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ValueClick to Announce First Quarter 2009 Results on May 5


Ad Operations OnlineWESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced that it will release its first quarter 2009 financial results on Tuesday, May 5 at approximately 4:05 p.m. ET.

At 4:30 p.m. ET, chief executive officer Tom Vadnais and chief financial officer John Pitstick will host a conference call and Webcast to discuss the Company’s results.
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ValueClick to Present at Upcoming Investor Conferences


Ad Operations OnlineWESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq: VCLK) today announced that senior management will present at the following investor conferences:

* Wednesday, February 25 at 1:00 p.m. ET at the Jefferies 5th Internet and Media Conference;
* Thursday, February 26 at 11:40 a.m. PT at the Goldman Sachs Technology and Internet Conference; and
* Tuesday, March 3 at 3:30 p.m. PT at the Morgan Stanley 2009 Technology Conference.

Presentation materials and webcast links to the presentations will be available on the Investor Relations section of www.valueclick.com.
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ValueClick’s AdRx Media Extends Reach with Premium Health Publisher Wins


eMedTV, HealthCastle.com and Hearthstone Communications Join Network

WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced it has added three new publishers to its premium health and wellness online advertising network, including eMedTV, HealthCastle.com and Hearthstone Communications.

The new publishers join an elite group that already includes Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong Diagnosis and more than 50 other high quality health and wellness information sites. Collectively, sites in the AdRx Media network have a potential reach of more than 21 million unique visitors per month (comScore Media Metrix, December 2008), making it one of the largest advertising supported health entities online.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Serving, Online Media, ValueClickComments (2)

Mediaplex Releases Dynamic Behavioral Targeting Suite


Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance

WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today announced the release of its Dynamic Behavioral Targeting suite, which was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve true one-to-one messaging. This solution enables clients to determine exactly who they want to target based on previous behavior and then deliver the most relevant message to those individuals immediately. The suite also includes dynamic optimization, dynamic rich media creative, and reporting to further improve the performance of client marketing programs.

A prominent application of dynamic behavioral targeting occurs when advertisers need to tie in available product inventory with current promotions. The synchronization between offers and available inventory allows advertisers to react immediately with the best offer to ensure opportunities aren’t wasted and maximum revenue potential is realized.
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Posted in Ad Metrics, Ad Operations, Ad Serving, Ad Targeting, Behavioral Targeting, Mediaplex, Reporting, ValueClickComments (0)

ValueClick Media Releases Retargeting Enhancements, White Paper


Recency, Frequency, Exclusion and Personalization Add Flexibility and Improve Performance

WESTLAKE VILLAGE, Calif. – ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced several enhancements to its Precision Retargeting™ product and the availability of a white paper entitled “Improving Performance with Retargeting,” which can be downloaded at www.valueclickmedia.com.

Precision Retargeting™ is a core component of ValueClick Media’s Precision BT™ suite, which launched in July of this year. Precision Retargeting™ offers the ability to anonymously re-engage specific audiences based on their prior interest or interaction with a marketer’s brand.
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SES Chicago: Interview with Mark Lassoff, Founder of Internet Broadcasting Group


As part of our coverage of the Search Engine Strategies 2008 event in Chicago (SES Chicago 2008), we have interviewed Mark Lassoff, a noted entrepreneur and founder of the Internet Broadcasting Group. Mark was very kind and patient (thank you Mark!), and agreed to address a few of the questions you have submitted.

Otilia Otlacan: Online streaming media – audio or visual – is perceived to be really taking off, eating away audience from traditionally broadcast media. Is that a reality, or a myth? What is the growth rate of audio and video consumption online?

Mark Lassoff: Reality.

This is a great question. There have been many published studies which have show two simultaneous trends: The growth of online media consumption and the decline of traditional media consumption. The big question remains is one causing the other. I would say, in part, yes. However traditional media is often being its own worst enemy.

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Posted in Events, Internet Strategy, Interviews, Online Media, Search Engine StrategiesComments (2)

Social Media Enabler Wyndstorm Corporation and Marketing Strategy Leader AIMS Worldwide Partner To Offer Rapid, Measurable, One-Stop Social Media Solutions


ad:tech New York
Booth #1125

NEW YORK – Wyndstorm Corporation (www.wyndstorm.com) (OTCBB:WYND), the ideas-to-revenues social media company, announced today at adTech: New York (Booth#1125) a strategic alliance with AIMS Worldwide, Inc. (www.aimsworldwide.com) (OTC:BB/AMWW), an integrated marketing communications firm. The alliance teams two corporate leaders in creative marketing, social media, and analytics technology for the benefit of Fortune 1000 clients needing quick solutions that drive business revenue.

“The economic climate is pressuring clients to deliver marketing initiatives that are measurable and that maximize return-on-investment. Interactive social media meets these needs,” said Wyndstorm CEO Marian Sabety. “The Wyndstorm / AIMS alliance is a dynamic collaboration to deliver rapid, tangible cost-effective and scalable social media solutions. Clients will enjoy the convenience of a one-stop source for proven, growth-oriented marketing strategy, development and measurement of social media solutions, including analytics infused with sophisticated consumer analysis and adoption forecasting tools.”
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Posted in Events, Internet Marketing Services, Internet Strategy, Marketing Strategy, ad:techComments (0)

ValueClick to Announce Third Quarter 2008 Results on October 29


WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced that it will release its third quarter 2008 financial results on Wednesday, October 29 at approximately 4:05 p.m. ET.

At 4:30 p.m. ET, chief executive officer Tom Vadnais and chief financial officer John Pitstick will host a conference call and Webcast to discuss the Company’s results.

Analysts and institutional investors may obtain the conference call dial-in information through StreetEvents (www.streetevents.com) or through ValueClick’s Investor Relations department at 818-575-4677. The live Webcast of the conference call will be available on the Investor Relations section of www.valueclick.com.
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