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LucidMedia Named AlwaysOn OnMedia 100 Winner

Otilia Otlacan | February 3, 2009 | 0 Comments

Company Cited as Leading Technology Enabler at AlwaysOn OnMedia NYC 2009 RESTON, Va. – LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform, announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to the top 100 private, emerging technology companies in the advertising, publishing, [...]

Industry Click Fraud Rate Climbs to Highest Level Reaching 17.1 Percent in Q4 2008

Otilia Otlacan | February 2, 2009 | 0 Comments

Click Fraud Traffic from Botnets Breaks New Barrier Growing to 31.4 Percent AUSTIN, Texas – Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the fourth quarter 2008 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index® (www.ClickFraudIndex.com). Now in its fourth year, the Click Fraud Index [...]

LucidMedia Secures $8.8 Million in Funding to Launch Contextual Display Advertising Network and Opens Madison Avenue Sales Office

Otilia Otlacan | December 11, 2008 | 0 Comments

RESTON, Va. & NEW YORK – LucidMedia (www.lucidmedia.com), an online contextual display advertising platform and meta-network, today announced several milestones surrounding its continued growth, inclusive of the completion of $8.8 million in funding, including the value of converted debt, to support the launch and expansion of LucidMedia’s contextual advertising network; the opening of a New [...]

Circulating Campaigns on Google and YouTube is now Possible for Smart AdServer clients

Otilia Otlacan | November 21, 2008 | 0 Comments

Paris, 20 November 2008 – Smart AdServer, a leader in Europe in the adserving and digital marketing fields, announced that it has obtained Google certification for the circulation of online advertising campaigns on the “Google Content Network” as well as on YouTube. Google content network, one of two Google network components, is made up of [...]

Whither the Click? comScore Brand Metrix Norms Prove “View-Thru” Value of Online Advertising

Otilia Otlacan | November 18, 2008 | 0 Comments

Cost Per Click Based Advertising Models Fail to Monetize the Full Impact of Online Ad Exposures for Publishers RESTON, VA, November 17, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across [...]

Industry Click Fraud Rate Hovers at 16 Percent for Third Quarter 2008

Otilia Otlacan | October 29, 2008 | 0 Comments

Click Fraud Traffic from Botnets Rises 10 Percent; Botnets Grow to Make Up More than 27 Percent of All Click Fraud AUSTIN, Texas – Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the third quarter 2008 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index™ (www.ClickFraudIndex.com). [...]

Specific Media Launches Industry’s First Comprehensive Offline Sales Impact™ Reporting Product for Online Advertisers

Otilia Otlacan | October 23, 2008 | 0 Comments

Offline Sales Impact Reports Reveal How an Advertiser’s Online Campaign Directly Correlates to Consumers’ Offline Purchase Behavior Irvine, Calif. – October 21, 2008 – Specific Media, the largest independent online advertising network, today announced the launch of Offline Sales Impact™, the industry’s most comprehensive and accurate offline sales reporting product for online advertising clients across [...]

Ad Ops Daily Briefs: October 15 2008

Otilia Otlacan | October 15, 2008 | 0 Comments

- InsightExpress Research Identifies Strategies to Help Marketers and Agencies in Tough Advertising Climate InsightExpress, a leading digital marketing research firm, announced today the results of research examining how the economic climate is affecting online advertising campaigns. The data also points to steps that advertisers and agencies can take to ensure that their branded communications [...]

Click Forensics Unveils Technology to Protect Search Advertisers from Online Trademark Infringement

Otilia Otlacan | October 14, 2008 | 1 Comment

New Feature Helps Advertisers Identify Unlawful Use of Trademarks in Search Advertising, While Improving Traffic Quality – SMX East Conference NEW YORK – At the SMX East Conference, Click Forensics™, Inc., the industry leader in scoring, auditing and managing traffic quality for the online advertising community, today announced a new feature for the Click Forensics [...]

Soothware.com Rebrands as AdBuyer.com and Launches Online Media Buying Platform

Otilia Otlacan | October 7, 2008 | 0 Comments

NEW YORK – AdBuyer.com (www.adbuyer.com) announced the release of its free platform to easily create, manage, and optimize online advertising campaigns across search, content and display. AdBuyer.com provides all the tools a direct response marketer or agency needs to run a successful online marketing campaign. AdBuyer’s search and content solution – fully integrated with Google, [...]

Click Forensics Expands Product Development Team

Otilia Otlacan | September 30, 2008 | 0 Comments

Company Names Dr. Vincent Granville Chief Scientist AUSTIN, Texas – Click Forensics™, Inc., the industry leader in scoring, auditing and managing traffic quality for the online advertising community, today announced that it has expanded its product development team with the appointment of Dr. Vincent Granville to the position of Chief Scientist. The company has also [...]

Award-winning Marchex Connect Platform Supports Local Online Advertising Initiatives for 23 TV Stations

Otilia Otlacan | September 16, 2008 | 0 Comments

SEATTLE, WA – Marchex Inc. (NASDAQ: MCHX, MCHXP), a local search and advertising company, announced that it has partnered with Barrington Broadcasting Group LLC, one of the fastest growing media companies in the United States, to enable Barrington’s 23 network-affiliated television stations to sell local online lead packages and Business Profile Pages to their advertising [...]