ROCHESTER, N.Y. – Whether it is television ads, print ads, or even Internet pop-up ads, most people are exposed to dozens of them in the course of a single day. Considering the amount of ad exposure daily, a majority of Americans (55%) say they find current advertising to be interesting while two in five (41%) say it is not interesting. Advertisers, however, should not get too excited as less than one in ten Americans (8%) say current ads are very interesting while 47% say they are somewhat interesting.

These are some of the results of a new AdweekMedia/The Harris Poll® of 2,521 adults surveyed online by Harris Interactive® between June 4 and 8, 2009.

How Interesting are Ads?

Younger adults and those with higher incomes are more likely to consider them interesting. Two-thirds of adults aged 18-34 (66%) and 60% of adults aged 35-44 think the ads are interesting as do 62% of those Americans with a household income of $75,000 or more. Conversely, over half of adults 55 and older (52%) say that current advertising is not interesting as do 46% of those aged 45-54 and those who have a household income between $35,000 and $74,999.

How Influential are Ads?

When buying products and/or services, over half of Americans (54%) say advertisements they had seen or heard were not influential when then made their last large purchase, with one-quarter (25%) saying they were not at all influential. One-third (35%) of Americans say the ads they saw or heard were influential.

Again, there is an age difference. Younger adults are more likely to say ads are influential when compared to the older adults. Six in ten adults aged 45-54 (60%) and 55 and older (62%) say ads are not influential with 31% of each age group saying they are not at all influential. But, just under half of adults aged 18-34 (45%) say the ads they may have seen or heard are influential in making their last large purchase.

So What?

These days advertisers are in a quandary. They need to promote their products and services yet be mindful of the fact that consumers are just not spending much money. How do they get their attention? Advertisers need to grab the consumers’ attention – make the ads stand out and that seems to be working, especially with the ever important 18-34 demographic. But, the sticking point is having the advertisements actually influence the purchase. One thing to remember is that some people don’t like to admit they were influenced – the fact that over one-third of Americans do admit to it means that advertisers are, in fact, getting the job done.

The Harris Poll® #66, June 24, 2009

By Regina A. Corso, Director, The Harris Poll

Methodology

This AdweekMedia/The Harris Poll® was conducted online within the United States June 4 and 8, 2009 among 2,521 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online. Full data tables and methodology are available at www.harrisinteractive.com.

These statements conform to the principles of disclosure of the National Council on Public Polls.

About Harris Interactive

Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research, powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information, please visit www.harrisinteractive.com.

About AdweekMedia

AdweekMedia encompasses the publications, websites, digital products and events produced by Adweek, Brandweek and Mediaweek. Through this dynamic media network, each brand keeps the agency, marketing and media communities competitive and connected by delivering the latest news and expert analysis most relevant to their specific needs.

AdweekMedia is part of Nielsen Business Media, which is a unit of The Nielsen Company. Nielsen Business Media is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently. For more see www.adweek.com.

With growing industry-wide demand from advertisers and agencies for increased levels of transparency, brand safety, and user engagement, LucidMedia developed the Verified Inventory program to address all three of these issues and more. Verified Inventory gives advertisers and their agencies access to higher levels of:

* ACCURACY: LucidMedia’s patented relevance engine determines the ‘aboutness’ of Web pages in real-time using more than 14,000 micro-segmented content categories, ranging from A&E/Amusement and Theme Parks to Travel & Tourism/Business Travel.
* BRAND SAFETY: With 32 top-level content channels (such as Automotive, Health, and Sports), 14 unique Media Classes (including news, blogs, social, and enthusiast sites), complementing the more than 14,000 categories, and hundreds of real-time objectionable content filters, LucidMedia Verified Inventory was developed to provide one of the cleanest, most ‘well lit’ advertising spaces for brands on the Internet.
* ENGAGEMENT: Verified Inventory is driven by the principle that increased contextual relevance drives additional user engagement which means more clicks, more acquisitions, more page-views, and ultimately more conversions.
* PROOF: LucidMedia supports the Verified Inventory program with its unique Proof Report, providing advertisers and agencies with some of the industry’s highest levels of transparency and accountability.

“In today’s economic environment, there is growing demand for granularity and truly accurate contextual relevance for advertisers to drive user engagement, while increasing and protecting the value of their brands,” said Ajay Sravanapudi, LucidMedia President and CEO. “We are excited to launch an offering that combines our custom advertising platform and patented natural language processing engine to classify content with unprecedented detail, matching the right ad with the right content at the right time.”

LucidMedia launched Verified Inventory to assure advertisers that while its network expands rapidly, quality is increasing in proportion. In adding to its traffic base, LucidMedia derives inventory from select multiple sources, performing an extensive prequalification of advertising inventory before accepting it to its network, including a deep semantic analysis at the page-level. This also includes analyzing all Verified Inventory content in the five critical areas of context, media class, language, custom keywords and objectionable content. Interested parties can learn more at www.verifiedinventory.com.

About LucidMedia

LucidMedia is an online contextual display advertising network and technology platform focused on optimizing performance at the page-level for advertisers and their agencies. The company’s patented ClickSense® contextual advertising and targeting engine empowers advertisers to reach new levels of insight, safety, and cost-efficiency in their online advertising campaigns. LucidMedia categorizes traffic from many of the Web’s most respected networks and exchanges in both English and Spanish, providing advertisers with a way to more effectively target online advertising inventory and increase their return-on-spend. Today, many of the world’s largest interactive agencies, online advertisers, and ad networks are leveraging LucidMedia’s network and technology platform to drive increased revenue.

NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced it has partnered with two innovative technology providers to maximize the value of online brand advertising campaigns. With Vizu’s brand advertising measurement system and Amplify’s computational linguistic technology, Lotame can provide third party data on the success of advertising campaigns based on impact on the audience’s intentions and how they talk about the brand following the campaign.

“Our customers have come to expect the rich campaign reporting we do, and analysis provided by both Amplify and Vizu add another layer of insight that complements our own insight into unique social data,” said Scott Hoffman, CMO for Lotame. “When looking into third party measurement providers, we were intent on finding innovators, who could add unique value to our advertising clients. These partners help us demonstrate value in ways that can’t be determined by a click on the ad.”

