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	<title>Ad Operations Online &#187; Online Advertising Services</title>
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		<title>AOL Advertising&#8217;s ADTECH to Provide Multimedia Ad Serving for Olive Media</title>
		<link>http://www.adoperationsonline.com/2009/09/09/aol-advertisings-adtech-to-provide-multimedia-ad-serving-for-olive-media/</link>
		<comments>http://www.adoperationsonline.com/2009/09/09/aol-advertisings-adtech-to-provide-multimedia-ad-serving-for-olive-media/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 08:00:44 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[ADTECH]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Rich Media Ads]]></category>
		<category><![CDATA[ad server]]></category>
		<category><![CDATA[ad serving technology]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[aol advertising]]></category>
		<category><![CDATA[digital marketing solutions]]></category>
		<category><![CDATA[Dirk Freytag]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[multimedia ad server]]></category>
		<category><![CDATA[olive media]]></category>
		<category><![CDATA[Online Advertising Services]]></category>
		<category><![CDATA[online display advertising]]></category>
		<category><![CDATA[online media companies]]></category>
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		<category><![CDATA[phil connell]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=5268</guid>
		<description><![CDATA[ONTARIO &#8211; ADTECH announced that it will provide ad serving for Olive Media, one of Canada’s leading online media companies with the ability to reach over 14 million unique Canadian visitors monthly*. ADTECH, http://www.adtech.com, a leading provider of ad serving technology, is part of AOL Advertising. Through this relationship, ADTECH will serve Olive Media’s display, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com/"><img class="alignleft size-full wp-image-342" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/adtechlogo.gif" alt="Ad Operations Online" width="184" height="29" /></a>ONTARIO &#8211; ADTECH announced that it will provide ad serving for Olive Media, one of Canada’s leading online media companies with the ability to reach over 14 million unique Canadian visitors monthly*. ADTECH, http://www.adtech.com, a leading provider of ad serving technology, is part of AOL Advertising. Through this relationship, ADTECH will serve Olive Media’s display, video and mobile advertising. In addition, Olive Media will integrate ADTECH’s advertising platform with its customer relationship management (CRM) system.<br />
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“Having our technology selected by one of Canada’s leaders in the online advertising market shows ADTECH’s authority in the online advertising space,” said Dirk Freytag, CEO of ADTECH. “ADTECH’s multimedia ad serving capabilities and technologies will enable Olive Media to integrate digital advertising into its Netsuite product by offering a consistent user interface with an integrated platform of display, mobile and video advertisements.”</p>
<p>“ADTECH’s modern and flexible platform brings increased efficiency and scalability to our business,” said Phil Connell, Director of Operations and Corporate Strategy for Olive Media. “Offered in combination with a knowledgeable Canadian-based support group, ADTECH demonstrated a genuine desire to partner with Olive in our continued effort to provide best-in-class service to advertisers and publishers in the Canadian market.”</p>
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<p>ADTECH is committed to providing ad serving technology to the Canadian market with dedicated staff headquartered in Toronto and partnerships with leading online properties including The Weather Network, MétéoMédia and now Olive Media.</p>
<p>About ADTECH</p>
<p>ADTECH is a leading international supplier of digital marketing solutions and AOL Advertising&#8217;s ad serving platform. The company&#8217;s flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH&#8217;s ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like Sky, Hi-Media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL LLC.</p>
<p>About AOL</p>
<p>AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings. AOL LLC is a wholly-owned subsidiary of Time Warner Inc. with employees in 18 countries across the globe.</p>
<p>About Olive Media: www.olivemedia.ca</p>
<p>Olive Media is a leader in the online advertising market in Canada and has the ability to reach over 14 million unique Canadian visitors monthly* on a variety of top-tier sites. Olive Media offers Canadian media buyers a one-stop shop for highly-engaged online Canadian audiences across premium Canadian and U.S. content channels, including NYTimes.com, People.com, readersdigest.ca, CNET.com, ArtistDirect.com, thestar.com, toronto.com, cyberpresse.ca and tetesaclaques.tv.</p>
<p>Olive Brand Response, an Olive Media product, offers advertisers the opportunity to run performance-related campaigns on over 2000 Canadian and U.S. websites. Olive Media is a partnership between Torstar Digital, a division of Toronto Star Newspapers Ltd. and a company owned by the same group as Gesca Ltd, a newspaper and websites publishing subsidiary of Power Corporation of Canada.</p>
