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Ads are Interesting but Not Considered Influential
Younger adults more likely to say they are interesting and influential ROCHESTER, N.Y. – Whether it is television ads, print ads, or even Internet pop-up ads, most people are exposed to dozens of them in the course of a single day. Considering the amount of ad exposure daily, a majority of Americans (55%) say they [...]
LucidMedia Launches Verified Inventory Technology, Bringing Online Advertisers and Agencies Access to More Than 14,000 Targeted Categories to Enhance Safety, Engagement, and Accuracy
RESTON, Va. – LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform, announced the launch of Verified Inventory (www.verifiedinventory.com), a new contextualization offering that combines the company’s patented natural language processing technology with an industry leading base of more than 14,000 content categories to ensure that online advertisers and agencies deploy their advertising [...]
Lotame Partners with Vizu and Amplify to Measure the Value of Advertising on Social Media Beyond the Click
Advertisers See the Real Impact of Campaigns Through Measurement of Brand Lift and Contextual Linguistics Analysis NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced it has partnered with two innovative technology providers to maximize the value of online brand advertising campaigns. With Vizu’s brand advertising measurement system [...]
Kaplan University Ad Campaign Challenges Rules of U.S. Higher Education
Campaign Highlights Traditional Higher Education Gaps in Serving Today’s Students DAVENPORT, Iowa – Kaplan University launched the “Talent Campaign,” a new ad campaign designed to drive awareness that many of today’s college students, especially adult learners, are not well served by traditional classrooms. A leader in higher education, Kaplan University is devoted to helping students [...]
Eyeblaster TV Lures FMCG’s to the Web
Simplifies the Transition from TVCs to Online ads 2nd December, 2008 – Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced the roll out of Eyeblaster TV, a new online video rich media ad unit, which delivers increased functionality for online advertisers. Eyeblaster’s new online ad offering will encourage advertisers who are [...]
Specific Media Launches Dynamic Circular Platform to Expand Retail Circulars Into Targeted Online Ads
New Offering Enables Retailers to Maximize Reach and Efficiency of Circular Advertisements Irvine, Calif. – November 19, 2008 – Specific Media, the world’s largest independent media platform, today announced the launch of Dynamic Circular, an innovative solution that enables retailers to quickly and easily expand their print circular advertisements into targeted online display ads. While [...]
Whither the Click? comScore Brand Metrix Norms Prove “View-Thru” Value of Online Advertising
Cost Per Click Based Advertising Models Fail to Monetize the Full Impact of Online Ad Exposures for Publishers RESTON, VA, November 17, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across [...]
Break Media Research Paints Portrait of Men Aged 18-34
Findings Provide Guideline to Advertisers as Men Overwhelmingly Value the Internet over Television LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, today announced key findings of its proprietary research focused on helping advertisers understand men’s behavior online in order to maximize the potential of the online medium. According to the research, [...]
iPerceptions Study Uncovers Consumers’ Real Online Ad Preferences
Analysis of user-generated feedback from 14,000 visitors to leading media sites shows that video ads are unpopular; consumers are more likely to click on traditional text or banner advertisements NEW YORK – iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, today announced the results of a new study that delivers accurate [...]
The Rubicon Project Optimizes Web Infrastructure With Crescendo Networks
Crescendo’s AppBeat™ DC Optimizes Ad Server Connections at Rubicon; Helps Cut Projected Infrastructure Costs by One Third TEL AVIV, Israel & MENLO PARK, Calif. – Crescendo Networks, Ltd., the recognized performance leader in accelerating and optimizing Web applications, today announced that the Rubicon Project is using AppBeat™ DC to ensure the performance, efficiency and availability [...]
Obama Expands Lead on McCain in Online Advertising Battle in June, According to comScore Ad Metrix
RESTON, VA, September 4, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online performance of the campaigns for Senator Barack Obama and Senator John McCain in their quests for the U.S. presidency. The study, which evaluated site visitation, video viewing behavior, searches on the [...]
Ad Ops Daily Briefs: August 21 2008
- AdGooroo Adds “Top Ad Copy Report” to SEM Insight™ AdGooroo introduced SEM Insight’s Top Ad Copy Report, a report that search advertisers can use to obtain examples of the industry’s most effective search advertisements, including those of competitors. The new reporting function selects ads positioned to perform exceptionally well based on a patent-pending screening [...]
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