Amplify’s patented computational linguistic technology mimics the process of human understanding to automatically extract the meaning of text in digital content. By automatically scanning for the significant topics, attitudes and pending decisions within any text, Amplify enables Lotame to assess the tone of conversations about brands before, during and following campaigns. Lotame also uses Amplify to determine user interests and provide brand safety to enhance its targeting of ads to receptive audiences.

“In an environment where advertisers are looking to maximize the value of every banner view and social media publishers are looking for ways to improve the value of their ad inventory, this partnership is helping to define what is possible in social media-powered advertising,” said Mark Redgrave, CEO of Amplify. ”By focusing on the social media user, his or her demonstrated interest and what they go on to say about the brand, Lotame has connected advertising value to the real engine of social media – the people.”

Vizu’s Ad CatalystSM is designed to increase brand marketers’ confidence in online advertising. Ad Catalyst provides a service that measures ad campaign effectiveness, allowing brands and advertisers to easily improve the return-on-investment for their online branding campaigns. Ad Catalyst goes beyond counting click-through rates to measure how online ads impact viewer perceptions of key brand attributes. Brand lift, as measured by the Ad Catalyst service, offers a more relevant metric than CTR for brand building campaigns.

“Lotame is redefining the value proposition of online advertising, and particularly social media,” said Dan Beltramo, CEO of Vizu. “Part of the education process in getting brands to expect more from their online campaigns is showing the increase in real world metrics like purchase intent and brand attitudes. Our integration with Lotame represents an excellent use of our technology that is proving very satisfying to savvy advertisers.”

About Lotame

Lotame provides a platform for easily building and addressing customizable consumer audiences based on social media activity in addition to implied or stated interests. Lotame has specifically designed its patented Crowd Control platform to take full advantage of the unique attributes of social activity, using participation and user generated content as a foundation for improved campaign performance. Lotame is a member of the Interactive Advertising Bureau (IAB). Please visit www.lotame.com for more information.

About Amplify

Amplify (www.openamplify.com) is a web service that brings human understanding to content. Using patented Natural Language Processing technology, Amplify identifies the significant topics, brands, people, perspectives, emotions, intentions, actions and timescales contained in text – delivering real-time XML data that enables advertisers, publishers, ad networks to take the guesswork out of brand safety and targeting decisions.

About Vizu

Vizu is the leading online brand advertising measurement system. Our Ad Catalyst real-time measurement infrastructure for assessing ad campaign effectiveness provides powerful benefits for publishers and advertisers. Through the use of Ad Catalyst, our clients gain actionable Brand Lift data on their online advertising campaigns, giving them a powerful advertising ROI metric. Vizu is a privately-held company based in San Francisco, CA, with backing from leading venture capital firms Draper Fisher Jurvetson and Greycroft Partners. For more information visit: www.vizu.com – Advertise With confidence.

DAVENPORT, Iowa – Kaplan University launched the “Talent Campaign,” a new ad campaign designed to drive awareness that many of today’s college students, especially adult learners, are not well served by traditional classrooms. A leader in higher education, Kaplan University is devoted to helping students unlock their talent by providing a practical, student-centered education that prepares them for careers in some of the fastest-growing industries. The campaign vividly communicates new approaches to education that leverage technology and offer students flexibility in order to make higher education accessible and relevant to a broader group.

“The new campaign makes a statement that the U.S. traditional higher education system doesn’t always meet the needs of today’s adult learners, mainly working adults struggling to balance jobs, families and education,” said Andrew S. Rosen, Chairman and CEO of Kaplan, Inc. “At Kaplan University, we are rewriting the rules of higher education by offering students the opportunity to customize their education to meet their needs, and by providing resources and support to help them succeed.”

This campaign comes on the heels of an August 2008 National Center for Higher Education Management Systems study that found that the U.S. will need to produce 63.1 million degrees to match leading nations in the percentage of adults with college degrees by 2025. At the current pace, the U.S. will fall short of that threshold by 16 million degrees.

Kaplan University’s Talent Campaign debuted today, January 6, and features national broadcast, print and Internet ads. Produced in high-definition, the national television campaign airs tonight on CBS Television during the 8:00 p.m. Eastern time slot and will roll out over the next month on other broadcast and cable networks. The campaign will hit newsstands with full-page spreads appearing in USA Today, The New York Times and The Washington Post, which will invite students, educators, administrators and anyone interested in higher education to join an online conversation about this issue.

Kaplan University’s debut ad is a 60-second commercial depicting a professor standing before a lecture hall of students. In the spot, the professor apologizes to his class, acknowledging that the higher education experience does not have to be limited to classrooms. He points out that it can be delivered in alternative ways to serve students unable to access traditional colleges and universities. Many of today’s college students need coursework and related university services tailored to their needs as employees or parents. The ad also includes Kaplan University’s new tagline – A Different School of Thought™ – and describes how the University is redefining higher education.

A second commercial features hundreds of iconic school desks in unexpected locations, providing a visual metaphor for the evolution now taking place in education that no longer requires students to sit in a physical classroom, but allows them to learn virtually anywhere at any time.

The Kaplan University print and online ads feature a variety of individuals, including stay-at-home moms, professionals and lifelong learners, presenting a more inclusive portrait of today’s college student. The ads illustrate the ever-growing necessity for more flexible, student-centered learning environments.

Kaplan University retained Ogilvy & Mather, a multidisciplinary agency, to develop this break-through campaign.

About Kaplan University

Kaplan University offers a different school of thought for higher education. It strives to help adult students unlock their untapped talent by providing a practical student-centered education that prepares them for careers in some of the fastest-growing industries. Based in Davenport, Iowa, the University is regionally accredited by The Higher Learning Commission (HLC) and is a member of the North Central Association of Colleges and Schools (NCA). Kaplan University offers more than 100 academic programs and currently serves more than 48,000 online students. It also serves thousands of on-ground students through eight campuses in Iowa and Nebraska. To learn more about the Talent Campaign and Kaplan University, visit www.Kaplan.edu/talent.

About Kaplan Higher Education

Kaplan University is part of Kaplan Higher Education, which serves more than 100,000 students through 70 campus-based schools across the United States and abroad. It also has online programs through Kaplan Virtual Education and Concord Law School of Kaplan University. Kaplan Higher Education schools offer a spectrum of academic opportunities, from high school diplomas to graduate and professional degrees, including a Juris Doctor degree. Kaplan Higher Education is part of Kaplan, Inc., a subsidiary of The Washington Post Company (NYSE: WPO). For more information, visit www.kaplan.com.