<p>*Custom Olive Media report, based on comScore Media Metrix Audience Duplication report (July 2009)</p>
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		<title>Burst Media Partners with RedOrbit.com to Launch Branded Vertical Advertising Network</title>
		<link>http://www.adoperationsonline.com/2009/01/15/burst-media-partners-with-redorbitcom-to-launch-branded-vertical-advertising-network/</link>
		<comments>http://www.adoperationsonline.com/2009/01/15/burst-media-partners-with-redorbitcom-to-launch-branded-vertical-advertising-network/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 12:22:06 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Burst Media]]></category>
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		<category><![CDATA[An online media]]></category>
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		<category><![CDATA[Don Byrnes;]]></category>
		<category><![CDATA[Eric Ralls;]]></category>
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		<category><![CDATA[media buyers]]></category>
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		<category><![CDATA[RedOrbit Inc.;]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2412</guid>
		<description><![CDATA[Unique Opportunity for Web Marketers to Reach 22 Million Influential Science &#38; Technology Enthusiasts Burlington, MA &#8211; January 13, 2009 &#8211; Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced a partnership with redOrbit.com to launch a branded vertical advertising network targeting an audience interested in science, space, technology and health news. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-359" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/burstmedialogo.gif" alt="" width="210" height="38" /></a>Unique Opportunity for Web Marketers to Reach 22 Million Influential Science &amp; Technology Enthusiasts</p>
<p>Burlington, MA &#8211; January 13, 2009 &#8211; Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced a partnership with redOrbit.com to launch a branded vertical advertising network targeting an audience interested in science, space, technology and health news. Anchored by redOrbit.com and powered by Burst Media, the network includes more than 60 science and technology-focused websites, providing a unique opportunity for web marketers to reach 22 million highly educated, affluent and influential individuals. &#8220;The redOrbit Network aggregates original space, science, technology, and health content into a single entity,&#8221; said Eric Ralls, Founder and Publisher of redOrbit.com. &#8220;The network&#8217;s audience is intellectually curious &#8211; a trait that often puts them at the cutting edge for consumer products and services. They are the ideal audience for advertisers looking to reach technically savvy consumers who not only purchase products and services, but also influence the purchases of their family and friends.&#8221;<br />
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<p>By providing web marketers with access to so many high impact sites at once, the redOrbit Network offers minimal buying complexity. As with all Burst Network offerings, the redOrbit Network provides full transparency, detailed reporting, and dedicated service.</p>
<p>&#8220;Advertisers recognize the increasing need for efficient media buys across appropriate mid and long tail sites on the internet,&#8221; said Don Byrnes, EVP of Media Sales at Burst Media. &#8220;The redOrbit Network offers media buyers a way to reach this desirable audience by combining the trust and experience of Burst Network with the editorial leadership of the highly recognized mid-tail publisher redOrbit.com.&#8221;<br />
About redOrbit</p>
<p>RedOrbit, Inc., headquartered in Texas, was founded in November 2002. The web site, redOrbit.com, was launched in May 2003, with the goal of creating the largest, most unique internet community with the strongest consumer brand in the most underserved niche on the Web. redOrbit.com has since become the premier internet destination for space, science, health, and technology enthusiasts around the globe. For more information, visit www.redOrbit.com.<br />
About Burst Media</p>
<p>An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst&#8217;s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.</p>
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		<title>The Arts Ad Network Selects adConductor to Power New Vertical Ad Network</title>
		<link>http://www.adoperationsonline.com/2008/12/24/the-arts-ad-network-selects-adconductor-to-power-new-vertical-ad-network/</link>
		<comments>http://www.adoperationsonline.com/2008/12/24/the-arts-ad-network-selects-adconductor-to-power-new-vertical-ad-network/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 12:15:01 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Burst Media]]></category>
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		<category><![CDATA[ad management ;]]></category>
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		<category><![CDATA[ad network management ;]]></category>
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		<category><![CDATA[Andy Horvitz;]]></category>
