TORONTO – AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. With this launch, Platform-A clients in Canada (http://www.platform-a.ca) now have a single point of contact to purchase and manage activity across Platform-A’s multiple digital marketing channels, improving the strategic impact of online campaigns.

Platform-A Canada aligns AOL’s existing Canadian advertising operations including: Advertising.com, one of Canada’s leading ad networks; and the AOL Canada media network, which includes AOL-owned properties and a number of third-party sites such as Canadian Driver, a leading online automotive magazine. This combination positions Platform-A’s ad network as the leader in Canada with an audience of 22.5 million unique visitors per month, reaching more than 93% of the online audience in Canada.*

“Today’s launch enables advertisers to leverage the strong Canadian presence established by the AOL Canada properties and popular niche sites, such as Engadget and TMZ.com from AOL’s MediaGlow publishing unit, which reach more than 10 million Canadians monthly,* in order to reach a highly engaged audience of online consumers,” said James Prudhomme, Senior Director, Platform-A Canada. “With the scale and reach of our network, Platform-A Canada offers a cost-effective way for marketers to reach their targeted audiences at scale through the delivery of highly engaging and effective advertising for maximum value and results, which is crucial in today’s economic environment.”

Platform-A Canada also offers industry-leading technologies and a suite of products and services for Canadian publishers, including ad serving solution ADTECH and Quigo’s AdSonar sponsored link network.

*Source: comScore Media Metrix, January 2009

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution.

Platform-A currently has operations in the United States, Canada, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.ca.

CAMBRIDGE, Mass. – ChoiceStream, the premier recommendations service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, today announced the findings of its 2008 Personalization Survey. According to the survey, retailers’ most attractive prospects–those who spend the most money and shop most frequently–are more likely to click on personalized ads than non-personalized ads. Overall, 39 percent of consumers are more likely to click on an ad if it is personalized; of those who shop online at least several times a month that number climbs to 58 percent. The survey also finds that the bigger the spender, the greater the interest in personalized ads with 50 percent of those spending more than $250 online over the past six months indicating that they are more willing to click on ads that are personalized.

“Online consumers are a savvy bunch and it’s not surprising that they’re more likely to tune in to ads personalized to their tastes and interests. What is surprising, though, is the extent to which the higher quality prospects seem to be more interested in personalized ads,” said Cheryl Kellond, senior vice president at ChoiceStream. “Advertisers that are spending premiums to target the biggest spenders and the most frequent shoppers should take note that those shoppers want intelligent ads that speak to their specific needs and shopping intent. The more personalized those ads are the better chance retailers have of connecting with those consumers.”

The survey also finds consumers surprisingly savvy about online advertising in terms of its effect on their behavior. 70 percent of consumers admit that their purchase decisions are at least sometimes influenced by having seen an ad for an item. A smaller, but still significant percent of consumers admit that they are influenced by brand advertising as well, with 39% admitting that they are more likely to buy from vendors or retailers that they have seen advertised than from unrecognized sources. In both cases, the bigger the spender, the more likely they are to admit to being influenced by advertising.

Consumers are also aware of how shopping sites use data to target ads to them. A full 60 percent of shoppers are aware that retailers use information about their online shopping behavior to target advertising to them.

“The results of the 2008 survey clearly show that today’s online consumers are smarter and more sophisticated than ever before. They understand the value of online advertising and know retailers have information about their shopping behavior that can make their experience more relevant,” said Steve Johnson, president and CEO of ChoiceStream. “Especially in these tough economic times, advertisers should be investing in more personalized forms of advertising that attracts high-quality prospects and repeat customers to shop in their stores.”

For information on how ChoiceStream personalization can create measurable results for online retailers, visit our website.

About the ChoiceStream Personalization Survey

The ChoiceStream Personalization Survey provides insight into consumers’ interest in, and perceptions of, personalization. The survey was first fielded in May, 2004. Each year the Survey is re-evaluated and, where appropriate, new questions are added to ensure that the survey stays relevant and addresses the current issues of the day. This year, new questions address advertising and online privacy. Specifically, the Survey delves into the value of personalized advertising; how aware consumers are of advertising’s affect on their purchase decisions; and what types of concerns consumers have about their online privacy with respect to personalized advertising.

The Survey brief provides detailed findings of the study and is available for download.

About ChoiceStream, Inc.

