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PointRoll Study Shows Holiday Advertising Season Starts Early
Late October and Early November Are Prime Periods to Influence Holiday Retail Shoppers NEW YORK, NY – Advertisers may be missing a key opportunity to engage holiday shoppers, according to a PointRoll study of retailers’ online advertising campaigns from 2006 – 2009. The study analyzed performance of online advertising campaigns and consumers’ interactions with the [...]
LucidMedia Secures $4.5 Million in Funding Led by MMV Financial to Expand Online Advertising Demand Side Platform
RESTON, Va. and TAMPA, Fla. – LucidMedia, a leading online advertising demand-side platform (DSP) with integrated real-time bidding (RTB), announced that is has received $4.5 million in funding, led by MMV Financial (MMV). LucidMedia plans to apply the proceeds to continue expanding its recently launched self-service DSP (www.LucidMediaDSP.com) that enables agencies and advertisers to more [...]
Subaru Inks TagMan for Online Campaign Tracking and Analytics Tag Management
NEW YORK – TagMan, the one-tag/pixel solution to the problems of online campaign tracking, announced that Subaru of America, Inc has begun to use its tag management system to manage and track online marketing and advertising campaigns running across its main website (www.subaru.com) and dealer network of 550 websites across the US.
24/7 Real Media and Maxifier Announce Display Optimisation for Inventory Revenue Maximisation
Open AdStream Optimisation Powered by Maxifier Improves Web Publishers’ Ability to Prioritise and Enhance Campaign Performance NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, announced Open AdStream® Optimisation powered by Maxifier. This unique technology provides Open AdStream users with heightened capabilities to increase revenue and prioritise online advertising campaigns. This [...]
Interactive Media Awards Bestows Highest Honor To Clickable’s Pro Online Advertising Management Solution
NEW YORK – Clickable, the platform that makes online advertising Simple, Instant and Profitable™, announced that the Interactive Media Awards (IMA) has selected Clickable’s Pro advertising management solution as winner of the IMA Best in Class award for Computer Software. According to IMA, the Best in Class award is its highest honor, representing the very [...]
comScore Announces New Service with IRI to Measure Impact of Online Advertising Campaigns on Sales of Consumer Packaged Goods Brands Across All Retail Channels
Solution Uses IRI’s National Consumer Network Panel and will be Integrated into comScore’s AdEffxTM Digital Advertising Effectiveness Platform RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, announced a new solution, in conjunction with Information Resources, Inc. (IRI), that measures the effectiveness of online advertising campaigns in building sales of CPG [...]
Theorem Expands Customer Base
Signs 35 new clients including Organic and ValueClick CHATHAM, N.J. – Theorem, Inc. (www.theoreminc.net), an online media operations, creative and data services company, has secured 35 new clients so far in 2009 with global marketing agencies, publishers and ad networks.
comScore Named a Winner of 2009 Chicago Innovation Awards for Ad Effx
Revolutionary Tool for Measuring the Effectiveness of Online Ad Campaigns Chicago, IL – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that it has been selected as a winner of the 2009 Chicago Innovation Awards. The eighth annual competition honors significant innovations and highlights the creative spirit of the Chicago region. [...]
Ringleader Digital and Useful Networks Collaborate to Offer Location-Based Mobile Advertising
Collaboration to Provide Enhanced Targeting Advertising Capabilities for Customers NEW YORK – Ringleader Digital, a technology provider for targeted, trackable advertising campaigns, announced a collaboration with Useful Networks™ to co-develop a solution to offer wireless location services to customers. The relationship will enable Ringleader to provide geo-targeting and location-based multicarrier targeting capabilities via Useful Networks’ [...]
Little Gift, Big Lift: Virtual Goods Prove to be a Highly-Effective Ad Medium
AdNectar Releases First of its Kind Study by Vizu Revealing Virtual Gifts are the Most Effective Way to Market to Social Networking Audiences PALO ALTO, Calif. – March 9, 2009 – AdNectar, a pioneer in customized social gifting and branded virtual goods campaigns, released a whitepaper today that combines third-party and company data making a [...]
LucidMedia Launches Verified Inventory Technology, Bringing Online Advertisers and Agencies Access to More Than 14,000 Targeted Categories to Enhance Safety, Engagement, and Accuracy
RESTON, Va. – LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform, announced the launch of Verified Inventory (www.verifiedinventory.com), a new contextualization offering that combines the company’s patented natural language processing technology with an industry leading base of more than 14,000 content categories to ensure that online advertisers and agencies deploy their advertising [...]
Lotame Partners with Vizu and Amplify to Measure the Value of Advertising on Social Media Beyond the Click
Advertisers See the Real Impact of Campaigns Through Measurement of Brand Lift and Contextual Linguistics Analysis NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced it has partnered with two innovative technology providers to maximize the value of online brand advertising campaigns. With Vizu’s brand advertising measurement system [...]
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