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		<category><![CDATA[Sean Keaveny]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2174</guid>
		<description><![CDATA[Technology Serves as Operating Platform for the World’s Premier Ad Network for Fine and Performing Arts Web Sites BURLINGTON, Mass. &#8211; Burst Media, a leading provider of online advertising services, announced the signing of The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-359" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/burstmedialogo.gif" alt="" width="210" height="38" /></a>Technology Serves as Operating Platform for the World’s Premier Ad Network for Fine and Performing Arts Web Sites</p>
<p>BURLINGTON, Mass. &#8211; Burst Media, a leading provider of online advertising services, announced the signing of <strong>The Arts Ad Network</strong> as a new client of its adConductor ad management technology and services. The Arts Ad Network has recently formed the world’s premier vertical content network serving fine and performing arts sites. adConductor will provide ad serving and ad management support across this network.</p>
<p>The Arts Ad Network offers brand advertisers an efficient way to reach an affluent, educated audience online, and offers web publishers the opportunity to monetize their ad inventory with high quality targeted advertising. adConductor will allow The Arts Ad Network to coordinate in a single system the various aspects of ad sales, delivery and campaign management. It will also enable the Network to target and optimize ad campaigns to its highly engaged, affluent and educated visitors while minimizing advertising waste.<br />
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<p>“Meeting the transparency and control requirements of the publishers in our Network and exceeding the performance expectations of our advertisers are key components of our vertical network strategy,” said Andy Horvitz, Vice President and General Manager of The Arts Ad Network. “adConductor, with its hosted offering and top notch professional services team, best meets our needs both for the launch of the network and as our organization and business grows.”</p>
<p>adConductor helps leading online companies deliver the advertising they sell on behalf of their publishers through a rich suite of targeting, campaign management, campaign reporting and billing tools. adConductor is one of the largest independent vendors of ad network management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities.</p>
<p>“There is an ongoing transformation of the advertising space and sophisticated vertical networks like the one built by The Arts Ad Network are taking part in this evolutionary process,” said Sean Keaveny, SVP of adConductor. “Advertisers are asking for the content-rich collection of sites that consumers visit and use. Advertisers who capitalize on the opportunities provided with this new approach will break through media clutter and reach the most interested consumers for their offer.”</p>
<p>About The Arts Ad Network</p>
<p>The Arts Ad Network is the world’s premier fine and performing arts content vertical ad network. The company represents a portfolio of content-rich arts web sites, with an audience of over 3,000,000 unique visitors monthly. The Arts Ad Network sells online advertising and sponsorship programs to brand advertisers and works closely with its publisher and agency partners to build successful campaigns. The Arts Ad Network is a division of Artfact.</p>
<p>Founded in 1989, Artfact.com is the largest global marketplace of fine and decorative arts, antiques, collectibles, and estate auctions and includes live online bidding with audio and video. The Artfact database now includes more than $101/£67 billion in unabridged auction results, including works by over 500,000 international artists. Artfact’s RFC Systems software manages the entire business of prestigious auction houses in seven countries and four languages. In 2007, Artfact purchased Invaluable.com, the leading provider of auction marketing services and databases to the United Kingdom market.</p>
<p>About Burst Media</p>
<p>An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor ™, which empowers content web sites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.</p>
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		<title>Burst Media Launches the Kiwibox Teen Network</title>
		<link>http://www.adoperationsonline.com/2008/12/18/burst-media-launches-kiwibox-teen-network/</link>
		<comments>http://www.adoperationsonline.com/2008/12/18/burst-media-launches-kiwibox-teen-network/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 09:15:40 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
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		<description><![CDATA[Opportunity for Brand Advertisers to Reach 8.6 Million Teens BURLINGTON, Mass. &#8211; Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced the successful launch of the Kiwibox Teen Network, at www.KiwiboxNetwork.com. The network is anchored by Kiwibox (the primary business unit of Magnitude Information Systems, Inc: OTC Bulletin Board: MAGY, www.Kiwibox.com), the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-359" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/burstmedialogo.gif" alt="" width="210" height="38" /></a>Opportunity for Brand Advertisers to Reach 8.6 Million Teens</p>
