Tag: online advertisers
Specific Media Launches First Annual Benchmark Study Proving Display Ads Drive Consumers to Search
Proprietary Research Leverages comScore Data Spanning 60+ Specific Media Campaigns To Provide Brand Advertisers with Measurable Impact Irvine, Calif. – December 3, 2008 – Specific Media, the world’s largest independent media platform, today unveiled new research that shows display advertising significantly lifts search activity. The study leverages 12 months of proprietary Specific Media Ad Effectiveness [...]
Eyeblaster TV Lures FMCG’s to the Web
Simplifies the Transition from TVCs to Online ads 2nd December, 2008 – Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced the roll out of Eyeblaster TV, a new online video rich media ad unit, which delivers increased functionality for online advertisers. Eyeblaster’s new online ad offering will encourage advertisers who are [...]
Whither the Click? comScore Brand Metrix Norms Prove “View-Thru” Value of Online Advertising
Cost Per Click Based Advertising Models Fail to Monetize the Full Impact of Online Ad Exposures for Publishers RESTON, VA, November 17, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across [...]
LookSmart Reports Third Quarter 2008 Results
SAN FRANCISCO – LookSmart, Ltd. (NASDAQ: LOOK), an online search advertising network solutions company, today announced financial results for the third quarter ended September 30, 2008. Revenues for the third quarter of 2008 were $15.4 million, a 37% increase from $11.3 million in the third quarter of 2007 and a 10% decrease from $17.1 million [...]
Akamai Completes Acquisition of acerno
CAMBRIDGE, Mass. – Akamai Technologies, Inc. (NASDAQ: AKAM) announced it has completed its acquisition of acerno, a privately held company based in New York, NY. Akamai announced a definitive agreement on October 21, 2008 to acquire acerno in a merger transaction. The acquisition of acerno, a unique online co-operative of shopping and purchase data for [...]
Specific Media Launches Dynamic Display Platform Providing Online Advertisers Unparalleled Control and Efficiency in Delivering Customized Ads to Relevant Audiences
Customizable Ad Templates Maximize Impact while Minimizing Creative Investment Saving Advertisers Significant Time and Money Irvine, Calif. – November 11, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Display™, a powerful solution that enables online advertisers to deliver customized, highly-relevant display ads to target audiences across their [...]
New Akamai Service Enables Online Publishers to Better Monetize Their Advertising Inventory
First offering within Company’s new Advertising Decision Solutions line helps publishers develop new ad strategies, improve campaign effectiveness, and increase revenue CAMBRIDGE, MA – November 03, 2008 – Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, today unveiled its Insight for Publishers service (www.akamai.com/insight), a real-time [...]
Specific Media Launches Industry’s First Comprehensive Offline Sales Impact™ Reporting Product for Online Advertisers
Offline Sales Impact Reports Reveal How an Advertiser’s Online Campaign Directly Correlates to Consumers’ Offline Purchase Behavior Irvine, Calif. – October 21, 2008 – Specific Media, the largest independent online advertising network, today announced the launch of Offline Sales Impact™, the industry’s most comprehensive and accurate offline sales reporting product for online advertising clients across [...]
LookSmart Presents Thought Leadership Series for Online Advertisers
John Battelle, Danny Sullivan and Other Industry Experts Contribute to Network’s Blog SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the launch of its Thought Leadership Series, a blog featuring online advertising industry visionaries such as John Battelle, Danny Sullivan, Charles Knight and Anita Campbell. [...]
Akamai Introduces Advertising Decision Solutions; Announces Agreement to Acquire acerno
Akamai to offer enhanced solutions for enabling more precise and efficient online advertising decisions CAMBRIDGE, MA and NEW YORK, NY – October 21, 2008 – Akamai Technologies, Inc. (NASDAQ: AKAM) and acerno announced today that the two companies have signed a definitive agreement for Akamai to acquire acerno in a merger transaction. The transaction, which [...]
Search Engine Optimization Firm, Epiar Inc., Unveils New Paid Search Advertising Service
After Months of Testing, Epiar Has Taken Pay-Per-Click (PPC) Advertising to the Next Level with the Launch of Its New Service to the General Public Epiar is Introducing the Service at the New York Search Marketing Expo Conference Oct. 6-8 EDMONTON, Alberta – Epiar, a global leader in Internet market research, has introduced a new [...]
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