New Platform Abandons Traditional Post-Click-Through Method

SALT LAKE CITY – Advertisers never have to pay for view-through again. mediaFORGE (www.mediaforge.com) announced its new engagement-based platform for retargeting, allowing the abandonment of view-through attribution. The technology measures engagement and subsequent post-engagement conversions as a new metric for attributing success. For ROI-driven advertisers, mediaFORGE’s interactive ad units allow personalized content delivery with ads designed, built and optimized for engagement.
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STAMFORD, Conn. – InsightExpress, a leading digital marketing research firm, released Mobile InsightNorms through Q4 2009, including a comparison of mobile media types and verticals. Benchmarked to the impact of online advertising, these findings continue to show the power of mobile as an advertising channel.
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Cost-Per-Engagement Pioneer Achieves 100 Percent YoY Global Sales Growth Fueled by Comprehensive Brand Advertising Offering

SAN FRANCISCO – VideoEgg, the engagement ad network, announced that it reached profitability in June 2009 with 100 percent year-over-year global sales growth and 2009 global revenues exceeding $25 million. 2009 represented a year of business maturation for VideoEgg as the company solidified operations across nine markets and four countries, expanded product offerings to more holistically meet the needs of brand advertisers and grew its network to reach more than 100 million consumers monthly. Today, VideoEgg works with more than 90 percent of the biggest digital advertisers in North America 1.
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Delegates new to online marketing and advertising will now be able to clearly identify sessions suitable for them

Search Engine Strategies London 2010
LONDON – Search Engine Strategies (SES) announced the newcomer programme for the 2010 SES London Conference & Expo. The programme has been designed specifically for people with a fundamental knowledge of online marketing and advertising.
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Ad Network Celebrates Highest Fourth Quarter in History; Recognized as a Best Place to Work for Second Consecutive Year

NEW YORK – Undertone™ Networks, an online advertising network, announced it experienced a year of strong growth through solid revenue gains and its best fiscal quarter to date. The company also boasted 90 percent customer satisfaction on its latest customer survey. In 2009, Undertone also celebrated the one-year anniversary of its Quality Guarantee and the launch of U360 AudiencePlus™, which enables publishers to leverage the Undertone network to drive additional revenue from their advertisers.
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Holiday Campaign Shows Shoppers Special Offers in Nearby Stores

BURLINGAME, Calif. – Brightkite, the Social Discovery Network, has launched the first national augmented reality advertising solution. Brightkite’s users have been able to access its augmented reality (AR) service since August through the company’s partnership with Layar. Until now, users of the service could only see their friends’ posts and photos at places around them. With the launch of a new local advertising solution, they can now also see special offers in nearby stores.
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Advertisers See Success with Premium Ad Network

Run Campaigns for Online Education, Insurance, and Financial Services Products

NEW YORK – AdSide, a premium pay-per-click ad network, announced that more ad agencies and advertisers have partnered with AdSide to buy cost-per-click text ads across premium content sites.
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