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Platform-A Launches in Canada
Platform-A Offers Canadian Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies TORONTO – AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. [...]
Little Gift, Big Lift: Virtual Goods Prove to be a Highly-Effective Ad Medium
AdNectar Releases First of its Kind Study by Vizu Revealing Virtual Gifts are the Most Effective Way to Market to Social Networking Audiences PALO ALTO, Calif. – March 9, 2009 – AdNectar, a pioneer in customized social gifting and branded virtual goods campaigns, released a whitepaper today that combines third-party and company data making a [...]
Technological Partnership Between Smart AdServer and Alenty
Paris, 5 March 2009 – Smart AdServer, a leading player in Europe in adserving and digital marketing, announced the interfacing of its solution for the management and delivery of advertising banners with Alenty’s advertising visibility measurement tool. There is a dual objective: optimising the advertising inventory by refreshing adverts only once they have been seen, [...]
The GSN Ad Network Click Through Rates (“CTR”) and Conversion Rates Perform up to 800% Greater than Traditional Online Campaigns
Grocery Shopping Network Shows Offline Lift for Food Manufacturers MINNEAPOLIS – Grocery Shopping Network is a digital advertising network that focuses on delivering relevant content to consumers and an unparalleled advertising platform for packaged goods advertisers. Today the company released the results from an online campaign that was run in their network. Grocery Shopping Network [...]
Lotame Partners with Vizu and Amplify to Measure the Value of Advertising on Social Media Beyond the Click
Advertisers See the Real Impact of Campaigns Through Measurement of Brand Lift and Contextual Linguistics Analysis NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced it has partnered with two innovative technology providers to maximize the value of online brand advertising campaigns. With Vizu’s brand advertising measurement system [...]
Marketers Harness the Power of Social Media with Lyris HQ
New Lyris HQ Functionality Enables Marketers to Easily Scale and Transform Email Messaging and Online Interactions into Social Networking Conversations, Intelligence and ROI OMMA Social SAN FRANCISCO – Lyris, Inc., the online marketing expert, announced social media enhancements to the Lyris HQ integrated online marketing suite. With Lyris HQ, marketers are now able to leverage [...]
Industry Click Fraud Rate Climbs to Highest Level Reaching 17.1 Percent in Q4 2008
Click Fraud Traffic from Botnets Breaks New Barrier Growing to 31.4 Percent AUSTIN, Texas – Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the fourth quarter 2008 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index® (www.ClickFraudIndex.com). Now in its fourth year, the Click Fraud Index [...]
Epic Advertising Posts Strong 2008 and Q4 Gains as Recession-Resistant Marketers Increase Activity, Move to Multi-Platform Online Campaigns
Online performance marketing firm sees trend to performance-based campaigns blending brand and direct response on search, display and social media NEW YORK – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced strong 2008 results, posting core revenue gains of 29 percent over 2007. The company turned in a healthy 21 percent [...]
Giant Realm Launches “Giant Realm Direct” Ad-Serving Solution – Highly-Targeted Campaigns Reach Focused 18 – 34 Year Old Men
Niche Marketers Benefit from Advanced Targeting Capabilities and Hands-On Support NEW YORK – Giant Realm, Inc., the rapidly growing online media company reaching millions of 18 – 34 year old men through its publisher group of focused entertainment and gaming communities, announced Giant Realm Direct, a new ad-serving solution that allows advertisers on any budget [...]
New Research Shows Advertising Effectiveness is up on Original Content Sites Despite Economic Downturn
Analysis of Independent Data Also Shows Advertising on Content Sites Performing Better Among Young, Affluent Audiences New York, NY – January 8, 2008 – A new report released today by the Online Publishing Association, OPA, found that after analyzing independent Dynamic Logic MarketNorms data, advertising effectiveness scores on quality, original content sites, as represented by [...]
Dynamic Logic Announces Second Annual Top Online Advertising Campaigns in the U.S.
Best Campaigns Combine Strong Creative with Effective Media Placement for Optimal Impact NEW YORK – Dynamic Logic, a Millward Brown company, announces the most effective online U.S. brand advertising campaigns for the second year. The top campaigns overall were compared to U.S. campaigns that were measured by Dynamic Logic last year. Campaigns are listed in [...]
Hill Holliday Includes Lotame’s Time Spent Technology in Online Ad Campaign for Liberty Mutual’s “Responsibility Project”
Results of Time Spent Test will Indicate Optimal Ad Exposure NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced today that Hill Holliday has selected Lotame to deliver a component of Liberty Mutual’s “Responsibility: What’s Your Policy” corporate branding campaign. During the campaign, Liberty Mutual will conduct a [...]
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