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New ExactTarget Guide Helps Transform Research Into Effective Interactive Marketing Campaigns
Experts Share Top Consumer Trends, Offer ‘How To’ Tips on Building Multi-Channel Marketing Across Twitter, Facebook and Email INDIANAPOLIS – Global interactive marketing provider ExactTarget launched a new guide that offers practical advice on how to transform consumer research into effective marketing campaigns across email, Facebook and Twitter.
ExactTarget, Return Path Partner to Provide Marketers Integrated Solution to Test, Optimize Global Email Marketing Campaigns
Solution Allows Marketers to Preview, Test Emails for Delivery Across 165 Providers in More Than 35 Countries INDIANAPOLIS – Global interactive marketing provider ExactTarget announced a new partnership with Return Path, giving global marketers access to the industry’s largest and most complete suite of email delivery and testing technologies. Powered by Return Path, ExactTarget’s new [...]
sociomantic labs brings real-time bidding to Central and Eastern Europe, appoints Maciej Wyszynski as Managing Director CEE
BERLIN – sociomantic labs, Europe’s leading real-time bidding platform for performance advertisers, announces their entry into Central and Eastern Europe with the appointment of Maciej Wyszynski as Managing Director CEE.
OrangeSoda Launches CitrusBlast for Local Internet Marketing
New Solution First to Address Changes in Google Algorithms for Local Search Features AMERICAN FORK, Utah – OrangeSoda, a leader in localized online marketing (search, mobile, social), announced the official launch of CitrusBlast, a solution designed to help Internet users find small and multi-location businesses. CitrusBlast optimizes recent changes to Google Places, the feature set [...]
AdGooroo Develops the World’s First UK Spend Modeler for Paid Search
CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of Digital Marketing Intelligence and keyword tools, announced the release of Budget Analyzer U.K., a feature available through AdGooroo’s Industry InsightTM and SEM Insight™ products. Budget Analyzer U.K. collects and analyzes data on more than 150,000 U.K. search advertisers to provide estimates and directional insights on paid search [...]
New Adobe Search&Promote, Powered by Omniture, Designed to Increase Visitor Engagement and Conversion Through Better Site Search Experiences
Enterprise-Class Software-as-a-Service Application Gives Marketers Unprecedented Control of Website Search and Merchandising SAN JOSE, Calif. – Adobe Systems Incorporated (Nasdaq:ADBE) today introduced Adobe® Search&Promote, powered by Omniture®, a new site search and merchandising application that helps marketers anticipate visitor search intent and promote the most relevant products and content across desktop and mobile website searches.
Key Online and Internet Marketing Trends in 2011 Revealed by Strange
LONDON – Internet marketing continues to grow in importance for many marketing managers. Creative digital marketing agency Strange (www.strangecorp.com) has published a report outlining next year’s key trends in online marketing. The aim of the report is to give marketers and advertisers insights into new and continuing developments, as well as strategies to capitalise on [...]
Customers Are Calling: RingRevenue Completes $4 Million Financing to Drive Continued Growth and Expansion
SANTA BARBARA, Calif. – With record mobile campaign growth and third quarter call volume up more than 500 percent compared with the first quarter of this year, RingRevenue, Inc. (www.ringrevenue.com), the leader in call performance marketing, announced the closing of a $4 million round of funding led by GRP Partners and Rincon Venture Partners, bringing [...]
BlueKai and Efficient Frontier Partner to Extend Keyword-Based Targeting Beyond Search Engines
Beta keyword targeting capability offered through BlueKai Intent™, the largest aggregation of in-market shoppers and keyword searchers on the Internet SEATTLE – BlueKai, the world’s largest data auction marketplace for all audience data and online marketing’s largest source of user intent data, announced a partnership with Efficient Frontier, a leading global performance marketing company with [...]
ValueClick Integrates LucidMedia’s Contextual Technology into its Online Advertising Platform
WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK), one of the world’s largest integrated online marketing companies, announced that it has partnered with LucidMedia (www.lucidmedia.com) to enable enhanced contextualization services within ValueClick’s online advertising platforms.
Strong Demand for LinkShare Technology and Services as Advertisers Increasingly Turn to Online Performance Marketing to Drive Sales
NEW YORK – LinkShare, a leader in online performance marketing, announced that more than 190 new advertisers have joined the LinkShare Network since January 2010. They include: Ed Hardy, Electronic Arts, Inc. and French Connection (Canada). The growing LinkShare network of publishers presents additional opportunities for advertisers to increase brand awareness and revenues as consumers [...]
Omniture and Facebook Join Forces to Optimize Social Media for Marketers
Companies Will Collaborate to Expand Omniture’s Online Marketing Suite for Facebook Advertisers SALT LAKE CITY – Omniture Summit 2010 Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, and Facebook®, announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel. This partnership builds on [...]
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