PLEASANTON, Calif. – Jivaldi, a full-service Internet marketing company, was chosen by ClubSquare.com, Inc., based on Jivaldi’s previous Web 2.0 development and startup experience, to help develop their new social networking site, Rjenda. With the power of existing social networks, Rjenda targets coordination of everyday activities for groups and friends – an area where other sites fall short.

Attention Soccer moms! Millions of busy individuals and families spend countless hours each week organizing and coordinating activities across their social, school, extra-curricular and professional groups. “We simplify this coordination both for organizers and participants and help connect people who share in these activities,” says Ranvir Wadera, Rjenda founder. “Rjenda provides a consolidated view of calendars and events, volunteer signups, news updates, and other communication across groups for each user, making it easy for a busy individual or family to stay on top of daily activities.”

Rjenda combines group coordination of calendars and volunteer signups, with social networking features including micro-blogging, news updates, and more. “This social networking market continues to boom, and users are looking to migrate to sites offering something beyond touching base with old friends,” mentions Jim Ivaldi, founder of Jivaldi. “Rjenda is ahead of the game and is tackling a group-oriented platform that is extremely viable.”

“Jivaldi continues to be a valuable team member and helps to maintain an aggressive development pace,” says Ranvir Wadera. “They understand the industry and are proving their capabilities by delivering timely and effective web development services.”

About Jivaldi

Jivaldi, LLC delivers impactful Internet marketing services via the effective combination of: creative design, application development and online marketing. Serving clients in a variety of industries including: technology, leisure, sports, politics and entertainment, Jivaldi is located in Northern California, with offices in the San Francisco Bay Area and Sacramento area.

About Rjenda

Rjenda is designed to coordinate everyday activities with your groups and friends. Such coordination includes sports teams, scout troops, school and church groups, committees, book clubs, walking groups, neighborhood groups, along with family and friend circles. There are tremendous opportunities for people to develop and enrich their social connections with those whom they share common activities. http://www.Rjenda.com

MADISON, Wis. – Jive and Networked Insights announced a partnership on Jive Insights, a new feature of Jive SBS 3.0.

Powered by Networked Insights’ SocialSense technology, Jive Insight will enable Jive clients to get a real-time view into the companies, products, and topics that their community is engaged around, as well as sentiment. Combined with the ability to look at trends in engagement, Jive Insight will provide companies with the information required to make better business decisions.

“As communities grow, the potential business value of the combined interactions increase, but the difficulty of understanding them collectively and in context increases as well,” said Dan Neely, CEO, Networked Insights. “It is difficult to discern who a company should be listening to, and what topics are most important. That’s the reason Networked Insights exists – to provide insights rather than data on community interactions.”

Jive Insight utilizes the power of SocialSense to combine content analysis from community members who post content, and behavioral analysis for all community members. This “provides a more accurate measurement of engagement,” according to Neely. Unlike other intelligence tools that provide pre-defined keyword-based insights, SocialSense provides intelligence to Jive Insight to also deliver discovery-based insights. “Letting the data decide what is important, is primary to the future of analysis,” according to Neely. “This is where you can truly discover things you wouldn’t know to look for, like a new competitor that your customers know about but you do not, for example.”

Insights are delivered through a simple dashboard that highlights top discussions, and most engaged topics. Jive Insight users can also set up custom views, as well as alerts based on their specific interests and areas of responsibility. The interface allows for evaluating trends, as well as for viewing categorized individual posts.

Additionally, Jive clients will have the option of adding analysis of discussion from other online communities. Identifying where relevant discussion is occurring outside of a client-owned community allows clients to engage with, listen and learn from other communities.

“Companies are looking for ways to do things more quickly and cost effectively,” said Dan Neely, CEO, Networked Insight. “Our relationship with Jive gives companies access to relevant data points from thousands of conversations. Jive’s clients can be more responsive to their customers and make better informed decisions on marketing, product development, advertising, and customer service.”

