Kurt Worrell, SVP, Set to Speak on How Higher Ed Can Adopt a Mobile Strategy

CHESAPEAKE, Va. – Harris Connect, the leader in providing innovative affinity marketing solutions for alumni and membership organizations for more than four decades, will preview its newest solution at this year’s CASE Summit in San Francisco, CA. Designed to help organizations engage their alumni and members in a way they prefer, Kurt Worrell, Senior Vice President of Consumer Sales and Marketing, will also host a session focused specifically on how the higher ed marketplace can integrate mobile technologies into their existing communications strategy.
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Customer-driven Solution Helps Organizations Better Understand their Online Communities

AUSTIN, Texas – Pluck® Corporation, the leading provider of integrated social media solutions to top digital destinations, announced its new analytics tools for the Pluck® SiteLife® platform. Available immediately, SiteLife Analytics helps Pluck customers make better business decisions by having access to actionable intelligence about their Web site’s users, content and interactions. With this information, organizations can allocate resources more effectively and uncover new monetization opportunities through social media.
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Focus Ventures Joins Round to Support Enormous Audience and Sales Growth

LOS ANGELES – Buzznet, which operates the web’s largest community of pop culture web sites with an audience of 40 million unique monthly users, announced that it has changed its name to Buzz Media, Inc. The newly-named company will focus on the continued growth of its socially programmed web sites, including Celebuzz, Buzznet, the Superficial, SocialiteLife, What Would Tyler Durden Do, Stereogum, Idolator, Just Jared and Absolute Punk.

In addition, Buzz Media announced that it has secured a new round of financing totaling $12.5 million. Focus Ventures, a Palo Alto, California based venture firm with more than $830 million under management, joined the latest round. Existing investors, including Anthem Ventures, New Enterprise Associates, Redpoint Ventures and Sutter Hill Ventures, also participated in the round.
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VALPARAISO, Ind. – Livemercial, the leading provider of online direct response marketing, introduced a new social media marketing platform at the Electronic Retailers Summit in Miami today. The Social Response Pack (SRP) will provide a turn-key solution for Livemercial direct response clients looking to connect with online communities, engage online visitors, and increase conversion through social media channels.

“Livemercial revolutionized the direct response industry by introducing innovative video and online technologies that generated and converted leads better than anyone in the industry,” said Johnny Mathis, Jr., CEO, Livemercial. “Today, we have changed the industry again by introducing the first direct response platform that integrates the next wave of online engagement – social media marketing.”
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Conferences Drive Attendance through Facebook, Twitter, LinkedIn
FOSE 2009
GovSec 2009

FALLS CHURCH, Va. – 1105 Government Information Group, the leading provider of integrated information and media for the government information technology (IT) market, announced that it is promoting FOSE 2009 and the GovSec, U.S. Law Conference and Exhibition via social networking initiatives. Utilizing Facebook, Twitter, and LinkedIn, as well as other blogs and Web forums, FOSE and GovSec, U.S. Law are reaching federal IT managers, creating excitement about the events, and educating previous/prospective attendees about educational opportunities and featured exhibits.
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Community Health Index and Lifecycle Benchmark Service Enable Customers to Measure Results and Ensure the Success of their Communities

EMERYVILLE, Calif. – Lithium Technologies, the leading provider of on-demand customer community solutions for the enterprise, announced the launch of Lithium Insights, the first and only set of analytic solutions available to accurately measure and benchmark the health of online communities. Lithium Insights includes the Community Health Index and the Lifecycle Benchmark Service enabling customers to proactively monitor six key dimensions of community health, compare their communities’ performance to benchmarks and, most importantly, receive step-by-step recommendations to help improve performance. The Community Health Index is designed as an open standard, available for use by all in the customer community industry as a common way to measure community health.

“Lithium’s strength in reporting and metrics has helped us drive success with our customer community,” said Mark Hopkins, project manager for social media at Lenovo. “Having access to the Community Health Index and Lithium’s ability to benchmark our community against peers in size, tenure, and type provides us with insights that guide and optimize our growth and help us achieve our business objectives.”
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CMO, Blaine Mathieu and Communications Director, Erick Mott to Address Audience on Leading Online Marketing Strategies
2009 Email Evolution Conference
Booth #204

EMERYVILLE, Calif. – Lyris, Inc., the online marketing expert, announced that executives Blaine Mathieu, CMO, and Erick Mott, communications director, will present at the 2009 Email Evolution Conference. Mathieu will join industry leaders from Kaiser Permanente and Convince & Convert to deliver a presentation titled “Search & Email: The Yin & Yang of Online Marketing,” and discuss how leading companies are optimizing the intersection of search and email.
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Customer experienced 2X improvement in performance leveraging Akamai’s comprehensive solution set

CAMBRIDGE, MA AND SALT LAKE CITY, UT – December 10, 2008 – Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, and Vehix, a multi-platform digital automotive network, today announced that Akamai’s Dynamic Site Accelerator service is accelerating its automotive web site. More than 2 million unique visitors each month visit www.vehix.com. Vehix is also using Akamai’s Media Delivery solution to deliver rich, online video content, such as video buying guides on Vehix’s Video Center. Powered by Akamai, Vehix delivers informative, easy-to-use, and interactive online video buying guides, allowing consumers to conduct automotive research that makes their car-buying experience easier and more enjoyable.
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