Kyte Further Expands Reach of Its Online, Mobile and Social Video Platform Across Four Mobile Platforms

SAN FRANCISCO – Kyte, the online, mobile and social video platform for live and on-demand content, announced that media companies and brands will now be able to tap the Kyte Platform to reach audiences with video initiatives across four major mobile platforms: iPhone, BlackBerry, Android and Nokia. After launching application frameworks for the iPhone and BlackBerry earlier in the year, Kyte will now broaden this support to include Android and Nokia. Kyte’s latest mobile application frameworks are extensions of its core platform, a broadly adopted end-to-end solution for the production, distribution and monetization of online and mobile video.
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SAN FRANCISCO, CALIF. – June 9, 2009 – blinkx, the world’s largest video search engine, today announced that Senior Vice President of Business Development Federico Grosso will speak at Digital Hollywood’s Advertising 2.0 Conference, taking place at the IAC Building in New York City on Wednesday, June 10. Grosso is scheduled to speak at 3:10 p.m. EDT on the panel titled, “Video Advertising: The Challenges with Scale and How New Consumer Habits Are Driving the Advertising Community to Innovate”.
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NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue: Mobile advertising players: ones to watch

The economic crisis gives us a timely opportunity to look at the current state of mobile advertising – particularly the players. Mobile advertising companies will have to work harder to grow their business and many of the small players will struggle.
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Advanced Mobile Services Attract “Media Techies” and Others

BOSTON – Defying the conventional wisdom that consumers in emerging markets simply want “no-frills” devices and services, Strategy Analytics has identified sizable numbers of users who want advanced products – and are willing to pay for them. A new report from the Emerging Markets Communications Strategies (EMCS) program, “Emerging Markets Consumer Segmentation,” is based on groundbreaking analysis of mobile phone users in eight Asian and African countries.

The “Selective Connectors,” segment for example, makes up 19% of the population and spent an average of $191 for their mobile phones, which they want to use to access the Internet, watch TV and videos and check their email.
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Demand for local online video ads remains strong as businesses look for more cost-effective ways to reach customers

San Mateo, California (PRWeb) January 21, 2009 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced continued momentum over the past quarter as more companies discover the power of online video ads to attract local customers.  In Q4 of 2008, Jivox doubled its customer base and number of registered users from the previous quarter and reported four-fold revenue growth.  Jivox also tripled the number of ad views served on the Jivox Video Ad Network in this quarter.

Summary of key milestones in Q4:
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LONDON – Location-based advertising is gaining momentum as a new advertising medium. It provides more targeted and efficient marketing tools for advertisers and represents an additional revenue source for LBS (location based services) vendors, allowing them to offer free ad-funded navigation and LBS services that stimulate uptake and/or increase their profitability.

“While the relevance of location-based advertising for the location industry is huge, the hype is never far away,” says ABI Research director Dominique Bonte. “Too many location based services (LBS) providers see advertising as the cornerstone of their business plans. The reality is a nascent industry with many barriers still to be removed: the lack of understanding of location-based mobility, a fragmented location ecosystem, immature click-to-locate and click-to-navigate direct response models, limited indoor location technology, and intrusiveness and privacy-related user acceptance issues. Startups such as social networking sites are advised to introduce location-based advertising gradually next to more traditional pricing schemes based on subscription fees or pay-per-use, or a combination of free ad-funded basic services with paid premium offers.”
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NEW YORK – Reportlinker.com announces that a new market research report related to the Wireless industry is available in its catalogue.

Mobile Media Advertising Opportunities: The Market For Advertising

Personal, always on, ubiquitous and connected, mobile has the potential to become a potent advertising medium. However, some factors are slowing down the development of the market. The report provides basic metrics relevant to the take-up of mobile advertising and gives an overview of the players involved in its value chain. The report then provides a recap of recent consolidation and funding in the industry, before providing analysis and forecasts for advertising tied to four mobile content types: TV, VoD, user-generated content and games. It also examines advertising within search and communication services, and provides insight on operators’ strategies.
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