RESTON, VA, November 17, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across a range of industries and online ad campaigns. comScore Brand Metrix is a breakthrough service for measuring the effectiveness of online advertising campaigns in meeting branding objectives such as heightened brand awareness, improved attitudes toward the brand, increased purchase intent — and ultimately incremental purchasing.

“In an environment where proving the effectiveness of every advertising dollar is essential, comScore Brand Metrix gives marketers and publishers the ammunition to demonstrate the true value of their online advertising efforts,” said Evan Neufeld, comScore vice president of advertising solutions. “With online display ads yielding click-thru rates of less than 0.1 percent, advertisers can no longer rely on click-thrus to gauge online ad performance. Doing so fails to capture the impact of advertising impressions – or view-thru – on attitude and future behavior, which are essential metrics in assessing the complete return on an investment in online advertising.”

comScore Brand Metrix relies on the comScore panel to parse differences in behavior and attitudes among those consumers exposed to an online ad campaign compared to those who are not exposed. It is the first product in the industry to measure the true impact of online ad exposures because it overcomes the deleterious impact of cookie deletion that other services ignore, and which can lead to an understatement of the actual view-thru impact of online ads by a factor of 20 percent or more.

Norms Database Shows Substantial Lift in Sales, Advertiser Trademark Search and Site Visitation

The comScore Brand Metrix norms database contains the results of studies that have been conducted across ten vertical industries and includes the following metrics: top-of mind unaided awareness, total unaided awareness, aided awareness, total advertising awareness, online ad recall, favorability, likelihood to recommend, and likelihood to purchase. For a subset of the studies, the norms database also includes the important behavioral metrics of advertiser trademark searches, site visitation and purchasing – both online and at retail stores.

“Online advertising offers a very compelling value proposition because it gives marketers a bigger bang for their buck,” added Neufeld. “Not only does online marketing have the benefits of more attractive advertising rates and a faster growing retail channel, but it’s clear from the results of our studies that Internet marketing also generates incremental sales in retail stores.”

The comScore norms data provide compelling empirical support for the belief that there is a quantifiable view-thru impact of online ad exposures on brand value and sales. For the studies in which both retailers’ online and offline sales were analyzed, for periods ranging from two weeks to three months after the initial exposure to an online display ad, the incremental online sales lift was 27 percent and offline sales lift was 17 percent

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Lift in Retailers’ Online and Offline Sales among Internet Users Exposed to Display Ads

Total U.S. – Home/Work/University Locations

Source: comScore Brand Metrix, Norms Database

Monthly Sales ($) per Thousand Exposed Consumers

Control Test Lift

Online Sales $994 $1,263 27%

Offline Sales $9,905 $11,550 17%

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Online ad exposures also yield a lift in various important online behaviors, such as brand site visitation and trademark searches. For example, a substantial lift in visitation to the advertiser’s Web sites can be observed in the weeks following an exposure to a display ad, even though click rates are less than 0.1 percent. Specifically, there was a 65 percent increase in lift in the week following the first ad exposure and a 46-percent increase over the four weeks following the first exposure, underscoring the latent branding effect.

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Lift in Advertiser Site Visitation Among Internet Users Exposed to Display Ads

Total U.S. – Home/Work/University Locations

Source: comScore Brand Metrix, Norms Database

Advertiser Site Reach

Control Test Lift

Week Following First Ad Exposure 2.1% 3.5% 65%

Weeks 1-2 After First Exposure 3.1% 4.8% 54%

Weeks 1-3 After First Exposure 3.9% 5.8% 49%

Weeks 1-4 After First Exposure 4.5% 6.6% 46%

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The comScore norms data also show that online display ads can cause an increase in search queries that involve the advertiser’s trademark brand name. Specifically, the average lift in branded trademark searches for the online advertisers studied was 52 percent in the week following the first ad exposure. The norms data also show a substantial continued impact, with a 38-percent lift in trademark searches in the four weeks following the first ad exposure.

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Lift in Branded Trademark Search Among Internet Users Exposed to Display Ads

Total U.S. – Home/Work/University Locations

Source: comScore Brand Metrix, Norms Database

Percentage Making a Trademark Search

Control Test Lift

Week Following First Ad Exposure 0.2% 0.3% 52%

Weeks 1-2 After First Exposure 0.4% 0.5% 46%

Weeks 1-3 After First Exposure 0.5% 0.7% 40%

Weeks 1-4 After First Exposure 0.6% 0.9% 38%

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“We switched to comScore Brand Metrix because their method of recruiting test and control groups is more accurate and produces less bias than other methods of recruitment we have seen,” said Christine Peterson, VP, Digital Media Director, Carat. “We know we can expect unique and actionable insights from each study.”

