“Digital dollars are growing faster than any other media in every market, and we believe that .FOX Networks offers the most comprehensive ad network for reaching the right audiences and communicating a brand,” said Hector Costa, senior vice president, managing director, .FOX Networks. “We are pleased that the combination of our ad network, our team and our technology is having a real impact on the international advertising industry.”

As one of the only ad networks to offer on-line Display, on-line Video, SEM and creative execution support, .FOX Networks provides significant value to advertisers via its vast expertise in online advertising technologies and quality inventory accessible to advertisers outside the U.S. In addition, .FOX Networks is the only ad network that has been using Rightmedia’s Yield Manager, the most cutting-edge and broadly used media exchange tool in the advertising business, for over three years now.

Combining its Brandformance™ concept and expertise in online advertising technologies, .FOX Networks has a proven track record helping advertisers reach targeted audiences online by establishing a strong and continually expanding network of thousands of Web sites. .FOX Networks continues to partner with some of the market’s largest advertisers including All State Insurance, US Navy, Alltell Wireless, Afalc, Farmers Insurance and many more.

About .FOX Networks:

.FOX Networks, a unit of Fox International Channels, delivers globally, servicing locally, allowing access for the first time to the quality inventory of one of the world’s largest media owners, News Corporation, and premium third party publishers. .FOX Networks provides online display, online video and mobile products for predominately branding international advertisers who also require a degree of performance, in addition to the needs of pure direct marketers. By the end of 2008, .FOX Networks will be the largest network in terms of global coverage with over 20 countries in operation. For more information, go to www.foxnetworks.com.

About Fox International Channels:

Fox International Channels (FIC), a unit of Fox Entertainment Group, is the wholly-owned global pay television subsidiary of News Corporation. FIC develops and distributes wholly- and majority-owned entertainment, factual, sports and movie channels in virtually all markets across Europe, Latin America, Asia and Africa. Using a variety of strong brands, FIC broadcasts over 90 television services in 29 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 100 million subscribing households, making the division one of the most penetrated and diverse operations in the television industry.

The new feature doesn’t seem to have propagated in all DFP accounts yet, and the knowledge base doesn’t seem to include any new entries about streaming Silverlight. I’ll let you enjoy the feature announcement in full, below.

MOUNTAIN VIEW, Calif. (August 05, 2008) –Today, DoubleClick, a premier provider of digital marketing technology and services, announced the new capability to serve video ads into Microsoft Silverlight 2 video environments. The move is part of DoubleClick’s ongoing effort to help clients maximize the yield on their advertising inventory as they deliver content into emergent online, video and mobile channels.

With this new feature of DoubleClick In-Stream, DoubleClick clients such as NBC Universal Digital Media are able to monetize video content played within the Silverlight 2 player. NBCOlympics.com, a division of NBC Universal, will be one of the first sites to open Silverlight 2 content up to advertisers with DoubleClick In-Stream. The solution carves out new video inventory across 2,500 hours of video content running as part of NBC’s Olympics coverage.

“Microsoft has always had a strong commitment to working closely with partners and the industry to enable them to leverage our tools and platform to deliver great user experiences. With Silverlight, we’ve extended that commitment to the advertising space,” said Scott Guthrie, Corporate Vice President, .NET Developer Division. “We’re pleased to see the investment DoubleClick has made to enable customers such as NBCOlympics.com to take advantage of Silverlight to offer compelling packages to their advertisers.”

DoubleClick In-Stream is a video ad serving solution used by online publishers to deliver exciting new advertising experiences into Flash, Real Media, Windows Media and now Silverlight 2 video players. As part of the DoubleClick Revenue Center, the product is completely integrated into DoubleClick’s core ad serving platform, DART for Publishers. The combined DoubleClick solution enables trafficking, targeting forecasting and reporting for video advertising. By working with DoubleClick to serve ads into Silverlight 2, NBCOlympics.com is able to leverage their existing ad operations workflow and staff to package video ads with other opportunities, such as online display and mobile ads. One platform for online display, video and mobile has made it possible for NBC to create compelling cross-channel packages for advertisers who want to reach the Olympics-viewing audience.

“With hundreds of advertisers, multiple platforms and large site traffic spikes, we needed to work with a partner that could provide an integrated, scalable, robust solution,” said Steven Gold, Vice President, Sales Planning and Operations, NBC Universal Digital Media. “Thanks to DoubleClick In-Stream’s new support for Silverlight 2, we are able to monetize our groundbreaking online video coverage on the same platform we already use for display and mobile advertising. This lets our sales and operations teams work together really efficiently.”

“DoubleClick’s vision is to help publishers grow their revenues by creating great user experiences and providing compelling value to advertisers,” said Google Group Product Manager Ari Paparo. “By expanding the capabilities of DoubleClick In-Stream to work with Silverlight 2, we can make it possible for clients to create unique entertainment and advertising experiences without increasing their workload or creating new complex processes.”

For more information on DoubleClick In-Stream, please visit http://www.doubleclick.com/instream

To learn more about the entire DoubleClick Revenue Center, please visit http://www.doubleclick.com/revenuecenter

About DoubleClick
DoubleClick is a premier provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. DoubleClick is a division of Google Inc. (NASDAQ: GOOG). Learn more at www.doubleclick.com.