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Placecast Identifies the Top Digital Advertising Trends in 2009

Otilia Otlacan | December 23, 2008 | 1 Comment

New Ways to Improve and Measure Ad Performance, Heightened Privacy Concerns and Online Video Are Trends to Watch SAN FRANCISCO – 1020 Placecast, the first online advertising solution to target highly sought-after audiences using location-based information across the Web, mobile, Wi-Fi networks and email, announced interactive advertising trends to watch in 2009. Trends to watch [...]

24/7 Real Media and OgilvyOne enter Joint Venture to launch China’s ITOP Digital Advertising Network

Otilia Otlacan | December 4, 2008 | 0 Comments

SHANGHAI, China – 24/7 Real Media, Inc., the leading digital marketing company, and OgilvyOne China’s ITOP Performance Marketing division, announced that they are entering a joint venture to create ITOP 24/7 – effective January 2009. Based in Beijing, ITOP 24/7 will be a Chinese display and contextual advertising network that will enable advertisers and publishers [...]

Ad Products: the Tristitial from snap2eyes

Otilia Otlacan | November 24, 2008 | 0 Comments

The Tristitial is a multi-ad and/or multi-advertiser rich media ad format that increases CPM ad revenue for web publishers and ad networks by tripling the number of banner ads displayed in an ad space during any particular impression served to a web page. With a Tristitial, each banner ad can be displayed for a discounted [...]

Circulating Campaigns on Google and YouTube is now Possible for Smart AdServer clients

Otilia Otlacan | November 21, 2008 | 0 Comments

Paris, 20 November 2008 – Smart AdServer, a leader in Europe in the adserving and digital marketing fields, announced that it has obtained Google certification for the circulation of online advertising campaigns on the “Google Content Network” as well as on YouTube. Google content network, one of two Google network components, is made up of [...]

Ad Ops Daily Briefs: October 30 2008

Otilia Otlacan | October 30, 2008 | 0 Comments

- Pluck Delivers New Groups Creation and Management Tools Pluck® Corporation, the industry leading provider of social media capabilities to publishers, brands and retailers, today announced the availability of Pluck SiteLife Groups. This new module is designed to enable site visitors to create, join, and engage in focused communities around specific areas of interest. A [...]

Industry Click Fraud Rate Hovers at 16 Percent for Third Quarter 2008

Otilia Otlacan | October 29, 2008 | 0 Comments

Click Fraud Traffic from Botnets Rises 10 Percent; Botnets Grow to Make Up More than 27 Percent of All Click Fraud AUSTIN, Texas – Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the third quarter 2008 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index™ (www.ClickFraudIndex.com). [...]

Specific Media Launches Industry’s First Comprehensive Offline Sales Impact™ Reporting Product for Online Advertisers

Otilia Otlacan | October 23, 2008 | 0 Comments

Offline Sales Impact Reports Reveal How an Advertiser’s Online Campaign Directly Correlates to Consumers’ Offline Purchase Behavior Irvine, Calif. – October 21, 2008 – Specific Media, the largest independent online advertising network, today announced the launch of Offline Sales Impact™, the industry’s most comprehensive and accurate offline sales reporting product for online advertising clients across [...]

Turn Secures $15 Million in Series C Financing

Otilia Otlacan | August 23, 2008 | 0 Comments

Round Led By Focus Ventures to Accelerate Rapid Growth Redwood City, Calif.,—August 21, 2008—Turn Inc., the Smart Market for online advertising, today announced it has closed $15 million in private equity financing. The funding was led by Palo Alto based Focus Ventures and joined by Norwest Venture Partners (NVP), Trident Capital, and Shasta Ventures. This [...]

Eyeblaster Campaign Monitor Awarded Top 10 User Interfaces of 2008

Otilia Otlacan | August 20, 2008 | 2 Comments

Nielsen Norman Group recognizes Eyeblaster for its ability to connect with users New York, New York (August 19, 2008)–Eyeblaster, home of the world’s most innovative integrated marketing solutions, achieves highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user interfaces (UI) of 2008. Campaign Monitor raises [...]

New Digital Ad Company Analog Analytics Optimizes Interactive “Super Banner” Ads to Increase Value and Conversion Rate of Online Campaigns

Otilia Otlacan | August 19, 2008 | 2 Comments

New Super Banner Ads Increase Sales at Retail Stores and Call Centers SAN DIEGO, Calif.–(BUSINESS WIRE)–Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and [...]

Online Advertising Effectiveness Gets Significant Boost From Branded Content

Otilia Otlacan | July 30, 2008 | 0 Comments

Online Publishers Association Analysis of Independent Data Shows that Branded Content Sites Consistently Provide Greater Impact than Industry Norms, Portals and Ad Networks New York, NY – July 30, 2008 – Across a wide range of advertising metrics, branded content sites outscored Internet industry norms for the Internet 41 out of 43 times according to [...]

Exponential Interactive Inc. Joins Network Advertising Initiative

Otilia Otlacan | July 10, 2008 | 0 Comments

EMERYVILLE, CA – July 9, 2008 –Exponential Interactive, Inc., the technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers, announced today that it has joined the Network Advertising Initiative (NAI), a cooperative of online marketing companies that are committed to ensuring consumer protection and privacy online. [...]