Home » Archives for online advertising
Tag: online advertising
Internet Ads Can (and Will) be As Effective as TV
Sometimes it is lonely to be the CEO of the biggest independent advertising technology partner for publishers. The long view: my belief in standing behind the high quality publishers to make Internet advertising work at least as well as the best TV advertising – is a position not often shared. Yet I believe that we [...]
Gorilla Nation Media to Exclusively Represent Online Ad Inventory for South Asian Life, The Largest Ethnic Site in Canada
LOS ANGELES – Gorilla Nation (www.gorillanation.com), the world’s largest online branded sales company, announced it has been chosen to represent the online advertising inventory for SouthAsianLife.com in the Canadian market. Attracting more than 650,000 unique visitors monthly and delivering over 25 million impressions a month, South Asian Life claims the #1 spot for the largest [...]
Contextual Ad Leader Vibrant Shows 50+% Growth in 2nd Quarter 2010
“Advertising as Content” Trend Boosts Vibrant Revenue; In-Text Continues to Bridge Gap Between Search and Display NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, is reporting 51% Y-Y growth in Q2’10, and 45% Y-Y growth in H1’10. Categories which have shown particular strength globally during the first half of 2010 include Automotive [...]
RSG Media Systems Unveils Zoox Analytics Optimization Solutions for Digital Ad Sales
NEW YORK – RSG Media Systems (www.rsgmedia.com), a leading provider of software solutions for the media & entertainment industry and digital publishers, is announcing the launch of Zoox™ Analytics solutions to help digital publishers maximize yield from ad sales.
Glam Media to Acquire AdPortal – Innovative Silicon Valley Media Technology Startup
Launches “GlamAdapt for Publishers” Offering a Fully-Automated Publisher-Side Platform For Premium Brand-Ad Inventory Used By Major Internet Publishers Such as Time, Inc. and CBS, AdPortal Web-Enables the Packaging of Premium Advertising Solutions to Manage Advertising Sales to Agencies, Demand-Side Platforms, Direct, and Self-Serve for Local Ads
Kantar Video, a Business Unit of WPP, Announces Partnership with Anvato
Anvato to license technology to Kantar Videolytics Online and Mobile Video Platform NEW YORK – Kantar Video, a division of WPP’s insight information and consultancy network, Kantar, announced the first in a series of partnerships to bring best-of-breed technology to the Kantar Videolytics™ platform. As part of the relationship, Kantar Video announced that Anvato is [...]
Digital Media Dominates As Publications Negotiate Advertising Slump
New International Study by Oriella PR Network Finds Journalists Generally Happy with Their Jobs and Positive about the Impact of Digital Media on News-Gathering, Despite Uncertainty around “Offline” Media Paid Content is Gaining Ground: One Fifth of Journalists Confirm Publications Are Researching Paid Content Models Including Apps and Micropayments
Crystal Semantics to Focus on Licensing of its Semantic Advertising Technology
Semantic advertising pioneer to license semantic classification and brand protection technology to ad agencies, publishers, ad serving technology, ad exchanges, and demand-side platforms NEW YORK – Crystal Semantics, a leading innovator in the field of semantic advertising, announced that it will license its semantic advertising technology to ad agencies, publishers, ad networks, ad exchanges and [...]
Seed Corn Advertising Network Selects adConductor to Power Premium Vertical Ad Network
Technology Serves as Operating Platform for the Premier Ad Network of Web Sites BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of the Seed Corn Advertising Network as a new client of its adConductor™ ad management technology and services. The Seed Corn Advertising Network (SCA Network) has recently [...]
Online Advertising Veterans Launch New Ad Technology Company
aiMatch Leverages Advertising Intelligence to Help Publishers Define, Increase and Sell Premium Inventory RALEIGH, N.C. – aiMatch announced the launch of the company and limited availability of its online advertising technology platform. Founded by a team of online advertising technology experts who have been entrenched in the industry since its inception, aiMatch is dedicated to [...]
Retargeting Experts, mediaFORGE, Launches Post-Engagement Platform to Accurately Track Metrics
New Platform Abandons Traditional Post-Click-Through Method SALT LAKE CITY – Advertisers never have to pay for view-through again. mediaFORGE (www.mediaforge.com) announced its new engagement-based platform for retargeting, allowing the abandonment of view-through attribution. The technology measures engagement and subsequent post-engagement conversions as a new metric for attributing success. For ROI-driven advertisers, mediaFORGE’s interactive ad units [...]
Interactive Media Awards Bestows Highest Honor To Clickable’s Pro Online Advertising Management Solution
NEW YORK – Clickable, the platform that makes online advertising Simple, Instant and Profitable™, announced that the Interactive Media Awards (IMA) has selected Clickable’s Pro advertising management solution as winner of the IMA Best in Class award for Computer Software. According to IMA, the Best in Class award is its highest honor, representing the very [...]
Keep in touch!