<p>BURLINGTON, Mass. &#8211; Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced the successful launch of the Kiwibox Teen Network, at www.KiwiboxNetwork.com. The network is anchored by Kiwibox (the primary business unit of Magnitude Information Systems, Inc: OTC Bulletin Board: MAGY, www.Kiwibox.com), the first social networking destination and online magazine where teens produce, discover, and share content while connecting with friends. Comprised of 21 teen-focused websites, the network allows brand advertisers to reach 8.6 million unique users across 93 million monthly ad impressions – making it one of the largest content rich web properties to reach teens.<br />
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<p>For advertisers, the Kiwibox Teen Network represents a new way to reach a highly valued audience in a fully transparent, youth-safe environment. For publishers, it allows them to monetize their inventory more effectively with access to larger brand campaigns as well as participate in other partnership opportunities, providing additional revenue streams.</p>
<p>&#8220;Student.com is a social networking and resource site just for students. It made perfect sense for us to be part of this new teen network of sites put together by Burst Media,&#8221; said Jeff Edelman, Founder and Publisher of Student.com. &#8220;By being part of a network of sites that enhance the lives of teens, we can offer our visitors more relevant advertising, and provide advertisers an environment where their message will be seen and remembered.&#8221;</p>
<p>The partnership further cements Kiwibox’s position as a premier provider of teen content, and places the Kiwibox brand in front of more advertisers looking for a consolidated way to reach the elusive teen audience.</p>
<p>“By partnering with Burst Media to build the Kiwibox Teen network, we will allow brand advertisers to cost-effectively reach teens in one single online media buy,” said Mike Howard, COO of Kiwibox.com. “Members of the network will be able to leverage our extensive knowledge of how teens connect online and build value for advertisers. As we continue to expand the network, our partners will have an increased ability to share ideas, content, tools and marketing opportunities across both the web and mobile platforms.”</p>
<p>The network allows advertisers to reach teens using standard banners and creative integration opportunities. Kiwibox has a nine year history of developing and executing brand campaigns including contests, custom game integration, section sponsorships, micro-sites, site skins, and many other out-of-the-box placements.</p>
<p>“At Burst it is our approach to provide our clients with the most targeted manner in which to reach their audiences,” said Don Byrnes, EVP of Media Sales at Burst Media. “Our relationship with Kiwibox has allowed us to do this for the coveted teen audience who devour online content daily.”</p>
<p>To learn more about the Kiwibox Teen Network please visit:</p>
<p>www.KiwiboxNetwork.com.</p>
<p>About Kiwibox</p>
<p>Founded in 1999, Kiwibox.com is the first social networking destination and online magazine where teens produce, discover, and share content. Kiwibox members are teens in the know who go to Kiwibox to enjoy personalized content and share their interests with peers. Kiwibox provides one of the largest distribution and marketing channels to connect advertisers with the highly sought after teen audience, in a controlled and interactive environment. Kiwibox is the primary business unit of Magnitude Information Systems, Inc.(Magnitude) (OTC Bulletin Board: MAGY). For more information, visit <a rel="nofollow" href="http://www.Kiwibox.com" target="_blank">www.Kiwibox.com</a>.</p>
<p>About Burst Media</p>
<p>An online media and technology company founded in 1995, Burst Media (<a rel="nofollow" href="http://www.BurstMedia.com" target="_blank">www.BurstMedia.com</a>) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.</p>
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		<title>Burst Media Launches New Behavioral Targeting Program for Automotive Advertisers</title>
		<link>http://www.adoperationsonline.com/2008/11/19/burst-media-launches-new-behavioral-targeting-program-for-automotive-advertisers/</link>
		<comments>http://www.adoperationsonline.com/2008/11/19/burst-media-launches-new-behavioral-targeting-program-for-automotive-advertisers/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 08:30:58 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Burst Media]]></category>
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		<category><![CDATA[David Cooperstein]]></category>
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		<category><![CDATA[online ad networks]]></category>
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		<category><![CDATA[price search;]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1850</guid>
