INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces it has been named a recipient of the 2009 Upshot50 Marketing Technology Leaders Award.

The Upshot50 Awards recognize marketing technology providers offering the most innovative, powerful and useful marketing tools and techniques. Compiled by Upshot Institute, a marketing analysis, education and consulting firm, the list was determined by nominations from marketing professionals and ultimately selected based on votes from the marketing community.

This accolade comes after ExactTarget introduced a number of innovative one-to-one marketing solutions in the past six months, including:

* ExactTarget SMS text message marketing software
* Live Offers email coupon technology that renders discounts at point of open instead point of send
* Live Ads, a Google Ad Manager integration that gives marketers the ability to target ads to audiences based on known subscriber data

“We design all of our product offerings with the needs of one-to-one marketing professionals in mind, so we are delighted the marketing community recognizes our contributions to the industry,” said Tim Kopp, chief marketing officer, ExactTarget. “It’s an honor to be recognized in the Upshot50 Marketing Technology Leaders Award list, and we look forward to continuing to support this industry with results-driven product offerings and education through our webinars, whitepapers and annual Connections User Conference, which takes place in September.”

For more information on ExactTarget, please visit www.exacttarget.com.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

Live Content, a real-time content delivery capability from ExactTarget, is already being used in the company’s Live Offers and Live Ads email offerings and will now connect to Omniture’s offerings through Omniture Genesis, a marketing platform that integrates complementary third-party marketing applications with Omniture products, giving customers a single view into their marketing data. Omniture Test&Target allows marketers to test and change content to determine which campaigns or offers perform better with online visitors. Marketers often include web content within their email campaigns, and Test&Target’s ability to allow web content optimization to continuously occur means emails leveraging that content will always be relevant for the subscriber. Live Content for Omniture combines analytical and behavioral information with a dynamic email marketing solution that puts the marketer in complete control – even after emails have been sent.

The new product offering will be demonstrated during ExactTarget’s partner keynote address on Thursday, February 19 at 10:15 a.m. local time. “The Intersection of Optimization and Action” will be presented by chief operating officer Scott McCorkle.

“Marketers are being asked to do more with less these days, so the ability to use email marketing and optimization tools together to display more relevant content after an email is sent allows both tools to work harder and smarter for them,” said McCorkle. “We are excited to partner with Omniture once again to develop an email integration product to deliver better content and results.”

Designed for use to revitalize stagnant content within ongoing triggered emails, or to test offers in one-time email campaigns or landing pages, Live Content for Omniture provides timeliness, flexibility and relevance in all one-to-one marketing campaigns.

“A platinum sponsor of Omniture Summit 2009, ExactTarget’s new integrated product offering is another example of their commitment to innovation with solutions that address real-world problems for online marketers,” said John Mellor, executive vice president of business development and corporate strategy for Omniture. “We believe the combination of real-time optimization, Web analytics and dynamic email content adds a tremendous amount of insight and relevancy to email campaigns, giving marketers a better chance at increasing their conversion rates through this powerful integration.”

For more information or to purchase ExactTarget’s Live Content for Omniture solution, visit ExactTarget’s team at Omniture Summit 2009, booth #103 or click here.

About Omniture Genesis™

Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the online marketing industry’s largest ecosystem of application providers, Omniture Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com. or call 1-866-EMAILET.

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of the Reseller Partner program. Created to reward and support the over 500 partners that rely on the ExactTarget platform to serve more than 2,000 organizations’ digital marketing needs, ExactTarget is committed to recognizing and promoting its Reseller Partners through this new program.

“We designed our Reseller Partner program on the premise of ‘shared success’ and with the goal of ensuring their clients’ one-to-one marketing success,” said Jim Kreller, ExactTarget’s vice president, channel sales. “We are delighted to reward our loyal Reseller Partners that have invested the time and resources to certify themselves to properly sell, service and provide level-one support for the ExactTarget platform.”

ExactTarget Reseller Partners are categorized into four tiers: Bronze, Silver, Gold and Platinum, with Platinum being the highest tier level. Four partners, Customer Portfolios, Digital Evolution Group, Keymail Marketing and mPath Global, have achieved Platinum Tier status. Partners qualifying for Gold Tier status include Aspen Marketing Services, Conrad Hall & Associates, ClickMail Marketing, CoreRelations Nordic AB, Dovetail Business Solutions, FanMail Marketing, HyperDrive Interactive, Metrics Marketing Group, Mighty Interactive and SpinSix Strategic Marketing Design. Tier status is determined by several factors, including earned certifications, number of active client licenses, sales and growth.

Reseller Partners are eligible for certain rewards based on the tier status achieved. Benefits may include:

* Listing with website link on the ExactTarget Reseller Partner page
* Business plans with potential sales leads
* Discounts on functionality and features to improve clients’ marketing results
* Participation in annual invitation-only product roadmap event
* Press releases
* Speaking engagements
* Price discount on registration for annual Connections User Conference

For more information on joining the Reseller Partner program, please visit http://reseller.exacttarget.com.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is releasing The 2009 Marketing Almanac, a free reference guide predicting five trends for email and one-to-one marketing in 2009.

