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comScore Releases European Engagement and Top Web Properties Rankings for March 2011
Spotlight on Spain Reveals Strong Adoption of Social Networking over Past Year London, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an overview of Internet usage in Europe, showing 363.7 million unique people went online in March 2011 for an average of 26 hours per person.
Adobe Achieves Media Rating Council Accreditation for Selected Adobe SiteCatalyst Metrics
Independent Accreditation Ensures Full Disclosure and that Four Key Adobe SiteCatalyst Metrics Comply with MRC Standards and Applicable IAB Guidelines; This Certified Data Can Inform the Online Ad Buying and Selling Process; SiteCatalyst Customers Can Have Their Audience Size and Engagement Metrics Certified by Adobe Adobe Omniture Summit 2011 SALT LAKE CITY – Adobe Omniture [...]
Autobytel and Aperture Announce Unrivaled Portfolio of Automotive Advertising Optimization Tools
Proprietary Auto Shopper Data Drives First Ever Real-Time Precision Targeting for Automakers IRVINE, Calif. & NEW YORK – Autobytel (Nasdaq: ABTL), a consumer facing network of automotive shopping websites and Aperture, a leading provider of online audience measurement, planning and performance verification solutions, announced a groundbreaking partnership and integrated toolset that will offer automotive brands [...]
VINDICO Group the First Demand-Side Video Ad Server to be Accredited by Media Rating Council
Accreditation underscores market need for seamless, stable and secure online video measurement NEW YORK – VINDICO Group, a division of BBE, today announced its video advertising platform has been accredited by the Media Rating Council (MRC), the industry association dedicated to establishing audience measurement that is valid, reliable and effective. VINDICO is the first demand-side [...]
WPP and Fox Audience Network Announce a Partnership to Provide Enhanced Online Media Planning Services
Integrated data offerings set new standard for multichannel audience insights, segmentation and media planning LOS ANGELES & NEW YORK – Fox Audience Network (FAN), a division of News Corporation, and WPP (NASDAQ:WPPGY) announced a partnership to provide marketers with more accurate and in-depth information to increase the effectiveness of their digital marketing investments.
Click Forensics 1st to Bring Real-Time Audience Quality Measurement to Online Publishers, Ad Networks
New Platform Allows Ad Providers to Instantly Identify Good and Bad Traffic AUSTIN, Texas – Click Forensics, Inc., announced the release of an enhanced version of its online audience quality monitoring platform that for the first time allows ad networks and publishers to instantly identify good and bad advertising traffic in the real-time click stream. [...]
IAB Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics
Consensus-Based Initiative Enhances Accuracy for Interactive Advertising ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience Reach Measurement Guidelines at its Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida. These guidelines provide clear, consistent definitions of key metrics and create a single standard [...]
IAB Launches Audience Reach Measurement Guidelines
Will Standardize Key Metrics in the Interactive Industry NEW YORK – The Interactive Advertising Bureau (IAB) today announced the release for public comment of Audience Reach Measurement Guidelines, a major industry-wide initiative that provides clear, consistent definitions of metrics and sets standards for how to measure unique audience across different methodologies. The guidelines were released [...]
Epic Advertising Emerges as Online Marketing Leader: Azoogle Well-Ranked for a Niche Ad Network
Latest results by comScore, Inc. show the company’s expanding internet reach NEW YORK-Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property overall in the “Ad Focus” report) for [...]
Epic Advertising Emerges as Online Marketing Leader
Latest results by comScore, Inc. show the company’s expanding internet reach. New York, NY – August 18, 2008 – Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that its performance display ad network division, the Azoogle Ad Network, has been ranked the 28th largest ad network domestically (48th largest web property [...]
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