		<description><![CDATA[Program Pairs Auto and Lifestyle Content with Behavioral Targeting to Reach In-Market Auto Buyers BURLINGTON, Mass. &#8211; Burst Media, a leading provider of online advertising services, announced the launch of the Burst Auto Intenders Network, powered by adConductor™. Unlike other vertical ad networks, this Network consists of an advertising program that moves beyond content to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-359" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/burstmedialogo.gif" alt="" width="210" height="38" /></a>Program Pairs Auto and Lifestyle Content with Behavioral Targeting to Reach In-Market Auto Buyers</p>
<p>BURLINGTON, Mass. &#8211; Burst Media, a leading provider of online advertising services, announced the launch of the <strong>Burst Auto Intenders Network</strong>, powered by <strong>adConductor</strong>™. Unlike other vertical ad networks, this Network consists of an advertising program that moves beyond content to include behavioral targeting of ads to consumers who have exhibited purchase-intent behaviors such as a price search or configuration by make and model on in-market automotive sites. Ads are shown to these in-market auto shoppers when they visit any of 4,600 highly-targetable web sites in Burst Network.</p>
<p>“Reaching consumers at the tipping point of a major purchase decision is critical for marketers,” said David Cooperstein, CMO of Burst Media. “Our Auto Intenders Network gives auto marketers the opportunity to reach the consumer who has displayed in active interest in buying a car, even when they are engaged in other, lifestyle-oriented content. In this challenging economic environment, being able to reach the active shopper is powerful opportunity marketers cannot pass up.”<br />
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<p>The behavioral component of the Burst Auto Intenders Network allows advertisers to take advantage of the broad reach provided by Burst Network to potentially reach over 50% of all in-market auto consumers. Additionally, the Network includes auto specific content that appeals to auto buyers and enthusiasts, and can be packaged with lifestyle content to reach valuable demographic segments such as Moms, men, environmentally aware consumers, and luxury seekers.</p>
<p>In addition to the benefits to advertisers, the Burst Auto Intenders Network provides web publishers with high quality brand advertising at higher CPMs. The Burst Auto Intenders Network joins other Burst vertical networks as a tool for advertisers to reach out to consumers with specific interests and invite them to engage with their brands. Other Burst vertical audience networks include Entertainment, Moms, Early Adopters, Family Builders, Baby Boomers, Family Travelers, Green, Trendsetters, Gamers, Thought Leaders and Wellness. Burst also offers publisher-led networks including the CDKitchen Cooking Network, the RealGM Sports Network, the Daily Jolt College Network and the Kiwibox Teen Network.</p>
<p>About Burst Media</p>
<p>An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.</p>
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		<title>Burst Media Launches Thought Leaders Ad Network</title>
		<link>http://www.adoperationsonline.com/2008/10/16/burst-media-launches-thought-leaders-ad-network/</link>
		<comments>http://www.adoperationsonline.com/2008/10/16/burst-media-launches-thought-leaders-ad-network/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 08:00:03 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Burst Media]]></category>
		<category><![CDATA[781.272.5544]]></category>
		<category><![CDATA[ad management platform]]></category>
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		<category><![CDATA[finance]]></category>
		<category><![CDATA[Jim Woodward]]></category>
		<category><![CDATA[London]]></category>
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		<category><![CDATA[online ad networks]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1278</guid>
		<description><![CDATA[Network Targets Knowledgeable Audiences Across Political and Business Topics BURLINGTON, Mass. &#8211; Burst Media, a leading provider of online advertising services, today announced the launch of the Burst Thought Leaders Network. The network contains 140 websites delivering more than 150 million impressions monthly. Burst’s Thought Leaders Network delivers information to an affluent, predominantly male audience [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-359" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/burstmedialogo.gif" alt="" width="210" height="38" /></a>Network Targets Knowledgeable Audiences Across Political and Business Topics</p>
<p>BURLINGTON, Mass. &#8211; Burst Media, a leading provider of online advertising services, today announced the launch of the Burst Thought Leaders Network. The network contains 140 websites delivering more than 150 million impressions monthly. Burst’s Thought Leaders Network delivers information to an affluent, predominantly male audience that is 35 years and older. Sites included in the network present an ideal venue for advertisers to reach decision makers who possess tremendous buying power and influence on consumer trends.</p>
<p>“Today’s thought leaders are drawn more than ever to the real time updates that news and information websites provide,” said David Cooperstein, CMO of Burst Media. “As news about the economy, politics, and world events affect decision makers, advertisers have an opportunity to create affinity with them through timely, targeted messages on content rich sites.”<br />
