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Q3 Online Advertising Growth Gives Rise to Cautious Optimism for Q4
Despite global macroeconomic woes, IgnitionOne releases positive Q3 Global Digital Media Report with continued growth predicted for Q4 NEW YORK – Online advertising saw strong spend growth globally in the third quarter, with spend up 10% YOY, excluding Asia. This represents strong growth in spite of global economic challenges worldwide. Paid search advertising grew 7% [...]
Marketers’ Digital Spending to Overtake Print for First Time Ever, According to Outsell, Inc.
Outsell Forecasts Advertising/Marketing Spending to Grow, But Only 1.2 Percent BURLINGAME, Calif. and LONDON – For the first time, spending on digital/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. In an industry crossover event, companies will spend $119.6 billion on online and digital strategies, from search engine [...]
PubMatic Boosts International Ad Revenue for European and U.S. Online Publishers
Partners with Improve Digital to Deliver PubMatic’s Ad Revenue Optimization Platform to Over 90% of European Publishers; Helps U.S. Publishers Monetize International Traffic PALO ALTO, Calif. – PubMatic (www.pubmatic.com), a global ad revenue optimization company that works with over 5,500 online publishers, unveiled a strategic European expansion that will dramatically increase ad revenue for both [...]
AMI Study Indicates Huge Untapped Opportunity in North American SMB Online Advertising and E-Commerce Enablement
Barely 1 in 5 NA SMBs advertise online or use e-commerce NEW YORK – SMBs in North America spent upwards of $7.5 billion on online advertising during 2008, driving a third of the total NA online advertising market. While growth in 2009 is expected to be fairly flat, SMBs will likely continue to fuel online [...]
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