“We were looking for a solution that went beyond standard user metrics and keyword frequency,” said Dave Hersh CEO, Jive Software. “After looking at a number of potential partners, Networked Insight had the best approach and technology, hands down.”

About Networked Insights

Networked Insights gives companies the ability to discover and act upon real-time Customer Intelligence from a wide variety of social media sources, providing truly customer-driven insight based on both content and social behavior generated from customer-to-customer interactions. Previously, companies gained customer information by asking predetermined questions or proving company-generated hypotheses. Networked Insights puts the customer at the center of the intelligence process so that companies can let the customer decide what’s important. To hear more about this new partnership- schedule an interview with Dan Neely at SXSW 2009 between March 13th-17th 2009 or call for more information. Networked Insights is privately held and based in Madison, Wisconsin. For more information, go to www.networkedinsights.com.

About Jive

Jive is the global leader in Social Business Software. For more information, visit Jive online. www.jivesoftware.com

LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced the launch of an innovative Web 2.0 NASCAR enthusiast site, All Left Turns. The new site will offer a fresh spin on the daily news, race analysis, driver interviews and profiles, rumors and cutting-edge commentary, all with an informed opinion and Break’s trademark sense of humor.

All Left Turns was developed by and for NASCAR fans who crave an online community to celebrate the racers, racetracks and the fans themselves. Users will be able to live vicariously through other users as people upload photos from race-day, create fan pages and interact through forums. Break has hired seasoned sports writer Stephen Thomas as Managing Editor to provide in-depth editorial coverage as well. Thomas has covered NASCAR for Sports Illustrated, CNNSI.com, FOXSports.com, and has written numerous articles for both ESPN The Magazine and Sporting News.

“Our proprietary research of men 18-34 clearly indicated that there was a huge endemic audience for NASCAR,” said Keith Richman, CEO of Break Media. “We developed All Left Turns to not only meet that need, but to provide the young NASCAR fan a true interactive community.”

The new Web site provides Break Media additional opportunities to distribute relevant premium content to millions of unique viewers per month while simultaneously opening a new channel for advertisers to reach niche NASCAR fanatics, who worldwide spend about $3 billion on licensed products alone. All Left Turns continues to build Break Media’s network of sports sites that already feature almost 100 entertainment, gaming, lifestyle, humor, music, and technology websites.

For the latest on All Left Turns, please visit http://www.allleftturns.com/ or for information on Break Media properties, please visit http://breakmedia.break.com/.

About Break Media:

Break Media is the Internet’s premier entertainment community for men. Break Media consists of wholly owned branded properties such as Break.com, Cage Potato, Chickipedia, Holy Taco, Wall Street Fighter, Screen Junkies and All Left Turns as well as a publisher network, the Break Media Network, that counts over 100 member sites. Between these two channels, Break Media reaches over 60 million men worldwide on a monthly basis. Founded in 1998, Break Media offers advertisers unique opportunities to market directly to a young, male demographic through innovative ad formats that introduce relevant brands to the audience on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/.

EMERYVILLE, Calif. – Lithium Technologies, the leading provider of on-demand customer community solutions for the enterprise, announced the launch of Lithium Insights, the first and only set of analytic solutions available to accurately measure and benchmark the health of online communities. Lithium Insights includes the Community Health Index and the Lifecycle Benchmark Service enabling customers to proactively monitor six key dimensions of community health, compare their communities’ performance to benchmarks and, most importantly, receive step-by-step recommendations to help improve performance. The Community Health Index is designed as an open standard, available for use by all in the customer community industry as a common way to measure community health.

“Lithium’s strength in reporting and metrics has helped us drive success with our customer community,” said Mark Hopkins, project manager for social media at Lenovo. “Having access to the Community Health Index and Lithium’s ability to benchmark our community against peers in size, tenure, and type provides us with insights that guide and optimize our growth and help us achieve our business objectives.”

