LOS ANGELES – .FOX Networks, the leading international ad network operated by Fox International Channels (FIC), announced it is now reaching 84% of U.S. Hispanic Internet users. Up five-fold over the last 12 months, the growth in combined reach is due to .FOX Networks’ success in signing on publishers of Web sites that cater to the U.S. Hispanic audience.

“Digital dollars are growing faster than any other media in every market, and we believe that .FOX Networks offers the most comprehensive ad network for reaching the right audiences and communicating a brand,” said Hector Costa, senior vice president, managing director, .FOX Networks. “We are pleased that the combination of our ad network, our team and our technology is having a real impact on the international advertising industry.”
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I barely got the time to bitch point out DoubleClick’s apathy in updating us, and they announced that their in-stream platform can now power video advertising in Silverlight 2 players, in addition to Flash, RealMedia, and Windows Media.

The new feature doesn’t seem to have propagated in all DFP accounts yet, and the knowledge base doesn’t seem to include any new entries about streaming Silverlight. I’ll let you enjoy the feature announcement in full, below.

MOUNTAIN VIEW, Calif. (August 05, 2008) –Today, DoubleClick, a premier provider of digital marketing technology and services, announced the new capability to serve video ads into Microsoft Silverlight 2 video environments. The move is part of DoubleClick’s ongoing effort to help clients maximize the yield on their advertising inventory as they deliver content into emergent online, video and mobile channels.

With this new feature of DoubleClick In-Stream, DoubleClick clients such as NBC Universal Digital Media are able to monetize video content played within the Silverlight 2 player. NBCOlympics.com, a division of NBC Universal, will be one of the first sites to open Silverlight 2 content up to advertisers with DoubleClick In-Stream. The solution carves out new video inventory across 2,500 hours of video content running as part of NBC’s Olympics coverage.
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