ChoiceStream delivers dynamic, personalized product recommendations and display ads that increase purchases and customer engagement for today’s biggest brands, including Overstock.com, Tesco, Borders, Blockbuster, AT&T, and Yahoo!. Recently named the company with the “deepest experience” of the ‘pure-play’ personalization engines” by a leading independent research firm, ChoiceStream enables retailers to put the right content and products in front of the right people at the right time to maximize the value of every interaction with consumers.

NEW YORK – AOL’s Platform-A  announced that it launched, in partnership with T-Mobile USA, an unprecedented billion-impression Web advertising campaign across Platform-A during a two-day period on November 10 – 11. The first-of-its-kind advertising buy underscores Platform-A’s ability to reach more U.S. online consumers – more than 90% — than any other online advertising business. Platform-A includes AOL’s owned-and-operated sites, along with the thousands of sites in the Advertising.com third-party network.

Platform-A and T-Mobile collaborated to create the “T-Mobile Billion Block,” the most-expansive two-day ad buy in Platform-A history and will spotlight the T-Mobile G1 with Google, the first Android™-powered mobile phone. Over a two-day period, the T-Mobile G1 will dominate a significant amount of AOL and other Platform-A inventory, and it’s estimated that approximately 81.5 million consumers will be exposed to the exciting new phone over the campaign’s 48-hour run.

“The innovation behind the T-Mobile Billion Block clearly demonstrates the value marketers place on the combination of reach, impact and innovation that only Platform-A can offer,” said Lynda Clarizio, President of Platform-A. “It also spotlights the role online media will play in the upcoming buying season, with strategic marketers like T-Mobile relying on the near-universal reach of Platform-A to connect with United States consumers in an effective, efficient and engaging way.”

“The T-Mobile G1 offers a rich, accessible mobile Web experience for the masses, so we want to drive that message to the broadest range of U.S. consumers possible,” said Brett Dennis, director, branded entertainment and media management, T-Mobile USA. “The groundbreaking experience of the T-Mobile G1 is really what motivated us to pursue this exceptional online advertising program.”

Late last year, Platform-A was established by merging AOL’s advertising business, Advertising.com, TACODA, and Quigo to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions. The mission of Platform-A is to help marketers harness digital media to build brands and enhance online performance.

To date, Platform-A has fully integrated its salesforces, and developed one insertion order and other processes to streamline ad buying. In addition, Platform-A has accelerated its product development efforts with recent launches including Spot Marketplace, enabling advertisers to bid on nonreserved inventory across AOL’s Web sites; PubAccess, a self-service interface enabling Web sites to place their inventory for sale in Platform-A’s third party display network; audience targeting across Platform-A; and the creation of a 300 x 600 ad unit across AOL’s homepages and co-branded sites.

About Platform-A

Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of Deutsche Telekom AG’s Mobile Communications Business, and a wholly owned subsidiary of T-Mobile International, one of the world’s leading companies in mobile communications. By the end of the third quarter of 2008, 127 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — more than 32 million by T-Mobile USA — all via a common technology platform based on GSM, the world’s most widely used digital wireless standard. T-Mobile’s innovative wireless products and services help empower people to connect to those who matter most. For more information, please visit www.t-mobile.com. T-Mobile and the magenta color are federally registered trademarks of Deutsche Telekom AG.

NEW YORK – interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US1, announced it has joined the Network Advertising Initiative (NAI), a coalition of industry-leading online advertising companies. interCLICK is one of a select group of vendors that have met the NAI’s rigorous standards for protecting consumers’ privacy interests associated with online ad targeting practices.

“The NAI is recognized for its commitment to education and industry regulation related to consumer privacy issues, and takes admission of new members very seriously to ensure that the ad networks with which we associate meet our high standards,” said J. Trevor Hughes, executive director, Network Advertising Initiative. “We applaud interCLICK for its consumer privacy efforts and look forward to the company’s contributions to the NAI as we continue to examine the evolution of behavioral targeting and the impact of technology on fair and ethical online advertising standards.”

As a member of the NAI, interCLICK has demonstrated its ability to adhere to the principles established by the NAI and will ensure that consumers can continue to easily utilize opt-out functions associated with online behavioral advertising.

“NAI membership is an important piece of our overall transparency value proposition. We are committed to improving transparency and choice for the consumer, advertiser and publisher,” said Michael Katz, president, interCLICK, Inc. “interCLICK has pioneered transparency in the ad network space over the past few years and we believe ensuring consumer transparency is an integral component for our industry. We look forward to becoming an active member of the organization and fully supporting its education and regulatory initiatives.”

