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Platform-A’s ADTECH Provides Ad-Serving for React2Media

Otilia Otlacan | September 22, 2008 | 0 Comments

AOL’s ad-serving division continues to build momentum in the United States NEW YORK – AOL today announced that ADTECH will provide ad-serving capabilities for React2Media, a leading online advertising network offering a complete suite of interactive marketing opportunities to media agencies, direct advertisers and publishers. A leading provider of ad-serving technology, ADTECH (http://www.adtechus.com) is an [...]

MySpace Announces Inaugural Advertisers for New MySpace Music Platform

Otilia Otlacan | September 22, 2008 | 2 Comments

McDonald’s, Sony Pictures, State Farm, and Toyota Initiate Brand Sponsorships for Landmark Music E-Commerce Store Advertising Campaigns Will Focus on User Music Engagement Tied to Brand Awareness LOS ANGELES – MySpace, the world’s premier social network, today announced that McDonald’s, Sony Pictures, State Farm, and Toyota will be the first four integrated sponsors of MySpace [...]

AOL’s Platform-A Debuts iPhone Ad Optimization Solution

Otilia Otlacan | September 5, 2008 | 0 Comments

Users to Be Served iPhone Optimized Advertising Banners While Browsing Websites NEW YORK – AOL announced the launch of the mobile industry’s most robust and far-reaching solution for targeting advertising to iPhone users. Offered through Third Screen Media, Platform-A’s mobile ad-serving platform and network, the solution detects and delivers optimized ads on iPhones browsing the [...]

AOL’s Platform-A Integrates buy.at Affiliate Network and Goowy Media

Otilia Otlacan | August 13, 2008 | 1 Comment

NEW YORK–(BUSINESS WIRE)–Platform-A announced the launch of an affiliate marketing solution that links the buy.at affiliate network to the widget-based marketing tools of Goowy Media, Inc. The new offering lets publishers generate revenue by merging the power of affiliate, widget and viral marketing. buy.at is the affiliate network of Platform-A, and Goowy Media forms part [...]

Platform-A’s Advertising.com Continues 50-Month Reign as Largest Online Advertising Network

Otilia Otlacan | July 28, 2008 | 0 Comments

New York, NY – July 24, 2008 – AOL announced that Advertising.com, http://www.advertising.com, was ranked as the No. 1 third party display ad network for the 50th consecutive month based on audience reach, according to comScore Media Metrix. Advertising.com is part of Platform-A, http://www.platform-a.com, AOL’s digital advertising business. In June 2008, the Advertising.com display network [...]

AOL’s Platform-A Integrates Goowy Into Widget Ad Offering

Otilia Otlacan | July 25, 2008 | 0 Comments

NEW YORK, NY – July 23, 2008 – AOL’s Platform-A announced that it will offer Goowy’s widget creation and management services as part of its widget distribution offering for advertisers. Goowy enables the creation, syndication and measurement of widget-based campaigns as a free, value-added service across Platform-A’s properties and networks. Platform-A, www.platform-a.com, is AOL’s digital [...]

AOL’s Platform-A Study Finds Online Advertisers Influence Back-to-School Purchases

Otilia Otlacan | July 9, 2008 | 0 Comments

New York, NY – July 9, 2008 – Most consumers will purchase back-to-school items in August and plan to spend between $100 to $500, according to survey findings released by Platform-A’s ADlytics Strategic Insights Group. Platform-A, www.platform-a.com, is AOL’s digital advertising business. While back-to-school buying remains primarily an in-store activity, there’s plenty of opportunity for [...]

AOL’s Platform-A Offers Guaranteed CPM for Bebo and Facebook Application Developers

Otilia Otlacan | June 30, 2008 | 0 Comments

By offering one of the industry’s highest CPM rates for Bebo and Facebook applications, Platform-A signals its commitment to social network advertising New York, NY – June 30, 2008 – AOL’s Platform-A announces that it will offer Bebo and Facebook application developers a guaranteed CPM for U.S. traffic to their applications. The CPM is one [...]

AOL Expands Platform-A to Europe

Otilia Otlacan | June 6, 2008 | 0 Comments

Advertising Group Aligns AOL’s Existing Ad Operations, Offering Full Suite of Branding and Performance Solutions, Reaching 125 Million Online Consumers Across Europe London, UK and New York, NY, 6 June, 2008 – AOL announced the expansion of Platform-A in Europe, which aligns AOL’s existing advertising operations and offers advertisers and publishers a full suite of [...]