2nd December, 2008 – Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced the roll out of Eyeblaster TV, a new online video rich media ad unit, which delivers increased functionality for online advertisers.

Eyeblaster’s new online ad offering will encourage advertisers who are traditionally confined to television to spread their TV ad budgets towards online video. This will increase the reach and lifespan of TVCs, without necessitating a costly reformatting process for advertisers to transfer them into a workable online video ad format.

Eyeblaster Director of Operations APAC, Mick O’Brien says, “Eyeblaster TV allows the advertiser to better amortise the cost of building the TVC by allowing the commercial to translate easily into an online format. This positively impacts the advertiser’s bottom line and engages with consumers through a type of advertising that they are already familiar with. Eyeblaster TV extends the reach of an advertisers’ TVC to connect with consumers who are online and provides advertisers with metrics about their target market and the effectiveness of the ad campaigns in reaching that market.

“We have seen a surge of interest in this product since it went to market 6 weeks ago. Traditional TVC advertisers such as Coca-Cola, Mercedes and ING have embraced Eyeblaster TV because it simply makes sense to take an ad already running on TV and run it online as well. It’s a cost effective seamless process that gets their product out to more consumers.”

The Eyeblaster TV video unit will appear at the top right of a user’s monitor running 30 or 60-second TV commercials. Eyeblaster TV is particularly attractive for ad campaigns that consumers are accustomed to viewing on television in longer time frames, such as movie trailers. The online format can take this interaction one step further by engaging the consumer using interactive features such as clicking on the ad to view in full screen High Definition, collecting data capture, or pulling in dynamic content from the advertiser’s website allowing the user to immediately receive more information about the product and indicate purchase intent.

For businesses wanting to tap into the burgeoning online ad market, Eyeblaster TV allows them to increase the usability of their TVC’s, which are costly to generate, through a literally ‘cut and paste’ process. This seamless transition means that there is no longer a need to shoot video specifically for online ads because Eyeblaster TV extends the reach of an advertisers existing creative – translating into savings along the bottom line.

Advertisers using Eyeblaster TV include Visa Entertainment for the James Bond Quantum of Solace trailer through Sensis, MCN and Fairfax.

Managing Director of Fairfax Digital – Media, Pippa Leary says, “FDTV, which uses Eyeblaster’s new TV ad format, allows our advertisers to access the 14 million-strong monthly unique browsers on the Fairfax Digital network by targeted demographic.

“Encouraged by technology innovations like FDTV and the growing consumption rates of online video in Australia, we are seeing more categories, including FMCG, move their brand advertising online. Marketers are harnessing the incremental reach garnered through a predominantly light commercial TV viewing audience on our network.

FDTV allows advertisers to develop new creative video advertising formats for online audiences, combining the strength of video commercials with a rich media ad unit to a focused demographic, as well as extending the life and reach of their TVCs using existing creative.”

To see all Eyeblaster TV previews visit http://tinyurl.com/6zj4ox

About Eyeblaster Australia
Eyeblaster is the global leader in integrated digital marketing services and was the first company to bring third party video advertising technology to the Australian and New Zealand markets. Eyeblaster Australia services a range of marketing and online advertising agencies on behalf of numerous blue chip clients including Optimedia for 20th Century Fox, The Media Store for Toyota-Lexus, Initiative Media for Revlon, and Carat for Adidas. Eyeblaster’s impressive client list is a reflection of the personalised easy to use service as well as its innovative and ground breaking approach to digital technology.

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

Irvine, Calif. – November 19, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Circular, an innovative solution that enables retailers to quickly and easily expand their print circular advertisements into targeted online display ads.

While retailers spend millions of dollars each year on print circulars, newspaper readership continues to decline and an ever-growing number of consumers rely on the Internet for news and local information. By leveraging Specific Media’s Dynamic Circular platform, advertisers deliver tailored ads quickly and easily to maximize the efficiency of retail circulars and improve ROI.

Specific Media Dynamic Circular leverages existing weekly print circulars by enabling retail advertisers to utilize circular content online, transforming specific promotions into online ads that target users based on geography, interest, product, gender or demographics. Combined with Specific Media’s leading targeting technologies, the Dynamic Circular platform enables retailers to strategically market product offerings that match the needs of local customers.

“The Specific Media Dynamic Circular platform gives retailers who are already doing print circulars another means of reaching consumers and driving traffic into brick-and-mortar stores,” said David Jakubowski, senior vice president, Specific Media. “With this new and efficient technology tool, retailers have the ability to augment their circular advertising strategy through the most targeted and measureable advertising channel available today.”

The automated solution enables interactive retail circular ads to be dynamically customized and served to targeted audiences within Specific Media’s Premium Network. The announcement comes on the heels of Specific Media’s Dynamic Display platform introduction, which leverages the same flexible data management process to deliver highly-relevant display ads that highlight specific combinations of messages and creatives based on audience segment.

About Specific Media (www.specificmedia.com)

Specific Media is uniquely positioned as the world’s largest independent media platform, solving the reach and data problems facing today’s advertisers. Specific Media enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and the contextual relevance of websites visited. Specific Media’s Premium Network reaches more than 150 million US consumers and 225 million consumers globally each month. With a relentless focus on delivering measurable, predictable results in a brand-friendly environment, Specific Media is defining tomorrow’s marketing standards, today.

RESTON, VA, November 17, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across a range of industries and online ad campaigns. comScore Brand Metrix is a breakthrough service for measuring the effectiveness of online advertising campaigns in meeting branding objectives such as heightened brand awareness, improved attitudes toward the brand, increased purchase intent — and ultimately incremental purchasing.

“In an environment where proving the effectiveness of every advertising dollar is essential, comScore Brand Metrix gives marketers and publishers the ammunition to demonstrate the true value of their online advertising efforts,” said Evan Neufeld, comScore vice president of advertising solutions. “With online display ads yielding click-thru rates of less than 0.1 percent, advertisers can no longer rely on click-thrus to gauge online ad performance. Doing so fails to capture the impact of advertising impressions – or view-thru – on attitude and future behavior, which are essential metrics in assessing the complete return on an investment in online advertising.”

comScore Brand Metrix relies on the comScore panel to parse differences in behavior and attitudes among those consumers exposed to an online ad campaign compared to those who are not exposed. It is the first product in the industry to measure the true impact of online ad exposures because it overcomes the deleterious impact of cookie deletion that other services ignore, and which can lead to an understatement of the actual view-thru impact of online ads by a factor of 20 percent or more.