1 According to comScore Media Metrix, June 2008

About the NAI

The NAI (Network Advertising Initiative) is a cooperative of online marketing companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI meets these concerns with both effective industry self-regulation and sensible protections for online consumers. To learn more, visit www.networkadvertising.org.

About interCLICK

interCLICK, Inc., operates the interCLICK Network, an online ad network that combines advanced behavioral targeting with site by site reporting, allowing advertisers to identify and track their desired audience on an unprecedented level. interCLICK offers advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a network of name brand publishers to ensure the right message is delivered to a precise audience in a brand friendly environment. For more information about the interCLICK Network, visit http://www.interclick.com.

IRVINE, Calif. – Specific Media, the largest independent online advertising network, today announced it leads the industry in reaching consumers who spend the most time on the Internet, across more categories than any competitor, according to the July 2008 comScore Segment Metrix. Classified as Heavy Users, these audiences are highly desirable in-market consumers who are most likely to make purchase decisions.

By focusing on quality over quantity in seeking out its strategic Web site partnerships, Specific Media has distinguished itself from typical ad networks by developing a Premium Network of name brand publishers. Through its industry-leading Data Network and proprietary targeting technologies, the company enables advertisers to reach the largest number of Heavy Users in 16 different categories including automotive, retail and travel.

“In today’s economic climate, organizations in big ticket categories such as automotive, travel and retail are challenged to find advertising solutions that maximize efficiency while reaching consumers who intend to make purchases,” said Tim Vanderhook, CEO and co-founder, Specific Media. “We’re pleased that the latest comScore rankings validate Specific Media as the premier advertising partner in helping clients reach their objectives.”

Within the retail category, Specific Media also reaches more Heavy Users in the consumer electronics, apparel and healthcare subcategories than any other top-four ad network. Other categories in which the company leads include business-to-business, business/finance, directories/resources, government, health, hobbies/lifestyle, news/information, real estate, regional/local, search/navigation, sports, technology and telecom. comScore classifies Heavy Users as the top 20 percent of consumers, based on time spent online at specific site categories.

Since debuting in the comScore rankings in February 2007, Specific Media’s reach has grown by nearly 70 percent, outpacing all other ad networks appearing in the top 10. The company’s Premium Network now reaches more than 225 million online consumers throughout North America and Western Europe each month.

About Specific Media

Specific Media, the advertising industry’s largest independent online advertising network, enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. The company’s Premium Network reaches more than 150 million US consumers and 225 million consumers globally each month. Since 1999, Specific Media has connected advertisers with target audiences across consumer branded publishers. Visit www.specificmedia.com.

NEW YORK-Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for July 2008 by comScore, Inc., the industry leader in online audience measurement. This placement ranks Epic among the very top for specialty or niche ad network players, and within range of the largest horizontal ad networks – while only counting a portion of Epic’s overall traffic, with the rest coming from search via its performance search business. The company’s monthly reach through the Azoogle Ad Display Network now spans more than 40 million unique visitors a month. July marks the first time the company or any of its business units have been publicly ranked by comScore, Inc.

Epic Advertising is a dominant, global performance marketing company, connecting advertisers from all over the world to highly targeted online consumers through display advertising, via the Azoogle Ad Display Network, its award-winning performance-based ad network, and through its performance search business. Epic’s traffic comes from its vast display “reach” – as counted in the comScore report — and through high-performing search marketing.

“These results are very positive for us and highlight an important piece of our compelling overall growth story in 2008,” said Michael Sprouse, Chief Marketing Officer of Epic Advertising. “Our reach via display advertising in the U.S., as these rankings indicate, coupled with the reach numbers we track internally through Search, show a position of strength in the global online marketing ecosystem to the tune of over 22 billion ad impressions served per month worldwide. We are becoming a growing force in providing advertisers and agencies with a wide range of effective marketing solutions, whether through display, search, social network monetization, text ads, video advertising, pCPM and more. We don’t just buy impressions; rather, we ensure our marketing and targeting efforts across all platforms are tailored to each client individually.”