In the October 2008 Forrester Report, Metrics for Social Applications in a Downturn, Josh Bernoff wrote, “Your social application should be aimed at a specific objective. Unless you measure progress toward that objective, you have no idea whether you’re accomplishing anything valuable.”

The challenge is that with so many possible characteristics to measure, it has been unclear to community managers which metrics should be used. What is more, many community managers are unclear about how to use those metrics to determine how to improve the health of their community. With Lithium Insights, the company has pioneered the science of community measurement and has developed two separate, but complementary solutions to address these needs for community managers:

* Lithium’s Community Health Index allows businesses to easily and accurately measure the six key characteristics of a healthy community: growth, usefulness of content, level of traffic, degree of responsiveness, interactivity, and liveliness. In combination, these characteristics allow companies to quantitatively measure and compare the progress of their community initiatives in a unified way. Lithium has developed this methodology based on scientific research from hundreds of customer communities and 10 years of experience. Controlling for differences in communities’ function and focus, Lithium has identified a set of qualities that unites healthy online communities of all kinds. Lithium customers will receive their Health Index on a weekly basis along with recommendations to address opportunity areas. In addition, the methodology will be available for anyone to use to identify their own health index rating.
* The Lifecycle Benchmark Service builds on the Community Health Index and offers the ability to benchmark the success and health of an online community from the very first hours of the community launch and throughout the communities’ life. In fact, within the first 4 hours of launch, Lithium begins sending the customer reports about the health of its community that can help predict the long-term success of a community. Additionally, if supporting data indicates that a community isn’t heading in the right direction, corrective action can be taken proactively to correct course.

“Through its Benchmark Service, Lithium is taking advantage of the predictive power of the Community Health Index. By mapping a community’s health index against appropriate benchmarks, the company can point out which levers to pull to attain the desired outcomes. As a result, community managers can be more effective in their jobs, and the community as a whole will be healthier, and therefore more effective in meeting business goals,” said Matthew Lees, vice president and analyst at the Patricia Seybold Group.

Lithium Insights is part of the company’s next generation platform release which includes numerous new capabilities dedicated to customer success. The new platform includes enhancements to drive engagement such as search-engine friendly mark-up, video, rich-media capabilities, and a widget-based interface that allows for rapid tailoring to customer needs. These new innovations enable customers to react to new insights quickly and take action to meet their business objectives without the need for a large staff or IT investments.

“At a recent industry roundtable, brands, vendors, and partners agreed that it was an imperative for all of us to develop a common way to measure the health of communities,” said Lyle Fong, CEO of Lithium Technologies. “We developed the Community Health Index based on our research and experience in the industry as a way to jump start this imperative. As an open methodology that can be used by all community managers, regardless of whether they are a Lithium customer, our hope is that this is the beginning of an industry-wide discussion about a common metric and look forward to the broader community’s feedback.”

“We applaud Lithium for sharing its Community Health Index with the industry. Lithium’s massive data set and years of experience put it in a near-unique leadership role to start the dialogue on benchmarking standards,” said Lees.

About Lithium Technologies

Lithium is the leading provider of customer-centric social networking solutions for the enterprise. Working with market leaders such as Best Buy, Sony, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium delivers online customer communities that work. Lithium solutions inspire customers to share knowledge, connect with each other, and connect with the enterprise, thus providing a unique method for companies to identify, engage, and understand customers. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium’s platform is proven in high-volume, growth environments and provides the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com.

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CAMBRIDGE, MA AND SALT LAKE CITY, UT – December 10, 2008 – Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, and Vehix, a multi-platform digital automotive network, today announced that Akamai’s Dynamic Site Accelerator service is accelerating its automotive web site. More than 2 million unique visitors each month visit www.vehix.com. Vehix is also using Akamai’s Media Delivery solution to deliver rich, online video content, such as video buying guides on Vehix’s Video Center. Powered by Akamai, Vehix delivers informative, easy-to-use, and interactive online video buying guides, allowing consumers to conduct automotive research that makes their car-buying experience easier and more enjoyable.