Norms Database Shows Substantial Lift in Sales, Advertiser Trademark Search and Site Visitation

The comScore Brand Metrix norms database contains the results of studies that have been conducted across ten vertical industries and includes the following metrics: top-of mind unaided awareness, total unaided awareness, aided awareness, total advertising awareness, online ad recall, favorability, likelihood to recommend, and likelihood to purchase. For a subset of the studies, the norms database also includes the important behavioral metrics of advertiser trademark searches, site visitation and purchasing – both online and at retail stores.

“Online advertising offers a very compelling value proposition because it gives marketers a bigger bang for their buck,” added Neufeld. “Not only does online marketing have the benefits of more attractive advertising rates and a faster growing retail channel, but it’s clear from the results of our studies that Internet marketing also generates incremental sales in retail stores.”

The comScore norms data provide compelling empirical support for the belief that there is a quantifiable view-thru impact of online ad exposures on brand value and sales. For the studies in which both retailers’ online and offline sales were analyzed, for periods ranging from two weeks to three months after the initial exposure to an online display ad, the incremental online sales lift was 27 percent and offline sales lift was 17 percent

____________________________________________________________________________
Lift in Retailers’ Online and Offline Sales among Internet Users Exposed to Display Ads

Total U.S. – Home/Work/University Locations

Source: comScore Brand Metrix, Norms Database

Monthly Sales ($) per Thousand Exposed Consumers

Control Test Lift

Online Sales $994 $1,263 27%

Offline Sales $9,905 $11,550 17%

____________________________________________________________________________

Online ad exposures also yield a lift in various important online behaviors, such as brand site visitation and trademark searches. For example, a substantial lift in visitation to the advertiser’s Web sites can be observed in the weeks following an exposure to a display ad, even though click rates are less than 0.1 percent. Specifically, there was a 65 percent increase in lift in the week following the first ad exposure and a 46-percent increase over the four weeks following the first exposure, underscoring the latent branding effect.

____________________________________________________________________________
Lift in Advertiser Site Visitation Among Internet Users Exposed to Display Ads

Total U.S. – Home/Work/University Locations

Source: comScore Brand Metrix, Norms Database

Advertiser Site Reach

Control Test Lift

Week Following First Ad Exposure 2.1% 3.5% 65%

Weeks 1-2 After First Exposure 3.1% 4.8% 54%

Weeks 1-3 After First Exposure 3.9% 5.8% 49%

Weeks 1-4 After First Exposure 4.5% 6.6% 46%

____________________________________________________________________________

The comScore norms data also show that online display ads can cause an increase in search queries that involve the advertiser’s trademark brand name. Specifically, the average lift in branded trademark searches for the online advertisers studied was 52 percent in the week following the first ad exposure. The norms data also show a substantial continued impact, with a 38-percent lift in trademark searches in the four weeks following the first ad exposure.

____________________________________________________________________________
Lift in Branded Trademark Search Among Internet Users Exposed to Display Ads

Total U.S. – Home/Work/University Locations

Source: comScore Brand Metrix, Norms Database

Percentage Making a Trademark Search

Control Test Lift

Week Following First Ad Exposure 0.2% 0.3% 52%

Weeks 1-2 After First Exposure 0.4% 0.5% 46%

Weeks 1-3 After First Exposure 0.5% 0.7% 40%

Weeks 1-4 After First Exposure 0.6% 0.9% 38%

____________________________________________________________________________

“We switched to comScore Brand Metrix because their method of recruiting test and control groups is more accurate and produces less bias than other methods of recruitment we have seen,” said Christine Peterson, VP, Digital Media Director, Carat. “We know we can expect unique and actionable insights from each study.”

“comScore has helped us bring our clients a new level of campaign measurement utilizing both cross-media methodologies and behavioral data analysis,” said Kelli Robertson, Group Planning Director, AKQA.

comScore Chairman to Present Norms Data at Wharton Conference

comScore executive chairman Gian Fulgoni will discuss the implications of the norms data in his presentation, “How Online Advertising Works: Whither the Click?” at the Empirical Generalization in Advertising Conference at the SEI Center at Wharton Business School in Philadelphia on December 5, 2008.

For more information on comScore Brand Metrix, please visit http://www.comscore.com/contact

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com.

LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, today announced key findings of its proprietary research focused on helping advertisers understand men’s behavior online in order to maximize the potential of the online medium. According to the research, over two-thirds of men surveyed cannot live without the Internet when compared to television, supporting the notion that the Internet now rivals television as the primary destination for content consumption within this demographic.

The research, conducted by Hall and Partners, polled a nationally representative sample of more than five hundred males aged 18-34 who access the Internet at least once per month. It was designed to determine what male consumers (aged 18-34) are doing online, what their likes and dislikes are, how they respond to advertising on the Internet versus traditional media and what they think about online advertising in general. The findings also provide additional insight into the general psychographic profile of men aged 18-34 and best practices when it comes to targeting the male demographic. Full study details can be found here (http://breakmedia.break.com/auwhitepaper).

Research Highlights

The majority of men surveyed state that they often recall online advertising after their online experience has concluded. In fact, nearly half of respondents have purchased a product or service as a result of an online advertisement, demonstrating the impact of online adverting on buying decisions.

Contrary to commonly held industry perceptions, this demographic also proved to be very receptive to certain types of online advertising. According to the research, men aged 18-34 not only tolerate ads with a game or contest, but more than one-third of those polled actually like the experience. As the online ad industry evolves, it will be critical for advertisers to deliver advertising that is both fun and relevant for consumers.

Men’s Behavior Online

* 69% say they can’t live without the Internet, versus just 31% for television
* 63% have a smart phone and one in four use their mobile device to connect to the Web
* 40% use the Internet for more than 22 hours a week
* 36% say they can’t live without the Internet for socializing
* 33% say they can’t live without online entertainment

How Men Respond to Online Advertising

* 59% notice online ads
* 47% have purchased as a result of an online ad
* 35% like ads that allow them to play a game
* 34% like online ads that allow them to participate in a contest

With regards to general activity online, the research shows that males aged 18-34 spend upwards of 22 hours on the Internet per week, like to use the Internet for entertainment, and prefer to spend their time on the Internet over television.

