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Collaborative Case Study by PubMatic, DataXu, MediaMath, Turn, and [x+1] Reveals Significant Benefits of Real-Time Bidding for Publishers and Advertisers
Effort Between PubMatic and Four Demand Side Platforms (DSPs) Finds Real-Time Bidding Delivers 64% Revenue Lift for Publishers and Up to 749% Performance Improvement for Advertisers NEW YORK – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better [...]
Platform-A’s Milestone Transformation to ADTECH Allows Marketers to Deliver Ad Campaigns with Increased Speed and Flexibility
Migration from DoubleClick Ad Serving System Delivers Significant Cost Savings ADTECH Head Dirk Freytag Promoted to Platform-A Senior Vice President NEW YORK – AOL’s Platform-A, the leading advertising platform in the U.S. with a 91% reach across the Internet*, announced that it will now offer advertisers the full-service benefits of ADTECH’s ad serving system for [...]
Mission AdWorks Launches First National, Socially Responsible Advertising Network
SAN FRANCISCO – Mission AdWorks (www.missionadworks.com) launches as the nation’s first socially responsible advertising network. Mission AdWorks connects publishers, bloggers and other site owners who are making a positive impact on the world to marketers who are looking for an engaged audience of consumers with which to develop a deeper affinity relationship that reflects their [...]
LookSmart Appoints New Vice President of Advertising Sales
SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced that Gill Brown has joined the company as Vice President of Advertising Sales. Brown most recently served on the sales leadership team of Tribal Fusion. Brown will be based out of LookSmart’s San Francisco headquarters and will report to Sr. Vice [...]
LucidMedia Launches Verified Inventory Technology, Bringing Online Advertisers and Agencies Access to More Than 14,000 Targeted Categories to Enhance Safety, Engagement, and Accuracy
RESTON, Va. – LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform, announced the launch of Verified Inventory (www.verifiedinventory.com), a new contextualization offering that combines the company’s patented natural language processing technology with an industry leading base of more than 14,000 content categories to ensure that online advertisers and agencies deploy their advertising [...]
LucidMedia Named AlwaysOn OnMedia 100 Winner
Company Cited as Leading Technology Enabler at AlwaysOn OnMedia NYC 2009 RESTON, Va. – LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform, announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to the top 100 private, emerging technology companies in the advertising, publishing, [...]
Industry Click Fraud Rate Climbs to Highest Level Reaching 17.1 Percent in Q4 2008
Click Fraud Traffic from Botnets Breaks New Barrier Growing to 31.4 Percent AUSTIN, Texas – Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the fourth quarter 2008 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index® (www.ClickFraudIndex.com). Now in its fourth year, the Click Fraud Index [...]
Placecast Identifies the Top Digital Advertising Trends in 2009
New Ways to Improve and Measure Ad Performance, Heightened Privacy Concerns and Online Video Are Trends to Watch SAN FRANCISCO – 1020 Placecast, the first online advertising solution to target highly sought-after audiences using location-based information across the Web, mobile, Wi-Fi networks and email, announced interactive advertising trends to watch in 2009. Trends to watch [...]
Click Forensics Named Tech Innovation Awards Winner by the Austin Business Journal
Top Provider of Search Advertising Quality Management Honored in Internet Award Category AUSTIN, Texas – Click Forensics™, Inc., the industry leader in scoring, auditing, and improving traffic quality for the online advertising community, today announced that it was named a winner of the Austin Business Journal Tech Innovation Awards. This year’s Awards recognize the most [...]
LookSmart’s Geo-Conversion Reporting Helps Connect Online Behavior With Offline Location
Online Advertisers Focus Budgets Where the Buyers Are Search Engine Strategies Chicago 2008 Booth 410 SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company, today launched a new geo-conversion reporting tool that enables online advertisers to improve return on investment by focusing their budget on the geographic locations best responding [...]
Nationwide Credit Card Processing Provider, BankCard USA, Engages Search-Engine Marketing Company to Protect Customers Who Use Pay-Per-Click Advertising
WESTLAKE VILLAGE, Calif. – BankCard USA, an industry-recognized credit card processing provider, partnered up with Sherman Oaks-based, pay-per-click advertising & click-fraud specialist, Connection Marketing, Inc. in a joint effort to reduce pay-per-click fraud against online advertisers. Pay-per-click fraud, otherwise known as click-fraud, is an internet crime. It occurs anytime an individual, automated script, or computer [...]
Hydra SVP of Marketing on Online Advertising: Get What You Pay For and Pay For What You Get
Or: How I learned to stop targeting and love the results LOS ANGELES – The following is an opinion editorial by Mason Wiley, senior vice president of marketing, Hydra: “Finish all your dinner,” my mom used to tell me. “Or you can’t be a member of the clean plate club.” Not wasting food earned me [...]
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