E-commerce web sites are becoming richer – offering more dynamic content, applications, and video. To engage shoppers, these features must load quickly and perform as expected. Vehix is leveraging the globally-distributed Akamai Platform to improve performance across its site, including image delivery, dynamic elements – such as search inventory, research pages, ratings and forums – and video assets, creating a complete high-quality online experience and user engagement for consumers and car dealers through its online community.

“From comparing information on resale values to researching for a new car model, our site is an active marketplace where consumers and dealers gather the latest car information,” said Michael van Thiel, chief technology officer, Vehix. “And as online communities become more sophisticated, consumers seek far more innovative, personalized features as part of their web experiences. Therefore, we’ve added more dynamic content, video and applications to our site that ensure an engaging, interactive experience for our users and dealers in which they can search, preview and watch video reliably and quickly when looking for car information. We have seen improvement in speed double in certain parts of the country and expect more as we fully optimize Akamai’s offering. Akamai is the clear choice for us to deliver such an engaging online user experience.”

Leveraging Akamai’s Media Delivery solution, e-commerce customers such as Vehix can deliver and deploy video quickly and effectively, allowing customers to view rich media without the typical loading, buffering and playback issues that often plagues streaming video. Akamai’s Dynamic Site Accelerator solution is designed to speed up and accelerate the delivery of dynamic and interactive content and transactions. As a result, e-commerce customers have indicated that Akamai’s solutions help them meet today’s consumer expectations for a fast-loading, always available site, regardless of the number of interactive elements, dynamically-generated content, or variance in Internet conditions.

“The trend to leverage online video, user forums and reviews, as well as other social media and interactive features on e-commerce sites, is expected to continue as retailers discover the real value of rich media and Internet applications. Akamai is key to ensuring this multi-platform approach via our broad solution set,” said Brad Rinklin, vice president, global marketing, Akamai. “We believe that by leveraging Akamai’s Dynamic Site Accelerator and Media Delivery solutions, our customers can not only accelerate the delivery and performance of their dynamic content and applications online, but can also provide the best possible online shopping environment for end-users who expect an engaging and interactive site.”

About Vehix
Vehix is a multi-platform digital automotive network designed to provide consumers with a truly one-stop automotive shopping experience. Vehix, through its unique content, inventory and advertising network, offers superior written and video content, objective third-party information and best-in-class research tools. All of Vehix’s car research and purchase tools are available on multiple platforms, including the Internet, cable television, video-on-demand, and on mobile devices. Vehix launched in 1996 as an online automotive portal designed to facilitate the research and purchase processes for consumers. Vehix is owned by Comcast Spotlight, a division of Comcast Cable. For more information, visit www.vehix.com.

The Akamai Difference
Akamai® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai’s services have been adopted by the world’s most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai’s global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, advertise, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.

SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, today launched an overhauled self-service ad platform for small and medium sized business marketers. The new platform allows marketers to access FM’s premium content and offers total flexibility and control over advertising efforts. The platform’s new features give marketers complete control over their ad buy and help make the most efficient use of their advertising budgets.

“With the new functionality available in the self-service ad platform, marketers with smaller budgets have the same access to our sites that Fortune 500 brand advertisers enjoy,” said John Battelle, founder, chairman and CEO of Federated Media. “Conversational media is where consumers congregate, form opinions and make purchasing decisions. It’s not just major brands that need to be here; it’s everybody.”

Marketers now have access to a fully-featured campaign planner complete with transparent site lists, real-time inventory availability, and an ad creative upload tool. Marketers also have the flexibility to buy on a site-specific basis, across categories, or based on the desired audience demographic. And, marketers can choose to purchase on either a CPM basis or on a flat rate basis.

“As the editor of Small Business Trends, a go-to resource for the entrepreneurial crowd, I’m proud that FM is reaching out to the SMB market with their new ad platform,” said Anita Campbell. “There is no question that FM has some of the best content, and therefore some of the most valuable readers, on the Web. Now small business marketers have the ability to target FM’s premium content and the audience that goes along with it.”