In addition, the research shows 63 percent of men have a smart phone and one in four have used their mobile phone or wireless device to connect to the Internet. Mobile consumers are beginning to demand increased functionality and value-add from their mobile devices and consumer usage is likely to increase as providers offer more competitive services to access the Web. Therefore brands may be able to reach a more targeted and engaged audience via mobile with increasingly open mobile platforms and faster networks opening the door to this untapped market.

The survey also looked at top activities online, which include visiting social networking sites (63%), playing video games (60%), playing computer games (51%), forwarding links to online video (31%), reading blogs (31%), shopping (30%), commenting on online content (28%), and uploading photos to the Web (23%). Interestingly, the findings reinforce the significance of video games as a content genre for marketers seeking to reach and influence men online.

“Our research was a result of our desire to learn about our target demographic and what advertising appeals to them most,” said Keith Richman, CEO of Break Media. “We also wanted to be able to share this insight with our clients and partners so they can better target our audience and create ad campaigns that are more impactful and better able to achieve their advertising objectives.”

Additional Fun Facts

Making time for real women still trumps the Internet:

* 65% of young men are in a relationship
* 79% would rather meet a woman out on the town than online,
* 71% prefer a date with a hot girl to a poker game with the boys
* 74% would rather have sex than surf the Web

Men 18-34 see themselves as:

* Conformist: Only 26% think they are trendsetters
* Responsible: Only 18% agree that having fun is more important than being responsible
* Green: 53% say they care about the environment
* Social: 49% claim to have no trouble meeting new people; 51% like to spend as much time hanging out with friends as possible; only 20% said they valued appearance over personality when it comes to attraction
* Adventuresome: 68% enjoy traveling to new places; 61% enjoy spending time out of doors
* Laid-back: Only 38% say they live a fast-paced life
* Not wellness-centric: 38% claim to lead a healthy lifestyle; however 45% say their appearance is very important to them

The study sponsored by Break Media provides a guide for advertisers looking to validate online ad spend and determine the best creative ad formats to help drive engagement and build brands. Break Media is invested in helping to analyze and determine online video advertising effectiveness and to better understand the challenges in measuring ROI. Earlier this summer the company also issued findings, which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB).

About Break Media

Break Media is the Internet’s premier entertainment community for men. It’s wholly owned branded properties (Break.com, Cage Potato, Chickipedia, Holy Taco, Wall Street Fighter and Screen Junkies) and the over 80 site Break Media Network reach 60 million men worldwide each month. Founded in 1998, Break Media offers advertisers’ unrivaled opportunities to market directly to a young, male demographic using innovative ad formats that introduce relevant brands to the audience either broadly or on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/

NEW YORK – iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, today announced the results of a new study that delivers accurate insights into which types of online ads are popular with consumers. iPerceptions collected user-generated feedback from over 14,000 visitors to leading media sites during the month of August 2008 to paint a detailed picture of consumer advertising preferences based on their likelihood to click on different types of online ads.

The study found that, despite current buzz around video ads, marketers do not need to spend on fancy interactive ads in order to reach consumers. In fact, consumers are most likely to click on simple text ads (25% of respondents). Display ads follow in popularity, with 20% of respondents likely to click on right banners and 12% likely to click on top banners. A surprising finding of the study is that video ads are not very popular among most consumers; only 11% of consumers said they were likely to click on video ads. And 25 to 34 year-olds show no special affinity for video, being just as likely to click on video ads as text, right and top banners. The only consumers who seem to be engaged by video ads are young people under the age of 25, a group that accounts for nearly one-third of the video-ad viewing audience.

“Retail groups are predicting the toughest holiday season since 1991, so marketers need to make sure every dollar spent on advertising delivers an end result,” said Jonathan Levitt, vice president of marketing at iPerceptions. “Our research shows that inexpensive banner and text ads are still preferred among web consumers. By having a direct dialog with consumers, we are able to know – with certainty – what consumers want and expect from their online experience.”

The iPerceptions study also unearthed some important data about how income level and frequency of visits impact consumer ad preferences. As advertisers plan key media buys to boost sales during the upcoming holiday season, they would do well to plan marketing messages and targeting tactics around the study’s finding that the likelihood that a person will click on an ad goes down as their income rises. On average, 40% of consumers likely to click on any ad make less than $50K a year – and only 15% make over $150K. The income gap is most pronounced with video ads, with 49% of consumers likely to click on video ads making less than $50K a year – and only 13% making over $150K.

Web marketers and publishers should also note that clicks come from loyal audiences. Across the board, 65% of consumers likely to click on online ads are weekly or daily browsers, and only 15% are first-time visitors and 6% are sporadic visitors.

“Our research clearly shows that media sites that offer consumers compelling content and features – encouraging repeat visits – generate much better ad clickthrough rates than less engaging sites,” said Levitt. “Marketers that want to reach high quality audiences should focus ad placement on sites that deliver the highest customer loyalty and repeat visitor traffic.”

iPerceptions technology goes beyond traditional web analytics to collect customer-generated feedback during actual web sessions to help websites understand who is visiting their site, why they are there, whether they are having a good experience, and what changes in site content or design would provide a better experience. By measuring metrics such as task completion and purpose of visit, iPerceptions can tell with certainty what consumers are doing on a site – and what they really want to do but are unable to – so that websites can pinpoint which marketing and merchandising strategies will deliver the best return.

More details on the iPerceptions research methodology and perceptual framework can be found at http://www.iperceptions.com.

About iPerceptions

iPerceptions is one of North America’s leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution and Proprietary iPerceptions Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions’ clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Toronto, Montreal and London.

TEL AVIV, Israel & MENLO PARK, Calif. – Crescendo Networks, Ltd., the recognized performance leader in accelerating and optimizing Web applications, today announced that the Rubicon Project is using AppBeat™ DC to ensure the performance, efficiency and availability of its ad optimization servers, a core competency of its business. Launched in October of 2007, the Rubicon Project is an advertising technology company pioneering the emerging global market of Ad Network Optimization using patent-pending smart-matching technology. To date, more than 50 billion online ads have been optimized.

“Our technology has to analyze billions of pieces of information a day to optimize ads for our customers. Crescendo’s technology allows our ad servers to do what they do best–optimize and serve ads,” said Duc Chau, Founder and Vice President of Research and Development at the Rubicon Project. “Without the load balancing capabilities of AppBeat DC, our servers would not as easily handle the sheer volume of traffic, resulting in the need for significant infrastructure investments.”