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning and a targeted, worldwide reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

New York, NY – August 18, 2008 – Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for July 2008 by comScore, Inc., the industry leader in online audience measurement. This placement ranks Epic among the very top for specialty or niche ad network players, and within range of the largest horizontal ad networks – while only counting a portion of Epic’s overall traffic, with the rest coming from search via its performance search business. The company’s monthly reach through the Azoogle Ad Display Network now spans more than 40 million unique visitors a month. July marks the first time the company or any of its business units have been publicly ranked by comScore, Inc.

Epic Advertising is a dominant, global performance marketing company, connecting advertisers from all over the world to highly targeted online consumers through display advertising, via the Azoogle Ad Display Network, its award-winning performance-based ad network, and through its performance search business. Epic’s traffic comes from its vast display “reach” – as counted in the comScore report — and through high-performing search marketing.

“These results are very positive for us and highlight an important piece of our compelling overall growth story in 2008,” said Michael Sprouse, Chief Marketing Officer of Epic Advertising. “Our reach via display advertising in the U.S., as these rankings indicate, coupled with the reach numbers we track internally through Search, show a position of strength in the global online marketing ecosystem to the tune of over 22 billion ad impressions served per month worldwide. We are becoming a growing force in providing advertisers and agencies with a wide range of effective marketing solutions, whether through display, search, social network monetization, text ads, video advertising, pCPM and more. We don’t just buy impressions; rather, we ensure our marketing and targeting efforts across all platforms are tailored to each client individually.”

About Epic Advertising:
Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning and a targeted, worldwide reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

Metacafe specializes in short videos, precisely what works best for online consumers who don’t have the time or the patience to look into long form video content. Having said this, it becomes pretty obvious that the overall monetization opportunities for Metacafe have just diversified further, putting the company in a very enviable position.

Short videos are the easiest to monetize, and the most efficient given the higher CPM or CPE rates for:

- pre-rolls, mid-rolls and post-rolls;
- overlay ads;
- interactive video ads;
- companion ads.

They can usually hold more advertising time and calls to action per minute of content (by comparison with long form video content) and studies show that the user interaction levels are higher.

Metacafe’s most recent deals* will likely please agencies and advertisers looking for quality and legitimate video content to advertise against, as most video platforms are simply un-monetizable due to copyright issues (YouTube, for example).

What’s next for Metacafe? Perhaps renouncing their independent status and graciously accepting an offer from one of the suitors – that’ll be one sweet deal!

*
60 Frames, which finances and syndicates professionally produced short-form digital entertainment and creates unique, highly effective online advertising opportunities for national brands
Aniboom, a leading animation virtual production studio that teams up with creators around the world to produce a wide range of original animated content.
CelebTV.com, which delivers up-to-the-minute entertainment news 24/7, offering the sophistication and credibility of a television news network, while providing the on-demand, real-time benefits of a premium online destination
Collegiate Images, the centralized licensing and rights clearance agency that manages the distribution of copyrighted intellectual property content, focusing exclusively on college sports
Comedy.com, a comedy entertainment site that combines user-generated content and original, professionally produced content from some of the funniest peeps in the business
Comedy Time, the global market leader in original comedy content created for wireless handsets and broadband
Diagonal View, an aggregator of original viral video entertainment
GamePro Media, publishers of GamePro.com and GamePro Magazine, and a division of IDG
Howcast, which shows consumers the web’s most engaging, useful how-to videos wherever, whenever they need to learn how…
SXM, the production company behind “Easy to Assemble,” a scripted Web series written and created by and starring Illeana Douglas, Jeff Goldblum, Tom Arnold, Craig Bierko, Kevin Pollack, Justine Bateman and Ed Begley Jr., and sponsored by IKEA
Wannahaves, an aggregator of videos on the latest gadgets, games and gear
YoungHollywood.com, one of the largest producers of original celebrity programming in Hollywood.

“Joining the NAI supports our ongoing commitment to transparent business practices and the highest of standards, particularly when it comes to protecting consumers’ privacy,” stated Dilip DaSilva, founder and chief executive officer of Exponential Interactive. “We look forward to working with the NAI and serving as an industry leader to establish additional responsible business and data management practices.”

“We’re thrilled that Exponential has joined the NAI and is demonstrating its commitment to protecting consumer privacy,” said Trevor Hughes, executive director of the NAI. “The growing participation in the NAI validates the importance of developing responsible, consumer-focused industry standards. “

The NAI is a trade association for online marketing organizations. The NAI was formed in 1999 in response to consumer concerns over the use of profile-based targeted online advertising. The resulting set of self-regulatory principles remain a model for effective industry self regulation. The NAI Opt-out Tool was developed for the express purpose of allowing consumers to “opt out” of targeted advertising delivered by member ad networks. Consumers interested in opting out of receiving cookies from Exponential’s Tribal Fusion network can do so on the NAI Web site or by visiting from Exponential’s privacy policy page.