FM has also unveiled the Online Marketing Idea Exchange, an online community where advertisers, developers, and the wider marketing community can get or contribute advice, solicit or offer professional help, or simply share ideas on how small to mid-sized businesses can more effectively engage customers online. During the first month, FM is offering an ad creative giveaway where entrants will be eligible to win an ad creative makeover. The Online Marketing Idea Exchange features sections including Community Engagement, Publisher Engagement, Brand Building, Ad Creative Studio, as well as a Resources section with everything from a Glossary to FAQs.

For more, or to try out the new platform, please visit: http://advertisers.federatedmedia.net.

About Federated Media

At FM, we believe great voices attract great audiences. We’re in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Video Gaming, Graphics Arts, News 2.0, Lifestyle, Parenting and Green. For more information, please go to http://www.federatedmedia.net.

“3sixty was designed to allow the relationships that are formed at ExactTarget’s Connections user conference to live on forever,” said Tim Kopp, chief marketing officer of ExactTarget. “With this interactive community, our users can become resources of inspiration and innovation for each other.”

This new relationship-powered business network provides users with an all-inclusive resource for their ExactTarget product and training needs. Similar to social networks such as MySpace, Facebook and LinkedIn, 3sixty encourages clients to create profiles, join groups and interact with peers. Information on the site includes:

* Extensive documentation on existing and new product offerings
* Web-based instructional training and solution demonstrations
* Whitepaper and case study downloads
* ExactTarget answers, ideas and forums

“The goal of 3sixty is to help our customers derive ever-increasing value from their investment in ExactTarget,” said Kopp. “By giving them easy access to educational materials and creating an environment where they can openly share best practices with other clients and ExactTarget employees, we believe we will help clients achieve that goal.”

3sixty is available to all ExactTarget clients. To join the conversation at 3sixty, please sign up at: https://3sixty.exacttarget.com and use your ExactTarget customer username and password to get started.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET

DEERFIELD BEACH, Fla.–(BUSINESS WIRE)–Intergi (www.intergi.com), a leading video game and entertainment site representation company and advertising network, today announced four new exclusive representation deals with a collection of high profile, web-based portals targeting the gaming and entertainment communities. The new sites – QJ.net. Evil Avatar, Fpsbanana.com and NSider2.com – each offer three key tenets Intergi looks for in growing its network: the ability to deliver targeted content, an established community of gaming and entertainment enthusiasts and the opportunity for media buyers and planners to achieve billions of impressions. The four new sites include:

* QJ.net – (www.qj.net) Known as the QuickJump network, QJ.net offers an online portal to all things video gaming and entertainment, with aggregated content that allows visitors access to reviews and updates on news within the video games, film and entertainment industries.
* Evil Avatar – (www.evilavatar.com) An aggregate site for gaming enthusiasts and developers, offering daily gaming news “with attitude.” The site features headline news, community threads and previews of all that is current in today’s world of video gaming.
* Fpsbanana.com – (www.fpsbanana.com) FPSBanana is the largest website on the Internet tailored specifically to online First Person Shooter (FPS/Action) game customization for gamers and game designers.
* Nsider2.com – (www.nsider2.com) Nintendo Insider Forum, offering an online community dedicated to Nintendo entertainment content. The member-based site features bulletin boards, YouTube clips and game reviews.

“Today, online advertising is all about being able to deliver targeted messaging that truly hits the consumer, where, when and how they want,” said Jayson Dubin, president of Intergi. “By adding QJ.net, Evil Avatar, Fpsbanana.com and nSider2.com, we increase our ability to offer direct access to millions of gamers who are spending more of their time online. Any advertiser today looking to connect with anyone who is passionate about gaming and entertainment need look no further than the Intergi network, which is now over 700 websites strong!”

