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How Performance Brand Advertising Engages a Mass Audience in Digital Media
New white paper by SVnetwork CEO Jay Samit highlights how brand advertisers can tap into consumers’ motivations and see meaningful ROI for their online ad spending LOS ANGELES – SVnetwork, the Web’s largest performance brand advertising network reaching over 80 million consumers every month, has released a white paper called “Performance Brand Advertising: The Audience [...]
Research and Markets: UK Online Ad Spending Report Projects That Online Advertising Spending Growth Will Drop to Just 7.2% in 2009
DUBLIN, Ireland – Research and Markets has announced the addition of eMarketer’s new report “UK Online Ad Spending” to their offering. The UK Internet has been almost immune to budget cuts by advertisers and marketers. In 2008, it outpaced all other media channels in its rate of spending growth, and that pattern will continue. But [...]
As Online Ad Spending, Revenues Grow, ClickZ Presents Online Marketing Summit (OMS)
Interactive advertising event features all new content and online marketing certifications 2009 OMS Summit SAN DIEGO – Though most signs point to a downward economy, interactive advertising, including local search, display ads and e-mail marketing, is expected to grow from 7.4 percent of the global advertising market at the end of 2007 to 21 percent [...]
‘Net Will See Nothing But Flat CPMs’, Analyst Also Says Ad Model Has Failed For Social Nets, Online Video
Joe Mandese published an interesting view to a much-awaited report by JP Morgan analyst Imran Khan, in a recent issue of Media Post’s Online Media Daily - online advertising in 2009 was on the table, and the conclusions aren’t too thrilling. Khan gave a thorough outlook for the Internet industry in his report published earlier this week and predicts that online [...]
Overstock.com Joins Autobytel’s Expanding AutoReachSM Ad Network
Top 100 Web Property Receives Nearly Twenty Million Unique Visitors Every Month IRVINE, Calif. – Autobytel Inc. (Nasdaq:ABTL), a leading automotive marketing services company, announced the addition of Overstock.com, the popular online retailer of brand-name merchandise at discount prices, to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from AutoReach to [...]
Examine the World Advertising Industry Market Brief
NEW YORK – Reportlinker.com announces that a new market research report related to the Advertising industry is available in its catalogue. World Advertising Industry Market Brief The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of [...]
Obama’s Historic Win Energizes ad:tech New York 2008 and Signals Continued Growth in Digital Marketing
NEW YORK, November 18, 2008 – Election day 2008 and the anticipation of a new president provided the backdrop for ad:tech New York 2008. “Both candidates’ election campaigns redefined the importance of digital marketing and provided excellent real-life examples of how today’s marketing and media professionals can harness the power of social media, video and [...]
It Finally Happens: Online Ad Spending Surpassed TV Ad Spending in a Major Market
For the first time, a major established market registers an online ad spending superior to the TV ad spending. The UK Office of Communication, Ofcom (www.ofcom.org.uk), has just reported that online ad spending in the UK reached $5.3 billion. The figure in itself may not tell you much but it represents a huge 40% increase [...]
David J. Moore Steps into Enhanced Chairman Role and Appoints Jonathan K. Hsu Chief Executive Officer of 24/7 Real Media
NEW YORK – July 28, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today announced that Jonathan K. Hsu has been appointed CEO, effective immediately. After serving for nearly 12 years as Founder, Chairman, and CEO of 24/7 Real Media, David J. Moore will continue serving as Chairman while playing a [...]
IAB President Randall Rothenberg to Testify at House Small Business Committee Hearing
Washington D.C. (June 25, 2008) – Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), will testify as an expert witness today about the critical role that Internet advertising plays for small businesses in the U.S. economy during the U.S. House of Representatives Small Business Committee Subcommittee on Regulations, Healthcare and Trade hearing. [...]
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