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<p>“Our readers are riveted by the current stream of international, economic and political news,” said Jim Woodward, Ad Operations Manager at The Christian Science Monitor. “They look to us to provide up-to-the-minute information that helps them better understand world events and the impact they have on their lives. By being part of a network of high quality, news driven sites we believe we will be able to offer our visitors more relevant advertising, and offer advertisers an environment where their message will be respected and read.”</p>
<p>The Burst Thought Leaders Network includes sites and blogs covering a variety of topics including: news, finance, politics, business, technology and international affairs. Many of the websites in the Burst Thought Leaders Network have been pre-qualified to run custom advertising creative and rich media ad units like expandables and in-banner video as well as high-impact sponsorships and placements. Additionally, many sites in the Network offer a clickable wallpaper unit. This cutting-edge creative unit, powered by AdCamo, offers advertisers a much larger creative footprint on websites to grab the attention of this very important and influential audience.</p>
<p>The Burst Thought Leaders Network joins other Burst vertical networks as a tool for advertisers to reach out to consumers with specific interests and invite them to engage with their brands. Other Burst vertical audience networks include Entertainment, Moms, Early Adopters, Family Builders, Baby Boomers, Family Travelers, Green, Trendsetters, Gamers, and Wellness. Burst also offers the CDKitchen Cooking Network, the RealGM Sports Network, and the Daily Jolt College Network.</p>
<p>About Burst Media</p>
<p>An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.</p>
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		<title>Burst Media&#8217;s AdConductor Platform to Power MTV Networks&#8217; &#8220;Tribes&#8221;</title>
		<link>http://www.adoperationsonline.com/2008/09/19/burst-media-adconductor-platform-to-power-mtv-networks-tribes/</link>
		<comments>http://www.adoperationsonline.com/2008/09/19/burst-media-adconductor-platform-to-power-mtv-networks-tribes/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 08:00:15 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Serving]]></category>
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		<category><![CDATA[Power MTV Networks]]></category>
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		<category><![CDATA[Sean Keaveny]]></category>
		<category><![CDATA[Spike]]></category>
		<category><![CDATA[technology]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1042</guid>
		<description><![CDATA[Technology and Services Provide Backbone for MTVN’s Vertical Ad Network Initiative BURLINGTON, Mass. &#8211; Burst Media, a leading provider of online advertising services, today announced that its ad management technology and services platform, AdConductor, has been selected by MTV Networks to power “MTVN Tribes,” the company’s vertical ad networks initiative. MTV Networks (MTVN), a division [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-359" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/07/burstmedialogo.gif" alt="" width="210" height="38" /></a>Technology and Services Provide Backbone for MTVN’s Vertical Ad Network Initiative</p>
<p>BURLINGTON, Mass. &#8211; Burst Media, a leading provider of online advertising services, today announced that its ad management technology and services platform, AdConductor, has been selected by MTV Networks to power “MTVN Tribes,” the company’s vertical ad networks initiative. MTV Networks (MTVN), a division of Viacom (NYSE: VIA), recently announced MTVN Tribes, a series of demographic-focused vertical ad networks built around the company’s core online properties, including MTV.com, VH1.com, CMT.com, Spike.com and ParentsConnect.com. Tribes will use AdConductor for ad management, ad serving and publisher relationship services.<br />
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<p>AdConductor enables centralized management of advertising operations across large networks of owned and affiliated websites. The technology platform coordinates the various aspects of ad network management including: inventory management and forecasting; ad sales; campaign setup, delivery and optimization; campaign reconciliation; and state of the art publisher reporting and management. As a result, AdConductor enables its publisher clients to offer advertisers highly engaged audiences with maximum advertising efficiency. Tribes extends the vertical reach of MTVN’s online presence, offering advertisers an efficient avenue to reach targeted consumer segments.</p>
<p>“There is an ongoing transformation of the advertising space, and sophisticated vertical networks like the ones built by MTV Networks are catalysts in this evolutionary process,” said Sean Keaveny, Senior Vice President of AdConductor Sales. “The portal mentality is losing ground and advertising is finally moving toward focused, content-rich websites that consumers visit and use. Advertisers that capitalize on the opportunities MTV Networks’ Tribes provide will break through the media clutter and engage finely targeted consumer segments on high quality, branded web properties.”</p>