Currently securing an additional round of funding, Intergi has spent the last year investing seed capital to further build out its web-based technologies to deliver more targeted impressions, bolster its sales force and integrate more publishers into its network. Other representation partners include Wizards of the Coast, gamerDNA, K2 Networks and more.

Intergi is a leading online gaming and entertainment advertising network and representation company offering broad and unparalleled access to the $25 billion gaming industry. Offering reach capabilities of over 9 billion page views and 160 million unique visitors each month, Intergi offers targeted advertising placements – site specific, channel-wide and run-of-network – through more than 700 specialized gaming and entertainment categories including massively multiplayer online (MMO) and first person shooter (FPS) genres. Intergi’s global market allows advertisers and publishers to connect from different parts of the world and access a more robust and viable gaming enthusiast. Based in Deerfield Beach, Florida, the company was launched in May 2007 by a team of seasoned gaming industry veterans. For more information, visit www.intergi.com

PALO ALTO, Calif. – May 28, 2008 – PubMatic (www.pubmatic.com), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today launched a new service for Web publishers that helps them recapture revenue that would normally be lost to default or blank ads. The new default optimization service allows publishers to monetize 100 percent of their ad inventory at the highest possible price by eliminating wasted default impressions and reselling those impressions to the highest paying ad network. In private testing with several dozen large publishers, PubMatic’s default optimization service boosted publisher revenues by as much as 50 percent.

Background: Web publishers typically work with one or more ad networks to broker ads on their Web sites. However, ad networks set rules for ad campaigns that limit who will see their ads and when they will see them based on geography, time of day, how many times a user has seen an ad, and a variety of other factors. When these limits are reached, a blank or default ad is served, resulting in a lost revenue opportunity for the publisher. Without PubMatic, publishers can only manually attempt to eliminate these ads, which is a very arduous process. As a result, these publishers end up serving public service ads, blank ads, or low paying ads to their audience, leaving an estimated billion dollars in revenue unrealized. During PubMatic’s private test, ad networks defaulted 56 percent of the time on average and as often as 87 percent of the time.

“By manually redirecting default ad inventory to a static string of ad networks, or leaving it unsold altogether, publishers leave what we estimate to be more than a billion dollars on the table each year,” said Rajeev Goel, co-founder and general manager of PubMatic. “It’s hard to imagine any company in any industry simply allowing 20 to 30 percent of its inventory to go to waste.”

PubMatic’s default optimization service automates the reselling process, allowing publishers to instantly redirect unsold ad inventory back to PubMatic, which fills that inventory with the highest paying ad impression every time. PubMatic’s new service is an automated solution for the billion-dollar loss that plagues the industry.

PubMatic customer Flixster, an online community for movie fans, realized significant incremental revenue by deploying the default optimization service. At a time when social networking sites are showing declining eCPMs, Flixster was able to find significant revenue from its existing ad inventory, reaffirming the importance of having a comprehensive and fully automated default ad management strategy as part of any revenue optimization plan.

“PubMatic’s dynamic default optimization service has enabled Flixster to access detailed reporting and tracking of the performance of its remnant inventory,” said Steve Polsky, president and COO of Flixster. “By using PubMatic’s default optimization service Flixster has been able to optimize across all of its ad providers and significantly increase its eCPMs.”

About PubMatic
PubMatic is the world’s first service that increases Web publishers’ revenue by automating and optimizing ad serving decisions. PubMatic significantly increases ad sales revenue for more than 3,500 publishers by optimizing ad serving decisions across hundreds of ad networks and by using sophisticated algorithms to optimize the layout of text and display ads. PubMatic is a service of advertising company Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com.

Palo Alto, Calif. – February 25, 2008 – PubMatic (www.pubmatic.com), the first and largest ad optimization platform for Web publishers worldwide, today announced that Sportsvite and Weblog Tools Collection are the winners of the January/February PubMatic Publisher Challenge. Sportsvite has increased its revenue by 90 percent, while Weblog Tools Collection has increased its revenue by 30 percent since using PubMatic.

