Outsell Forecasts Advertising/Marketing Spending to Grow, But Only 1.2 Percent

BURLINGAME, Calif. and LONDON – For the first time, spending on digital/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. In an industry crossover event, companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print methods such as newspaper and magazine ads. Overall, U.S. spending on advertising and marketing will increase in 2010, but by just 1.2 percent to $368 billion.
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Partners with Improve Digital to Deliver PubMatic’s Ad Revenue Optimization Platform to Over 90% of European Publishers; Helps U.S. Publishers Monetize International Traffic

PALO ALTO, Calif. – PubMatic (www.pubmatic.com), a global ad revenue optimization company that works with over 5,500 online publishers, unveiled a strategic European expansion that will dramatically increase ad revenue for both European and U.S. based online publishers. Through a partnership with Europe’s Improve Digital, PubMatic now provides localized sales, service and support in the United Kingdom, the Netherlands, Germany, France, Spain and Italy, whose publishers cover 90% of Western European Web usage.
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Barely 1 in 5 NA SMBs advertise online or use e-commerce

NEW YORK – SMBs in North America spent upwards of $7.5 billion on online advertising during 2008, driving a third of the total NA online advertising market. While growth in 2009 is expected to be fairly flat, SMBs will likely continue to fuel online advertising spending growth for years to come, according to AMI’s new study, “North America SMBs Transition to Online Marketing”, which provides a perspective on SMBs’ usage of various advertising media, web hosting, e-commerce and related tools and technologies.
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