About Exponential™ Interactive, Inc.

Exponential is a technology-driven media services company that delivers innovative products and services offering various types of digital marketing to meet the demands of advertisers and publishers. Representing over 1,500 of the key vertical publishers on the Net today, and as the partner of choice for many of the world’s leading advertising agencies and advertisers for their online campaigns, the company offers a fully integrated suite of online advertising solutions, including brand and CPM advertising, performance marketing, lead generation, local search, online shopping portal and in-text solutions.

Each of Exponential’s businesses – Tribal Fusion®, FullTango®, LeadGenuity®, EchoTopic®– brings state-of-the-art optimization technology and expertise, generating 30 billion online ad impressions per month, reaching 70% of the US Internet users and 230 million consumers worldwide.

Exponential Interactive, Inc. is privately held and headquartered in Emeryville, CA and has offices throughout the United States and in London and India. For more information, please call 510.250.4018 or visit: http://www.exponential.com

About the NAI

The NAI (Network Advertising Initiative) is a cooperative of online marketing companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI is prepared to meet these concerns with both effective industry self-regulation and sensible protections for online consumers. To learn more, visit www.networkadvertising.org.

Irvine, Calif. — June 17, 2008 — As the nation grapples over the final primaries and prepares for the presidential election in November, Specific Media, the largest independent advertising network, today launched a new specialized political targeting solution designed to offer an edge to campaign marketers. Specific Media already reaches more than 77 percent of American Internet users, according to comScore’s March 2008 report. With the ability to anonymously target consumers by party affiliation, segments and issues, Specific Media’s groundbreaking new offering enables political marketers to target up to 165 unique audience profiles.

According to recent industry surveys, more than half of all U.S. voters get political information from the Internet, most of them searching for terms related to issues such as “healthcare,” “economy” or “war in Iraq”. However, to date, campaign managers have largely targeted their ads based on candidates’ names, thus failing to connect with the most responsive – and undecided – segments of the political electorate.

Specific Media utilizes anonymous data from its industry-leading Data Network to identify and target very specific political audiences by a variety of indicators. These can include party affiliation, such as conservative, moderate, liberal or ethnic minority republicans, democrats and independents, as well as issues such as abortion, civil rights, education, environment, globalization, gun control, healthcare, immigration, Iraq war, budget and Medicare. Combined with its massive reach to nearly 80% of all online consumers, Specific Media gives political marketers an unprecedented opportunity to strategically connect and interact with targeted segments.

“With the high number of voter registrations and expected turnout during the current primary race season, this is a big year in American politics. It is also an important year in advertising, as political campaigns and advocacy groups are set to increase their online spending,” said Tim Vanderhook, CEO and co-founder of Specific Media. “To avoid wasting advertising dollars on untargeted consumers, Specific Media has developed a solution that hones in on specific affiliations and issues, offering political marketers the most targeted and scalable way to reach the voters with the messages that matter most.”

eMarketer estimates online advertising from political campaigns and advocacy groups will reach $50 million this year amid a busy schedule that includes presidential elections, 34 Senate and 435 House campaigns, 11 open governor seats and a wide range of local legislative positions.

Specific Media will be hosting a private event in Washington D.C. to discuss topics surrounding political targeting in July. The scheduled guest speaker is renowned campaign strategist and political consultant Matthew Dowd.
About Specific Media

Specific Media, the advertising industry’s largest independent online advertising network, enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. The company’s Premium Network reaches more than 225 million consumers globally each month. Since 1999, Specific Media has connected advertisers with target audiences across consumer branded publishers. Visit www.specificmedia.com

London, UK and New York, NY, 6 June, 2008 – AOL announced the expansion of Platform-A in Europe, which aligns AOL’s existing advertising operations and offers advertisers and publishers a full suite of industry-leading marketing solutions powered by the Web’s most advanced advertising technologies. Brendan Condon has been named head of Platform-A’s International operations, based in London, reporting to Platform-A President Lynda Clarizio.