Server load balancing is essential for optimizing the performance and availability of Web applications deployed in server farm environments, such as the Rubicon Project. Crescendo Networks offers a powerful solution for server load balancing. At the data center level, Crescendo integrates acceleration and security capabilities with L7 load balancing, enhancing both performance and security. Throughout the global level, Crescendo can monitor and distribute traffic among geographically distributed data centers for optimal performance and business resilience.

“Before Crescendo, we were looking at significant capital expenditures to scale our infrastructure and meet customer demand. Now that our servers have proven to run more efficiently with AppBeat DC, the number of servers we need to acquire is approximately one third less than initially estimated,” continued Chau. “And, as we continue to grow here in the U.S. and around the world, we’re confident we can continue to support our rapid growth with AppBeat DC deployed.”

AppBeat DC provides high availability, scalability, acceleration and optimization for Web applications. Unlike competing solutions, AppBeat DC leverages the industry’s only purpose-built platform, uniquely designed for maximum performance and feature concurrency. By offloading servers from process-intensive tasks and optimizing the delivery of the application to users, AppBeat DC significantly improves overall application performance, security and availability while reducing datacenter costs.

“The Rubicon Project is another great example of a Web resource that is highly strained by the large number of connections it experiences daily,” said Adoram Ga’ash, CEO of Crescendo Networks. “By using Crescendo’s AppBeat DC, they get a variety of benefits, including application availability, faster performance, business continuity and better overall usage of global resources. We’re very excited about the impact our technology has had on their business and look forward to watching them grow.”

About Crescendo Networks

Crescendo Networks is the recognized performance leader for accelerating and optimizing the delivery of business-critical, Web-enabled applications. The company’s unique multi-tier application delivery architecture dramatically improves the operation of today’s demanding application infrastructure. The world’s largest corporations and fastest growing Web properties rely on Crescendo for the application performance and efficiency needed to ensure usability, facilitate rapid business growth, lower IT costs and capture additional revenue. To learn more about Crescendo Networks’ application delivery solutions, visit www.crescendonetworks.com.

RESTON, VA, September 4, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online performance of the campaigns for Senator Barack Obama and Senator John McCain in their quests for the U.S. presidency. The study, which evaluated site visitation, video viewing behavior, searches on the candidates’ names, and display advertising efforts across the Web, showed that Barack Obama’s campaign ran a more advanced online operation during the first six months of 2008. Obama leads McCain in site visitors, candidate searches, and display ads, while the McCain campaign leads only in video views.

Obama Campaign Turns Up Online Advertising Efforts

During the first half of 2008, the Obama campaign consistently displayed more online ads than the McCain campaign, averaging nearly 92 million exposures per month compared to approximately 7 million per month for McCain. In recent months, Obama’s online efforts have ramped up considerably with 150 million exposures in May and 244 million in June.

“Not only have the two campaigns placed a different level of emphasis on the importance of using online advertising as part of the media mix, but their execution also shows stark differences,” said Andrew Lipsman, senior analyst at comScore. “While Obama’s ads tend to be ‘brand-building’ ads encouraging people to join the movement, McCain’s ads are often issue-oriented. Additionally, while Obama ads have an almost universally positive message, McCain ads feature a mix of positive and negative messages.”

McCain Web Site Draws More Video Views than Obama Site

Although BarackObama.com has attracted nearly four times the average number of monthly visitors (2.2 million) as JohnMcCain.com (583,000), the McCain site has generated more than three times as many video views (2.1 million vs. 612,000).

“By featuring video content prominently on the front page of JohnMcCain.com, the campaign has been able to effectively leverage the Web to reach a larger audience with its video campaign messages,” added Mr. Lipsman.

Meanwhile, the number of searches including the term “Obama” was approximately four times that of “McCain” (5.4 million vs. 1.3 million). This disparity likely reflects both the public’s interest in Barack Obama’s historic candidacy as the first African-American presidential nominee from a major political party and the desire to find out more about the background and positions of this relative newcomer on the national political stage.

*Based on broad matches of the terms “Obama” and “McCain” on the 5 major U.S. search engines

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

- Marchex Connect named a winner of the “Best Search Engine Marketing Technology Platform for SMBs” at Search Engine Strategies

The Marchex Connect platform provides integrated online and proprietary call-based advertising products and services to help local resellers, SMBs, and national advertisers efficiently acquire local customers at scale.

- Glam Media appoints Yukihiro Yamamura as CEO of Glam Japan
Yukihiro Yamamura has joined the company as CEO of its newly formed subsidiary Glam Media Japan KK, and as a Vice President of Glam Media, Inc. Glam plans to officially launch its Japanese site and publisher network later this year. Yamamura joins Glam from DoubleClick Japan where he was CEO and most recently from Excite Japan, where he was CEO since 1999.

SAN DIEGO, Calif.–(BUSINESS WIRE)–Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and conversion rates than ordinary banner ads. The Super Banner ads allow users to click on the banner to receive an E-coupon on their mobile handsets to redeem at participating retail stores or be connected automatically with a company’s call center.

Analog Analytics’ proprietary technology allows companies to capture new registrations for lead generation with names, mobile numbers and location. In addition, the company’s technology tracks banner ad to retail conversions with its analytics engine and real time demographic profiling, offering advertisers unique insight into their customer base. The Super Banner ad to call center feature allows businesses to connect with a highly motivated customer and close a sale immediately.

The Super Banner Ads are delivered to the web by Analog Analytics’ Dynamic Coupon Ad Server (DCAS). This is a software platform for digital advertisers designed to deliver millions of “Super Banner Ads” and their associated coupons as a function of the conversion rate. The DCAS software modifies the frequency and the value of an advertiser’s coupon offering in real time. Depending on the conversion rate and the Return on Ad Spend (ROAS) requirements, the software will dynamically increase or decrease the value of the offering for each coupon.

Similar to paid search optimization tools, the software enables advertisers to set limits and goals for their coupon campaigns and enable the software platform to optimize the value within the online media spend for the specific goal within a defined time period.

For example, a flower company might decide to run 1 million banner impressions the day before Mother’s Day with a coupon offering free delivery. However, if conversions are running poorly or not hitting the desired ROAS goal, the software platform can automatically create a new associated coupon that might offer free shipping, and $10.00 off for all orders placed before midnight.