The 2009 Marketing Almanac from ExactTarget discusses the difficult terrain marketers must navigate in 2009 and offers effective email and SMS strategies to deploy with customers. Each trend prediction is accompanied by actionable advice for one-to-one marketers seeking to increase sales and improve customer relationships.

“On average, we expect open rates, click-through rates and conversion rates will decline in 2009 as subscribers’ inboxes are flooded with bad email from marketers trying to stay afloat,” said Morgan Stewart, director of research and strategy for ExactTarget. “Competitors will also put more marketing dollars towards email, so it will be more important than ever to deliver relevant, timely information to customers in a way that honors the individual preferences of each subscriber.”

The five trends predicted by ExactTarget in The 2009 Marketing Almanac are:

* Increase in inbox competition – 48% of marketers plan to increase their email marketing efforts in 2009, according to MarketingSherpa’s September 2008 Marketing and the Economy Survey.
* A wider variety of messaging mediums will be used by marketers, especially SMS – text messaging increased 160% between June 2007 and June 2008, according to CTIA – The Wireless Association®.
* More marketers will adopt cloud computing – it lets marketers add capabilities or applications on the fly without having to invest in new infrastructure, train new personnel or license additional software.
* Highly personalized and relevant marketing offers – increased integration of data from CRM, eCommerce, web analytics and financial systems into marketing messages will make this possible.
* Success will be determined by perspiration not desperation – marketers putting in the most sweat equity and least amount of desperation tactics in their programs will be the most successful in 2009.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email marketing solutions, and MarketingSherpa, a marketing research organization dedicated to researching what works in marketing, jointly announce today the launch of the Email Marketing Intelligence Webinar Series, an eight-part, complimentary event designed to provide email marketers with actionable insights from MarketingSherpa’s 2009 Email Marketing Benchmark Guide. The webinars will analyze and interpret research on a wide variety of email marketing topics including budgeting, segmentation, tactics, conversion, delivery and open rates.

“We are proud to partner with MarketingSherpa and its experts who represent some of the digital marketing industry’s brightest minds,” said Tim Kopp, chief marketing officer for ExactTarget. “Given the current economic conditions, companies are looking to increase their email marketing ROI, and this webinar series will provide actionable intelligence that marketers can use immediately to optimize their email programs.”

“Our research tells us that marketers are seeking cost efficient ways to maximize impact and build relationships in what is likely to be a difficult stretch in the global economy,” says Stefan Tornquist, MarketingSherpa’s Research Director. “We are happy to be able to offer our research-based insights in the hopes that attendees to these webinars can leave with practical ways to improve their e-mails’ effectiveness responsibly and efficiently.”

During each webinar, thought leaders from MarketingSherpa and ExactTarget will offer insight derived from the 2009 Email Benchmark Guide and invite live participation from attendees. The webinars will also be archived and available online to provide marketers with on-demand replays at their convenience.

Some of the topics addressed in the webinars include:

- Top 5 Takeaways from MarketingSherpa’s 2009 Email Benchmark Guide
- Making the Sale: Response and Conversion
- Building Relationships Through the Holidays
- Email Testing and Analytics
- Design and Rendering
- Deliverability
- International Email

In addition, all webinar attendees will receive a $100 discount on the purchase of MarketingSherpa’s 2009 Email Marketing Benchmark Guide and a $400 discount to attend MarketingSherpa’s Email Summit in March 2009.

The Email Marketing Intelligence Webinar Series kicks off on Thursday, November 6, 2008, with the last one scheduled for February 19, 2009. Webinars will start at 2 p.m. EST/11 a.m. PST.

For more information or to sign up to attend the webinar, please visit: www.emailintel.com.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

About MarketingSherpa, Inc:

Headquartered in Warren, R.I., MarketingSherpa (marketingsherpa.com) is a research firm publishing practical Case Studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates three annual Summits attended by thousands of marketers. Founded in March 2000, the firm has been a member of the MECLABS family of research firms since November 2006.

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of its SUBSCRIBERS RULE! initiative aimed at educating marketers on the importance of respecting subscriber preferences when sending marketing messages. Key aspects of the initiative include a newly-launched blog, www.subscribersrule.com, that covers subscriber-centric marketing practices, and a whitepaper series that helps marketers leverage email and other one-to-one communication channels to optimize relationships with their most loyal customers.

The ‘SUBSCRIBERS RULE! philosophy consists of three simple tenets:

* Serve the individual
* Honor their unique preferences with regard to communication, content, frequency and channel
* Deliver them timely, relevant content that improves their lives

According to a 2008 Spam Complaints Survey from MarketingSherpa and Q Interactive, 56% of email subscribers consider messages from known senders to be spam if they aren’t interested in the message. The survey also indicates that 50% of subscribers consider messages from known senders that are sent too frequently to be spam. These statistics highlight one of the key tenets of the SUBSCRIBERS RULE! philosophy – subscribers’ preferences and interests should govern the one-to-one marketing relationship rather than marketers’ needs.

