Younger adults more likely to say they are interesting and influential

ROCHESTER, N.Y. – Whether it is television ads, print ads, or even Internet pop-up ads, most people are exposed to dozens of them in the course of a single day. Considering the amount of ad exposure daily, a majority of Americans (55%) say they find current advertising to be interesting while two in five (41%) say it is not interesting. Advertisers, however, should not get too excited as less than one in ten Americans (8%) say current ads are very interesting while 47% say they are somewhat interesting.
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RESTON, Va. – LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform,  announced the launch of Verified Inventory (www.verifiedinventory.com), a new contextualization offering that combines the company’s patented natural language processing technology with an industry leading base of more than 14,000 content categories to ensure that online advertisers and agencies deploy their advertising safely and accurately, in only the Web pages and categories most relevant to them. With hundreds of real-time content filters, Verified Inventory also protects advertisers from having their online ads appear with or next to content that they may deem to be objectionable.

With growing industry-wide demand from advertisers and agencies for increased levels of transparency, brand safety, and user engagement, LucidMedia developed the Verified Inventory program to address all three of these issues and more. Verified Inventory gives advertisers and their agencies access to higher levels of:
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Advertisers See the Real Impact of Campaigns Through Measurement of Brand Lift and Contextual Linguistics Analysis

NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced it has partnered with two innovative technology providers to maximize the value of online brand advertising campaigns. With Vizu’s brand advertising measurement system and Amplify’s computational linguistic technology, Lotame can provide third party data on the success of advertising campaigns based on impact on the audience’s intentions and how they talk about the brand following the campaign.

“Our customers have come to expect the rich campaign reporting we do, and analysis provided by both Amplify and Vizu add another layer of insight that complements our own insight into unique social data,” said Scott Hoffman, CMO for Lotame. “When looking into third party measurement providers, we were intent on finding innovators, who could add unique value to our advertising clients. These partners help us demonstrate value in ways that can’t be determined by a click on the ad.”
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Campaign Highlights Traditional Higher Education Gaps in Serving Today’s Students

DAVENPORT, Iowa – Kaplan University launched the “Talent Campaign,” a new ad campaign designed to drive awareness that many of today’s college students, especially adult learners, are not well served by traditional classrooms. A leader in higher education, Kaplan University is devoted to helping students unlock their talent by providing a practical, student-centered education that prepares them for careers in some of the fastest-growing industries. The campaign vividly communicates new approaches to education that leverage technology and offer students flexibility in order to make higher education accessible and relevant to a broader group.
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Simplifies the Transition from TVCs to Online ads

2nd December, 2008 – Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced the roll out of Eyeblaster TV, a new online video rich media ad unit, which delivers increased functionality for online advertisers.

Eyeblaster’s new online ad offering will encourage advertisers who are traditionally confined to television to spread their TV ad budgets towards online video. This will increase the reach and lifespan of TVCs, without necessitating a costly reformatting process for advertisers to transfer them into a workable online video ad format.

Eyeblaster Director of Operations APAC, Mick O’Brien says, “Eyeblaster TV allows the advertiser to better amortise the cost of building the TVC by allowing the commercial to translate easily into an online format. This positively impacts the advertiser’s bottom line and engages with consumers through a type of advertising that they are already familiar with. Eyeblaster TV extends the reach of an advertisers’ TVC to connect with consumers who are online and provides advertisers with metrics about their target market and the effectiveness of the ad campaigns in reaching that market.
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New Offering Enables Retailers to Maximize Reach and Efficiency of Circular Advertisements

Irvine, Calif. – November 19, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Circular, an innovative solution that enables retailers to quickly and easily expand their print circular advertisements into targeted online display ads.

While retailers spend millions of dollars each year on print circulars, newspaper readership continues to decline and an ever-growing number of consumers rely on the Internet for news and local information. By leveraging Specific Media’s Dynamic Circular platform, advertisers deliver tailored ads quickly and easily to maximize the efficiency of retail circulars and improve ROI.

Specific Media Dynamic Circular leverages existing weekly print circulars by enabling retail advertisers to utilize circular content online, transforming specific promotions into online ads that target users based on geography, interest, product, gender or demographics. Combined with Specific Media’s leading targeting technologies, the Dynamic Circular platform enables retailers to strategically market product offerings that match the needs of local customers.
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Cost Per Click Based Advertising Models Fail to Monetize the Full Impact of Online Ad Exposures for Publishers

RESTON, VA, November 17, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across a range of industries and online ad campaigns. comScore Brand Metrix is a breakthrough service for measuring the effectiveness of online advertising campaigns in meeting branding objectives such as heightened brand awareness, improved attitudes toward the brand, increased purchase intent — and ultimately incremental purchasing.

“In an environment where proving the effectiveness of every advertising dollar is essential, comScore Brand Metrix gives marketers and publishers the ammunition to demonstrate the true value of their online advertising efforts,” said Evan Neufeld, comScore vice president of advertising solutions. “With online display ads yielding click-thru rates of less than 0.1 percent, advertisers can no longer rely on click-thrus to gauge online ad performance. Doing so fails to capture the impact of advertising impressions – or view-thru – on attitude and future behavior, which are essential metrics in assessing the complete return on an investment in online advertising.”
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Findings Provide Guideline to Advertisers as Men Overwhelmingly Value the Internet over Television

LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, today announced key findings of its proprietary research focused on helping advertisers understand men’s behavior online in order to maximize the potential of the online medium. According to the research, over two-thirds of men surveyed cannot live without the Internet when compared to television, supporting the notion that the Internet now rivals television as the primary destination for content consumption within this demographic.

The research, conducted by Hall and Partners, polled a nationally representative sample of more than five hundred males aged 18-34 who access the Internet at least once per month. It was designed to determine what male consumers (aged 18-34) are doing online, what their likes and dislikes are, how they respond to advertising on the Internet versus traditional media and what they think about online advertising in general. The findings also provide additional insight into the general psychographic profile of men aged 18-34 and best practices when it comes to targeting the male demographic. Full study details can be found here (http://breakmedia.break.com/auwhitepaper).

Research Highlights
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