Undertone Networks Provides Quality, Control and Results for Retail Brands

NEW YORK – August means two things for most parents, teachers and students: the end of summer and the start of back-to-school shopping. A recent study from the National Retail Federation (NRF) that examined the behavior of back-to-school shoppers found that more than 30 percent of Americans will begin their shopping fewer than two weeks before school starts – some even waiting until after classes begin. While many advertisers are looking beyond this buying season to the holidays, smart, nimble marketers can take advantage of this last-minute shopping spurt by engaging in active, results-driven online advertising.
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RESTON, VA, August 15, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for July 2008 based on data from the comScore Media Metrix service. Continuing the summer trends in Web usage observed last month, leisure-oriented categories demonstrated gains in July, including travel, retail, tickets and entertainment news.

“The summer months tend to draw Americans to more leisure pursuits and that was certainly the case in July,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Ground travel and cruise sites gained once again, as many Americans sought more budget-friendly ways to enjoy their summer vacations amid economic and fuel price concerns. Summer blockbusters and big celebrity news also provided a boost to the entertainment categories.”

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