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Marchex Unveils Marchex Pay-For-Call Exchange
Provides Increased Advertiser Conversion and New Sources of Monetization for Companies That Drive Phone Calls to Businesses Marchex extends its call advertising leadership and highlights multi-billion dollar market opportunity SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a call advertising and small business marketing company, announced the Marchex Pay-For-Call Exchange, a performance-based call advertising product that connects advertisers [...]
Ponemon Study Concludes Privacy Concerns Are Thwarting Advertising Spend on Behaviorally Targeted Campaigns
In Spite of ROI, Senior Execs Say they’re Holding Back Millions Due to Lack of Consumer Trust TRAVERSE CITY, Mich. – A new study of 90 organizations actively engaged in online marketing concludes that in spite of an acknowledged return on investment, hundreds of millions of dollars are being held back from online behavioral advertising [...]
ValueClick to Present at Upcoming Investor Conferences
WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq: VCLK) today announced that senior management will present at the following investor conferences: * Wednesday, February 25 at 1:00 p.m. ET at the Jefferies 5th Internet and Media Conference; * Thursday, February 26 at 11:40 a.m. PT at the Goldman Sachs Technology and Internet Conference; and * Tuesday, [...]
ValueClick’s AdRx Media Extends Reach with Premium Health Publisher Wins
eMedTV, HealthCastle.com and Hearthstone Communications Join Network WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced it has added three new publishers to its premium health and wellness online advertising network, including eMedTV, HealthCastle.com and Hearthstone Communications. The new publishers join an elite group that already includes Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong [...]
Mediaplex Releases Dynamic Behavioral Targeting Suite
Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today announced the release of its Dynamic Behavioral Targeting suite, which was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve true one-to-one messaging. This solution enables clients [...]
ValueClick Media Releases Retargeting Enhancements, White Paper
Recency, Frequency, Exclusion and Personalization Add Flexibility and Improve Performance WESTLAKE VILLAGE, Calif. – ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced several enhancements to its Precision Retargeting™ product and the availability of a white paper entitled “Improving Performance with Retargeting,” which can be downloaded at www.valueclickmedia.com. Precision Retargeting™ is a core component of [...]
ValueClick to Announce Third Quarter 2008 Results on October 29
WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced that it will release its third quarter 2008 financial results on Wednesday, October 29 at approximately 4:05 p.m. ET. At 4:30 p.m. ET, chief executive officer Tom Vadnais and chief financial officer John Pitstick will host a conference call and Webcast to discuss the Company’s results. Analysts [...]
Mediaplex Introduces Industry First: Launches Best Practices in Path to Conversion Reporting Package
Clients Benefit from Summary-Level Insights Based on over a Year of Analytic Engagements and Development WESTLAKE VILLAGE, Calif. – ValueClick, Inc.’s (Nasdaq: VCLK), technology division, Mediaplex, announced the availability of online, near real-time reports which were developed to complement Mediaplex’s Path to Conversion data and analytic services offering. Through extensive custom client engagements, Mediaplex determined [...]
ValueClick Launches Premium Health & Wellness Network
Targeting and potential reach of 20MM+ give edge to AdRx Media clients WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) today announced it has launched AdRx Media, a premium health and wellness online advertising network with a potential reach of more than 20 million unique visitors per month, according to comScore Media Metrix. AdRx Media is [...]
ValueClick Media Launches Predictive Behavioral Targeting
As expected (see my earlier article), ValueClick has officially announced the launch of their Precision BT suite, providing new opportunities for behavioral targeting. Below is the press release, issues just moments ago. WESTLAKE VILLAGE, Calif. – July 21, 2008 – ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced the availability of its Precision BT(TM) [...]
Mediaplex Research Reveals 70% of Conversion Events Influenced by Multiple Channels Prior to Converting
WESTLAKE VILLAGE, Calif.–(BUSINESS WIRE)–June 11, 2008–ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today announced that its Path to Conversion findings show the significant influence of channels such as display, email and search in driving overall conversions. In analyzing aggregated results from campaigns conducted for clients over the past seven months, Mediaplex found that 70% of [...]
ValueClick, Inc. Turns 10; Celebrates a Decade of Performance in Online Advertising
WESTLAKE VILLAGE, Calif.–(BUSINESS WIRE)–April 14, 2008–ValueClick, Inc. (Nasdaq:VCLK) commemorates its tenth anniversary today, representing a decade of performance and leadership across all major channels of online advertising. From its roots as one of the first cost-per-click ad networks when it launched in April, 1998, to its initial public offering in 2001 and 14 strategic acquisitions [...]
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