“comScore has helped us bring our clients a new level of campaign measurement utilizing both cross-media methodologies and behavioral data analysis,” said Kelli Robertson, Group Planning Director, AKQA.

comScore Chairman to Present Norms Data at Wharton Conference

comScore executive chairman Gian Fulgoni will discuss the implications of the norms data in his presentation, “How Online Advertising Works: Whither the Click?” at the Empirical Generalization in Advertising Conference at the SEI Center at Wharton Business School in Philadelphia on December 5, 2008.

For more information on comScore Brand Metrix, please visit http://www.comscore.com/contact

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com.

Saving Advertisers Significant Time and Money

Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Display™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their online media plans in real time, with minimal creative investment required.

The Dynamic Display platform simplifies the management and delivery of creative elements that appear within a display ad, providing advertisers the flexibility and control to customize up to three areas of an ad template. Each area can be populated to highlight different products, business locations, sales incentives, merchandising opportunities and more. By strategically developing a data feed with each customer, Specific Media is able to set rules that alter the customizable components of the ad template and deliver specific messages based on distinct audience profiles throughout its Premium Network.

Combined with Specific Media’s leading demographic, behavioral, contextual, geographic and retargeting technologies, the Dynamic Display platform saves advertisers time and money while enabling them to reach relevant audiences with pinpoint accuracy and unparalleled efficiency. The platform is particularly beneficial for large organizations that offer a variety of products or services, or vary their message to add relevance and impact when targeting segmented audiences.

“The Dynamic Display platform represents a significant breakthrough in the way customized messages are streamlined to a mass audience to create maximum impact,” said David Jakubowski, senior vice president, Specific Media. “We feel that this platform, combined with our leading targeting technologies, provides advertisers a way to inject new life into their display advertising strategies.”

The platform’s flexibility allows advertisers to integrate and scale campaigns based on existing data feeds and media buys, while continuously delivering real-time results that can be applied to campaign objectives. Several advertisers within the travel sector are currently leveraging the platform to reach holiday travelers, including American Airlines.

“For the fourth quarter, we wanted to maximize the reach and impact of our online advertising efforts by serving highly relevant and timely messaging to American Airlines’ broad base of travelers,” said Jessie Wallin, digital media planner for the American Airlines account at TM Advertising. “Specific Media’s Dynamic Display platform allows us to simplify the process of delivering highly customized messages by assigning each audience segment to one of dozens of creative combinations.”

Specific Media’s Dynamic Display platform is available to advertisers across a variety of industries including the retail, automotive, consumer packaged goods and entertainment sectors.

About Specific Media

Specific Media is uniquely positioned as the world’s largest independent media platform, solving the reach and data problems facing today’s advertisers. Specific Media enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and the contextual relevance of websites visited. Specific Media’s Premium Network reaches more than 150 million US consumers and 225 million consumers globally each month. With a relentless focus on delivering measurable, predictable results in a brand-friendly environment, Specific Media is defining tomorrow’s marketing standards, today.

RESTON, VA, September 4, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online performance of the campaigns for Senator Barack Obama and Senator John McCain in their quests for the U.S. presidency. The study, which evaluated site visitation, video viewing behavior, searches on the candidates’ names, and display advertising efforts across the Web, showed that Barack Obama’s campaign ran a more advanced online operation during the first six months of 2008. Obama leads McCain in site visitors, candidate searches, and display ads, while the McCain campaign leads only in video views.

Obama Campaign Turns Up Online Advertising Efforts

During the first half of 2008, the Obama campaign consistently displayed more online ads than the McCain campaign, averaging nearly 92 million exposures per month compared to approximately 7 million per month for McCain. In recent months, Obama’s online efforts have ramped up considerably with 150 million exposures in May and 244 million in June.

“Not only have the two campaigns placed a different level of emphasis on the importance of using online advertising as part of the media mix, but their execution also shows stark differences,” said Andrew Lipsman, senior analyst at comScore. “While Obama’s ads tend to be ‘brand-building’ ads encouraging people to join the movement, McCain’s ads are often issue-oriented. Additionally, while Obama ads have an almost universally positive message, McCain ads feature a mix of positive and negative messages.”

McCain Web Site Draws More Video Views than Obama Site

Although BarackObama.com has attracted nearly four times the average number of monthly visitors (2.2 million) as JohnMcCain.com (583,000), the McCain site has generated more than three times as many video views (2.1 million vs. 612,000).

“By featuring video content prominently on the front page of JohnMcCain.com, the campaign has been able to effectively leverage the Web to reach a larger audience with its video campaign messages,” added Mr. Lipsman.

Meanwhile, the number of searches including the term “Obama” was approximately four times that of “McCain” (5.4 million vs. 1.3 million). This disparity likely reflects both the public’s interest in Barack Obama’s historic candidacy as the first African-American presidential nominee from a major political party and the desire to find out more about the background and positions of this relative newcomer on the national political stage.

*Based on broad matches of the terms “Obama” and “McCain” on the 5 major U.S. search engines

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.