Tag: North America
Ads Come Alive as Advertisers Boost Relevancy for Higher ROI
Eyeblaster Tool Makes Adverts Easily Adaptive at Any Time NEW YORK – Eyeblaster announced Smart Versioning, an intuitive tool that empowers media and creative professionals to easily enhance relevancy, optimize creative, localize global campaigns and cut production costs through automating ad variations and dynamic updates. Available now, Smart Versioning enables marketers to easily update ads [...]
Priceline.com Joins Super Bowl Advertising Lineup
NORWALK, Conn. – Priceline.com (Nasdaq: PCLN), said that it has succeeded in making a last-minute play to join the lineup of TV advertising sponsors for Sunday’s Super Bowl in Tampa, FL, between the Pittsburgh Steelers and Arizona Cardinals. Priceline.com aired one of its brand new spots featuring William Shatner as The Priceline Negotiator, a relentless [...]
A Glimpse of the Future: American Marketing Association Unveils Four Scenarios for the Role of Marketing in 2015
ORLANDO, Fla. – At its signature Mplanet conference, the American Marketing Association unwrapped the results of a year-long project to help marketers map future scenarios and possibilities in the marketplace. The work, created in partnership with Decision Strategies International, used scenario-building to predict four archetypes of CMOs and their potential impact on marketing in 2015. [...]
Quattro Wireless Simplifies Mobile Advertising Planning and Buying for Advertisers and Agencies
Quattro’s Mobile Ad Network to Collaborate with Microsoft Advertising to Promote Integrated and Simplified Mobile Advertising Planning WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s premier mobile ad network, announced a strategic relationship with Microsoft Advertising to help advertisers and agencies plan, buy and execute mobile advertising as part of their integrated marketing campaign. Quattro’s [...]
Google and CTT Announce New Courses Offered by GOOBEC, the Recently Launched Educational Program for Online Advertising Professionals in Latin America
New Courses Include GAP Test Preparation and Google AdWords™ Advanced MIAMI – Google and CTT Corporation, a leader in talent development services for information and communication technology professionals, announced that the recently launched Google Business Education Center (GOOBEC), will now offer an even wider range of educational services, including expert assistance and tools that allow [...]
Monster Unveils New Campaign to Highlight Timely Launch of New Online Experience
New Global Multimedia Campaign Will Drive Job Seekers to New Monster.com NEW YORK – Monster®, the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE: MWW), announced the launch of a new global advertising campaign in conjunction with the unveiling of its new online site experience. Launching in the [...]
AdMob Unveils Industry First: Download Tracking for iPhone Applications
Advertisers Now Can Accurately Track App Store Downloads, Conversion Rates, and Cost-Per-Download SAN MATEO, Calif. – AdMob, the world’s largest and fastest growing mobile advertising marketplace, launched Download Tracking for iPhone applications. For the first time, advertisers can accurately monitor App Store conversion rates – clicks on an ad that lead to a completed download [...]
YANGAROO Receives Allowance of U.S. Patent
Patent Application for “Content Distribution System and Method” Allowed TORONTO – YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry’s leading secure digital media distribution company, is pleased to announce that it has received allowance of its United States Patent Application #10/431,854 titled “Content Distribution System and Method” from the United States Patent and Trademark Office [...]
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