The PubMatic Publisher Challenge is an innovative program that provides web publishers with thousands of dollars of free advertising on Web 2.0 web sites. Publishers go to www.pubmatic.com to sign up for and start using PubMatic, and then tell PubMatic how much the use of its free service has increased their revenues. Building on PubMatic’s success with optimizing publishers’ ad inventory across ad networks, the PubMatic Publisher Challenge selects winners every month and advertises their products and their success in using PubMatic. PubMatic is the only publisher optimization service that is broadly available and has a proven track record of increasing publishers’ revenues.

“The online advertising industry continues to grow by leaps and bounds, but making it work for you can be a time-consuming undertaking,” said Rajeev Goel, co-founder and general manager of PubMatic. “The success of Sportsvite, Weblog Tools and our thousands of other publishers shows how PubMatic’s online ad optimization can increase publishers’ revenue and streamline ad operations. As these publishers share their stories, more publishers will be aware of the option and maximize their own revenues, making online advertising work for them.”

Sportsvite (www.sportsvite.com) is an online community that connects people who play sports and helps them organize their games among friends, in leagues or for pick-up. The site receives more than 120,000 unique visitors per month and sells more than 5 million ad impressions per month. Since using PubMatic, Sportsvite has seen a 90 percent increase in revenue. PubMatic has also reduced the amount of time Sportsvite spends on managing ad inventory by 10 hours per week. Sportsvite uses PubMatic for both its ad network and ad layout optimization capabilities.

“PubMatic automates and optimizes all aspects of decision making for how we sell our ad inventory. We no longer have to monitor multiple ad networks and rely on A/B or other testing frameworks,” said Neal Shenoy, general manager and co-founder of Sportsvite. “We also took advantage of PubMatic’s ability to consolidate reporting across all of my ad networks. I no longer need two guys and a spreadsheet just to figure out my revenue.’

Weblog Tools Collection ( www.weblogtoolscollection.com) is a leading blog web site that covers blogging techniques, tips, tricks, and hacks, particularly for bloggers who use WordPress. Weblog Tools Collection (WLTC) receives more than 170,000 monthly unique users and has 10,000 regular subscribers. By using PubMatic’s ad layout optimization capability to find optimal color schemes for text ads from Google AdSense, WLTC increased its revenue by 30 percent.

“I thought I had identified the best color scheme for my text ads, but PubMatic quickly found color schemes that increased click-throughs on my web site,” said Mark Ghosh, founder and editor of WLTC.

PubMatic, which recently secured $7 million in venture financing, automates and optimizes ad inventory decision-making for Web publishers by identifying and recommending the ad network and layout that will generate the most revenue in real-time. The result is that publishers enjoy increased revenue while at the same time freeing themselves to focus on generating innovative content and reaching new readers. Ad networks benefit from highly targeted publisher lead generation and stronger relationships with their publisher base. Currently in beta, PubMatic serves more than 2,000 publishers and more ad networks than any other ad inventory optimization platform.

About PubMatic
PubMatic is the world’s first service that increases Web publishers’ revenue by automating and optimizing ad serving decisions. More than 2,000 publishers use PubMatic to significantly increase their ad sales revenue by optimizing across leading ad networks such as Google AdSense, Advertising.com, BlueLithium, and many more and by using sophisticated algorithms to optimize the layout of text and display ads. PubMatic is a service of advertising company Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com.

SANTA MONICA, Calif. – January 6, 2009 – Ascent Media Group announced today that it has teamed with Akamai Technologies, Inc. and Sofatronic to create an integrated digital workflow and distribution solution for the production, hosting and delivery of BD Live™ functionality for Blu-ray Discs.

Available through Ascent Media’s Blink Digital, the platform provides a more efficient and cost effective way for movie studios and content creators to harness the full power of BD Live’s Internet-enabled features, such as bonus content, online community, and interactive and e-commerce applications. Live demonstrations of the technology will be held January 8-9, from 9 a.m.-5 p.m. during the International CES Conference in Las Vegas, NV at the MGM Grand Hotel in the Signature Suite (entrance located at 145 East Harmon Ave.).

“In partnership with industry leaders Akamai and Sofatronic, we are able to offer studios a new solution to BD Live functionality which simplifies the process of delivering this new and exciting interactive experience to the consumer,” said Jose Royo, CEO of Ascent Media Group. “Our head-to-toe package still leaves room for flexibility, plus our best-in-breed partnership allows us to deliver high-quality performance with greater efficiencies for our studio and Blu-ray distribution partners.”

Under the joint initiative, Sofatronic is responsible for the development of a new software platform based off its Kaleidoscope™ technology, a development platform for interactive entertainment on Blu-ray. Akamai’s global distribution platform will enable Internet-connected devices to support large file downloads and acceleration of rich, interactive media content and applications. Blink Digital is responsible for providing creative delivery, design, authoring and programming services and BD Live integration for high quality Blu-ray Disc production.

“Blu-Ray is one of the first convergent devices to hit scale in the connected living room,” said Akamai’s Chief Strategist, Digital Media, Tim Napoleon. “Studios recognize the power of the Internet, and with that, the entertainment paradigm is shifting. BD Live is designed to help studios build social communities around entertainment content and get more for their investment through a platform for merchandising brands, promoting future sales and creating direct relationships with consumers. Akamai’s expertise in delivering rich, dynamic content coupled with Sofatronic’s unmatched BD Live development tools and Blink Digital’s proven track record of high-quality authoring services, will give studios an edge when developing a BD Live experience.”

Together, the three companies have addressed many of the outstanding industry issues that previous BD Live platforms have experienced by providing improved authoring tools, better disc quality assurance, increased menu functionality, secure retailing interface, improved bonus content download times, and fixed disc pricing.

“Sofatronic is exclusively focused on Blu-ray and interactive TV technology development,” said Isaac Larbi, CEO of Sofatronic USA. “Through this partnership, we are better able to meet consumer demand for progressive Blu-ray entertainment by offering a seamless one-stop development solution to studios and Blu-ray distribution partners.”

BD Live offers a wide array of interactive features to the home entertainment ecosystem. With the highly interactive BD Live platform, personalized avatars can be created, subtitles can be frequently updated and viewers can simultaneously interact with others while watching a movie. By instantly connecting users to the Web and empowering them to browse and download online content with special features, new trailers and games, BD Live enables content creators to deliver an interactive service, as opposed to a static product that becomes obsolete once it has been shipped.

About Ascent Media Group
Santa Monica, California-based Ascent Media Group, LLC is a wholly-owned subsidiary of Ascent Media Corporation (Nasdaq: ASCMA), which provides creative and technical services to the media and entertainment industries. Through more than 40 facilities in regions of Southern California, New York, Atlanta, London and Singapore, Ascent Media provides effective solutions for the creation, management and distribution of content to major motion picture studios, independent producers, broadcast networks, cable channels, advertising agencies and other companies that produce, own and/or distribute entertainment, news, sports, corporate, educational, industrial and advertising content. For more information visit: www.ascentmedia.com

About Akamai
Akamai provides market-leading managed services for powering rich media, dynamic transactions and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai’s services have been adopted by the world’s most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai’s global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact and collaborate. To experience The Akamai Difference, visit www.akamai.com.

About Sofatronic
Sofatronic is a TV technologies provider for the next generation HD format Blu-ray and Tru2way™ solutions. Sofatronic was founded in 2006 by and has offices in Hamburg and Los Angeles. The development platform Kaleidoscope is an integration tool for developing a variety of unique interactive applications. It is currently in use for BD-J and BD Live development in both North America and Europe; and is providing the Home Entertainment Industry with new possible revenue outlets with the latest connected and interactive features and services.