“We are combining the best of rich interactive and direct response marketing with E-coupons,” explains Analog Analytics CEO Ken Kalb. “Our Super Banner ads allow retailers and ad agencies to provide convenient and easy-to-redeem mobile e-coupons or a fast connection to a call center where businesses can make a sale instantly. The banner ad over time has lost much of its effectiveness, but the new Super Banner ad makes for a whole new advertising experience. This is a rich new source of quality leads.”

Recent marketing studies have confirmed that with the economic downturn, more companies are continuing their online campaigns as well as shifting dollars from offline programs to the interactive space. According to the 2008 Promo Interactive Marketing survey, even in a tough economy, interactive marketing remains a valuable way to reach out to customers in a measurable way. And online coupons are of increasing interest to consumers.

Consumers will find several benefits to clicking on the Super Banner ads:

* Instant connections to call centers allow for immediate redemption of E-coupons
* E-coupons on mobile handsets are fast, easy-to-use anytime and anywhere
* Mobile E-coupons enable multiple purchases and facilitate loyalty reward programs
* Shopping experience with on E-coupon is streamlined and efficient
* Mobile E-coupons “live” on the mobile handset, and don’t get lost or mangled and are inherently green.

About Analog Analytics

Analog Analytics is a digital advertising company specializing in integrating and optimizing interactive advertising and direct response marketing. The company, based in San Diego, California provides advertisers, agencies, publishers and advertising networks with its proprietary and patent pending technology to increase the performance and return on interactive advertising spend.

BOSTON–(BUSINESS WIRE)–Compete, Inc., a leading web analytics company and unit of TNS media, today announced it will host a webinar on August 21st to share an in-depth analysis of best practices for optimizing consumer behavior after they click through online advertisements. The webinar, “Where Have All the Click-throughs Gone?,” will showcase online landing pages from the ad campaigns of leading automotive, financial services, telecom and travel brands. Compete will discuss examples of optimized site experiences and performance metrics that marketers can immediately apply to achieve their click-through and conversion rate goals.

Marketers invest a significant amount of time and money in marketing campaigns aimed at delivering positive post-click experiences, ultimately hoping to convert these clicks into sales. On average, however, more than 95 percent of visitors that click on online ads never make a purchase. In addition, because post-click experiences vary widely, conversion rates can differ by as much as five times between the top and bottom quartiles in an industry, leaving significant opportunities for marketers to boost ROI.

Compete’s Landing Page EffectivenessSM is the first advertising measurement service to track campaign-specific performance of competitors’ advertisements and determine how well they worked beyond simple impressions and click-through metrics.

Stephen DiMarco, chief marketing officer at Compete and Miro Kazakoff, managing director, will lead the webinar in which participants can expect to gain valuable insight into:

* Landing page optimization from the advertising experience through conversion
* Increasing returns on marketing and development investments
* Industry-specific performance metrics for the best landing page experiences of 2007

The webinar, “Where Have All the Click-throughs Gone?,” will be held on August 21st, 2008 at 2:00 PM ET. To register, please visit the highlights section on Compete’s home page: www.compete.com or register directly at http://tinyurl.com/6qq3y8.

For more information about Compete’s new Landing Page Effectiveness product, email LPE@compete.com.

About Compete, Inc.

Compete, a unit of TNS media, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns. Compete’s online behavior database – the largest in the industry – makes the web as ingrained in marketing as it is in people’s lives. Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/.

About TNS media

Established in more than 30 countries, TNS media explores all the media – print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.

TNS media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers in the world.

TNS is the sixth sense of business™.

For more information about TNS, please visit www.tnsglobal.com.

Redwood City, CA – July 8, 2008 – NebuAd, an online media company that provides state-of-the-art online privacy protection for consumers, today announced it is introducing new industry-leading online privacy protections, offering alternatives for robust, direct consumer notification and unprecedented innovations in opt-out technology. This move further empowers Internet service provider (ISP) subscribers to control their web experience. In addition, it reinforces NebuAd’s commitment to delivering world-class innovation in Internet advertising by setting unparalleled standards in online consumer privacy protection.
New Online Notice Option and Breakthrough Opt-Out Technology

NebuAd has developed a means to offer consumers direct, initial online notification and periodic reminders – thereby equipping users with more opportunities to make informed decisions about their web experience. While current mail and email notification practices remain the most reliable and acceptable means of ensuring consumer awareness for many companies, the ability to offer online notice adds another method of direct communication that NebuAd’s partners may find appropriate in a variety of circumstances.

In addition to its new direct online notification system, NebuAd is also developing a network-based opt-out mechanism that is not reliant on web browser cookies. Leveraging this advanced technology, ISP partners can offer this to their subscribers in order to honor their opt-out choices in a more persistent manner than current systems widely used today.

“NebuAd is committed to driving innovation in online advertising while pioneering industry-leading privacy practices,” said Bob Dykes, CEO of NebuAd. “As such, we have taken significant measures to increase awareness and protection of Internet subscribers and offer our ISP partners a means of providing prominent, advance online notice and new technology advancements that provide greater persistency of consumers’ opt-out selections.”

NebuAd’s Core Privacy Principles

From its inception, NebuAd has architected its advertising systems and worked with privacy experts to adhere to the core principles of consumer privacy, including: no collection or use of personally identifiable information (“PII”); robust state-of-the art security; and transparency to consumers about advertising services with informed consent mechanisms that allow for control over their online experience.

NebuAd contractually requires that its ISP partners provide their subscribers with advance, direct notice with an opportunity to make an informed choice before its service takes effect, and on-going notice and choice mechanisms within an ISP’s privacy policy. With NebuAd systems architected and its operations based on principles essential to strong privacy protection, NebuAd meets both the letter and spirit of all relevant privacy requirements, including the Cable Communications Policy Act and Title III of the Electronic Communications Privacy Act (“the Wiretap Act”).

“Based on my experience in the field of privacy, it is my opinion that NebuAd has established industry-leading privacy controls and practices to protect consumer privacy and safeguard personal information,” said Dr. Larry Ponemon, Chairman of the Ponemon Institute. “Through its consistent consideration of privacy issues and design of privacy protections into their product from the earliest design stage, NebuAd ranks among the most privacy conscious vendors we have worked with in the online advertising industry.”

