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ContextWeb Introduces ContextWeb Real-Time Classifier (RTC)
RTC Makes Online Contextualization More Widely Available and Simplify Adherence to New IAB Taxonomy Standards; ContextWeb’s ADSDAQ Exchange Also Adopts New IAB Taxonomy Online to Track Inventory NEW YORK – ContextWeb, Inc., which operates the ADSDAQ Ad Exchange, the largest independent ad exchange, announced the launch of ContextWeb Real-Time Classifier (RTC). ContextWeb RTC categorizes web [...]
Kontera Announces New Ad Family: Freedom Units
Unique formats bring products and brands to life in highly relevant contexts SAN FRANCISCO – After several months of in-market use with select customers, Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, formally launched its newest ad unit family… the Freedom Ads.
ad pepper media Expands iSense Semantic Ad Network Strategy to the U.S.
U.S. advertisers can now benefit from only true semantic ad network available NEW YORK – ad pepper media, the international online advertising network, announced the expansion to the U.S. of the iSense™ Network, the only ad network offering true semantic placement of display media across more than 3,000 content categories. With its award-winning technology and [...]
Ad Ops Daily Briefs: October 1 2008
- Study by AOL’s Platform-A and OMD Finds that Today’s ‘Supermoms’ Pack 27 Hours of Activities Into 16-Hour Waking Day The new trend in superpowers may be the ability to create time. At least that’s what the “Supermoms” are doing. Today’s moms have become champion multi-taskers who are using mobile phones, the Internet and other [...]
IAB Announces 55 MIXX Awards Winners across 18 Categories
NEW YORK – The Interactive Advertising Bureau (IAB) closed this year’s highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are the only honor devoted exclusively to interactive advertising, and the only juried competition that recognizes excellence in both creativity and effectiveness. For the first [...]
ADTECH US Continues Growth, Signing Four New Clients to Ad Management Agreements
New York, NY – April 02, 2008 – ADTECH US, one of the leaders in providing integrated ad management solutions, announced today that it has signed four new clients to its rapidly growing United States branch. The new clients include online Worth International, Wi-Fi Guys, Oddcast and Fixion Media and join a stable that includes [...]
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