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Platform-A Launches in Canada
Platform-A Offers Canadian Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies TORONTO – AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. [...]
Annual ChoiceStream Survey Finds Personalized Ads Attract High-Value Customers
Biggest Spenders and Most Frequent Shoppers Are More Willing To Click on Ads if Personalized Based on their Tastes and Interests CAMBRIDGE, Mass. – ChoiceStream, the premier recommendations service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, today announced the findings of its 2008 Personalization Survey. [...]
AOL’s Platform-A to Deliver Two-Day, Billion Impression Ad Campaign for T-Mobile
First-of-Its-Kind Ad Buy Leverages Platform-A’s Unmatched Reach NEW YORK – AOL’s Platform-A announced that it launched, in partnership with T-Mobile USA, an unprecedented billion-impression Web advertising campaign across Platform-A during a two-day period on November 10 – 11. The first-of-its-kind advertising buy underscores Platform-A’s ability to reach more U.S. online consumers – more than 90% [...]
interCLICK Joins the Network Advertising Initiative
Commitment to Consumer Transparency Is Recognized with interCLICK’s Election to the NAI NEW YORK – interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US1, announced it has joined the Network Advertising Initiative (NAI), a coalition of industry-leading online advertising companies. interCLICK is one of a select group of vendors that have met [...]
Specific Media Leads Industry in Reaching the Internet’s Most Valuable Consumers
Largest Independent Ad Network Ranks Number-One in Reaching High-Interest Audiences across Leading Categories Including Automotive, Retail and Travel IRVINE, Calif. – Specific Media, the largest independent online advertising network, today announced it leads the industry in reaching consumers who spend the most time on the Internet, across more categories than any competitor, according to the [...]
Epic Advertising Emerges as Online Marketing Leader: Azoogle Well-Ranked for a Niche Ad Network
Latest results by comScore, Inc. show the company’s expanding internet reach NEW YORK-Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for [...]
Epic Advertising Emerges as Online Marketing Leader
Latest results by comScore, Inc. show the company’s expanding internet reach. New York, NY – August 18, 2008 – Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property [...]
Metacafe Gets to Monetize Content from 12 New Video Content Providers
Metacafe has announced earlier today 12 new deals with video content providers – a move that will significantly enlarge their already impressive video inventory. Metacafe specializes in short videos, precisely what works best for online consumers who don’t have the time or the patience to look into long form video content. Having said this, it [...]
Exponential Interactive Inc. Joins Network Advertising Initiative
EMERYVILLE, CA – July 9, 2008 –Exponential Interactive, Inc., the technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers, announced today that it has joined the Network Advertising Initiative (NAI), a cooperative of online marketing companies that are committed to ensuring consumer protection and privacy online. [...]
Specific Media Launches Enhanced Political Targeting Product
New Solution Helps Political Marketers Reach up to 165 Unique Audience Profiles During Hotly Contested Election Year Irvine, Calif. — June 17, 2008 — As the nation grapples over the final primaries and prepares for the presidential election in November, Specific Media, the largest independent advertising network, today launched a new specialized political targeting solution [...]
AOL Expands Platform-A to Europe
Advertising Group Aligns AOL’s Existing Ad Operations, Offering Full Suite of Branding and Performance Solutions, Reaching 125 Million Online Consumers Across Europe London, UK and New York, NY, 6 June, 2008 – AOL announced the expansion of Platform-A in Europe, which aligns AOL’s existing advertising operations and offers advertisers and publishers a full suite of [...]
Mindset Media Establishes Membership in the Network Advertising Initiative
NEW YORK, March 5, 2008 – Mindset Media (www.mindset-media.com), an online ad network that enables brand advertisers to reach millions of people with the personality traits that fit their brands, announced today that it has joined the Network Advertising Initiative (NAI), a cooperative of online marketing and advertising networks committed to addressing important privacy and [...]
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