NebuAd has always approached the market as a responsible and responsive member of the Internet advertising ecosystem – respectful of the insights expressed by consumers, the advocacy community, regulators and legislators. NebuAd operates in a long-established and acceptable manner typical of Internet advertising as well as other technologies that work within an ISP network. NebuAd previously eliminated the page-appended mechanism for pixel tag distribution, referred to in recent media reports, as it was not essential to the business, and the company will continue to use standard means of pixel tag distribution, such as that used by ad networks.

“NebuAd has brought in the most highly respected privacy experts in the industry, such as Ponemon Institute, to review our systems and policies,” said Bob Dykes. “We will continue to expand these reviews through the use of additional privacy audit experts from a major accounting/audit firm. NebuAd remains dedicated to continued innovation in delivering relevant online advertisements that incorporate privacy practices and exceed industry standards.”

About NebuAd, Inc.
NebuAd is an online media company founded by Internet security and online advertising experts to create a greater market opportunity for the entire Internet advertising ecosystem including consumers, advertisers, publishers and Internet service providers (ISPs). Through its unique technology and ISP partnerships, NebuAd anonymously observes a subset of consumer activity across the Internet and uses multi-dimensional analysis to develop deeper, richer insights into consumer behavior. NebuAd’s category-driven online advertising solutions deliver naturally relevant online ads that benefit consumers and meet or exceed industry benchmarks for consumer privacy protection. NebuAd’s innovative suite of behavioral advertising solutions enables advertisers to reach target markets with highly relevant messages. Publishers benefit from increased value and sell-through of their overall ad inventory. NebuAd is funded by Menlo Ventures and Sierra Ventures with headquarters in Redwood City, CA and global offices in the United Kingdom. For more information, visit www.nebuad.com.

Burlington, MA-July 08, 2008- Burst Media, a leading provider of advertising representation, services and technology to independent web publishers, today announced that Reed Business Information (RBI) has renewed its contract for AdConductor, Burst’s online advertising management solution. AdConductor offers an integrated ad operations technology platform, and management services that enable web publishers and media companies to power online advertising operations. RBI has renewed with AdConductor to continue the success they have had with the growth of their online ad sales.

Reed Business Information provides a range of communication and information channels including magazines, online media, and marketing services around the globe. In 2006, RBI turned to AdConductor for a technology and service solution to manage ad operations for their various online publications. AdConductor’s well-tested and highly scalable inventory forecasting, campaign management, reporting, targeting and billing tools help Reed Business Information deliver the advertising they sell across their network of B2B web sites.

“As a business to business publisher, we had ample opportunity to expand digitally but lacked the infrastructure to manage our growing online advertising business,” said John Blanchard, Vice President of Manufacturing of Reed Business Information. “AdConductor provides us with the tools and expertise that help deliver online ads to the right place, at the right time, and maximize our yield. The AdConductor team of dedicated professionals helps us to continually refine the processes, build custom applications and reports and offer the support that our ad operations need. Partnering with AdConductor has definitely had a positive impact on our online revenue.”

The AdConductor technology serves billions of ads every month to thousands of websites, ad networks and leading publishing organizations like RBI. AdConductor’s easy to use interface, inventory forecasting, campaign optimization, campaign reporting and customer service all contributed to RBI’s decision to renew their contract. In addition RBI cited the increased efficiency, cost effectiveness and a maximized CPM yield as factors in their decision to renew their relationship with AdConductor.

“The business opportunity presented by online advertising is becoming critical to offline publishers,” said Jarvis Coffin, CEO of Burst Media. “Publishers like Reed Business Information understand the need to manage their online business with a scalable solution like AdConductor to fuel business growth. AdConductor is honored to be working with Reed Business Information to deliver top-tier technology and services to their business publications.”
About Reed Business Information

Reed Business Information (RBI), the largest business-to-business publisher in the U.S., offers business professionals in the media, manufacturing, electronics, construction and retail industries more than 80 market-leading, business-to-business publications, 55 Websites, custom publishing, directories, research and direct-marketing lists. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL) – a world-leading publisher and information provider operating in the science and medical, legal, and business-to-business industry sectors. Additional information can be found at www.reedbusiness.com/us.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

NEW YORK – Ringleader Digital, the only third-party ad serving network for mobile devices, today announced that it will provide the mobile advertising platform for IAC Ad Solutions (IAC/AS) and its broad range of consumer brands. For Ringleader Digital, the IAC/AS relationship significantly increases its direct publisher network to include some of the most visited Web sites in North America. The deal also creates greater reach and return on investment for mobile advertising campaigns, the fastest growing segment of the advertising world.

“We’re committed to offering our brands and external marketers powerful advertising tools that leverage digital technology,” said Rich Stalzer, President of IAC/AS. “As the mobile ad market grows, and our audience reach extends, we want to make sure our inventory is filled by the right brands, and delivered to the right people. We believe our partnership with Ringleader Digital will help make this happen.”

Ringleader Digital’s next generation mobile advertising network allows advertising agencies and direct brands to easily extend their digital advertising initiatives to mobile. The company offers the only third-party mobile advertising service that delivers ads by device functionality, not just device type, among many other targeting parameters. This means that advertisers purchasing inventory on mobile sites in the IAC/AS network can be sure their ads are sent to their entire target demographic on any available mobile network. Advertisers are no longer limited by incompatible ad formats or costs associated with designing and serving up multiple ad formats.

“Our partnership with IAC/AS is yet another example of a world-class publisher endorsing our third-party approach to mobile advertising, which allows advertisers and agencies to efficiently and effectively deliver their online ads to mobile,” said Bob Walczak, CEO of Ringleader Digital. “Ringleader is pleased to be working with an interactive leader that positively impacts the way we live and communicate every day with digital technology.”

Additional inventory will be made available to advertisers as IAC Ad Solutions continues to roll out its brands’ mobile sites throughout the year.

About IAC Advertising Solutions

A division of IAC Search & Media, a wholly-owned business of IAC (Nasdaq: IACI), IAC/AS offers innovative marketing opportunities across some of the world’s top interactive brands, including Citysearch, Match.com, Evite, Ticketmaster, Excite, Fun Web Products, IWON, and RealEstate.com. Display and interactive media, content and feature sponsorships, custom creative solutions, direct marketing, and mobile are just some of the ways IAC/AS helps marketers effectively engage their target audiences. Main office of IAC/AS is located in New York City. For more information please visit iacadvertising.com or phone 212-404-1000.

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.