“Email has become the centerpiece for driving conversations surrounding all marketing activities,” said Tim Kopp, chief marketing officer for ExactTarget. “We are featuring SUBSCRIBERS RULE! concepts at Connections in a variety of sessions—all of which demonstrate that marketers who put their customers’ needs first stand to achieve far better business results than those who do not.”

The SUBSCRIBERS RULE! philosophy will be featured in the following presentations and break-out sessions during Connections ’08 in downtown Indianapolis:

* Conversational Marketing Keynote with Joseph Jaffe author of Join the Conversation – The New Marketing Model.
* Let’s Get Connected! with CEO Scott Dorsey and Scott McCorkle, executive vice president of technology, product and channels, provides a sneak peek into Subscribers Rule.
* Email Marketing in a Web 2.0 World: Tim Kopp, ExactTarget’s chief marketing officer, will moderate this discussion with a panel of power brands including Google, salesforce.com, and Omniture.
* The Triangle Offense of One-to-One Marketing: Joel Book, director of eMarketing education and Jeffrey Rohrs, vice president of marketing for ExactTarget.
* Subscribers Rule Reputation and Relevance!: Chip House, ExactTarget’s vice president of marketing services, moderates a discussion with Morgan Stewart, ExactTarget’s director of research and strategy, Michael Bloxham, director of insight and research, Ball State University and David Daniels, vice president and research director, Jupiter Research.
* Creating a Roadmap for Success, featuring Careerbuilder.com and 500lb Marketing Solutions.
* Proven Techniques to Acquire and Engage Subscribers with CareerBuilder.com, Response Media and Compendium Blogware.
* Why Subscribers Rule Your Deliverability featuring Beasley Direct and Goodmail.

The SUBSCRIBERS RULE! whitepaper series, which is available in hard copy for attendees of Connections ’08, includes ExactTarget’s 2008 Channel Preference Survey, Text is Next: Marketing with SMS Whitepaper, and SUBSCRIBERS RULE! in Action, which provides actionable tips to enact the philosophy in your one-to-one marketing program.

To learn more, visit the SUBSCRIBERS RULE! blog at www.subscribersrule.com.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. For more information, please visit www.exacttarget.com or call 1-866-EMAILET

“3sixty was designed to allow the relationships that are formed at ExactTarget’s Connections user conference to live on forever,” said Tim Kopp, chief marketing officer of ExactTarget. “With this interactive community, our users can become resources of inspiration and innovation for each other.”

This new relationship-powered business network provides users with an all-inclusive resource for their ExactTarget product and training needs. Similar to social networks such as MySpace, Facebook and LinkedIn, 3sixty encourages clients to create profiles, join groups and interact with peers. Information on the site includes:

* Extensive documentation on existing and new product offerings
* Web-based instructional training and solution demonstrations
* Whitepaper and case study downloads
* ExactTarget answers, ideas and forums

“The goal of 3sixty is to help our customers derive ever-increasing value from their investment in ExactTarget,” said Kopp. “By giving them easy access to educational materials and creating an environment where they can openly share best practices with other clients and ExactTarget employees, we believe we will help clients achieve that goal.”

3sixty is available to all ExactTarget clients. To join the conversation at 3sixty, please sign up at: https://3sixty.exacttarget.com and use your ExactTarget customer username and password to get started.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of the Extensions Network, an online showcase of integrations with the ExactTarget platform. Built entirely with ExactTarget’s on-demand platform, this online showcase provides marketers with a one-stop resource to find the tools they need to enhance their marketing performance, and it connects independent software vendors and other organizations with prospective customers.

“We are committed to empowering our clients with best in breed integration tools and solutions to get the most out of their email marketing programs,” said Peter McCormick, co-founder and vice president of partners and channels for ExactTarget. “Our clients can achieve better results when integrating the data from other applications like web analytics or CRM into their email programs, and Extensions Network will make it easier to identify and leverage the other applications that can enhance their email marketing program performance.”

Since the Extensions Network is an online showcase, available to anyone via the internet, listed integrations will gain immediate exposure to thousands of engaged clients and prospects across the globe. Each Integrated Partner listing will consist of a product profile that includes a product description, screenshots, reviews and an opportunity to request more information.

One highly-anticipated application to be featured in the Extensions Network is the soon-to-be completed ExactTarget for iPhone integration, which will be demonstrated live today at the Connections ’08 user conference and available for download later in the year. An email service provider first, iPhone users will soon have the option to download an ExactTarget application to track campaign activity and results from a single view on Apple’s popular handheld – from any location, at any time.

“Building this showcase by using our own on-demand software demonstrates the versatility of our platform and speaks to the growing need for a product which can adapt to any marketing situation within any given channel,” said Scott McCorkle, executive vice president of technology, product and channels for ExactTarget.

Several applications are currently available to ExactTarget clients on the Extensions Network, including integrations with Google, Microsoft, salesforce.com and Omniture.

For more information on the Extensions Network, please visit www.extensionsnetwork.com.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET