Home » Archives for online audience
Tag: online audience
Specific Media Delivers Added Value to Advertisers with Specific Media Brand Awareness Reports
IRVINE, Calif. – Specific Media, the world’s largest independent media platform, announced it has bolstered its industry-leading suite of Audience Intelligence Reporting tools with the availability of Specific Media Brand Awareness Reports™, a value-added offering that enables its clients to measure the brand impact of their campaigns. Leveraging data from Nielsen’s new NetEffects product, Specific [...]
Platform-A Launches in Canada
Platform-A Offers Canadian Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies TORONTO – AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. [...]
The AJC Launches AJC Media Solutions
Change Fully Leverages AJC’s Multimedia Capabilities and Paves New Path in Industry ATLANTA – The Atlanta Journal-Constitution (AJC), the local leader in digital, print and direct mail, has introduced AJC Media Solutions, an integrated platform for delivering the AJC’s advertising and marketing capabilities to business clients. The AJC Media Solutions brand encompasses the products and [...]
AOL’s Platform-A Launches Broad-Based Strategic Relationship with FreeCreditReport.com
New Multi-Faceted Deal Expands to Include Multiple Digital Solutions NEW YORK – AOL’s Platform-A announced a multi-faceted strategic relationship with FreeCreditReport.com®, the leading provider for online consumer credit reports, scores and monitoring. The partnership will fully leverage Platform-A’s diverse slate of advertising solutions, including deep customized content integration within AOL’s properties and a variety of [...]
Break Media Achieves Record Growth in 2008 and Launches Creative Lab to Focus on Original Content Development
LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced highlights of its growth in 2008, as well as the formation of an internal development and production organization named the “Creative Lab.” This new team, consisting of proven writers, directors and producers, will be dedicated to creating original content on behalf of [...]
Akamai Delivers Record Streaming and Web Content During Historic Presidential Inauguration
NYTimes.com, Ustream, Viacom, WSJ.com, and other leading network and cable broadcasters among the popular destinations that leveraged Akamai for live Adobe® Flash® streaming of Obama inauguration CAMBRIDGE, Mass. – Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced online traffic statistics associated with live coverage of [...]
AOL’s Platform-A and Schick Wilkinson-Sword Partner on Lemondrop.com Holiday Gift Guide
Launched in September 2008, broad advertiser interest continues to grow for AOL’s new site targeted to women 18-34 NEW YORK – AOL’s Platform-A announced the launch of a holiday-themed branding program for Schick Wilkinson-Sword that will integrate into Lemondrop.com, AOL’s new lifestyle destination for women aged 18-34. Lemondrop, http://www.lemondrop.com, is an irreverent, conversational website with [...]
Brightcove Extends Online Video Platform with Global Partner Ecosystem
Leading Technology, Distribution and Solution Providers Join Brightcove Alliance CAMBRIDGE, Mass., December 8, 2008-Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through [...]
SES Chicago: Interview with Mark Lassoff, Founder of Internet Broadcasting Group
As part of our coverage of the Search Engine Strategies 2008 event in Chicago (SES Chicago 2008), we have interviewed Mark Lassoff, a noted entrepreneur and founder of the Internet Broadcasting Group. Mark was very kind and patient (thank you Mark!), and agreed to address a few of the questions you have submitted. Otilia Otlacan: [...]
NYTimes.com Announces New Video Platform with Deeper Integration Throughout the Site
New Features Include Section-front Video Players, Better Search and a Redesigned Video Library NEW YORK – NYTimes.com announced today the launch of a new video platform that introduces video into more sections of the site and provides enhanced user functionality. This new platform emphasizes The Times’s strong commitment to video as an important journalistic medium. [...]
Online Publishers Association Announces Ten New Member Companies
OPA Sites Now Engage 79% of U.S. Internet Audience New York, NY – October 21, 2008 – Nearly eight out of ten Americans who use the Internet visit an Online Publishers Association (OPA) site, according to new comScore data for August. The OPA also announced today it has recently added ten new Members and six [...]
Platform-A Launching Next-Generation Advertiser Marketplace Exchange
New “BidPlace” Will Provide Advertisers Unprecedented Transparency, Real-Time Bidding to Maximize Campaign Results NEW YORK – Platform-A announced plans during Advertising Week V to launch BidPlace, a self-service marketplace exchange that will give advertisers unprecedented control in managing display advertising campaigns. BidPlace, which will let advertisers dynamically bid on and manage display inventory across Platform-A’s [...]
Keep in touch!