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STAMFORD, Conn. – InsightExpress, a leading digital marketing research firm, released Mobile InsightNorms through Q4 2009, including a comparison of mobile media types and verticals. Benchmarked to the impact of online advertising, these findings continue to show the power of mobile as an advertising channel.
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Cost-Per-Engagement Pioneer Achieves 100 Percent YoY Global Sales Growth Fueled by Comprehensive Brand Advertising Offering SAN FRANCISCO – VideoEgg, the engagement ad network, announced that it reached profitability in June 2009 with 100 percent year-over-year global sales growth and 2009 global revenues exceeding $25 million. 2009 represented a year of business maturation for VideoEgg as [...]
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Delegates new to online marketing and advertising will now be able to clearly identify sessions suitable for them Search Engine Strategies London 2010 LONDON – Search Engine Strategies (SES) announced the newcomer programme for the 2010 SES London Conference & Expo. The programme has been designed specifically for people with a fundamental knowledge of online [...]
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Ad Network Celebrates Highest Fourth Quarter in History; Recognized as a Best Place to Work for Second Consecutive Year NEW YORK – Undertone™ Networks, an online advertising network, announced it experienced a year of strong growth through solid revenue gains and its best fiscal quarter to date. The company also boasted 90 percent customer satisfaction [...]
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Holiday Campaign Shows Shoppers Special Offers in Nearby Stores BURLINGAME, Calif. – Brightkite, the Social Discovery Network, has launched the first national augmented reality advertising solution. Brightkite’s users have been able to access its augmented reality (AR) service since August through the company’s partnership with Layar. Until now, users of the service could only see [...]
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Advertisers See Success with Premium Ad Network Run Campaigns for Online Education, Insurance, and Financial Services Products NEW YORK – AdSide, a premium pay-per-click ad network, announced that more ad agencies and advertisers have partnered with AdSide to buy cost-per-click text ads across premium content sites.
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Provides Consumers with Greater Transparency and Control over Their Online Advertising Experience WASHINGTON – Yahoo! Inc. (NASDAQ:YHOO) released a beta version of a new consumer tool called Ad Interest Manager, which takes transparency in online advertising to a new level for building user trust. Ad Interest Manager http://privacy.yahoo.com/aim is a central place where Yahoo! visitors [...]
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Traffic Quality Benefits Drop Directly to the Bottom Line AUSTIN, Texas – Click Forensics, Inc., the industry leader in audience verification and traffic quality improvement for the online advertising community, announced that local search giant GenieKnowsMedia.com as well as several other ad networks and publishers have selected the Click Forensics platform to improve the performance [...]
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Opens the Door to “Rising Stars” That Encourage Online Advertising Creativity NEW YORK – To set the stage for greater innovation and creativity in online advertising, the Interactive Advertising Bureau (IAB) announced the release of the “Ad Unit Guidelines 2009 Update.” For the first time, creative agencies lent their insights to the annual ad unit [...]
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NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue. Online Video Advertising Networks 2007 – 2010: Emerging and Surging This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting. Each video [...]
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Organisers take strategic approach for attendees new to online marketing and advertising Search Engine Strategies Berlin 2009 BERLIN – Incisive Media and BBP announced the schedule for this year’s SES Berlin Conference & Expo which has been designed specifically for people with a fundamental knowledge of online marketing and advertising. The announcement follows the rise [...]
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Lotame’s Proven Ad Targeting, Delivery and Campaign Measurement Platform Improves Click Yield, Action Yield and Intent to Buy a Ford Among the Target Audience NEW YORK – Lotame released results from a sustained program led by Harmelin Media for the Ford Dealer Association in and around the Philadelphia metropolitan area. The program was designed to [...]
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