“By bringing Platform-A to Europe, we can offer advertisers the best marketing tools and technologies available to help them effectively and efficiently deliver their messages to online audiences across Europe,” said Randy Falco, AOL Chairman and CEO. “This builds on AOL’s strong presence in Europe, and positions AOL for growth in three key areas – publishing, people networks, and our advertising network.”

AOL’s publishing network in Europe includes owned and operated sites in 13 countries in the region. In addition, AOL recently acquired social media company Bebo – which is one of the leading social media networks in the UK. In mid-May, AOL announced the launch of its People Networks business unit, which combines Bebo with AIM, ICQ, and other AOL community properties, and has a global audience of about 80 million.

Platform-A in Europe will align AOL’s existing European advertising operations. These include Advertising.com, which has sales offices in nine countries in Europe; Frankfurt-based ADTECH, which is the leading ad serving company in Europe; buy.at, a leading affiliate network based in the U.K., as well as AOL’s ad sales teams in Europe. The new organization will also integrate industry-leading technologies including contextual search by Quigo, behavioral targeting by TACODA, and mobile ad-serving by Third Screen Media. Combined, Platform-A reaches 125 million online consumers, more than half of Europe’s online audience*.

“No other network can offer the reach, relevance and richness of Platform-A,” said Lynda Clarizio, President of Platform-A. “Advertisers will be able to use the most advanced optimization technology and behavioral targeting, combining AOL’s premium inventory with Advertising.com’s network, including social media, affiliate marketing, search, video and mobile. This will be possible with one insertion order and one point of contact. We’re launching this in Europe today and by the end of next year, it will be available around the world.”

Condon previously was head of Advertising.com’s International business. Prior to that, he was senior vice president of finance and operations at AOL Media Networks. Condon joined AOL in 2002, after having managed cross-media advertising initiatives over 18 years at Time Inc.

Dana Dunne remains the head of AOL Europe, overseeing growth of AOL’s owned and operated sites in Europe, including the AOL portals, music, video and entertainment offerings, search, and partnerships.

“Under Dana’s leadership, AOL has successfully made the transition from an access business to an ad-supported Web business, while greatly expanding our audience reach throughout Europe with the launch of several new portals,” said Falco. “A thriving owned and operated network is key to the success of Platform-A in Europe, and I’m looking forward to Dana’s continued leadership as we grow the size and engagement of our European audience.”

*Source: comScore Media Metrix, April 2008.

About Platform-A
Platform-A, AOL’s advertising business, offers advertisers and publishers best-in-class solutions that leverage AOL’s premier consumer brands like AIM, Moviefone, MapQuest, TMZ, AOL.com and more; TACODA’s audience insights and behavioral targeting; and Advertising.com’s industry-leading reach across multiple networks, including display, mobile, video, search and affiliate. Platform-A also includes Quigo, a leading site and content- targeted advertising business and ADTECH, a leading international online ad-serving business based in Frankfurt, Germany.

Platform-A International has more than 300 employees and is currently based in nine countries across Europe: Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden and the UK.

About AOL
AOL® is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

As a Full Compliance Member of the NAI, Mindset Media adheres to the NAI’s self-regulatory rules for network advertisers and gives consumers the ability to opt out of its targeted ad network through the NAI’s Consumer Opt-out Program.

“Every responsible member of our industry works to enhance consumers’ online experience, not comprise their privacy or erode their trust. That’s why we create privacy policies in English, give people easy ways to opt out of targeted advertising, spread awareness of cookie technology – and join the NAI. Mindset Media looks forward to working with the NAI to develop and enforce responsible, consumer-focused industry standards,” said Jim Meyer, CEO and Co-founder of Mindset Media.

In addition to offering consumers the ability to opt out through the NAI, Mindset Media will continue to host its own opt-out tool on its corporate website. Mindset Media does not use any personally identifiable information to deliver targeted advertisements.
Mindset Media Establishes Membership with the NAI/2

About Mindset Media
Mindset Media is the internet ad network for brands. Using its proprietary psychographic standard, Mindset Media lets brand advertisers target millions of people with the personality traits that fit their brands in simple online media buys. The Company works in partnership with Nielsen Online to develop consumer profiles that help brand marketers specify their psychographic targets. For more information, visit www.mindset-media.com.

About the NAI
The NAI (Network Advertising Initiative) is a cooperative of online marketing companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI is prepared to meet these concerns with both effective industry self-regulation and sensible protections for online consumers. To learn more about the NAI and its partners, visit www.networkadvertising.org.