Operations, Internet Marketing Services, Online MediaComments (2)

Tumri Joins the Network Advertising Initiative to Support Responsibility in Online Advertising


Ad Operations OnlineTumri Leads the Way as the First Dynamic Display Advertising Vendor to Become Member of Top Privacy Coalition

MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, proudly announced the company is an approved member of the Network Advertising Initiative (NAI). Tumri is the first company in the dynamic display advertising category to gain membership to the NAI, joining other advertising industry leaders including Google, Yahoo! and Microsoft. The NAI is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards for online advertising.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Serving, Internet Strategy, TumriComments (5)

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