Tag Archives: nosql database

So-net Media Networks Demand-Side Platform Powers Real-Time Bidding and Ad Optimization Using Aerospike NoSQL Database
Ad & Media Strategies
September 14, 2012 posted by Otilia Otlacan

So-net Media Networks Demand-Side Platform Powers Real-Time Bidding and Ad Optimization Using Aerospike NoSQL Database

The global online advertising industry is on the brink of a revolution. Around the world, real-time bidding (RTB) is transforming the business of display media by allowing marketers to bid for individual online users’ ad impressions in real time while paying only what they want. Leading the charge in Japan is So-net Media Networks, an arm of So-net Entertainment Corporation, which offers of one of the country’s leading advertising distribution services.