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VideoEgg Expands Operations to Keep Pace with Tremendous Company Growth
Opens New Office and Hires Experienced Advertising Sales Talent SAN FRANCISCO – VideoEgg, the rich media ad network for guaranteed engagement, announced it expanded its global sales team and opened a new sales office in Atlanta. The new executives bring a diverse range of experience to VideoEgg and further strengthen the company’s presence across North [...]
Ad Ops Daily Bits: March 13 2009
- Advertisers Get a Trove of Clues in Smartphones “The millions of people who use their cellphones daily to play games, download applications and browse the Web may not realize that they have an unseen companion: advertisers that can track their interests, their habits and even their location.” – The New York Times – Google’s [...]
24/7 Real Media Introduces Open AdStream Contract Management Powered by FIVIA
Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution. [...]
Zoom Media & Marketing Attracts $30 Million Investment to Expand Digital Networks and Make Acquisitions
Innovator in Fitness, Nightlife, and Family Venues Cements Leadership Position with Backing of ABS Capital Partners NEW YORK – Zoom Media & Marketing (Zoom), a leading provider of targeted & digital out-of-home media and promotional programs for brand advertisers in the United States announced that it has raised $30 million through the sale of a [...]
Specific Media Announces Strategic Expansion Plans for Northern Europe
Online Advertising Network Recruits Industry Heavyweights to Spearhead Move into Scandinavia LONDON – Specific Media, the leading independent online advertising network, announced the next stage in its growth strategy for Northern Europe. Specific Media will open an office in Copenhagen, Denmark on 1st March 2009. Three strategic senior hires will support the expansion into Scandinavia. [...]
Mobile Internet Search Engine Use Jumped 14% Between 2007 and 2008, Says ABI Research
NEW YORK – According to surveys conducted by ABI Research in 2007 and 2008, 70% of respondents used their mobile phones to access information through Internet search engines last year. That represents a substantial 14% increase over 2007. The consumption of mobile data services, including search, has steadily increased year over year as indicated by [...]
LG Surfaces Partners with Adplex to Launch Consumer/Dealer Marketing Initiative
HOUSTON – Adplex announced that it has been selected by LG Surfaces to provide a set of technology tools to help LG Surfaces’ Dealer / Remodeler network promote and sell the LG Surfaces line of counter tops. The technology tools are to be complimented by a consumer direct marketing campaign used to drive consumers into [...]
OneSource Announces an Insightful Free Resource for Sales, Marketing, and Research Professionals
OneSource Insight Offers Quick Articles & Tips for Business Professionals BOSTON – OneSource Information Services is pleased to announce the inception of OneSource Insight™, an online resource center for sales, marketing, and research professionals. This free resource center features brief, insightful articles written in a blog-style format to make for quick reading. “This is a [...]
Gabriels and Endeca Partner to Deliver Portal Products to Enable Media and Publishing Businesses to Create New Revenue Streams and Monetized Content
NEW YORK & CAMBRIDGE, Mass. – Gabriels Technology Solutions, the leading private-label ecommerce technology provider and Endeca Technologies, Inc. a search and information access software company, announced the introduction of innovative search products for new media that provide a world class competitive advantage to media clients for increased site activity, higher lead generation, enhanced user [...]
Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media
New Segmentation Enables Technology Marketers To Profile The Social Media Behaviors Of Their Customers CAMBRIDGE, Mass. – Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers, according to new research [...]
Epic Advertising Announces London Office Opening
Online Performance Marketing Leader Also Announces the Hiring of Key Staffers Under SVP and GM, Rob Wilson, as Company Expands International Operations LONDON – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced the official opening of its London office. The announcement follows recent news of the company’s successful 2008 performance, impressive [...]
EventView Report Confirms Events Play Increasingly Crucial Role in the Marketing Mix
Data shows decision-makers are turning to event marketing to drive purchase behavior and deepen engagement in the face of an intensifying worldwide financial crisis AUBURN HILLS, Mich. & DALLAS – The largest and longest-running annual survey of corporate sales and marketing executives, EventView 2009, reveals that senior sales and marketing executives in North America believe [...]
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