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New Ad Platform to Revolutionize Ad Targeting and Improve Campaign Effectiveness by Overlaying Social and Intent Data With User Connections
Online Ad Pioneer Gurbaksh Chahal Launches RadiumOne Ad Network; Guarantees Brands Improved Performance in Ad Campaigns or Their Money Back SAN FRANCISCO – RadiumOne, the revolutionary new online ad network that for the first time overlays social and intent data together to aid brands’ ability to deliver relevant and targeted ads and get results, launched [...]
ContextWeb Redefines “Openness” for Online Advertising Exchanges
PubVantage and the PerformancePrice Create New Internet Paradigm for Transparently Connecting Publishers With Ad Networks NEW YORK – ContextWeb, Inc., which operates the ADSDAQ Ad Exchange, the largest independent ad exchange, announced a series of initiatives that create open and transparent ways for online ad networks and publishers to work with one another.
eSpot Ad Network Suspended from IASH
IASH – the Internet Advertising Sales House council – confirmed that eSpot has been suspended from IASH membership. All IASH members are bound by the IASH code 9.2 to submit an audit every 6 months, and failure to doing so results in suspension of their IASH membership.
RGM Group Introduces RGM Alliance, Internet’s Largest Premium Advertising Network
Combines Quality and Targeting with Massive Reach VENICE, Calif. – RGM Group (www.rgmgroup.com), a rapidly growing premium online media firm, introduced the RGM Alliance (www.rgmalliance.com), a premium advertising network comprised of more than 150 vertically focused online publications. An expanded successor to InterLuxe Media, the RGM Alliance (RGMA) has grown to become the Internet’s largest [...]
ValueClick Divisions Continue to Invest in Network Quality
WESTLAKE VILLAGE, Calif. – ValueClick Media and Commission Junction, divisions of global online marketing leader ValueClick, Inc. (Nasdaq: VCLK), have renewed agreements with Cyveillance, reaffirming their position among the safest networks for advertisers concerned about the security of their brands online.
the Rubicon Project’s Q3 Market Report Finds Signs of an Online Ad Rebound Fueled By Audience-Driven Display Growth
Demand-side Technologies Like Real-Time Bidding Present New Risk for Publishers LOS ANGELES – the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts occurring in late 2009 in the seventh installment of its Online Advertising Market Report series.
Advertise.com Adds Click Fraud Protection for Display Ads
Proprietary Tool Reduces Rate of Fraud SHERMAN OAKS, Calif. – In its aggressive campaign to protect online advertisers against click fraud, Advertise.com announced that its patented ClickShield™ technology will be integrated with its Display Advertising Network. Advertise.com is a premier network for search, display and cost-per-action (CPA) marketing. Advertise.com’s search advertising already benefits from this [...]
Industry Click Fraud Rate Drops to 12.7 Percent in Q2 2009
Publisher Collusion Fraud Remains a Significant Threat to Ad Networks AUSTIN, Texas – Click Forensics®, Inc. released industry pay-per-click (PPC) fraud figures for the second quarter 2009 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index®. Now in its fourth year, the Click Fraud Index provides statistically significant [...]
UK Publishers Struggle to Turn International Traffic into Profit
Research from the Rubicon Project shows International traffic leads domestic traffic, resulting in publishers leaving significant revenue on the table LONDON – Research from the Rubicon Project, the Internet advertising infrastructure company, reveals that UK publishers are losing millions of pounds of revenue because they are unprepared to effectively monetize the growing portion of traffic [...]
Burst Media Research Reveals Back-to-School Shopping Habits
Customized Ad Network Provides Cost-Effective, Hyper-Targeted Platform for Media Buyers to Reach Back-to-School Shoppers BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey on back-to-school shopping habits.
Burst Media Launches adConductor SmartTag Solution
Allows Web Publishers to Quickly Monetize Ad Inventory BURLINGTON, Mass. – adConductor™, a division of Burst Media, announced the launch of its SmartTag™ solution. SmartTag allows online media companies with large sites, multiple sites, or affiliates to quickly translate their existing targeting hierarchies into adConductor’s ad management and optimization platform. SmartTag’s advanced capabilities eliminate the [...]
IDG Expands its TechNetwork Ad Network outside the United States
Four countries to join IDG TechNetwork this spring FRAMINGHAM, Mass. – The rapidly growing IDGTechNetwork (www.idgtechnetwork.com) in the U.S. is adding IDG subsidiaries in Germany, Sweden, Spain, and India to the ad network. IDG Communications U.K. joined the IDG TechNetwork last summer. Since its launch one year ago, the network has grown to more than [...]
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