<p>“Integrating a complete solution for the management of advertising distribution over many sites is a critical component of our vertical network strategy,” said Heather Hopkins, Senior Vice President and General Manager of Tribes for MTV Networks. “Tribes is about leveraging the power of the Web to connect the right marketer to the right consumer – at the right time and place. AdConductor helps us deliver on our commitment to always offering relevant advertising to consumers with an array of passions and interests.”</p>
<p>About Burst Media</p>
<p>An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.</p>
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		<title>Ai Media Group Launches Full Suite of Online Advertising Services</title>
		<link>http://www.adoperationsonline.com/2008/09/03/ai-media-group-launches-full-suite-of-online-advertising-services/</link>
		<comments>http://www.adoperationsonline.com/2008/09/03/ai-media-group-launches-full-suite-of-online-advertising-services/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 10:10:41 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
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		<category><![CDATA[Digital Marketing]]></category>
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		<category><![CDATA[Absolut Vodka]]></category>
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		<category><![CDATA[Alitalia Airlines]]></category>
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		<category><![CDATA[Olympus America]]></category>
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		<category><![CDATA[Pfizer Pharmaceuticals]]></category>
		<category><![CDATA[Ron Trenka]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=904</guid>
		<description><![CDATA[Seasoned team of online advertising innovators brings expertise to new company NEW YORK &#8211; Ai Media Group launches today with a team of experienced professionals ready to offer unique digital advertising solutions including “traditional” search engine marketing (SEM) and search engine optimization (SEO) as well as promotional campaigns for video, mobile, emerging digital media, widgets [...]]]></description>
			<content:encoded><![CDATA[<p>Seasoned team of online advertising innovators brings expertise to new company</p>
<p>NEW YORK &#8211; Ai Media Group launches today with a team of experienced professionals ready to offer unique digital advertising solutions including “traditional” search engine marketing (SEM) and search engine optimization (SEO) as well as promotional campaigns for video, mobile, emerging digital media, widgets and social networking.</p>
<p>Ai Media Group is a new venture headed by its Chief Operating Officer, Sergio Alvarez, who formerly led the top-ranked national sales team for Verizon&#8217;s SuperPages.com. Ai Media Group is 100% employee owned and operated.<br />
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<p>&#8220;In today’s ever changing digital landscape, offering placement on a few networks is already old news,” says Sergio Alvarez. “Advertisers demand more and count on us to help them understand and track new advertising methods. We work with agency needs, whether it’s video, mobile or social networking. It’s not ‘one product fits all,’ rather which products are right for that advertiser.&#8221;</p>
<p>Incoming Chief Information Officer, Ron Trenka, has over 20 years of experience developing web applications for companies like Olympus America, Pfizer Pharmaceuticals, Alitalia Airlines, Absolut Vodka and others.</p>
<p>&#8220;The push for emerging technologies and different methods of advertising keeps us ahead of the curve,” Trenka says. “Our job is to deliver these results in a package that is easily understood while educating our partners.”</p>
<p>“Ai Media Group is an ideal choice for agencies, Certified Marketing Representatives (CMRs), and local businesses based all over the nation,” says Sergio Alvarez. &#8220;Part of our success comes from working as a team, which in a sales environment can be difficult. We integrate sales and technology into one unit in which independent roles work toward the same goal. In the end, it makes for a comprehensive package for the advertiser.”</p>
<p>About Ai Media Group:</p>
<p>The exemplary skills of Ai Media Group professionals have been at the forefront of search marketing, from digital advertising to Yahoo Yellow Pages, to bridging the gap into algorithmic search. Ai Media Group professionals have a proven record of providing measurable results to thousands of advertisers. The company’s mission is to educate the marketplace on the newest offerings and act as consultants to enhance business decisions with strategic business intelligence. Ai Media Group’s entire staff is well-versed on all aspects of search and is comprised of the industry’s most knowledgeable and experienced specialists. For more information, visit http://aimediagroup.com/.</p>
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