Survey Shows Need to Fuse Business Strategy, Creative Excellence and Technology Depth to Drive Superior and Measurable Results Across all Channels Including Social Media and Mobile

BOSTON – Sapient’s (NASDAQ: SAPE) announced the results of a national online digital marketing and interactive advertising survey that delivers insights into the current marketing practices at leading organizations during the economic downturn. The survey polled 81 chief marketing officers and senior marketing professionals directly responsible for managing their digital agency as well as their organization’s digital marketing budget.
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